Sammi Cohen
speaker
79 appearances
1 recordings
1 series
first heard May 2025
last heard May 2025
Sammi Cohen’s voice in public audio — every appearance, attributed to the second.
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I'm Sami Cohen, and this is Social Currency, a podcast that unpacks the stories that are shaping business, culture, and the intersection of the two. My very first guest on Social Currency is the one, the only Ty Haney. If you know me from Instagram, you probably know my outdoor voices video, which was one of my first videos that really went super viral.
And it honestly changed the trajectory of my entire platform. So having her as my first guest on the podcast is such a full circle moment for me. And I am so grateful for this conversation with Ty and for the opportunity to share this conversation with you. Anyway, in 2013, Ty founded Outdoor Voices, the athletic apparel brand that took the internet and hot girl walk culture by storm.
At its peak, Outdoor Voices was worth over $110 million and had raised $60 million. I remember being in the car listening to Ty's episode of How I Built This with Guy Raz and thinking that she really had her finger on the pulse of what consumers wanted, unlike any other founder that I'd heard before. Later on, key leadership at Outdoor Voices would clash with Ty.
Notably among them was Mickey Drexler, who was the former Gap and J.Crew CEO and the chair of the board for Outdoor Voices. Then Ty was forced out of the company and cut to, to no one's surprise, Outdoor Voices is now a shadow of its former self. If I were Outdoor Voices, I would be begging her to come back in some capacity. But Ty is now taking on two new industries with her current ventures.
There's Joggy, a clean energy drink, and TYB, which is a brand loyalty and engagement platform. Today, we talk about what I think has always been Ty's superpower, which is building community within a brand. So many companies try to do this, but they should really be taking notes from Ty.
She shares the tactical ways that she created community at Outdoor Voices and how she's doing this now at her current companies. She also gives some hot takes on the girl boss culture that Outdoor Voices grew up in and the counterintuitive challenges with successfully raising a ton of venture capital and advice for anyone who is the face of their brand. This is Ty Haney, Social Currency.
Ty Haney, welcome to Social Currency. I'm pumped to be here.
So to start, I want to ground us with this word that comes to mind when I think of your work. And that word is community. You are such a skilled founder with a superpower for cultivating the sense of community. So in your words, what does community mean to you?
It's very evident that the communities that you build throughout your various companies have that sense of belonging, of connecting to the customer. And I want to do a little bit of a dive back to the days of Outdoor Voices. Sure. You became a very well-known founder thanks to everything that you did at Outdoor Voices.
And Outdoor Voices was a company that really rode the tailwinds of the direct-to-consumer era. So looking back on that time period, what's one of your fondest memories of building Outdoor Voices in the early days?
It's something that stands out to me about the mid 2010s was this perception of the girl boss and how the connotation of the word girl boss has changed so much over time. Back then there was this fascination around the female founder who was building companies specifically for women. But by the end of the decade, things had changed drastically.
So now that you've had some time to think back on that time period, why do you think the girl boss perception changed so much?
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