What’s Working on Instagram Halfway Through 2025

I remember when two reels with trending audio could reach thousands and fill a program with a couple hundred followers. That was a season. Today, a reel can still land, but buyers take a lap. They follow for a bit, read your emails, listen to your podcast, maybe skim a blog, and only then feel confident enough to say yes. That is not a problem to fix. It is a sign to adjust.If you are building your business in the mom cracks of your day, the last thing you need is a plan that demands constant posting plus heavy outbound engagement. In this solo episode, I walk you through how I am shifting my five step framework so Instagram plays to its strengths and the rest of your marketing carries the pieces that actually require time and depth.We get into• What changed on Instagram and why buyers now take longer to decide• How to use Instagram as part of your bigger picture marketing plan, given these changes• Why that slower path can create better fit clients, stronger testimonials, and more referrals• How this change saves time and brain space when you do not have hours for engagement• The role of clear, consistent messaging so every piece connects and nothing starts from scratchIf Instagram has felt harder or slower, you are not doing it wrong. We are in a new stage. Let Instagram open the door and start the conversation. Let your long form and email build confidence so when you make an offer, your people are ready.Mentioned in this episode• Buyer Journey Content Map my free guide to plan what to say, where to say it, and how each piece supports the five steps to sales.

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