Mistakes That Made Me
Episodes
I took a year off… my business looks VERY different now. (Life, business & podcast update)
17 Mar 2026
Contributed by Lukas
🍿 Save your seat at my virtual email marketing event, The Email Debrief: https://emancopyco.com/debrief🎟️ Join the waitlist for my brand-new e...
"Ignoring my cash flow almost cost me my business" with Sandra Booker [OBG]
25 Nov 2025
Contributed by Lukas
Sandra Booker is a fractional COO and right-hand woman to some of the top 7-figure business owners I know. In this episode (an Oldie But Go...
“My Business Became My Entire Identity” with Laura Jane Barnes (TikTok & IG viral sensation!) [OBG]
11 Nov 2025
Contributed by Lukas
Laura Jane Barnes is an entrepreneur, creator, musician, and social media savant who also happens to be a TikTok & IG viral sensation. (You’ve p...
The 4 ingredients that turn a newsletter into a sales tool with Eman Ismail & Anja Lordanić on Freelance Business Unlocked
28 Oct 2025
Contributed by Lukas
On the Freelance Business Unlocked podcast with Anja Lordanić, I share how I use email to build trust, spark action, and keep sales steady – withou...
Launching without a plan with Amy Posner & Kirsty Fanton [OBG]
14 Oct 2025
Contributed by Lukas
Amy Posner and Kirsty Fanton have been (highly successful) lone wolves in the online business world for years. So when they teamed up to launch a new ...
Overhiring (and firing) with Jordan Gill [OBG]
01 Oct 2025
Contributed by Lukas
Self-made millionaire Jordan Gill opens up about her biggest mistake — overhiring for her coaching programme. (This episode is an oldie but goodie!)...
The micro-agency model: Freedom, flexibility, and family with Eman, Jess & Cindy on the Confessions with Jess and Cindy podcast
22 Jul 2025
Contributed by Lukas
This is one of the most honest, detailed conversations I’ve had about what it really looked like to evolve from a solo email strategist to building ...
How to plan more inclusive business events with Eman Ismail & Sonia Thompson on the Inclusion and Marketing podcast
07 Jul 2025
Contributed by Lukas
Today’s episode is a little different because the mic’s turned on me.This conversation was originally recorded for Sonia Thompson’s Inclusion an...
Getting Fired with Claire Pelletreau [OBG]
17 Jun 2025
Contributed by Lukas
Getting fired hurts.But getting fired for the thing you’re actually an expert at is another level of pain.My guest is Claire Pelletreau, conversion ...
When to create a paid product, the 'freelancer' debate & subcontracting with Steve Folland – Extended Interview
03 Jun 2025
Contributed by Lukas
Today, Steve's answering questions about –When a podcaster can take the leap and build a paid product/serviceThe calling yourself a 'freelancer' vs ...
Putting all your (client) eggs in one basket with Steve Folland [OBG]
22 May 2025
Contributed by Lukas
When Steve Folland’s *only* client let him go, he’d just quit his full-time job to go all in on his audio and video editing business. Being jobles...
Falling prey to new ideas with Caroline & Jason Zook [OBG]
06 May 2025
Contributed by Lukas
This might be my favourite episode of Mistakes That Made Me 😍 (An oldie but goodie!)Caroline and Jason Zook are two creatives who are full of ideas...
32 of my favourite things (for my 32nd birthday 🥳) [OBG]
22 Apr 2025
Contributed by Lukas
It's my (33rd) birthday week! So, I'm re-sharing the super popular birthday episode I published last year for my 32nd birthday. (An oldie but goodie!...
The challenge of growing your business slowly with Belinda Weaver (Extended interview)
08 Apr 2025
Contributed by Lukas
If you loved my first interview with Belinda Weaver back in 2022 (Going and Growing Too Slow), join us for this unedited extended interview (recorded ...
The secret to engaging email newsletters with Eman Ismail & Liz Mosley on The Building Your Brand Podcast
25 Mar 2025
Contributed by Lukas
This week, I'm on the Building Your Brand Podcast (hosted by Liz Mosley) discussing the ins and outs of email marketing.We explore how to create effec...
My February fail 😔 (And why I officially HATE VIP Days) with Eman
25 Feb 2025
Contributed by Lukas
I’m sharing my most recent failure: the challenge of trying to relaunch my signature course before my maternity leave.Want to know more about Design...
Prepping my business for maternity leave (while my email agency runs without me) with Eman & Zuri
14 Feb 2025
Contributed by Lukas
I’m almost 34 weeks pregnant 🤰🏽 So today I’m spilling all the details on how I’m prepping for an extended maternity leave while making sur...
[BTS] My latest lead generation experiment – building an interactive quiz with Interact
31 Jan 2025
Contributed by Lukas
I’m taking you behind the scenes on my latest lead generation experiment: an interactive quiz. I share the process of creating the quiz, the st...
My 2024 Year in Review: Navigating perinatal depression, making 6 figures in revenue & building a business that runs without me
17 Jan 2025
Contributed by Lukas
It's finally here! My recap for 2024 🎉 I share everything from major milestones and setbacks to important lessons I’ve learned. You’ll get an u...
"Trusting coaches too much made me lose trust in myself" with Keenya Kelly
24 Dec 2024
Contributed by Lukas
Ever trusted a coach more than you trust yourself? Even when it comes to your own business, your own wants and needs, your own goals?We can relate!Tod...
“Chasing a million-dollar business I didn’t want (and putting revenue before profit)” with Cindy Wagman
13 Dec 2024
Contributed by Lukas
In this episode, I speak to Cindy Wagman – a consultant for nonprofit consultants – about shutting down her $650K a year agency to restart he...
[Answering your Qs] Some personal news, a peek inside my calendar, what I outsource/delegate, balancing business & motherhood, email strategy tips & more
26 Nov 2024
Contributed by Lukas
TRIGGER WARNING: mention of pregnancy. In this episode, I'm answering your questions! I talk about time management, building effective systems fo...
“Holding myself to neurotypical standards as a neurodivergent entrepreneur” with Martha Barnard-Rae
12 Nov 2024
Contributed by Lukas
(PSA: I’ve got a cold so excuse my voice!) 😆Martha Barnard-Rae is a TEDx speaker, copywriter, and the CEO of Word Candy. In this episode, we chat...
[TEASER] My 3 favourite business tools (that you've never heard of) with Eman
22 Oct 2024
Contributed by Lukas
Join the Mistakes That Made Me Private Membership for $1 now: https://www.emancopyco.com/membership-trialHead over to see ALL the tools I love: https:...
[TEASER] How to figure out your pricing with Eman & Liz Mosely
08 Oct 2024
Contributed by Lukas
Join me and MTMM guest Liz Mosely for a special episode where we talk about how we figure out pricing for our services.This interview was first publis...
“I didn't choose a niche for the first 5 years of my business”
24 Sep 2024
Contributed by Lukas
Sonia Thompson is a well-known and well-respected inclusive marketing strategist, consultant, and coach. She shares her journey of going from fee...
“I let my fear of rejection hold me & my business back”. (Enter: The Rejection Challenge)
11 Sep 2024
Contributed by Lukas
In this episode, I’m speaking to Liz Mosley, a graphic designer and podcast host. We chat about Liz’s journey of overcoming the fear of rejection....
Building my email (micro) agency 🥳 Come behind the scenes with me!
30 Aug 2024
Contributed by Lukas
It’s finally here! Eman Copy Co., the email micro-agency I’ve been building for six months, has finally launched. In this episode, I share th...
Celebrating 2 years of Mistakes That Made Me & what we've learned about mistakes along the way – with Eman & Zuri
13 Aug 2024
Contributed by Lukas
It’s been two years since we launched Mistakes That Made Me! In this special anniversary episode, I’m celebrating this milestone with my podcast p...
[OLDIE BUT GOODIE] Seeking Internet Fame with Dielle Charon
30 Jul 2024
Contributed by Lukas
Dielle Charon has cracked the code. This business coach earned more than a million dollars in 2022 and $370K in the first 2 months of 2023. She says o...
[OLDIE BUT GOODIE] The Fear of Visibility with Jennifer Ogunyemi
15 Jul 2024
Contributed by Lukas
Have you ever shied away from the spotlight, thinking that it might help your business rather than hurt it? Black women and visibly Muslim women ...
[OLDIE BUT GOODIE] Going and Growing Too Slow with Belinda Weaver
01 Jul 2024
Contributed by Lukas
Have you ever had a business idea that you sat on, then watched others take on and use? My guest is Belinda Weaver, the owner of Copywrite Matter...
Oldie But Goodie Series Explained
18 Jun 2024
Contributed by Lukas
It’s that time of year again: summer break. But I won’t leave you without something to look forward to. So in this episode, I walk you through a n...
"Ignoring my cash flow almost cost me my business" with Sandra Booker
04 Jun 2024
Contributed by Lukas
Sandra Booker is a fractional COO and right-hand woman to some of the top 7-figure business owners I know. In this episode, she shares her ...
[TEASER] 3 Things I’d Do if I Were Starting My Business All Over Again
21 May 2024
Contributed by Lukas
Today, I’m letting you listen in on my private membership’s most popular episode. If you love it, join the membership’s 7-day trial for jus...
“My Business Became My Entire Identity” with Laura Jane Barnes (TikTok & IG viral sensation!)
07 May 2024
Contributed by Lukas
Laura Jane Barnes is an entrepreneur, creator, musician, and social media savant who also happens to be a TikTok & IG viral sensation. (You’ve p...
32 of my favourite things (for my 32nd birthday 🥳)
23 Apr 2024
Contributed by Lukas
It’s (almost) my 32nd birthday! And to celebrate, I’m sharing 32 of my favourite (business and personal) things.Tune in to hear me share my favour...
How to Do Email Successfully in 2024 with Eman & The Marketing Meetup
09 Apr 2024
Contributed by Lukas
We talk a lot about mistakes on this podcast. This time, I want to talk about how to do something right.Instead of our usual interview, I delve into t...
Idolising & Pedestalising Coaches & Mentors with Mai-kee Tsang
26 Mar 2024
Contributed by Lukas
Mai-kee Tsang – a Sustainable Visibility Mentor and Podcast Guesting Strategist – shares her biggest business mistake: pedestaling the leaders she...
“My Scarcity Money Mindset Made Me a Bad Leader” with Gloria Chou
12 Mar 2024
Contributed by Lukas
Gloria Chou is a small business PR coach whose scarcity money mindset (which was rooted in fear and generational trauma) made her a bad leader to her ...
How I Became a Highly-Paid Service Provider (And How You Can Too) with Eman
27 Feb 2024
Contributed by Lukas
When I started my business in 2018, I was charging £15 an hour. Maybe even less. In just a few years, I've gone from cheap service provider to premiu...
[TEASER] Behind the Scenes: Making the Podcast with Eman & Zuri
13 Feb 2024
Contributed by Lukas
This episode is a little different. I wanted to provide an in-depth look at the podcast, its creation, production, and evolution. And I’ve brought ...
Putting All Your (Client) Eggs in One Basket with Steve Folland
30 Jan 2024
Contributed by Lukas
When Steve Folland’s *only* client let him go, he’d just quit his full-time job to go all in on his audio and video editing business. Being joble...
Want access to my BONUS podcast content? Here's how!
15 Jan 2024
Contributed by Lukas
Get exclusive access to Mistakes That Made Me (bite-sized) bonus content every week. Bonus content like – 🔥 A Private Q&A Series...
Overhiring (and Firing) with Jordan Gill
15 Jan 2024
Contributed by Lukas
Self-made millionaire Jordan Gill opens up about her biggest mistake — overhiring for her coaching programme. Jordan tells us how overhiring meant ...
Big News: We've joined the Hubspot Podcast Network!
08 Jan 2024
Contributed by Lukas
Big news! Mistakes That Made Me is officially part of the Hubspot Podcast Network. Tune into this short announcement to find out what this means for y...
My 2023 End-of-Year Review (Spoiler: I Didn’t Hit My Revenue Goal)
05 Jan 2024
Contributed by Lukas
Hey You! It’s been a while. So let’s catch up. In this episode, I walk you through my 2023 – which honestly was a bit of a challenge! I missed...
Reflections on 5 Years in Business & 6 Figures in 4 Months
12 Oct 2023
Contributed by Lukas
In my first ever solo episode, I’m celebrating my 5-year business anniversary and making 6 figures in the first 4 months of 2023! I’m taking you ...
We're a Multi Award-Winning Podcast!
09 Oct 2023
Contributed by Lukas
I have a very special announcement and a few thank yous. Find the transcript of this episode on my site, emancopyco.com/podcast Links from this epis...
“Ghosting My Email List" with Laura Belgray
06 Jun 2023
Contributed by Lukas
Laura Belgray has made millions by being herself and writing some of the best story-based marketing emails. She’s the founder of Talking Shrimp, a ...
Seeking Internet Fame with Dielle Charon
06 Mar 2023
Contributed by Lukas
Dielle Charon has cracked the code. This business coach earned more than a million dollars in 2022 and $370K in the first 2 months of 2023. She says o...
Falling Prey to New Ideas with Caroline & Jason Zook
27 Feb 2023
Contributed by Lukas
Caroline and Jason Zook are two creatives who are full of ideas. They’re the founders of Wandering Aimfully – the UN-boring coaching program for i...
Launching Without a Plan with Amy Posner & Kirsty Fanton
20 Feb 2023
Contributed by Lukas
Amy Posner and Kirsty Fanton have been (highly successful) lone wolves in the online business world for years. So when they teamed up to launch a new ...
Playing the "Nice Black Girl" with Michelle Gyimah
13 Feb 2023
Contributed by Lukas
Every Black woman knows what it means to play the “Nice Black Girl" in the workplace. Just like every Black woman knows what it means to be labeled ...
6-Figure Focus with LaYinka Sanni
30 Jan 2023
Contributed by Lukas
Why is the idea of earning 6 figures of revenue so coveted? And why are we willing to make *so* many sacrifices to get there? In this episode of Mist...
"Rejecting What Made Me Rich" with Tarzan Kay
23 Jan 2023
Contributed by Lukas
Tarzan Kay trusted a highly respected sales guru to teach her how to sell online. And she readily admits that led to a seven-figure business. But she ...
Season 2 & My Week of Workshops
20 Jan 2023
Contributed by Lukas
I’m back! Season 2 of Mistakes That Made Me returns on the 23rd January. Here’s what you need to know. The links I mention: Eman’s Week of W...
Choosing the Wrong Business Partner with Emily Thompson
13 Sep 2022
Contributed by Lukas
In the final episode of season one, Eman talks to Emily Thompson – co-founder of podcast and community Being Boss, and retail brand Almanac Supply, ...
No Limits and No Boundaries with Star Melancon
06 Sep 2022
Contributed by Lukas
Sometimes, we don’t know when or how to say no. My guest for this episode is Star Melancon. Star is a scientist turned entrepreneur who struggled w...
Getting Fired with Claire Pelletreau
30 Aug 2022
Contributed by Lukas
Getting fired hurts. But getting fired for the thing you’re actually an expert at is another level of pain. My guest is Claire Pelletreau, convers...
The Fear of Visibility with Jennifer Ogunyemi
23 Aug 2022
Contributed by Lukas
Have you ever shied away from the spotlight, thinking it might help your business rather than hurt it? Black women and visibly Muslim women hav...
Going and Growing Too Slow with Belinda Weaver
16 Aug 2022
Contributed by Lukas
Have you ever had a brilliant business idea, then watched someone else take that idea and run with it because you took too long to make it happen? My...
The $12,000 Mistake with Vivian Kaye
09 Aug 2022
Contributed by Lukas
How do you lose $12,000 in one day and still come out winning? My guest is Vivian Kaye – the CEO of KinkyCurlyYaki – a business and empowerment e...
Welcome to Mistakes That Made Me
22 Jul 2022
Contributed by Lukas
Introducing Mistakes That Made Me, the podcast that asks extraordinary business owners to share their biggest business mistakes so you know what not t...