Chapter 1: What is the main topic discussed in this episode?
So, amazing episode with Isabel Gavino. If you are someone who has family members that are in assisted living facilities, close to age to being in them, or if you're an entrepreneur looking for a business to get into, like this episode, we go deep into assisted living, residential assisted living. We're going to break some myths on how you could and should get into that business.
But this episode, we go deep on entrepreneurship. We go deep on senior living. And it's just a pleasure to talk to my good friend, Isabel Garino. So ladies and gentlemen, here we go.
You're listening to Mick Unplugged, hosted by the one and only Mick Hunt. This is where purpose meets power and stories spark transformation. Mick takes you beyond the motivation and into meaning, helping you discover your because and becoming unstoppable. I'm Rudy Rush, and trust me, you're in the right place. Let's get unplugged.
Isabel, how are you doing today, dear?
I'm doing great. Thanks for having me on the show.
Thank you for being here. You know, I was telling you offline, I'm so honored and excited about the work that you're doing in the assisted living space. Having a mom and my mom isn't assisted living ready or anything like that. But but seeing what my grandparents went through and how my mom, aunts and uncles cared for them.
It now has put me in a place where these are things I need to care about, whether my mom is ever going to need assisted living or not, whether my relatives were ever needed or not. I need to look around.
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Chapter 2: How does residential assisted living differ from traditional facilities?
And it's about what I've seen is that these assisted living facilities and this is not a knock on anyone. I think it's just day and age and time. They seem like institutions. You walk in and it's like, I don't want to put a relative here. I don't want to come visit here for longer than an hour if I need to. And again, it's not a knock. I just think these institutions, as I'm calling them.
were built at a time when that was okay. And today it's not. So I applaud you for taking this step into one, changing the viewpoint, but honestly, making sure that people, when they need them, it feels like home. And that's what I've really been so proud of you, following you as much as I have, that the work you're doing
letting people live with dignity so thank you for that i think you're right on the money what has been in the past is not what we want for the future and it's not acceptable and i think things like covid shined a nice bright flashlight on what's happening in what i call the big box communities right the big commercial facilities with long hallways and impersonal staff
COVID let people understand and know what's actually going on there. And all of a sudden, adult children started ripping their loved ones out of those care homes looking for alternatives. And we've kind of always been over here saying, hey, smaller is better. And there are other options. But we just don't have the big billboard and the big sign.
But that started to kind of rise and come into more public knowledge that there are options. staying at home one-on-one being isolated isn't always the best fit and a facility isn't always the best fit. There's something in the middle called residential assisted living and it's just a much better option for everyone involved.
So I'm grateful for COVID and I am grateful to be in this space with the coming silver tsunami of seniors because people are looking for something different and better and they should. We all deserve to age with dignity.
Absolutely. And, you know, again, following you and having this this groundbreaking aha moment for me and I was telling you, you know, I've got a friend I'm helping on the board with with starting an assisted living facility. And again, touring all these is like institution, institution, institution.
Talk to us about your breakthrough with the residential side, because I don't think a lot of people understand that that is a thing that could happen. You know, following your research, I realized, oh, all 50 states allow zone residential to also be assisted living. And I don't think a lot of people understood that.
So so talk to us about, one, the research that you and your companies have done and then to how you're bringing this insightful.
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Chapter 3: What inspired Isabelle Guarino to enter the assisted living industry?
It's typically zoned residential six to 16 seniors, 24 seven care and What we show people how to do is not be the caregiver and work in the home or live in the home. We show them how to own the real estate and kind of do it as an investment play. But it's still really cool because then it's an option for your own family members if and when they need it.
Yeah, and so I want to talk to you just for a moment on the entrepreneur side. So I know you're doing it from the investment side, but let's just say you are that person that's like, I have this vision of a 66 or 70 bed facility, you know, the traditional mindset.
How do you switch that into, okay, let's do this through properties, whether you're leasing some of your properties or you're going through your program and you own and you're going to operate. How could that how does that work on the health care side? So, again, you've got a home six to 16 residents that are living there 24 seven provider.
Is it just, hey, you've got to staff each home as if you were going to do the big box facilities you're talking about. Talk to me a little bit about that.
Yeah, so staffing is very different. In the smaller homes, you don't have a doctor or nurse on call or they're a part of the monthly salary. You have a licensed administrator who is licensed through the state. And in the real estate world, we kind of call them the property manager, right? So they might do the hiring, firing, scheduling of the caregivers.
They do the marketing and the tours of the new families coming in and they take care of all the day to day. You can be that person, right? Become a licensed administrator. It's just a quick license you get through the state, but that is one role that you'd be hiring if you're not going to do it yourself. They're hiring those licensed caregivers who again are not nurses.
They're actually typically LPNs or CNAs, but licensed caregivers again through the state and they're doing the 24-7 care of the seniors. They might be in charge of
cooking and cleaning as well if you don't have a private chef in the home but that's really kind of how staff is structured versus in a large community you've got the owner the executive director the activities director the chef the you know janitorial the landscape you've got all sorts of categories of people so a lot higher um bills really at the end of the day yeah but there's more seniors so more income more expenses it kind of all evens out in the wash
No, I like that. And then I guess you're looking at true assisted living. Do you have any of your folks that are doing anything on the memory care side with that as well, too?
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Chapter 4: How can entrepreneurs succeed in the residential assisted living business?
You can absolutely do that. You can share staff. You can share resources. Many people are kind of going that direction. That's one way to do it. I really recommend at least three homes within 20 to 40 minutes of each other because of the ability to share resources. That is the best way.
You're right. And I can break this down for people that are listening that are like, why are Mick and Isabel having this type of conversation? Because, again, the current and this is not a knock, but the current look of assisted living feels institutional. I know there are a handful that don't, but a lot of them do. It's just tough.
And when you look at building an assisted living facility from the ground up and the zoning and all the things that you have to do in the land, like you're looking at 14, 15 million. Easy, easy, easy just to do that versus building homes or buying homes that already exist and doing some things like Isabel was talking. I mean, that is a much more cost effective option. way to look at it.
And to the point that Isabel's making, if you have a big plot of land and you've got enough that you can put homes on, now your activity centers can all be centralized. So your activities director doesn't have to travel 20 minutes per location per day. Like it could just be there. So Isabel, this is eyeopening for me and this conversation is needed. So I thank you for this part.
This, the first 10 minutes was Mick personally asking questions. Now we'll get into the show, ladies and gentlemen. How about that?
You know, I think, though, it's great that you're talking about this because a lot of people do want to go bigger, right? And then they say, well, why can't I? Why shouldn't I? And they understand the institution. They understand the expenses. But there's really this whole other piece of it, which I call the heart part of it, right?
In a traditional big box facility, you'll have 30 seniors to one caregiver. In an RAL, you might have four to one or five to one. So if you fall and break your hip and press your call button, you're getting a response in 90 seconds, right? When you go to a large facility, the typical response time is over 90 minutes. That is a huge difference, right?
If you fell and got a brain bleed, that could be the difference between life and death. And it's not that those caregivers don't care and don't want to be there and don't want to help you. Of course they do. They're doing this because they love seniors and they want to do that. But if you're paying the same as a senior living in those homes, you want to get the care.
So an RAL becomes a much better option for the senior and the family members and the caregivers because they can actually do the job that they're getting paid to do versus a big community. So yes, the money, the staffing, the this, the that, but also the senior and the care, which is what it should be about at the end of the day.
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Chapter 5: What are the benefits of smaller care homes for seniors?
When I got started in this space, it was really just to help my dad. I saw what he was doing and I saw that it was exciting and cool. And I think that's kind of where it started. But to see other families become fully financially free is Quit their jobs, go travel and hang out with their kids and do all this fun stuff because of a choice to invest in this space.
It absolutely changed my perspective of why I'm here on earth. And I think that I am here to help people create businesses, whether it's RAL or any other type of business. Yeah. To become financially free and get time freedom so that they can go do whatever God put them on earth here to do.
You know, when we're breaking free of those chains and we can live in abundance, the whole world opens up to us. So I feel like my because is because I want to make as many people financially free as I can.
That's why I love you, Isabel. That right there. That's the ticket, right? The impact to change lives and impact lives. Like that's, you know, my because is a promise that I make to people to do those same things, to impact and change lives. And if I give you a promise, I'm always going to deliver. Like that's always been my mission. Let's talk about RAL a little bit.
So, you know, you're helping people become entrepreneurs. You're helping people understand this game. And we have a lot of viewers and listeners that are just that. They're like, how do I take something that I'm passionate about, turn it into an actual career, into a business for me? And you've done that really well. And I think that RAL, like what you're doing is something that
Everybody that's watching or listening should consider because you are actually making impact. And that's what I love about businesses that are designed to make impact. To me, it's fulfilling. Right. It's not about joy. It's not about happiness. It's fulfilling. So talk to us a little bit about RAL, the academy that you have, and just feel free to go wherever you want with that.
Yeah, I love that because our motto is to do good and do well, because in the reality, like you can make money so many different ways. That's what's so cool about our world nowadays. It's not cookie cutter. There are people making, you know, millions of dollars on YouTube that didn't even exist 50 years ago, you know? So it's beautiful. There's so much opportunity.
So finding what suits you is the best thing. And if you do love seniors and you do understand, you know, this coming silver tsunami and you're like, oh my gosh, timing's never been better, then it's a great way to have impact investing because not only are you providing a better community for that senior, you are allowing the daughter or son to be a daughter or son once again.
Many times people try to do in-home care where they care for their own loved one for a while and And I talk to people who do that every single day. It is tough, man. It is so tough. And it strips away your ability to be that daughter or son. You are now a caregiver. You grow a lot of resentment, a lot of anger. There's a lot of guilt that even got you started doing that.
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Chapter 6: How does staffing differ in residential assisted living compared to larger facilities?
Yeah, most of my books have been business books, but this latest one, Assisted Living Revolution, it's fiction. It's actually more like chicken soup for the soul vibes. And I really wanted to kind of take my whack at that to see how that went. And based on the stories I've heard over the years of families
Not knowing about assisted living options, not knowing where to go, who to call, who to talk to, who to trust. I kind of put all of those thousands of stories I've heard together in three different stories of families who are going through that decision of.
how to choose assisted living for their loved ones and kind of breaking down the pros and cons of all the options and giving readers resources on what they should be asking, where they should be looking. And so I really enjoyed writing that book, but I've been enjoying even more having people read it and be able to relate to it and say, I wish I had this earlier.
And it's kind of a good book to read and then pass to a friend who you know is going through that or going to be going through that It's a very shareable resource. And so I'm really proud of that one, Assisted Living Revolution.
I love it. I love it. And I usually do this, Isabel, is for books that I like and that I'm intrigued by. I usually purchase 20 copies, one to support the author. So I'm going to do that. So I think the first 20 people that message me the letters R-A-L, Right. And people get mad at me all the time because I say the first 20. These episodes release at 4 a.m. Eastern.
So I always go through the first 20. And I don't care if that's Instagram, LinkedIn, if you have my email, if you personally know me, text me, whatever it is. RAL, the first 20. I'm going to make sure that I get you a copy of this book. So, Isabel, thank you for that.
Well, thank you for the support. I appreciate that.
No, absolutely. So speaking of RAL, your books, your sites, where can people find and follow you personally?
Yeah, Instagram, the Isabel Guarino. And if you want to schedule a call with me or the team, RAL101.com is a great resource to kind of dig into. There's boot camps and information on there and you can schedule a call. So RAL101.com.
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Chapter 7: What actions should aspiring entrepreneurs take to succeed in assisted living?
So so the 10 people that want that book message me legacy. So RAL for the latest book, legacy for the legacy book. And I'll make sure I get those.
Thanks for your generosity, Mick. I love it.
You got it. And to all the viewers and listeners, remember your because is your superpower. Go unleash it.
That's another powerful conversation on Mick Unplugged. If this episode moved you, and I'm sure it did, follow the show wherever you listen, share it with someone who needs that spark, and leave a review so more people can find their because. I'm Rudy Rush, and until next time, stay driven, stay focused, and stay unplugged.