Matt Brown Show - Conversations That Power The Business World.
Episodes
MBS114 - Jonathan Kohler, CEO Landsdowne Properties
21 Aug 2018
Contributed by Lukas
Send us a textGrit. The difference between entrepreneurs who make it and those who don’t. This theme has been a consistent one of the last three yea...
MBS113 - Lauren Woolf, Founder Mrs Woolf
17 Aug 2018
Contributed by Lukas
Send us a textIt is said that to live a creative life we just lose our fear of being wrong. As an entrepreneur it is about knowing where your blind sp...
MBS112 - Jeff Large - CEO, Come Alive Creative
17 Aug 2018
Contributed by Lukas
Send us a textSo just yesterday I was catching up on the Joe Rogan show and Jo was chatting to Gary V about podcasting. Jo shares my sentiments about ...
MBS111 - Leah McCrae, Founder Resonance
17 Aug 2018
Contributed by Lukas
Send us a textBullying in the workplace is a very real thing but as a community of business people we simply do not talk about this kind of thing enou...
MBS110 - Kat Woolf, The Property Woolf
08 Aug 2018
Contributed by Lukas
Send us a textSo today I want to tee up this episode of the show by talking to you about something called Stopforths Law. Stopforths law is named afte...
MBS109 - Natalie Laurencik & Lucy Phillips, Consilium Legal
08 Aug 2018
Contributed by Lukas
Send us a textSo, if you’re an entrepreneur running your own business at some point on your journey you will have a run in with the law. No, I’m n...
MBS108 - Secrets of Scale LIVE SHOW #4 - Tom Asacker, Howard Sackstein & Erik Kruger
13 Jun 2018
Contributed by Lukas
Send us a textThis is the final instalment of the Secrets of Scale event series powered by Entrepreneur Magazine and the MESH Club.I'm probably m...
MBS107 - Secrets of Scale LIVE SHOW #3 - Vinny Lingham, Marnus Broodryk, Jason Goldberg, VuyoTofile
05 Jun 2018
Contributed by Lukas
Send us a textWelcome to the 3rd installment of Secrets of Scale featuring:- Vinny Lingham (CEO, Civic & Shark Tank Investor)- Marnus Broodryk (CE...
MBS106 - Secrets of Scale LIVE SHOW #2 - Clive Butkow, Benji Coetzee, Keet Van Zyl
29 May 2018
Contributed by Lukas
Send us a textLast night we kicked off the second instalment of the Secrets of Scale event series powered by Entrepreneur Magazine and the MESH Club.T...
MBS105 - Secrets of Scale LIVE SHOW #1 - Allon Raiz, Rich Mulholland & Howard Mann
25 May 2018
Contributed by Lukas
Send us a textThe Secrets of Scale series of events are designed to help entrepreneurs understand the dynamics and challenges of scaling a business an...
MBS104 - Marnus Broodryk (Shark Tank Investor) & Erik Kruger (Founder Better Man)
22 May 2018
Contributed by Lukas
Send us a textwww.qkt.io/secretsofscaleThe most exciting and important stage of a businesses life is the beginning of the scaling process. You have yo...
MBS103 - LIVE SHOW - The Sales & Persuasion Masterclass (Gilan Gork & Mark Keating)
05 Apr 2018
Contributed by Lukas
Send us a textHowzit guys. So, last night we hosted another sold out live show this time in conjunction with two of the most exciting people in busine...
MBS102 - Sam & Rob Paddock, Get Smarter
18 Mar 2018
Contributed by Lukas
Send us a textThis edition of the Matt Brown Show is powered by Get Smarter.com. In 2008, at the tip of Africa, GetSmarter, is founded by brothers Sam...
MBS101 - Michael Jordaan, Venture Capitalist (Montegray Capital)
18 Mar 2018
Contributed by Lukas
Send us a textMichael Jordaan was the CEO to one of South Africa’s largest banks FNB with a customer base of nine million. With more than 20 years’...
MBS100 - The Centenary Show (Entrepreneur Magazine Interview)
08 Mar 2018
Contributed by Lukas
Send us a textJust a quick word to say thank you to Nadine Todd from Entrepreneur Magazine for taking the time out to conduct the centenary episode of...
MBS099 - LIVE SHOW - #CryptoKungfu, Tone Vays, Adam Meister & Lorien Gamaroff
08 Mar 2018
Contributed by Lukas
Send us a textHowzit guys, so as the saying goes there is no business-like show business. Last night at #CryptoKungfu we put on a show which was broad...
MBS098 - Adam Meister, The Bitcoin Meister
05 Mar 2018
Contributed by Lukas
Send us a textAdam Meister is regarded as one of the worlds leading Bitcoin experts and his passion for BTC has lead him to travel to six continents i...
MBS097 - Joey Evans, From Paraplegic To Dakar [Sponsored by Entrepreneur Magazine]
19 Feb 2018
Contributed by Lukas
Send us a textAs entrepreneurs, we are typically working towards something – a vision of some kind – in most cases it is about obtaining more free...
MBS096 - Bob Skinstad - Partner, Knife Capital [Sponsored by Entrepreneur Magazine]
07 Feb 2018
Contributed by Lukas
Send us a textHowzit guys, so as entrepreneurs and business leaders, being able to unlock growth is a key focus in what we do. Yet, many of us are see...
MBS095 - LIVE SHOW - #CryptoTraderZA (Ran Neu-Ner & Luke Martin)
17 Jan 2018
Contributed by Lukas
Send us a textThis is the full version of the LIVE Matt Brown show held in January in Johannesburg. It was the biggest cryptocurrency event ever held ...
MBS094 - Pepe Marais & Gareth Leck, Joe Public [Sponsored by Entrepreneur Magazine]
09 Jan 2018
Contributed by Lukas
Send us a textThere is an old saying that nothing worth having comes easy and the story of Gareth Leck and Pepe Marais is no different. The idea was t...
MBS093 - LIVE SHOW 0 #CryptoJHB, Blockchain/Bitcoin & Initial Coin Offerings (ICO's)
21 Dec 2017
Contributed by Lukas
Send us a textSo, turns out #CryptoJHB was a yet another sold out live show – and I’d like to just say thank you to everyone who has supported my ...
MBS092 - Mark Keating, CEO SALESGURU
07 Dec 2017
Contributed by Lukas
Send us a textWe all know that sales is the life blood of any business but the ability to make sales doesn’t come naturally to many of us. It’s ar...
MBS091 - LIVE SHOW - #CryptoCPT, Blockchain/Bitcoin & Initial Coin Offerings (ICO's)
06 Dec 2017
Contributed by Lukas
Send us a textSo, blockchain/bitcoin is seemingly a very hot subject right now in SA. #CryptoCPT was my third sold out live show in a row and this tim...
MBS090 - The Pivotal Group [Sponsored by Entrepreneur Magazine]
01 Dec 2017
Contributed by Lukas
Send us a textWhen Paul Hutton, Joel Stransky and Bruce Arnold launched Pivotal Group in 2012, they did so with a wealth of experience and business re...
MBS089 - Michael Van Straaten, CEO Verimark
26 Nov 2017
Contributed by Lukas
Send us a textHey guys, so today I want to talk to you about Toys R Us. In 2012, they were a $12 billion company with a massive retail network of 1600...
MBS088 - Robin Olivier, CEO Digicape [Sponsored by Entrepreneur Magazine]
25 Oct 2017
Contributed by Lukas
Send us a textWe’ve seemingly heard it all before – you know, that classic rags to riches story of an entrepreneur who despite all the odds has bu...
MBS087 - Clive Butkow, Venture Capitilist & CEO Kalon Venture Partners
20 Oct 2017
Contributed by Lukas
Send us a textSo, yesterday I was giving a talk to a group of entrepreneurs from the entrepreneur’s organization. I was talking about the worlds Uni...
MBS086 - Jen Su - Pop Star, Master Networker & Socialite
13 Oct 2017
Contributed by Lukas
Send us a textHey guys so today I want to talk to you about the power of having a personal brand. You know, when I started this podcast it was called ...
MBS085 - Ran Neu-Ner, Co-CEO The Creative Counsel & Host of Crypto Trader (CNBC Africa)
02 Oct 2017
Contributed by Lukas
Send us a textThe ability to re-invent one’s self is arguably one of the most important qualities that anyone can have. With the world changing as q...
MBS084 - LIVE SHOW - PwC - People, Robots and The Future of Intelligent Automation
28 Sep 2017
Contributed by Lukas
Send us a textSo, I have a question for you. Have you heard of disruptive technologies like robotics, artificial intelligence and 3D printing before?”...
MBS083 - Adi Zuk & Emma Du Preez, The Rapid Insights Team
22 Sep 2017
Contributed by Lukas
Send us a textResearch. This is arguably one of the most undervalued initiatives that any business can take but interestingly, it seems that research ...
MBS082 - Dawn Nathan-Jones, Founder Europcar / Entrepreneur / Shark Tank Host & Investor
05 Sep 2017
Contributed by Lukas
Send us a textOne of my goals for the year was to get all the investors from the hit TV series the Shark Tank onto the Matt Brown Show. It’s taken m...
MBS081 - LIVE SHOW - Cryptocurrencies, The Blockchain/Bitcoin & The Future of Money [Cape Town]
04 Sep 2017
Contributed by Lukas
Send us a textIt’s not often that you sell out two events back-to-back in any industry but fortunately for the Matt Brown Show this is exactly what ...
MBS080 - Alex Simpson, CEO BeYourLegacy.com
29 Aug 2017
Contributed by Lukas
Send us a textValue systems. To a large extent they define your life whether you're an entrepreneur or not. You see, they govern how we make choi...
MBS079 - Sports Podium Initial Coin Offering (ICO)
29 Aug 2017
Contributed by Lukas
Send us a textInitial Coin Offerings (ICO's) represent a new way for entrepreneurs to fund their businesses. In this episode I chat to Rob and Ja...
MBS078 - Nick Argyos (CEO Injozi & Audio Militia) & Ciaran McKivergan (CEO, 8909)
12 Aug 2017
Contributed by Lukas
Send us a textThe path of an entrepreneur can be pretty lonely at times and it's often difficult for people to understand exactly what you are go...
MBS077 - George Mienie, CEO Autotrader
12 Aug 2017
Contributed by Lukas
Send us a textIt was 2007. The recession has not yet hit and markets were booming. Autotrader sold 108,000 copies of their print magazine but magazine...
MBS076 - Nick Dawson, Global Head of Knoxx Strategy (Samsung)
07 Aug 2017
Contributed by Lukas
Send us a textThis episode is proudly sponsored by IT Web. Cyber security effects businesses of all sizes. Whether you are major corporate or you are ...
MBS075 - LIVE SHOW - Cryptocurrencies, The Blockchain/Bitcoin & The Future of Money [Joburg]
01 Aug 2017
Contributed by Lukas
Send us a textCryptocurrencies, The Blockchain/Bitcoin & The Future of Money. This subject is arguably one of the hottest subjects in the media ri...
MBS075 - LIVE SHOW - Cryptocurrencies, The Blockchain/Bitcoin & The Future of Money [Joburg]
01 Aug 2017
Contributed by Lukas
Send us a textThis subject is arguably one of the hottest subjects in the media right now and for good reason. It promises so much – the least of wh...
MBS074 - Anish Shivdasani, Founder & CEO Giraffe
30 Jul 2017
Contributed by Lukas
Send us a textMindsets. An entrepreneur’s mindset – essentially a set of working assumptions about your intelligence, talent or abilities is criti...
MBS073 - Mike Sharman, CEO Retroviral Communications
02 Jul 2017
Contributed by Lukas
Send us a textStorytelling. It’s one of the biggest buzzwords in business—storytelling—and it’s how savvy companies are satisfying the public’...
MBS072 - Tom Asacker, Innovator, Best Selling Author & Provocateur
29 Jun 2017
Contributed by Lukas
Send us a textTom Asacker is the author of five critically acclaimed books: The Business of Belief, Opportunity Screams, A Little Less Conversation an...
MBS070 - Gil Oved (Co-CEO The Creative Council) & Romeo Kumalo (CEO Washrika Holdings)
26 Jun 2017
Contributed by Lukas
Send us a textCan entrepreneurs save South Africa's economy? That was the question I had to have answered when I interviewed Gil Oved, the co-CEO...
MBS069 - Mark Sham, CEO Suits & Sneakers
23 Jun 2017
Contributed by Lukas
Send us a textMark Sham comes back onto the Matt Brown Show for the second time to discuss the subject of change and how entrepreneurs can work with c...
MBS068 - EXCLUSIVE: Unicorns, Gazelles and Leapfrogs
15 Jun 2017
Contributed by Lukas
Send us a textElevation’s report ‘Unicorns, Gazelles & Leapfrogs: Fast-tracking the South African startup ecosystem' is being released to...
MBS067 - Howard Sackstein, CEO Saicom
11 Jun 2017
Contributed by Lukas
Send us a textFor a long time Matt has said that anyone can be an entrepreneur... but it's not for everyone. Today, Howard Sackstein is the CEO o...
MBS066 - Gilan Gork, The Mentalist
09 Jun 2017
Contributed by Lukas
Send us a textAs an entrepreneur, being able to influence people in order to get what you want has it's merits. But how do you go about working o...
MBS065 - Prudence Spratt, CEO Spratt Consulting
04 Jun 2017
Contributed by Lukas
Send us a textOne of the great mysteries of entrepreneurship is why businesses fail. Some people start one successful business after another while oth...
MBS064 - Benji Coetzee, Founder & CEO Empty Trips
04 Jun 2017
Contributed by Lukas
Send us a textStarting a business is hard and raising capital for your business can mean the difference between success and failure. In this episode I...
MBS063 - Brent Tollman, Entrepreneur & Media Strategist
27 May 2017
Contributed by Lukas
Send us a textIf you can't sell yourself as an entrepreneur you are dead in the water. The most important aspect of selling anything is the abili...
MBS062 - Howard Mann, President Brickyard Partners
25 May 2017
Contributed by Lukas
Send us a textHoward Mann is a business turnaround specialist. After 17 years of successfully enabling business owners with the means to unlock new va...
MBS061 - Ross Drakes, Entrepreneur & Owner Nicework
15 May 2017
Contributed by Lukas
Send us a textI chat to Ross Drakes about the realities of cashflow in a business, regardless of its size. Ross shares his tactics and tips for managi...
MBS060 - The Inside Man & The Future Of Banking
12 May 2017
Contributed by Lukas
Send us a textI chat to an "inside man" within the financial services industry about what the future of the banking industry might look like...
MBS059 - Craig Mullett - President Branison Group & Angel Investor
11 May 2017
Contributed by Lukas
Send us a textI chat to Craig Mullett, about how entrepreneurs should approach getting funding for their business. He is an angel investor and an expe...
MBS058 - Brad Shorkend, Behavioural Specialist and Entrepeneur
28 Apr 2017
Contributed by Lukas
Send us a textI chat to Brad Shorkend about how the role of leadership and consciousness is changing in the business world. We explore the dynamics be...
MBS057 - Rich Mulholland, CEO Missing Link
27 Apr 2017
Contributed by Lukas
Send us a textThis is the new and rebranded version of the podcast! You are about to hear the process I went through that lead up to the launch of the...
DKS056 - Jedd Myers, COO Health Insite
30 Mar 2017
Contributed by Lukas
Send us a textJedd Myers is an entrepreneur but also an executive and entrepreneur health activist. He runs Health Insite, an innovative company that ...
DKS055- Brent "Spillly" Spilkin, CEO Growing Pains Business Consultancy
30 Mar 2017
Contributed by Lukas
Send us a textSpillly came back on the show to talk about how the global freelance market is impacting the future of business. We also talk about why ...
DKS054 - Matsi Modise, Entrepreneurship Activist
28 Mar 2017
Contributed by Lukas
Send us a textMatsi Modise is an entrepreneur and Managing Director of Simodisa - an industry association who’s mission is to accelerate entrepreneu...
DKS053 - Rapelang Rabana, CEO Rekindle Learning
24 Mar 2017
Contributed by Lukas
Send us a textIn this episode, I chat to one of Africa's powerhouse tech entrepreneurs. Featured on the cover of Forbes Africa magazine before th...
DKS052 - Ryan Sauer, CEO Punk Media
11 Mar 2017
Contributed by Lukas
Send us a textRyan Sauer is the CEO of Punk Media. In this episode we unpack the digital advertising space and discuss the future of the advertising a...
DKS051 - Anthony Stonefield, Serial Entrepreneur & Investor
11 Mar 2017
Contributed by Lukas
Send us a textI chat to the serial entrepreneur Anthony Stonefield, the inventor of the global mobile ringtone market, startup advisor and investorSup...
DKS050 - Standing On The Shoulders of Giants
19 Feb 2017
Contributed by Lukas
Send us a textThe 50th edition of the Digital Kungfu Show is going to be a little different - in this episode I get interviewed by 27 CEO's and e...
DKS049 - Marnus Broodryk, CEO Bean Counter, Investor & Shark @ Shark Tank
14 Feb 2017
Contributed by Lukas
Send us a textI chat to Marnus Broodryk, the Shark at the Shark Tank, investor and entrepreneur about all things business, investing, morning routines...
DKS048 - Simon Dingle, Does Stuff
13 Feb 2017
Contributed by Lukas
Send us a textI chat to Simon Dingle about how corporates can approach innovation and engage with the startup community.Support the show
DKS047 - Mike Saunders, CEO DigitLab
10 Feb 2017
Contributed by Lukas
Send us a textI speak to Mike Saunders AKA "Mr Social" - a prominent thought leader and opinion maker on social media and digital marketing....
DKS046 - John Sanei, Trend Specialist, Entrepreneur, Author
10 Feb 2017
Contributed by Lukas
Send us a textI chat to John Sanei, the entrepreneur, author and trend specialist about his up coming book, teacher plants, overcoming doubt and much,...
DKS045 - Steve Pinto, CEO New Reality
03 Feb 2017
Contributed by Lukas
Send us a textI chat to the serial entrepreneur Steve Pinto about the state of tech and startups in South Africa.Support the show
DKS044 - Chipo Moshwana, Strategic Manager at Alpha Code
02 Feb 2017
Contributed by Lukas
Send us a textIn this episode I chat with Chipo Moshwana who is the Strategic Manager of Alpha Code. She lets us in on her journey.Support the show
DKS043 - The Soapbox #2 - The School of Disruption
14 Jan 2017
Contributed by Lukas
Send us a textThe Digital Kungfu School of Disruption defines a disruption lead methodology to help entrepreneurs design and build startups. So what d...
DKS042 - Marco Broccardo, CEO ColonyHQ
04 Jan 2017
Contributed by Lukas
Send us a textData driven marketing - in this episode I chat to Marco Broccardo the CEO of ColonyHQ, a company which is disrupting the traditional med...
DKS041 - Gordon Cook, Social Activist & Serial Entrepreneur
03 Dec 2016
Contributed by Lukas
Send us a textHow to be more alive as an entrepreneur and achieve a peak performance state. In this episode, Gordon Cook shares his views on how entre...
DKS040 - Nick Argyos (CEO Injozi) & Ciaran Mckivergan (CEO 8909)
26 Nov 2016
Contributed by Lukas
Send us a textHow to scale your business - I chat to Nick Argyos & Ciaran Mckivergan about how they have scaled their two digital agencies.Support...
DKS039 - Brent Spilkin, CEO Growing Pains Business Consultancy
18 Nov 2016
Contributed by Lukas
Send us a textHow to grow your business - I chat to Brent Spilkin - one of South Africa's most highly regarded business coaches about the in&apos...
DKS038 - Rory Moore, Innovation Lead Accenture Digital
17 Nov 2016
Contributed by Lukas
Send us a textHow to digitally transform your business - I speak with Rory Moore, one of SA's innovation pioneers about how to future proof busin...
DKS037 - Mike Wronski, CEO Digital Flow
10 Nov 2016
Contributed by Lukas
Send us a textSocial media analytics - Mike Wronski reveals how entrepreneurs should work with data to build their businesses.Support the show
DKS036 - Zach George, MD Startup Bootcamp & Barclays Tech Lab Africa
18 Oct 2016
Contributed by Lukas
Send us a textFrom startup to exit - how to build a successful startup. Zach George is an ex-Wall Street investment banker turned entrepreneur and who...
DKS035 - Mark Sham, Founder Suits & Sneakers
13 Oct 2016
Contributed by Lukas
Send us a textDisrupting the education system - Mark Sham is an entrepreneur who is living his purpose and his passion. He is on a mission to transfor...
DKS034 - The Soapbox #1 - How To Build A Successful Startup Culture
11 Oct 2016
Contributed by Lukas
Send us a textThe Soapbox - The format of this particular show is going to be a little different than what you have come to expect. I'm calling i...
DKS033 - Bruce Muzik, Entrepreneur & Relationship Consultant
10 Oct 2016
Contributed by Lukas
Send us a textManaging your relationships - How to succeed at business and your personal life. Bruce Muzik and I chat about what it takes to achieve y...
DKS032 - Vincent Magwenya, CEO Conversations
08 Oct 2016
Contributed by Lukas
Send us a textHow to use PR in your business - I chat to Vincent Magwenya - the former communications strategist and spokesperson for the president of...
DKS031 - Jason Levin, Re-Founder HDI Youth Marketers
27 Sep 2016
Contributed by Lukas
Send us a textHow to market to the youth (sometimes referred to as the millennials) - Jason Levin head of HDI youth marketing reveals the underlying d...
DKS030 - Scott Winship, Co-Founder Alpha Exchange
26 Sep 2016
Contributed by Lukas
Send us a textBarclays Accelerator Startups - The Alpha-Exchange is a New York based startup that is disrupting a $20 billion equity research market. ...
DKS029 - Andrew Smith, CEO Yuppiechef.com
23 Aug 2016
Contributed by Lukas
Send us a textHow to build a successful eCommerce business - Andrew Smith is the founder of Yuppiechef one of South Africa's most loved ecommerce...
DKS028 - Nathan Stevenson, CEO Forward Lane Inc
20 Aug 2016
Contributed by Lukas
Send us a textInsights into Artificial Intelligence (AI)- AI is reshaping the business world as we know it. In this episode we explore how one startup...
DKS027 - Jim Harris, #1 International Best Selling Author - Disruptive Innovation
16 Jul 2016
Contributed by Lukas
Send us a textHow digital disruption is changing the business landscape. In this episode we unpack disruptive innovation with Jim Harris, one of North...
DKS026 - Rand Fishkin, CEO Moz Software
29 Jun 2016
Contributed by Lukas
Send us a textHow to run one of the worlds most visible marketing companies - SEOMozSupport the show
DKS025 - Allon Raiz, CEO RaizCorp
26 Jun 2016
Contributed by Lukas
Send us a textIn this episode we explore “the fear of failure” and how entrepreneurs can overcome it and ultimately succeed.Support the show
DKS024 - Kush Patel, CEO Tallysticks
08 Jun 2016
Contributed by Lukas
Send us a textBlockchain technology - Discover how one startup is unlocking a $1.3 trillion opportunity in the financial services industry with blockc...
DKS023 - Gareth Cliff, CEO CliffCentral.com
08 Jun 2016
Contributed by Lukas
Send us a textHow to make a market - insights into building Africa's premier "infotainment" content platform.Support the show
DKS022 - Tim Hamilton, CEO Praxent Technologies Inc
03 Jun 2016
Contributed by Lukas
Send us a textHow to build software that eats the world and insights into technology driven startups. Support the show
DKS021 - Garin Toren, CEO messageLOUD
20 May 2016
Contributed by Lukas
Send us a textDigital disruption and disruptive smartphone apps with Garin Toren.Support the show
DKS020 - Digital Kungfu Show - Live! Launch
04 May 2016
Contributed by Lukas
Send us a textWe are launching Digital Kungfu Live! Subscribe at www.digitalkungfu.co.zaSupport the show
DKS019 - Rich Mulholland, CEO Missing Link
29 Apr 2016
Contributed by Lukas
Send us a textHow to make great pitch presentations. In this instalment we explore how to make great pitch presentations. Our guest today is the found...
DKS018 - Jason Xenopoulos, CEO Native VML
26 Apr 2016
Contributed by Lukas
Send us a textHow to build a great business culture. In this episode we explore the role of culture in startups. Our guest today is one of the pioneer...
DKS017 - Tricia Martinez, CEO Wala
26 Apr 2016
Contributed by Lukas
Send us a textIn this episode we explore social entrepreneurship with the Founder and CEO of Wala, a community-powered digital banking platform for un...
DKS016 - Craig Elias, CEO And Author, Shift! & Trigger Event Selling™
14 Apr 2016
Contributed by Lukas
Send us a textIn this episode, we unpack what it takes to be a force in business sales. Now as we all know, sales or the ability to make sales, is the...
DKS015 - Mike Abel, CEO M&C Saatchi Abel
07 Apr 2016
Contributed by Lukas
Send us a textIn today’s show we are going to explore how to build an advertising agency and an incredible entrepreneurial journey which we’ll cal...