Money Secrets
Episodes
Making money is not the same as having money (EP#66)
05 May 2026
Contributed by Lukas
In this episode of Money Secrets, Fi breaks dives into something so many business owners experience: making money is not the same as having money...
3 Australian Brands with Great Business Models (EP#65)
28 Apr 2026
Contributed by Lukas
This episode of Money Secrets looks at three Australian brands with business models that Fi absolutely loves, and why they work so well. These th...
Inside Good Money Club: Choose your business model wisely (EP#64)
14 Apr 2026
Contributed by Lukas
The doors to Good Money Club are open right now. You deserve your own Board of Directors, and you'll get that and more inside this community for ...
10 Lessons for Small Business Growth and Profit - Money Secrets Mixtape (Ep#63)
31 Mar 2026
Contributed by Lukas
The doors to Good Money Club are open right now. You deserve your own Board of Directors, and you'll get that and more inside this community for ...
Stop taking this business advice (Ep#62)
10 Mar 2026
Contributed by Lukas
The doors to Good Money Club are open right now. You deserve your own Board of Directors, and you'll get that and more inside this community for ...
Women Aren't Making Enough Money (Ep#61)
03 Mar 2026
Contributed by Lukas
The doors to Good Money Club are open right now. If you want practical support to make more money and manage it well, now is the time to join.Women in...
5 Ways to Improve Your Cash Flow (EP#60)
24 Feb 2026
Contributed by Lukas
Five ways to improve your cash flow — and stop money stress from ruining your business Poor cash flow is one of the biggest reasons small businesses...
Scaling vs. Growing Your Business (EP#59)
10 Feb 2026
Contributed by Lukas
Growing vs. scaling your business — What’s the fifference (and why it matters) In this episode of Money Secrets, Fi tackles a question that comes ...
How to Follow Up Your Proposals - From Maybe to Yes Series #4 (EP#58)
27 Jan 2026
Contributed by Lukas
We created a free workbook to go with this podcast episode. Grab it here :) Before you market anything… listen to this In this episode of Money Secr...
Nailing Your Proposals - From Maybe to Yes series #3 (EP#57)
20 Jan 2026
Contributed by Lukas
We created a free workbook to go with this podcast episode. Grab it here :)Before you market anything… listen to this. In this episode of Money Secr...
How to Run Discovery Calls - From Maybe to Yes #2 (EP#56)
13 Jan 2026
Contributed by Lukas
We created a free workbook to go with this podcast episode. Grab it here :) Before you market anything… listen to this In this episode of Money...
Upgrade your sales process #1 - Bring the Right Clients into Your Orbit (EP#55)
06 Jan 2026
Contributed by Lukas
We created a free workbook to go with this podcast episode. Grab it here :) Before you market anything… listen to this In this episode of Money Secr...
How to make money from social media - with Jarrah Brailey (EP#54)
16 Dec 2025
Contributed by Lukas
From $10 a day to agency CEO: Jarrah Brailey on content, confidence & charging more In this episode of Money Secrets, Fi sits down with social med...
Are You Making Enough Money In Your Business? (EP#53)
09 Dec 2025
Contributed by Lukas
Why you’re not making enough money — and how to fix it In this episode of Money Secrets, Fi breaks down something that if you’re not making enou...
If You Don’t Know Your Money, You Don’t Know Your Business – with Kate Toon (EP#52)
02 Dec 2025
Contributed by Lukas
Stop guessing, start knowing: Kate Toon on money, mistakes & momentum In this episode of Money Secrets, Fi sits down with author, business mentor ...
Manifesting Your Money (EP#51)
25 Nov 2025
Contributed by Lukas
Manifesting for small business: how clarity + action create real results In this episode of Money Secrets, Fi lifts the veil on a topic that people of...
As The Ripple Festival Doors Open (EP#50)
11 Nov 2025
Contributed by Lukas
Turning Big Ideas into Reality In this episode of Money Secrets, Fi pulls back the curtain on the biggest project she’s ever brought to life: R...
Make more $30,000 Decisions and less $30 Decisions (EP#49)
04 Nov 2025
Contributed by Lukas
The $30,000 mindset shift every small business owner needs In this episode of Money Secrets, Fi digs into one of the biggest mindset and strategy gaps...
Inside Good Money Club: How to Manage Your Money (EP#48)
28 Oct 2025
Contributed by Lukas
Profit First, Cashflow Reality, and Trusting Yourself with Money Psst! Ever wondered what it’s really like inside Good Money Club? In this sneak pee...
How to find the time to work ON your business (EP#47)
21 Oct 2025
Contributed by Lukas
The most misunderstood resource in small business: Time In this episode of Money Secrets, Fi dives into one of the biggest struggles small business ow...
EP#46 Building in public and being naive
14 Oct 2025
Contributed by Lukas
Why naivety might just be the secret ingredient to big ideas In this episode of Money Secrets, Fi takes us behind the scenes of Ripple Festival, ...
EP#45 Built for Sole Traders: Grant McCall on Making Accounting Simple with Rounded
07 Oct 2025
Contributed by Lukas
Software that is here to actually fit your business, thanks to Rounded. In this episode of Money Secrets, Fi sits down with Grant McCall — founder a...
EP#44: Managing Your Money Using Profit First
30 Sep 2025
Contributed by Lukas
Making more money starts with managing what you already have. The doors to Good Money Club are open now. In this episode of Money Secrets, Fi shares w...
EP#43: 3 Money Problems for Women in Business
23 Sep 2025
Contributed by Lukas
Money Problems for Women in Business The doors to Good Money Club are open now. In this episode of Money Secrets, Fi dives into the three biggest mone...
EP#42 How to Transition from Lower to Higher Prices
16 Sep 2025
Contributed by Lukas
How to Transition from Lower to Higher Prices In this episode of Money Secrets, Fi tackles one of the trickiest parts of growing a business: how to in...
EP#41 Why Setting Goals in Small Business Works
09 Sep 2025
Contributed by Lukas
Setting Goals Isn’t About Predicting the Future In this episode of Money Secrets, Fi Johnston dives into why so many small business owners resist se...
Ep#40 Are you even in business if you're not checking Seek?: Big career shifts with Jen Murnaghan
04 Sep 2025
Contributed by Lukas
When Women Talk Money, Everyone Wins In this episode of Money Secrets, Fi sits down with Jen Murnaghan from Digital Dandy to explore the ver...
Ep#39: How to Fix Underpricing
27 Aug 2025
Contributed by Lukas
Are you charging enough? The three-part pricing formula you need. Psst! Want to hear a money secret? Almost every female and non-binary business...
Ep#38: Why You Should Package Your Services Into Three Offers
19 Aug 2025
Contributed by Lukas
Why Packaging Your Services Into Offers is a Game-Changer In this episode of Money Secrets, Fi Johnston unpacks the objections many service providers ...
Ep#37: 15 Years of Peach - from an olive grove to today
12 Aug 2025
Contributed by Lukas
15 Years of Peach: From an olive grove to today It’s part celebration, part business story, and part deep dive into the lessons learned ov...
Ep#36: Business Lessons (and a love letter) to The Bear
05 Aug 2025
Contributed by Lukas
What The Bear teaches us about small business It might sound like a TV review—but this episode is part strategy, part storytime, part love let...
Ep#35: Noticing Your Money Thoughts (Thinking Exercise)
27 Jul 2025
Contributed by Lukas
What do you really think about money? If you’ve ever felt like your mindset is holding you back—but you can’t quite put your finger on how—thi...
Ep#34: Is The Economy Impacting Small Business? 10 Tips to Take Control
20 Jul 2025
Contributed by Lukas
Is the economy impacting small business owners? Let’s talk about it. It’s the question on every founder’s mind—and in this solo episode of Mon...
Ep#33: The Impact of Your Small Business on the Environment
13 Jul 2025
Contributed by Lukas
Your business has an environmental impact — even if you're a service provider. 🌿 This week on Money Secrets, we’re talking about impact —...
Ep#32: Working Harder Will Not Make You More Money
06 Jul 2025
Contributed by Lukas
Working harder won’t make you more money. Psst! If you’ve ever felt like you’re working all the time but still not making the money y...
Ep#31: How Do I Know If I'm Running My Business The Right Way?
29 Jun 2025
Contributed by Lukas
How to make business easier (yes, really). If you’ve ever felt like you’re working all the time but still not making the money you want — or lik...
Ep#30: Why Are Some Businesses So Successful?
22 Jun 2025
Contributed by Lukas
Why your business model should come first If you’ve ever found yourself obsessing over Instagram strategy, stuck in a Dubsado vs. Moxie spiral...
EP#29: Money Secrets that Boost Your Confidence (and Your Revenue)
15 Jun 2025
Contributed by Lukas
Feeling like your money mojo needs a reset? We’ve got you. Psst! If you've been second-guessing your pricing, avoiding your numbers, or wondering if...
Ep#28: Inside Good Money Club: How to Make More Money
10 Jun 2025
Contributed by Lukas
Want to make more money in your business? Start here. Psst! Ever wondered what it’s really like inside Good Money Club? In this sneak peek episode, ...
Ep#27: Our Best Money Secrets: Top 10 Lessons for Small Business Owners
27 May 2025
Contributed by Lukas
Wondering how to feel more in control of your money as a business owner? Start here. Psst! Want a quick refresh of the best money advice we’ve ...
Ep#26: Beautiful Bookkeeping, is it possible? Interview with Olly from Rounded
18 May 2025
Contributed by Lukas
The surprising link between calm finances and confident business moves. If you’ve ever felt overwhelmed by the financial side of running a solo busi...
Ep#25: Small Business Introverts
11 May 2025
Contributed by Lukas
Think introverts can’t succeed in small business? Think again. Psst! Want to hear a money secret? In this episode of Money Secrets, Fi unpacks ...
Ep#24: Back Yourself and Your Financial Decisions
04 May 2025
Contributed by Lukas
Why Backing Yourself Matters More Than Being Right. Psst! Want to hear a money secret? In this episode of Money Secrets, Fi shares a juicy m...
Ep#23: The lies we're told about money: with Mia and Nataleigh.
27 Apr 2025
Contributed by Lukas
There’s a lot of noise out there about what it really takes to make money in business—and much of it is built on outdated ideas or straight-up lie...
Ep#22: Business Strategy, Marketing & Sales: The Money Making Trifecta with Nataleigh and Mia
20 Apr 2025
Contributed by Lukas
Too much marketing, not enough sales. Too much strategy, not enough messaging. Too much fluff, not enough clarity. Sound familiar? If you’ve ever fe...
Ep#21: Don’t Wait Two Years to Start Paying Yourself
13 Apr 2025
Contributed by Lukas
Why Paying Yourself Makes Your Business Stronger (Right From the Start) Psst! Want to hear a money secret? In this episode of Money Secrets, Fi t...
Ep#20: Money doesn't Grow on Trees
06 Apr 2025
Contributed by Lukas
When you start seeing money as something that can grow from your ideas, skills, and connections, you open yourself up to a new level of financia...
Ep#19: It's not Your Job to be Affordable
30 Mar 2025
Contributed by Lukas
You’re Not Here to Be Affordable—You’re Here to Be Valuable Psst! Want to hear a money secret? In this episode of Money Secrets, Fi breaks ...
Ep#18: Why We Need Ripple Festival - Mia and Fi
23 Mar 2025
Contributed by Lukas
Build Your Own Stage: The Story Behind Ripple Festival Want to know what really goes into creating a game-changing business festival? In this episode ...
Ep#17: Revenue is Vanity
16 Mar 2025
Contributed by Lukas
The #1 Reason Businesses Fail (And How to Make Sure Yours Doesn’t!) Psst! Want to hear a money secret? In this episode of Money Secrets, Fi un...
Ep#16: When Sales Calls Feel Icky: Interview with Joyce Watts
09 Mar 2025
Contributed by Lukas
Selling and managing money are non-negotiable skills for business growth—and Joyce’s story is proof that you can learn to be comfortable with both...
Ep#15: Training: How to Price Your Product or Service
06 Mar 2025
Contributed by Lukas
Determine Your Value, Attract the Right Clients, and Get Paid What You Deserve Psst! Want to hear a money secret? In this episode of Money Secret...
Ep#14: Own Your Finances, Own Your Future: Interview with Anucia Boer
02 Mar 2025
Contributed by Lukas
It’s Okay to Want to Make Money –Shifting from Fear to Financial Confidence If you’ve ever felt unsure about your earning potential, anxious abo...
Ep#13: How to Know When to Spend Money to Make Money
27 Feb 2025
Contributed by Lukas
We’ve all heard the saying, “You have to spend money to make money.” But is it actually true? And more importantly, when does it actually w...
Ep#12: Breaking Down Big Money Goals: Interview with Kate Forsyth
23 Feb 2025
Contributed by Lukas
When You Know How You'll Reach Your Financial Goals, They Suddenly Feel Possible. If you've ever felt overwhelmed by revenue targets, unsure how to pr...
Ep#11: How to Have a Great Relationship with Your Tax Accountant
20 Feb 2025
Contributed by Lukas
Want to get the most out of your tax accountant? Listen up. In this episode of Money Secrets, we’re breaking down how to build a great working relat...
Ep#10: Taking Control of Your Finances: Interview with Jarrah Brailey
16 Feb 2025
Contributed by Lukas
Taking Control of Your Finances If you've ever doubted your ability to manage money, struggled with financial confidence, or felt unsure about what yo...
Ep#9: Support Independent Creators and be Part of Something BIG
13 Feb 2025
Contributed by Lukas
Update on Season 1 and not your typical BIG announcement In this special episode of Money Secrets, we’re taking you behind the scenes—sharing what...
Ep#8: Let Your Clients Decide for Themselves: Interview with Nataleigh Elzein
09 Feb 2025
Contributed by Lukas
The Power of Letting Your Clients Decide for Themselves If you’ve ever hesitated before sending a proposal or second-guessed what a client is w...
Ep#7: How to change Your Money Thoughts
06 Feb 2025
Contributed by Lukas
Rewire Your Money Mindset: The Thought Shift That Changes Everything Psst! Want to hear a money secret? The way you think about money is shaping the w...
Ep#6: Money Does Good: Interview with Renee Wallace
02 Feb 2025
Contributed by Lukas
The more money in your hands, the more positive impact on the world If you’ve ever felt conflicted about making money in your business or unsur...
Ep#5: How to Fix Underpricing
29 Jan 2025
Contributed by Lukas
Are you charging enough? The three-part pricing formula you need Psst! Want to hear a money secret? Almost every female and non-binary business ...
Ep#4: Success is Personal: Interview with Jaye Heraud
26 Jan 2025
Contributed by Lukas
Success is Personal If you’re balancing caregiving responsibilities or redefining what success looks like for you, this episode is for you. In...
Ep#3: Shining the Spotlight on Small Business in Australia
23 Jan 2025
Contributed by Lukas
In this episode of Money Secrets, Fi Johnston celebrates the unstoppable power of small businesses as the backbone of the Australian economy...
Ep#2: From Broke to Purpose and Profit: Fi Johnston’s Small Business Origin Story
22 Jan 2025
Contributed by Lukas
We’ve come so far as a society in many ways, but money is one of the areas where progress hasn’t been enough. If we want to tip the scales in favo...
Ep#1: Unlocking the Money Secrets of Successful Small Business Owners: What to expect in the Money Secrets Podcast
21 Jan 2025
Contributed by Lukas
This podcast episode was recorded on the lands of the Wurundjeri People of the Kulin Nation and I'd like to acknowledge them as the Traditional Owners...