The Money Trail of the 2024 Presidential Campaign

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Money Rehab with Nicole Lapin 12 min 2 speakers 7 chapters transcribed
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What is the money trail of the 2024 Presidential Campaign?

Nicole Lappin 1:39
I'm Nicole Lappin, the only financial expert you don't need a dictionary to understand. It's time for some money rehab. Happy, happy Election Day, money rehabbers. If you haven't voted yet today, please get after it. You know what? I'll actually wait. If you have or if you're one of the millions of people who voted early, good for you. I am not Pollyanna-ish about this. I know there's tons of room for improvement in U.S. politics. But when you think about politics in countries worldwide, you just have to count your blessings to be able to live in a country where our votes count. And I really do think that the best way to express gratitude for that is just by being part of the process. Let's just address the elephant or the donkey in the room. It is a big day.
Nicole Lappin 2:30
It is a tense day. And while let's be real, the election probably won't be decided tonight because results will take a while to trickle in and there's always a chance that there's going to be a recount. Symbolically, it is a big day. The political division is intense, to say the least, across the country and even within families and in friendships. This Thanksgiving might shape up to be a tricky one for families that don't agree on politics. But I think for anyone living this divine deeply, the best antidote I've found is by channeling the high emotions into high impact action. But plot twist, that actually isn't what I'm going to be talking about today. Today, I'm going to be talking about the money trail of campaigns.

How much money have the campaigns spent?

Nicole Lappin 3:07
This is such a close race, and it is so close because of the money that's being spent by both campaigns. So today, I'm going to tell you where all this money is coming from and where your dollars matter most. Let's follow the numbers. The money that has been spent so far on the campaigns is mind-boggling. Harris has raised $1 billion since she replaced Biden a little over three months ago. Since January, Democrats have spent $5 billion on ads. Republicans have spent $4.1 billion on ads across political campaigns at all levels. On the presidential campaign alone, the Harris campaign has spent an estimated $1.1 billion on ads, while the Trump campaign has spent an estimated $700 million. For both parties, significant spend has been funneled into swing states.

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