Million Dollar Grit
Episodes
Tripwire vs. LTO: The Funnel Terms Nobody Actually Explains
30 Apr 2026
Contributed by Lukas
This episode started with a client question — "what's a tripwire?" — that turned into a full breakdown of every low-ticket funnel term the marketi...
Software Tools vs. Hub Tools — The Distinction Saving Me From Shiny Object Hell
21 Apr 2026
Contributed by Lukas
In this episode, I'm introducing a term I've been using a lot lately — hub tools — and why the distinction between a hub tool and just another pie...
The Second Brain System That Broke My Brain (In the Best Way)
09 Apr 2026
Contributed by Lukas
I am still riding the dopamine and adrenaline high from discovering what I'm calling the most powerful second brain system I've ever built — and thi...
Anxiety vs Strategic Urgency: How to Tell the Difference When Cash is Tight
01 Apr 2026
Contributed by Lukas
I want to talk about something that gets really blurry when money feels tight. The difference between actual urgency and straight-up anxiety. Because ...
The 8 Steps From Invisible To Paid
23 Mar 2026
Contributed by Lukas
In this episode, I'm breaking down the line that every customer travels — from having zero clue who you are, all the way to becoming a buyer — and...
If I Had to Sign 5 Clients by the End of the Month
16 Mar 2026
Contributed by Lukas
Let’s talk about the question every business owner eventually asks: if I had to sign five clients by the end of the month… what would I actually d...
Realistic Webinar Scenarios!
09 Mar 2026
Contributed by Lukas
Let’s talk about what a real webinar launch actually looks like. Not the million-dollar highlight reels you see on Instagram. I’m talking about th...
Why Most People Fail at Doubling Their Revenue
02 Mar 2026
Contributed by Lukas
In this episode, I break down what it actually takes to go from $200,000 to $500,000 in annual revenue without creating chaos in the process. I walk y...
The Simplicity Lie: Why “One Offer” Isn’t the Point
26 Feb 2026
Contributed by Lukas
Let’s talk about the biggest lie in online business: that simplicity means doing one thing. One offer. One niche. One promise. Everyone nods. Almos...
Why & How I Started A Valais Sheep Farm
18 Feb 2026
Contributed by Lukas
Let’s talk about the question I keep getting: “Why on earth are you starting a farm?” This wasn’t random. It wasn’t a midlife crisis. And it...
Is Your Plan Sustainable?
12 Feb 2026
Contributed by Lukas
Let’s talk about “long-term” plans. Not your five-year vision board. I’m talking about your six-month plan in 2026 — which honestly feels li...
Second Order Effects In Sales
02 Feb 2026
Contributed by Lukas
In this episode, I break down a live webinar audit where I had to step in and fix a “buy-live” bonus that looked smart on the surface but was quie...
The 5 Pitfalls That Kill Your Ads (Even If You’re Smart)
26 Jan 2026
Contributed by Lukas
Let’s talk about why Facebook and Instagram ads fail even when you aren’t doing anything “wrong.” I see this constantly with smart business ow...
The Disease Of Doubt ... In Business
19 Jan 2026
Contributed by Lukas
Let’s talk about doubt—because most business owners aren’t stuck because they lack ideas or strategy. They’re stuck because they treat every d...
The Weekly Live Webinar: The Stability Play Nobody Wants to Commit To
12 Jan 2026
Contributed by Lukas
Let’s talk about the thing people keep avoiding—even though the data is screaming. In this episode, I’m making the case for the weekly live webi...
Revenue, Profit, Income: Why Your Numbers Don’t Mean What You Think
05 Jan 2026
Contributed by Lukas
Episode 85 is all about money — revenue, profit, and income, and why they’re not the same thing. I walk through how to actually connect your offer...
You Must Love & Hate AI At The Same Time
02 Dec 2025
Contributed by Lukas
Let’s talk about the tension no one wants to sit in: what do you actually do when the future of AI sounds both thrilling and terrifying? I watched ...
6 Things For 2026 You Need To Think About
19 Nov 2025
Contributed by Lukas
Let’s talk about the thing no one wants to admit: 2026 is going to expose every crack in the online business world. AI is wiping out busywork, colla...
Collapse, Pivot, Stay, or Scale: The 4 Spots Every Business Owner Faces
11 Nov 2025
Contributed by Lukas
Let’s talk about where your business actually is — not where you wish it was. In this episode, I break down the four spots you might be in at the ...
The Hardest Thing I’ve Ever Done (and Why I Did It Anyway)
15 Oct 2025
Contributed by Lukas
Let’s flip the script. In this episode, my publisher (and friend) Sherry Ward takes the mic and interviews me about the behind-the-scenes process of...
Follow The Problem: A Scenario You Can Follow If You're Cash Strapped
13 Oct 2025
Contributed by Lukas
Two weeks out from my book launch, I wanted to give you a peek into Million Dollar Grit—specifically Chapter 3: “Follow the Problem.” Because ri...
The Gap Between Information & Transformation
01 Oct 2025
Contributed by Lukas
Let’s talk about the difference between information and transformation—because yesterday I got a front row seat to why this matters more than ever...
When You Don't Want To Post On Social Media
29 Sep 2025
Contributed by Lukas
Ever feel like logging off social completely? Yeah, me too. Between judgment, comparison, AI bots, and straight-up fatigue—it’s no wonder so many ...
When The World Feels Shaky, This Is The Strategy I Trust Most
18 Sep 2025
Contributed by Lukas
September came in swinging. Between the violence flooding our feeds and the endless swirl of information wars, it can feel impossible to stay grounded...
7 Experiments I Tried This Summer (you can steal for yourself)!
02 Sep 2025
Contributed by Lukas
Let’s talk about summer experiments. This summer I tested a bunch of things—some techy, some business, some personal—and I thought I’d share ...
10 Unexpected Lessons I Learned This Summer
18 Aug 2025
Contributed by Lukas
Let’s talk about the things summer taught me that I didn’t see coming. From business mistakes (bad webinars, anyone?) to spiritual wake-ups. Some ...
Detaching from Outcomes As a High Stakes Provider
07 Aug 2025
Contributed by Lukas
Let’s talk about the brutal truth of coaching in high-stakes industries—especially when the results aren’t guaranteed and clients expect magic. ...
A Warning About AI
05 Aug 2025
Contributed by Lukas
Let’s talk about the thing nobody wants to admit: we’re sleep-walking into an AI-induced mental and spiritual mess. In this episode, I pull back t...
Faith & Masterminds
28 Jul 2025
Contributed by Lukas
Let’s talk about the thing nobody warns you about when you start mixing faith and business: how fast the lines get blurry. In this episode, I break...
Takeaways from CEO Week 2025: Rest, AI, and Over Functioning
20 Jul 2025
Contributed by Lukas
Let’s talk takeaways from CEO Week—one of my favorite weeks of the entire year. I hosted 26 brilliant humans at my home for three days of deep wor...
Daily Sales Activities To Keep Business Steady
14 Jul 2025
Contributed by Lukas
Let’s talk about the least sexy but most reliable way to make money online: daily sales activities. If you're in the short-game season (aka you need...
You Don't Need A New Offer, You Need A New Nervous System
08 Jul 2025
Contributed by Lukas
In this episode, I’m unpacking one of the biggest reasons entrepreneurs sabotage their own success — not because they’re flaky or lack strategy,...
Attention Is a Weapon—Aim Wisely
30 Jun 2025
Contributed by Lukas
Let’s talk about the power of attention—and why it might be the most underrated form of agency you have. In this episode, I share what’s been h...
A Personal Update On My Upcoming Book - Million Dollar Grit
18 Jun 2025
Contributed by Lukas
Let’s get real about the messy middle of writing a book. Spoiler: “Million Dollar Grit” is finally wrapped—but not the way I first imagined. I...
When You're Afraid or Stuck On Picking A Niche
16 Jun 2025
Contributed by Lukas
“Someone told me, ‘Julie, you preach niche clarity but don’t follow your own advice.’ They weren’t wrong—but they also missed the bigger p...
The 14 Leverage Points In a Webinar Funnel
11 Jun 2025
Contributed by Lukas
In this episode, I’m pulling back the curtain on why webinars break down — and it’s not just the tech. I’m walking you through the real fault ...
Why Outsourcing Your Marketing May Be A Bad Idea
03 Jun 2025
Contributed by Lukas
Let’s talk about why you shouldn’t be that founder who’s scrambling to “just hire a CMO” when your business is still finding its footing. I ...
Were You Stupid Three Months Ago?
27 May 2025
Contributed by Lukas
Let’s talk about the moment you want to throw your whole plan in the trash three months after starting it. You know the one. In this episode, I’m ...
Why Your Sales Pages & Webinars Aren't Converting & What To Do About It
19 May 2025
Contributed by Lukas
Ever feel like your sales page or webinar should be working… but it’s just not converting? This might be the missing piece: You’re making a sal...
Mastermind, Book Launch, & Personal Update!
15 May 2025
Contributed by Lukas
The last two weeks have been a total whirlwind. I just finished my 15th Digital Insiders Mastermind (which was epic - I swear they just keep ge...
When Knowledge Is A Bad Thing... As Told Through My Chickens
01 May 2025
Contributed by Lukas
I did something recently that made me stop and ask… when did “good enough” stop being good enough? It started with chickens (yes, really), but ...
I Got Called Out For Using ChatGPT... Here's What I Learned
22 Apr 2025
Contributed by Lukas
Let’s talk about the moment one of my clients called me out for using ChatGPT to help me respond to a high-stakes Voxer message... and why she was r...
Expectation Vs Entitlement
18 Apr 2025
Contributed by Lukas
Let’s talk about something every coach, consultant, and service provider runs into: the blurry line between a client’s reasonable expectation… a...
Unsticking Yourself from Money Trauma : Can Money Keep You Safe?
15 Apr 2025
Contributed by Lukas
Let’s talk about something most people never say out loud: What if deep down, you believe money isn’t safe? Not because you’re lazy or self-sab...
Offer Coaching You Can't Afford To Miss
11 Apr 2025
Contributed by Lukas
Let’s talk about the thing tripping up almost every entrepreneur trying to sell something right now: Your offer isn’t clear enough. The problem is...
About My Dream Home & Behind The Scenes [Client Question]
02 Apr 2025
Contributed by Lukas
Hey friends, in today's episode of A Million Dollar Grit, I'm answering some super personal questions from one of my clients about my journey to buyin...
Nobody Told Me...
31 Mar 2025
Contributed by Lukas
In this episode, I’m diving into the stuff nobody warned me about when it comes to business, money, growth, and leadership. Things like... how maki...
From Stuck Expert to Thriving Mastermind: Ashley Ebert’s Business Breakthrough
25 Mar 2025
Contributed by Lukas
Today I'm chatting with my friend and client, Ashley Ebert, founder of The Abundance Group and owner of a thriving, multi-location wedding planning bu...
What Gets Harder, What Gets Easier... With AI?
17 Mar 2025
Contributed by Lukas
Today I'm unpacking what parts of running a business will become simpler—and what's going to get trickier—as AI transforms our work. There's good ...
Getting Your Team Or Clients To Give You A 3 Inch Putt
13 Mar 2025
Contributed by Lukas
In today's episode, I'm diving into a fascinating question that came up during a long car ride conversation with my friend Tom: Have we moved from say...
When Is It Good Enough? A Prescription For Perfectionists
10 Mar 2025
Contributed by Lukas
Have you ever gotten stuck tweaking something endlessly because it never feels quite "good enough"? In today's episode, I share why forgetting and ign...
The Survival Show That Taught Me Important Business Lessons
03 Mar 2025
Contributed by Lukas
Fresh off my honeymoon in Hawaii, I found myself binge-watching Alone, a survival show where contestants are left in the wilderness to fend for themse...
Is This A Good Idea?
25 Feb 2025
Contributed by Lukas
Today, I’m answering a great question from a client that I think the whole community will benefit from. She asked, How do I tell if I should pursue ...
Three Sales Assets You Must Have
18 Feb 2025
Contributed by Lukas
Today, I’m diving into the three most important sales assets every online business needs. These are the assets that drive conversions, build trust, ...
Audience Growth: Rethinking Social Media Strategy
13 Feb 2025
Contributed by Lukas
I’ve had a major epiphany about social media strategy: despite never calling myself a “social media strategist,” I’ve realized how crucial aud...
I Hated The Phrase “You Can Do Hard Things” - A Reframe
05 Feb 2025
Contributed by Lukas
In this episode of Million Dollar Grit, I dive into the idea of “you can do hard things” and share my personal journey of pushing through fear and...
If I Lost My Entire Community Overnight: Rebuilding from Scratch
27 Jan 2025
Contributed by Lukas
In this episode of Million Dollar Grit, we dive into a topic that’s more relevant than ever: the power of community. With AI and rapid technological...
A New Lead Source I Never Saw Coming....
22 Jan 2025
Contributed by Lukas
I will always remember January 21st because today is the first day I got on a call with a lead and when I asked her “How do you hear about me?” sh...
10 Pricing Mistakes You Might Be Making!
13 Jan 2025
Contributed by Lukas
In this episode of Million Dollar Grit, I dive into the 10 most common pricing mistakes that can really undermine your business—everything from pick...
The AI Reframe You Can't Afford To Miss
07 Jan 2025
Contributed by Lukas
In this episode, I’m sharing the existential angst I’m feeling as AI developments flood my feed and spark the sense that everything is about to ch...
The Secret To Overcoming Resistance
06 Jan 2025
Contributed by Lukas
In this episode, I dive into the concept of “resistance” and how it shows up in my life—especially when it comes to writing my book. I share my ...
Thoughts for the end of 2024 & into 2025
30 Dec 2024
Contributed by Lukas
It's been a crazy year! I'm reflecting on things I want to do more of in 2025 and the stuff I want to leave behind. Hopefully it inspires you as well!
Behind The Scenes Of Wedding Weekend & Lessons Learned
29 Oct 2024
Contributed by Lukas
I got married this weekend... concluding 10 months of planning into one 7 hour event at our home in Guilford Connecticut. It's no secret that wed...
9 Realities For This Moment In 2024 For Business Owners
09 Oct 2024
Contributed by Lukas
I've had an estimated 100 meaningful conversations with business owners in the last month. The majority of these are my private clients, but I took t...
Going Amazingly Well Or Horribly Wrong?!
04 Sep 2024
Contributed by Lukas
Hey there! In this episode, I’m tackling a big topic that’s been popping up in my Voxer chats with tons of different business owners. As we wrap u...
Inside A New Funnel We're Building: The PLM Funnel
19 Aug 2024
Contributed by Lukas
It's been SO busy over at Funnel Gorgeous because we're building a new funnel (launching this week) and then turning it over as a template to our upco...
An Important Lesson About July For Your Business
05 Jul 2024
Contributed by Lukas
July is the sloggiest month in business. And every year, despite knowing this fact, I start to panic. Things are slow. People are quiet. There isn't...
GeekPack's 7 Year Journey To Global Recognition
17 Jun 2024
Contributed by Lukas
This is such a great combination of inspiration and tactics. I interviewed my longtime client Julia Taylor about her CRAZY last few months in her busi...
12 Types Of Bonuses For Your Next Offer
16 May 2024
Contributed by Lukas
Offer design is both an art and a science. When you try to read the crystal ball of buyer psychology, us marketers tend to throw everything at the wal...
Digital Insiders Event #13 In The Books - Here's A Recap!
13 May 2024
Contributed by Lukas
The week after a mastermind is always a bit crazy, but I wanted to drop in this Monday morning and give you some behind the scenes of what went on thi...
The Good, The Bad, The Ugly About Subscriptions & Memberships
16 Apr 2024
Contributed by Lukas
Today I'm going inside my brain about why and when launching a subscription or membership makes sense...despite the fact I tell people oftentimes to n...
How Not Okay People Are About Money
28 Mar 2024
Contributed by Lukas
In this episode, I am going into a brainstorm exercise around why people are struggling so much with money. And who better to start with? Then me. I ...
When Burn Out Turns To “I Don’t Care” Anymore
11 Mar 2024
Contributed by Lukas
In this episode (I'll admit it's a little deep) I go into a conversation around burn out... but more importantly, when the burnout turns to this scary...
How To Develop A USP From Your Experience
05 Mar 2024
Contributed by Lukas
In this episode, I walk you through how I'm actively working with a client to define her unique selling proposition with her coaching. It's hard to se...
Struggling To Do For Yourself What You Can Do For Others
04 Mar 2024
Contributed by Lukas
In this episode, I take you behind the scenes of a conversation with a client where she was trying to figure out why she couldn't do for herself... wh...
What Keeps You Going In A High Intensity Mastermind?
24 Jan 2024
Contributed by Lukas
In this episode, I ponder a very thoughtful question brought to me by a lady who was applying for Digital Insiders. She was asking me questions about ...
The Nitty Gritty of Launching Simply
17 Jan 2024
Contributed by Lukas
Do you ever feel like you're not sure what launch campaign style is right for you? Or you're new to launching and just with there was a simple way to ...
How To Get More Referrals Predictably
10 Jan 2024
Contributed by Lukas
In this episode, I answer the common complaint I hear from service providers which is, "I feel like most of my business comes from word of mouth refer...
If You Could Only Be One Type Of C Suite Exec, Who Would You Be?
05 Jan 2024
Contributed by Lukas
I found this fascinating question on Facebook today that said, "A CEO, COO, CMO, and CFO all go their separate ways to do their own thing. Who succeed...
CYA 2023! My Year In Review
22 Dec 2023
Contributed by Lukas
In this episode, I do a business and life recap of 2023, plus the things I noticed along the way. If you've never done a year in review, I recommend i...
Special Guest Kristin Ingram - Her Journey to 3000 Students!
27 Nov 2023
Contributed by Lukas
In this episode, I take you on a WILD ride with my client Kristin and her journey to 3000 students. She is a classic example of someone who took a lon...
Ten Things No One Told Me When I Reached $20M In Sales
21 Nov 2023
Contributed by Lukas
In this episode, I take a deep dive into the things I'm learned as I approach $20M in sales. I did a Facebook post about this and it did really well, ...
Behind The Scenes Of The Miami Mastermind
20 Nov 2023
Contributed by Lukas
In this episode, I just recap the mastermind (from a logistics/schedule standpoint). What goes on in my head, how the event went, some things I change...
Are You Complicating Your Offer?
16 Nov 2023
Contributed by Lukas
In this episode, I take you behind the scenes with a client Carrie, who was inadvertently complicating her offer for Black Friday. We all do this, and...
When You're Starting With Just An Idea
01 Nov 2023
Contributed by Lukas
In this episode, I take you behind the scenes of a call I had with a client who is building something from scratch. How do you take all those ideas an...
Inside the Scalable Coach Method Launch
17 Oct 2023
Contributed by Lukas
In this episode, I will take you behind the scenes of the Scalable Coach Method launch...just to show you how imperfect it was! You'll see it didn't h...
4 Types Of List Building Offers You Need
28 Sep 2023
Contributed by Lukas
We all know we should be growing our email list, but did you know that there are four specific categories of list building offers? A discussion with a...
7 Income Streams With One Niche Passion Hobby Turned Brand
25 Sep 2023
Contributed by Lukas
This is such a fun episode everyone. I'm bringing on my client and friend Christine Lindebak, the force behind the Sewing And The City brand. She's te...
Follow The Problem
21 Sep 2023
Contributed by Lukas
It is by far the biggest error most business owners make. They don't know how to tie their business offers to real, urgent, painful problems. This ...
The Pandemic Of Shiny Object Syndrome
11 Sep 2023
Contributed by Lukas
I talk to so many people -- who by the time they come to me -- are mountains in debt and disillusionment with their investments into their business. T...
Stop Worrying About The End
25 Aug 2023
Contributed by Lukas
If you've heard the advice, "Start with the end in mind" ... it might actually be sabotaging your success. It's not that it's not good advice in a lot...
The MRR Viral Scam - My Hot Take
18 Aug 2023
Contributed by Lukas
I didn't actually plan to do a podcast episode on this so consider this an interruption into my regular schedule of episodes, but the Facebook post I ...
The Four Seasons Of Business
17 Aug 2023
Contributed by Lukas
We (in the west) tend to think of everything as linear. An unending line of progress that ends in...what exactly I'm not sure. But it's all about grow...
What You Teach vs. What You Tease
14 Aug 2023
Contributed by Lukas
Probably the #1 thing I do with my clients is help them work out the difference between what they teach (in a course) and what they tease (on a sales ...
My Great Act Of Rebellion Against AI
10 Aug 2023
Contributed by Lukas
In this episode, I take you inside my thoughts about the importance of writing and my anger that AI might threaten this very sacred human method of co...
My Million Dollar Grit Story Part II
03 Aug 2023
Contributed by Lukas
What did my journey look like AFTER I hit $1,000,000? It was longer, more windy and random than you might think. I'm going behind the scenes from 2018...
Sales Are Down, But Here's The Good News
31 Jul 2023
Contributed by Lukas
This dissonance between what's happening (or appears to be happening) on the outside vs. what's really going on inside. My take one what I'm seeing ac...
Practical Tips For Course Creators Who Can't Seem To Finish Building!
28 Jul 2023
Contributed by Lukas
Building a course can be a daunting task. In this episode, I break down the three most common reasons why people don't finish, and then give tangible ...
My Million Dollar Grit Story Part I
28 Jul 2023
Contributed by Lukas
What did my journey look like to $1,000,000? It was longer, more windy and random than you might think. I'm going behind the scenes all the way back t...
The Struggle To Publish
25 Jul 2023
Contributed by Lukas
In this opening episode, Julie reflects on the struggle to show up consistently online, explaining some of the breakthrough she had to finally come ba...