Introducing Our Newest Show: Social Currency with Sammi Cohen
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How did Ty Haney scale Outdoor Voices to $100M?
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There was an article that came out and I that night saw it and literally looked up how to resign. For me, it was no option to like come off this wave of painfulness, losing essentially the company that I started and being caught up in this female founder takedown thing. But I had no choice but to get back on the horse. It's amazing to be able to start again. And being able to do so a second time with all of this experience under my belt, I'm a much more refined and savvy brand and businesswoman.
I'm Sami Cohen, and this is Social Currency, a podcast that unpacks the stories that are shaping business, culture, and the intersection of the two. My very first guest on Social Currency is the one, the only Ty Haney. If you know me from Instagram, you probably know my outdoor voices video, which was one of my first videos that really went super viral. And it honestly changed the trajectory of my entire platform. So having her as my first guest on the podcast is such a full circle moment for me. And I am so grateful for this conversation with Ty and for the opportunity to share this conversation with you. Anyway, in 2013, Ty founded Outdoor Voices, the athletic apparel brand that took the internet and hot girl walk culture by storm.
At its peak, Outdoor Voices was worth over $110 million and had raised $60 million. I remember being in the car listening to Ty's episode of How I Built This with Guy Raz and thinking that she really had her finger on the pulse of what consumers wanted, unlike any other founder that I'd heard before. Later on, key leadership at Outdoor Voices would clash with Ty.
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