MECCA Talks

Emily Weiss On Why Glossier Isn’t A Trend Brand

26 Jul 2024

Audio

Description

In today’s episode, Kate is joined by Emily Weiss, founder of Glossier, to celebrate the launch of her cult-loved brand into Australia and New Zealand, exclusively at MECCA. After leaving a career in fashion to work full-time on her popular beauty blog, Into The Gloss, Emily saw a gap in the market for a brand that had a customer-focused, “Skin First. Makeup Second.” philosophy. It was that idea that led to the launch of Glossier in 2014, which quickly became the NYC ‘it’ brand beauty lovers globally were desperate to get their hands on. 10 years (and a lot of pink) later, the brand has amassed a cult following thanks to iconic products such as Boy Brow, Balm Dot Com and the Glossier You Fragrance.Now, Emily is in Australia, and here with us in the studio, to give us the low-down on MECCA’s most requested brand ever.Products mentioned:Glossier Balm Dotcom Lip Balm and Skin Salve in 'Birthday'Glossier Boy Brow Volumizing Eyebrow Gel-PomadeGlossier Futuredew Facial Oil-Serum HybridGlossier You Eau de ParfumGlossier Ultralip High Shine Lipstick in 'Trench'Host: Kate BlytheGuest: Emily WeissProducer: Kerri GordonProducer/Editor: Ruby DevlinLoved the latest episode of MECCA Talks? Don’t forget to follow, rate and review (and give us a shoutout in the group chat!). MECCA Talks wishes to acknowledge the Traditional Custodians of the land on which we recorded this episode at our studio in Naarm: the Wurundjeri people of the Kulin nation. We pay respect to Elders – past and present. We recognise their ongoing connection to this beautiful country, with knowledge and stories that have been handed down since time immemorial. Hosted on Acast. See acast.com/privacy for more information.

Transcription

This episode hasn't been transcribed yet

Help us prioritize this episode for transcription by upvoting it.

0 upvotes

🗳️ Sign in to Upvote

Popular episodes get transcribed faster

Other recent transcribed episodes

Transcribed and ready to explore now

13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

Comments

There are no comments yet.

Please log in to write the first comment.

Report any issue

MECCA Talks

Emily Weiss On Why Glossier Isn’t A Trend Brand

This episode hasn't been transcribed yet

Other recent transcribed episodes

13:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

Sign in to Audioscrape

Share this moment