Mastering the Business of Interior Design: Success by Design

109. Lessons from High Point Market: How Interior Designers Actually Attract Better Clients

06 May 2026

Contributed by Lukas

Send Katie a Text Message!! In this episode, I’m sharing a conversation I recently had with designers at High Point Market—and it’s one I couldn...

108. Scaling an Interior Design Business Takes More Than Bigger Goals

29 Apr 2026

Contributed by Lukas

Send Katie a Text Message!! In this episode, I’m unpacking something I see all the time in design businesses—and it might surprise you. It’s not...

Ep. 107 The Smarter Way Interior Designers Increase Profit (Without More Clients or Higher Prices)

22 Apr 2026

Contributed by Lukas

Send Katie a Text Message!! In this episode, I’m joined by Heather McManus, founder of The Designers Collaborative, and we’re diving into a conver...

106. The Hiring Mistake Keeping Interior Designers Overworked

15 Apr 2026

Contributed by Lukas

Send Katie a Text Message!! If you’ve been feeling stretched thin and thinking, “I just need to hire another designer,” this episode might shift...

105. Why You Don’t Have a Million-Dollar Interior Design Business Yet

08 Apr 2026

Contributed by Lukas

Send Katie a Text Message!! If you’ve ever thought, “I want more in my business, but I don’t know if I can handle more,” this episode is for y...

104. Why Being Busy Isn’t Growing Your Interior Design Business

01 Apr 2026

Contributed by Lukas

Send Katie a Text Message!! If you feel busy all day but your interior design business still isn’t growing, this episode is going to hit home. I’m...

103. Why Your Interior Design Projects Keep Going Over Budget

25 Mar 2026

Contributed by Lukas

Send Katie a Text Message!! Have you ever wrapped up a project and thought… how did we get here again?You started with a clear vision, a solid plan,...

102. Why Interior Design Clients Keep Changing Their Minds (And How to Fix It)

18 Mar 2026

Contributed by Lukas

Send Katie a Text Message!! Have you ever had a client approve everything… only to start unraveling the design a few days later?One change turns int...

101. Scaling an Interior Design Business Beyond Referrals

11 Mar 2026

Contributed by Lukas

Send Katie a Text Message!! Referrals feel incredible as an interior designer. They’re proof your clients love your work and your reputation is stro...

100. 100 Episodes Later: The Real Reason Interior Designers Feel Stuck

04 Mar 2026

Contributed by Lukas

Send Katie a Text Message!! After 100 episodes of Success by Design, there are a few patterns I simply can’t ignore anymore.They’ve shown up in co...

99. Why High Demand Doesn’t Mean You’re Ready to Scale Your Interior Design Business

25 Feb 2026

Contributed by Lukas

Send Katie a Text Message!! If you’re booked out, have steady inquiries, and your revenue looks solid — but you still feel capped — this episode...

98. Signs You’ve Outgrown DIY Business Advice as an Interior Designer

18 Feb 2026

Contributed by Lukas

Send Katie a Text Message!! If you’re running a multiple six-figure interior design firm and finding that the business advice you used to love now f...

97. Why Raising Your Rates Didn’t Give You More Freedom (And What Actually Will)

11 Feb 2026

Contributed by Lukas

Send Katie a Text Message!! You raised your rates.You updated your website.You had the uncomfortable conversations.And you thought, This is it. This i...

96. Why Your Team Keeps Asking You the Same Questions (And How to Fix It as a Leader)

04 Feb 2026

Contributed by Lukas

Send Katie a Text Message!! If you’ve ever found yourself thinking, “I swear I’ve already answered this,” while a team member pings you yet ag...

95. Why Your Interior Design Business Feels Heavier as It Grows (Even With More Revenue)

28 Jan 2026

Contributed by Lukas

Send Katie a Text Message!! If you’ve ever looked at your business and thought, “Why did this feel easier when I was making less money?”—this ...

94. How to Choose the Right Coach for Your Interior Design Business

21 Jan 2026

Contributed by Lukas

Send Katie a Text Message!! Choosing a coach is a big decision—especially when your business is already successful, but something still feels heavy....

93. Why Indecision Is Holding Your Design Business Back (And How to Take Confident Action)

14 Jan 2026

Contributed by Lukas

Send Katie a Text Message!! If you feel stuck in indecision, overwhelmed by options, or frozen because you’re afraid of making the wrong move in you...

92. A Pep Talk For Interior Design Business Owners Who Want to Win In 2026

07 Jan 2026

Contributed by Lukas

Send Katie a Text Message!! As we step into 2026, I wanted to record this episode before you opened your inbox, before you looked at last year’s num...

91. Lessons From Our Big Mistakes w/ Michelle Lynne

30 Dec 2025

Contributed by Lukas

Send Katie a Text Message!! As this year comes to a close, I wanted to have a very honest conversation—one rooted in experience, not perfection. In ...

90. Top Questions Every Designer Has About Growing Their Business - And My Answers

24 Dec 2025

Contributed by Lukas

Send Katie a Text Message!! Today’s episode is one I’ve been wanting to record for a long time because it’s built entirely around the questions ...

89. Your 2025 Interior Design Business Audit

17 Dec 2025

Contributed by Lukas

Send Katie a Text Message!! If you want 2026 to look different than 2025, this episode is where that shift begins. Today, I’m walking you step-by-s...

88. Turn Your 2026 Vision Into a Design Business That Actually Works

10 Dec 2025

Contributed by Lukas

Send Katie a Text Message!! Welcome back, designers! This is Part 2 of The Design Business Growth Blueprint, and today we’re shifting from the hard-...

87: Your Business Reality Check Starts Here

03 Dec 2025

Contributed by Lukas

Send Katie a Text Message!! In this kickoff episode of our two-part series, I’m taking you behind the scenes of the work most designers avoid: facin...

86. What Are You Waiting For? How to Break Through Overwhelm and Actually Move Your Design Business Forward

26 Nov 2025

Contributed by Lukas

Send Katie a Text Message!! In today’s episode, I’m getting real with you — lovingly calling you out and calling you up. If you’ve been stuck ...

85. From Designer to CEO: How Owning the Vision Grows Your Business

19 Nov 2025

Contributed by Lukas

Send Katie a Text Message!! When you’re deep in the day-to-day of your design business, it’s easy to forget why you started it in the first place....

84. Overcoming Self-Doubt as a Designer: Why Confidence Is Your Real Growth Strategy

12 Nov 2025

Contributed by Lukas

Send Katie a Text Message!! If you’ve ever looked at another designer’s success and wondered, “What do they have that I don’t?” - this episo...

83: The Limiting Beliefs Stopping You from Scaling Your Business

05 Nov 2025

Contributed by Lukas

Send Katie a Text Message!! So many designers get stuck in their businesses because of the beliefs they carry about money, success, and what it takes ...

82: What Got You Here Won’t Get You There — And That’s a Good Thing

29 Oct 2025

Contributed by Lukas

Send Katie a Text Message!! In this episode, I’m kicking off a brand new series all about building a business that works for you — not the other w...

81: Scaling Your Design Business Without Losing Your Sanity - A Coaching Conversation

23 Oct 2025

Contributed by Lukas

Send Katie a Text Message!! This week on Success by Design, I’m diving deep into one of my favorite topics: how to grow your design business thought...

80: Building a Resilient Design Business - Even When the Economy Isn’t (Part 3 of Thriving Through Economic Uncertainty)

17 Oct 2025

Contributed by Lukas

Send Katie a Text Message!! Welcome back to Success by Design! I’m wrapping up our three-part series, Your Interior Designer Survival Guide Through ...

79: Creating Demand in a Slow Market (Part 2 of Thriving Through Economic Uncertainty)

16 Oct 2025

Contributed by Lukas

Send Katie a Text Message!!  Hey designers — welcome back to Success by Design! I’m Katie Decker Erickson, and this week we’re diving into part...

 78: Pricing with Confidence in a Shaky Economy (Part 1 of Thriving Through Economic Uncertainty)

15 Oct 2025

Contributed by Lukas

Send Katie a Text Message!! Welcome to Success by Design! I’m kicking off a brand-new three-part series called The Interior Designer’s Survival Gu...

77: The 2025 State of the Design Industry (And What You Need to Do About It)

08 Oct 2025

Contributed by Lukas

Send Katie a Text Message!! Hey designers, it’s Katie Decker Erickson, and today I’m giving you something totally different — no fluff, no hype,...

76: From Overwhelmed to Scaled: How My Client Shannon Grew Her Interior Design Business

01 Oct 2025

Contributed by Lukas

Send Katie a Text Message!! Scaling an interior design business isn’t just about hustling harder—it’s about systems, boundaries, leadership, and...

75: Interior Design Debriefs: The 20-Minute Profit Booster

24 Sep 2025

Contributed by Lukas

Send Katie a Text Message!! In this week’s episode, to wrap up our Project to Profit Series, I'm getting real about the one step most designers...

74: The Secret to More Interior Design Referrals

17 Sep 2025

Contributed by Lukas

Send Katie a Text Message!! What if one happy client didn’t just mean a beautiful portfolio photo — but also became the gateway to three more drea...

73: Scope Creep Solutions for Profitable Interior Design

10 Sep 2025

Contributed by Lukas

Send Katie a Text Message!! Scope creep: two little words that can drain your profits, stretch your timeline, and zap your energy if left unchecked. B...

72: Interior Design Onboarding to Protect Profit & Clients

03 Sep 2025

Contributed by Lukas

Send Katie a Text Message!! Every design project begins with excitement, but if you skip one crucial step, that excitement can quickly spiral into mis...

71: The Hidden Costs of Discounting Your Interior Design Services

27 Aug 2025

Contributed by Lukas

Send Katie a Text Message!! If you’ve ever said, “I gave a discount just to keep the client happy,” this episode of Success by Design is for you...

70: How to Turn Consultations Into Paid Opportunities

20 Aug 2025

Contributed by Lukas

Send Katie a Text Message!! This week, we’re kicking off a six-part series I’m calling "Turning Projects into Profit." As designers, we ...

69: Design Heals: The Secret Sauce Top Designers Are Using to Charge More

13 Aug 2025

Contributed by Lukas

Send Katie a Text Message!! What every designer needs to know about neuroaesthetics, biophilia, and charging what you're worth. In this episode ...

68: Vegas Market 2025: Bold Interior Design Trends and Statement Décor

06 Aug 2025

Contributed by Lukas

Send Katie a Text Message!! What happens in Vegas doesn’t stay in Vegas — especially when Success by Design gets the inside scoop from the market ...

67: Interior Design Business Strategy That Works in a Downturn [The Table]

30 Jul 2025

Contributed by Lukas

Send Katie a Text Message!! Interior designers, mark this moment: this is not just another podcast episode—it’s a masterclass in how to lead your ...

66: 7 Strategies to Attract Interior Design Clients Without Spending a Dime

23 Jul 2025

Contributed by Lukas

Send Katie a Text Message!! What if the answer isn’t more ads, more hustle, or more burnout?In this week’s episode of Success by Design, I drop 7 ...

65: Interior Design Business Tips to Thrive During Slowdowns

16 Jul 2025

Contributed by Lukas

Send Katie a Text Message!! As an interior designer, you pour passion, creativity, and dedication into your business every single day. But what happen...

64: Wondering If Coaching Is Worth It? Rachel Says Yes—Here’s Why

09 Jul 2025

Contributed by Lukas

Send Katie a Text Message!! Discover how Rachel Ogburn boldly transitioned from real estate to interior design, harnessing clarity, courage, and confi...

63: Designers, Step Away! How Strategic Breaks Unlock Your Full Potential

02 Jul 2025

Contributed by Lukas

Send Katie a Text Message!! Want to boost your creativity, skyrocket your productivity, and reignite your passion for design? It might be time to step...

62: Know Your Numbers: Cash Flow, Taxes & Accounting for Interior Designers

25 Jun 2025

Contributed by Lukas

Send Katie a Text Message!! Ever wonder why some interior design firms seem to glide through the ups and downs of business effortlessly, while others ...

61: Inside Out Interiors: Core Strategies for Designers

18 Jun 2025

Contributed by Lukas

Send Katie a Text Message!! Ever feel like your interior design business runs you, instead of you running it? You're not alone. But what if the s...

60: Design DNA: Unlock Your Firm’s True Potential

11 Jun 2025

Contributed by Lukas

Send Katie a Text Message!! Every interior designer has a unique “genetic code”—their style, values, and creative philosophy. But are you consci...

59: Building a Future-Proof Interior Design Business

04 Jun 2025

Contributed by Lukas

Send Katie a Text Message!! In an industry constantly evolving with trends, technology, and shifting client expectations, building an interior design ...

58: Beyond the Blueprint: Scaling Your Interior Design Business with Soul

28 May 2025

Contributed by Lukas

Send Katie a Text Message!! Interior design is more than stunning blueprints, curated Pinterest boards, and beautifully staged reveals. True design ex...

57: Attracting Luxury Interior Design Clients w/ John McClain

21 May 2025

Contributed by Lukas

Send Katie a Text Message!! Ever wondered how to attract seven-figure interior design clients? In this episode, I sit down with the talented John McCl...

56: Unlock the Secret to Packaging and Pricing Your Design Services for High-End Clients

14 May 2025

Contributed by Lukas

Send Katie a Text Message!! Have you ever felt unsure how to structure your design packages or nervous about raising your prices, even when you know y...

55: Defining Your Ideal Interior Design Client

07 May 2025

Contributed by Lukas

Send Katie a Text Message!! Ever wonder why some interior designers effortlessly attract dream clients, while others scramble just to stay busy? The a...

54: How Coaching Helped Zoe Master Pricing, Pivoting, and Hiring

30 Apr 2025

Contributed by Lukas

Send Katie a Text Message!! Are you an interior designer wondering if coaching is right for you? Curious about taking your business from good to great...

53: Navigating Tariffs, Turmoil, and Trust for Interior Designers [The Table]

25 Apr 2025

Contributed by Lukas

Send Katie a Text Message!! Are tariffs making you anxious? You're not alone. In this must-listen podcast episode of The Table, Katie is joined b...

52: Tariff Talk: Navigating the Hidden Costs Impacting Your Interior Design Clients

18 Apr 2025

Contributed by Lukas

Send Katie a Text Message!! Think tariffs don’t affect you? Think again. On this episode of Success by Design, Mastering the Business of Interior De...

51: How Interior Designers Can Build Confidence and Set Boundaries

11 Apr 2025

Contributed by Lukas

Send Katie a Text Message!! Ready to level up your confidence game and finally feel like the expert you already are? In this episode, I'm tacklin...

50: How Interior Designers Thrive (Not Just Survive!) Market Shifts

04 Apr 2025

Contributed by Lukas

Send Katie a Text Message!! In this episode, Katie Decker-Erickson is bringing you actionable insights directly inspired by last week's powerful ...

49: Thrive During Economic Slowdowns- Proven Strategies & Mindset Shifts with Rebecca Hay

28 Mar 2025

Contributed by Lukas

Send Katie a Text Message!! Feeling the squeeze of a market slowdown? You’re not alone. Interior designers everywhere are navigating shifting client...

48: How Interior Designers Can Execute, Scale & Boost Profits

21 Mar 2025

Contributed by Lukas

Send Katie a Text Message!! In this episode, we break down essential project management strategies to help interior The #1 mistake designers make that...

47: The Only Woman on the Construction Site with Renée Biery

14 Mar 2025

Contributed by Lukas

Send Katie a Text Message!! You’ve likely seen this scenario play out—a homeowner has an idea for their remodel, the GC calls it stupid, and while...

46: Proven Strategies to Attract Dream Interior Design Clients in 2025

07 Mar 2025

Contributed by Lukas

Send Katie a Text Message!! In this episode, we’re diving into the marketing strategies you need to attract your ideal clients and scale your busine...

45: Digital Marketing Strategy for Interior Designers with Jason Lockhart

28 Feb 2025

Contributed by Lukas

Send Katie a Text Message!! For most interior designers, marketing is throwing noodles at the wall and seeing what sticks. A little Instagram here, a ...

44: Finances & Marketing for Interior Designers in 2025 [The Table]

14 Feb 2025

Contributed by Lukas

Send Katie a Text Message!! As interior designers, we love being creative and bringing a client’s vision to life. Financials, budgets, and marketing...

43: 3 Steps to Building a Lasting Business Legacy

31 Jan 2025

Contributed by Lukas

Send Katie a Text Message!! In this solo episode, we're honing in on what it takes to build a business legacy. That may sound like nailing jello ...

42: Technology & Automation for Interior Design with Danny Marsh

17 Jan 2025

Contributed by Lukas

Send Katie a Text Message!! Unless you’re a drafter, most of us in the interior design world loathe technology. But it’s a necessary part of the j...

41: Mindset Shifts to Scale Your Business Beyond 6-Figures with Laura Thornton

03 Jan 2025

Contributed by Lukas

Send Katie a Text Message!! The mental gymnastics it takes to start a business is just… different from the mindset shifts it takes to scale a busine...

40: Thought Habits for Business Growth with Amy Kemp

20 Dec 2024

Contributed by Lukas

Send Katie a Text Message!! Whether or not you’ve heard of thought habits, you’re most certainly familiar with the impact your self-talk has on yo...

39: How to Sustainably Grow a Design Firm with Jeanne Collins

06 Dec 2024

Contributed by Lukas

Send Katie a Text Message!! As an interior designer, there are a few business decisions that will critically impact your growth. Scaling your business...

38: 2025 Colors of the Year & Color Trends [Roundtable]

22 Nov 2024

Contributed by Lukas

Send Katie a Text Message!! Welcome to one of our most anticipated conversations—the 2025 Color of the Year! Join color marketing experts from PPG, ...

37: The Future of Interior Design in 2025 [The Table]

08 Nov 2024

Contributed by Lukas

Send Katie a Text Message!! Leaders in the interior design industry join me to discuss trends and predictions about the future—specifically 2025! Yo...

36: Fall ‘24 High Point Market Trends with Diana Rushton

30 Oct 2024

Contributed by Lukas

Send Katie a Text Message!! ‘Tis the season for the Fall High Point Market of 2024! We know you’re here for the tips, tricks, trends, and everythi...

35: Creative Burnout & Inspiration with Jennifer Bertrand

11 Oct 2024

Contributed by Lukas

Send Katie a Text Message!! Creative burnout hits even the best of us. And Jennifer Bertrand (that’s right, of HGTV’s ‘Design Star’) is here t...

34: How to Scale Your Interior Design Business to 7-Figures

27 Sep 2024

Contributed by Lukas

Send Katie a Text Message!! Finances, in general, are a scary thing. Finances in your business, well, they can be even scarier. So how do you get over...

33: How to Build & Design a Company Culture with Josh Dykstra

13 Sep 2024

Contributed by Lukas

Send Katie a Text Message!! Even if you are a company of 1, it’s critical to think about the company culture you want to build! Which includes way m...

32: Art, Design, & Affordability [Roundtable]

30 Aug 2024

Contributed by Lukas

Send Katie a Text Message!! For art to not remain an afterthought with interior and commercial designs, we must incorporate art into the conversation ...

31: How to Make Money as an Interior Designer with Laura Thornton

16 Aug 2024

Contributed by Lukas

Send Katie a Text Message!! Whether your design firm is new or not, it’s high time you learn how to make money and run a profitable business! No mor...

30: 2024 Las Vegas Summer Market with Diana Rushton

02 Aug 2024

Contributed by Lukas

Send Katie a Text Message!! It’s Las Vegas Summer Market recap time! Our favorite visual merchandiser, Diana Rushton, is here to tell all. From text...

29: Grow Your Interior Design Business Using Collaborations & AI with Jenny Cano

19 Jul 2024

Contributed by Lukas

Send Katie a Text Message!! Your design business will grow faster, go further, and be more successful when you embrace 2 things: collaborations and te...

28: Marketing Strategies for Interior Designers [Roundtable]

05 Jul 2024

Contributed by Lukas

Send Katie a Text Message!! Digital marketing strategies like SEO and social media are critical to the success of an interior design firm. But which p...

27: Scale Your Interior Design Business Using Systems w/ Rebecca Hay

21 Jun 2024

Contributed by Lukas

Send Katie a Text Message!! Systems and processes are likely not the first things that come to mind when you think of scaling your design business gro...

26: 2024 Interior Design Trends with Diana Rushton

07 Jun 2024

Contributed by Lukas

Send Katie a Text Message!! We’re here to tell you the next big interior design trend to look for in 2024! Our very own Diana Rushton recently visit...

25: Networking Tips for Interior Designers with LuAnn Nigara

24 May 2024

Contributed by Lukas

Send Katie a Text Message!! Networking as an interior designer can be intimidating—but it doesn’t have to be. Not if you’re armed with the perfe...

24: How to Close Sales Using Body Language with Nancy Ganzekaufer

10 May 2024

Contributed by Lukas

Send Katie a Text Message!! One of the most critical aspects of business is the sale—and your body language could be killing your close rate. An int...

23: Brand Identity & Design for Interior Designers with Corey Fuller

26 Apr 2024

Contributed by Lukas

Send Katie a Text Message!! Your brand identity captures everything about your design firm. From the fonts and color palette you use to the intangible...

22: Interior Designers Pricing & Project Estimation with Michelle Lynne Pant

12 Apr 2024

Contributed by Lukas

Send Katie a Text Message!! A business series wouldn’t be complete without talking about pricing for interior designers. Pricing and project estimat...

21: Target Audience Personas & Marketing with Bill Gelgota

29 Mar 2024

Contributed by Lukas

Send Katie a Text Message!! The target persona in your marketing is maybe the most critical piece of your business foundations. It’s just like the o...

20: Business Insurance Basics for Designers with Stephen Wisocky

15 Mar 2024

Contributed by Lukas

Send Katie a Text Message!! Insurance should grow alongside your business—it’s not a set it and forget it situation! So let’s talk about the ins...

19: How to Hire a CPA for Your Design Firm with Kate Snelson

01 Mar 2024

Contributed by Lukas

Send Katie a Text Message!! How are you supposed to know which CPA to hire? Or when to hire them? Can you ask them questions before becoming a client?...

18: Color Consulting, Forecasting, & Trends with Nello Marelli

16 Feb 2024

Contributed by Lukas

Send Katie a Text Message!! When it comes to color and textile trends, Europe typically is ahead of the U.S. market—but what if you could finally wa...

Bonus: Vegas Market Recap—Biggest Trends 2024 with Diana Rushton

09 Feb 2024

Contributed by Lukas

Send Katie a Text Message!! Wondering what happened at the 2024 Las Vegas Market? As a designer, it’s important to stay on top of the shifts in tren...

17: The Legal Side of Running an Interior Design Firm with David Adler

02 Feb 2024

Contributed by Lukas

Send Katie a Text Message!! How do you build a portfolio when you don't own the intellectual property rights? What questions should you ask an at...

16: Intro to Interior Design Entrepreneurship with Michelle Lynne Pant

19 Jan 2024

Contributed by Lukas

Send Katie a Text Message!! Have you found yourself wondering how to start an interior design business? Curious about what qualities and skills you ne...

15: The Benefits of Starting a Business with Mark Bernheimer

05 Jan 2024

Contributed by Lukas

Send Katie a Text Message!! If you had the chance to shape what your days, weeks, months, and life looked like—would you go for it? Becoming an entr...

14: Futurist Predictions for Design & Business with Rebecca Ryan

22 Dec 2023

Contributed by Lukas

Send Katie a Text Message!! Our world is rapidly evolving. We’ve got AI and a whole host of other innovations coming on board and shaking things up....

13: The Construction Story with Kelly Fridline

08 Dec 2023

Contributed by Lukas

Send Katie a Text Message!! Wouldn’t it be nice to have a step-by-step guide to the construction process (AKA the construction story)? Once you have...

12: Giving Back Through Corporate Social Responsibility with Treger Strasberg

24 Nov 2023

Contributed by Lukas

Send Katie a Text Message!! What exactly is corporate social responsibility? Ever heard of Humble Design? This organization furnishes and decorates up...

11: 2024 Color of the Year & Color Trends with Sherwin-Williams and PPG Paints

10 Nov 2023

Contributed by Lukas

Send Katie a Text Message!! Have you ever wondered what goes into selecting the color of the year? Who picks these trends? Do these colors have any lo...