Modern Marketing + Measurement
Episodes
From Clicks to Decisions: Marketing in an AI-Mediated World
04 May 2026
Contributed by Lukas
On this episode we sit down with Natasha Wallace Chief Solutions Officer & Managing director at Jellyfish to talk about what happens when AI start...
Smarter Spend, Stronger Results: Rethinking Efficiency, AI, and What Actually Drives Growth
27 Apr 2026
Contributed by Lukas
In this episode of Modern Marketing and Measurement, I talk with Phil Case, President and Chief Client Officer of Max Connect Marketing, about cuttin...
Not Your Granddad’s MMM: AI, Creativity, and What Comes Next
20 Apr 2026
Contributed by Lukas
On this episode, I sit down with Jeff Matisoff, North America CEO & Managing Partner at The Brandtech Group, to talk about how AI is reshaping eve...
Attention Isn’t Enough: Turning CTV Moments into Measurable Impact
13 Apr 2026
Contributed by Lukas
Today I sit down with Steve Filler, UK Country Manager at ShowHeroes, to unpack one of the most talked-about shifts in advertising right now—attenti...
From Prompts to Performance: The Rise of Vibe Marketing
06 Apr 2026
Contributed by Lukas
The way people discover and buy is shifting quickly, and AI is right at the center of it. Jamie Domenici, CMO of Klaviyo, breaks down Klaviyo’s new ...
Why the Future of Media is Sound-On and What It Means for Brands
27 Mar 2026
Contributed by Lukas
The sound-off era is over. Screens are fading, and brands still chasing clicks are falling behind. In this session we preview new research from 5,000+...
Measurement Masterminds: We Put Marketing’s Measurement Experts on the Spot
27 Mar 2026
Contributed by Lukas
Whatever size of marketing budget you spend, proving ROI has never mattered more. But how do leading marketers, tech experts and media agencies go abo...
The Power of Fandom: From Cultural Moments to Commercial Impact
27 Mar 2026
Contributed by Lukas
There is no doubt that 2026 will be defined by global moments across music, sport and tech, but Aligning your brand with cultural moments does not alw...
A Brand Renaissance, Fueled by Better Use of Data
23 Mar 2026
Contributed by Lukas
Welcome back to Modern Marketing and Measurement. On this episode I sit down with Jessica Shapiro, CMO at LiveRamp, to talk about what she coins a Bra...
Turning TV Into a Performance Channel with Investment Grade Data
16 Mar 2026
Contributed by Lukas
Welcome back to Modern Marketing and Measurement. Today I’m joined by Laura Grover, SVP and Head of Client Solutions at EDO. We talk about how TV me...
The $70 Billion Question: Why So Much Ad Spend Delivers No ROI
09 Mar 2026
Contributed by Lukas
Welcome back to Modern Marketing and Measurement. In this episode, I’m joined by Rick Miller, Partner of Marketing Effectiveness at Big Chalk Analyt...
Beyond Last Click: Measuring What Actually Drives Growth
02 Mar 2026
Contributed by Lukas
On this episode of Modern Marketing and Measurement, I’m joined by Henry Innis, Co-Founder and CEO of Mutinex. We talk about how CMOs can cut throug...
Breaking Past Media: Rethinking MMM as a Business Driver Mix
23 Feb 2026
Contributed by Lukas
Today on Modern Marketing and Measurement, I’m joined by Karen Kaufman, Global Chief Strategy and Growth Officer at Gain Theory. We talk about why m...
Breaking the Silos: Building a Smarter, More Integrated Media Engine
16 Feb 2026
Contributed by Lukas
Welcome back to Modern Marketing and Measurement. Today I’m joined by Sean Corcoran, President of MissionOne Media, a new arm of BarkleyOKRP. We tal...
Speed to Spend: Smarter Curation for Modern Media Teams
09 Feb 2026
Contributed by Lukas
On this episode of Modern Marketing and Measurement, I sit down with James Leaver of Multilocal Media to talk about why curation has gone from buzzwor...
From Vanity Metrics to Real Impact: Measuring Creator Marketing at Scale
02 Feb 2026
Contributed by Lukas
On this episode of Modern Marketing and Measurement, I’m joined by Tim Sovey from CreatorIQ. We dig into how brands are moving beyond likes and foll...
CTV Grows Up: How Roku Is Powering the Full-Funnel Future of TV
26 Jan 2026
Contributed by Lukas
Today on Modern Marketing and Measurement, I’m joined by Sarah Harms from Roku to talk about how streaming TV has evolved from a reach extension int...
Human Truth in the Age of AI: Inside GWI’s Approach to Modern Marketing
19 Jan 2026
Contributed by Lukas
On this episode of Modern Marketing and Measurement, I’m joined by Misha Williams, COO of GWI. We explore how marketers are using real, human-source...
Why Live Works: Measuring Emotion, Experience, and Brand Impact
12 Jan 2026
Contributed by Lukas
Live events are emotional by nature—but how do you actually measure their impact? Today on Modern Marketing and Measurement, I’m talking with Olli...
Europe’s Independent Ad Tech Advantage: Transparency, Identity, and What’s Next
15 Dec 2025
Contributed by Lukas
In this episode of Modern Marketing and Measurement, Phil Acton, Country Manager UK at Adform, joins the show to explore how Europe’s independent ad...
Inside the Composable Future: Snowflake’s Dennis Buckheim on Data, AI, and the New Marketing Stack
08 Dec 2025
Contributed by Lukas
In this episode of Modern Marketing and Measurement, Snowflake’s Global Head of Media, Entertainment, and Adtech Dennis Buchheim breaks down how a u...
Modern TV Strategy in Practice: A Conversation with Paul Her-Sturm of Hawthorne Advertising
01 Dec 2025
Contributed by Lukas
Welcome back to Modern Marketing and Measurement, I’m joined today by the Senior Vice President of Digital Media at Hawthorne Advertising, Paul Her-...
Beyond the Logo: How Modern Sponsorship Measurement Really Works with Fuse’s Marie Binet
24 Nov 2025
Contributed by Lukas
In this episode of Modern Marketing and Measurement, we sit down with Marie Binet from Fuse, Omnicom’s global sports and entertainment agency...
From Silos to Synergy: Magnite on Building a Unified Future for Omnichannel Measurement
17 Nov 2025
Contributed by Lukas
In this episode of Modern Marketing and Measurement, Magnite’s VP of Strategic Partnerships International, David Snocken, joins us to explore how CT...
Building a Shared Language: How Incrementality Brings Marketing and Finance Together
10 Nov 2025
Contributed by Lukas
Today on Modern Marketing and Measurement, we sit down with Michael Kaminsky, co-CEO of Recast, to learn how incrementality, experimentation, and medi...
Connecting Data, Driving Outcomes: The Future of Marketing Measurement with LiveRamp’s Alexia Nakad
03 Nov 2025
Contributed by Lukas
In this episode of Modern Marketing and Measurement, Becky talks with Alexia Nakad, VP of Brand and Commerce Media at LiveRamp, about how data collabo...
Out of Home, In the Spotlight: Why Reach and Distinctive Brand Assets Still Rule with Bauer Media Outdoor UK’s Lindsay Rapacchi
27 Oct 2025
Contributed by Lukas
In this episode of Modern Marketing and Measurement, Lindsay Rapacchi, Director of Research and Insight at Bauer Media Outdoor UK, joins us to explore...
Scaling with Soul: How Background Noise Blends Data, Diversity, and Human Insight in Modern Marketing
20 Oct 2025
Contributed by Lukas
In this episode of Modern Marketing and Measurement, hosts sit down with Alexis and Grace—two of the powerhouse co-founders behind Background Noise,...
Breaking Through the Noise: Kevin McGehee of Horizon Media on Unified Marketing Measurement
13 Oct 2025
Contributed by Lukas
The marketing measurement landscape has never been louder—or more fragmented. In this episode of Modern Marketing and Measurement, Kevin McGehee, EV...
Bridging America’s Brand Divide: Inside Bailey Lauerman’s “Everything In Between” Study
29 Sep 2025
Contributed by Lukas
On this episode of Modern Marketing and Measurement, we sit down with Greg Andersen, CEO of Bailey Lauerman, to explore the agency’s groundbreaking ...
Rethinking Attribution in the AI Era featuring INCRMNTL Founder Maor Sadra
22 Sep 2025
Contributed by Lukas
Has marketing measurement been broken from the start? INCRMNTL’s founder, Maor Sadra, joins us to unpack why last-click attribution led us astray, h...
Modern Marketing + Measurement Trailer
04 Aug 2025
Contributed by Lukas
Modern Marketing + Measurement is a brand-new podcast from Advertising Week explores the evolving landscape of analytics, attribution and marketing pe...