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Morning Brew Daily

Gen X-ers Snubbed on Black Friday & US Poverty Line is $140K?

01 Dec 2025

Transcription

Chapter 1: What is the main topic discussed in this episode?

1.87 - 10.306 Neil Freiman

Good morning, Brew Daily Show. I'm Neil Freiman. And I'm Toby Howell. Today, Gen Z was feeling the love on Black Friday. Gen X, not so much.

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10.747 - 15.295 Toby Howell

Then, should the poverty line actually be four times higher than the official threshold?

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Chapter 2: What are the spending habits of Gen Z and Gen X on Black Friday?

15.936 - 19.423 Toby Howell

It's Monday, December 1st. Let's ride.

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23.015 - 33.597 Neil Freiman

Oof, this Monday hits hard. Hope you all had a relaxing Thanksgiving break and sending strength in your upcoming attempt to dig out of the mountain of emails you said you'd circle back to after the holiday.

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Chapter 3: What is the argument for raising the US poverty line to $140,000?

34.078 - 48.04 Neil Freiman

Today is the first day of December, which means it's time for the annual game of Whamageddon. What's that, you ask? It's an annual contest in which players try to avoid hearing Last Christmas by Wham from December 1st through Christmas Eve.

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48.441 - 67.264 Neil Freiman

You're going to want to stay away from department stores, holiday markets, cars playing on the radio, or really any outdoor event in general because there are some devious people out there. Two years ago, the DJ at a soccer stadium in England played Last Christmas to a crowd of more than 7,000 people with the explicit intention of causing them to lose Whamageddon.

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67.244 - 89.007 Toby Howell

I legit almost already lost, you know, landed late last night in Newark and the plane started blasting music. Started off slow with Hallelujah, but not the one from Shrek, which kind of stung. Then wham again and struck right as I was leaving and my heart dropped, but I looked at my watch and I was still just before midnight. Even if I had been past midnight though, I hadn't cleared customs yet.

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89.027 - 104.489 Toby Howell

So I was going to invoke some sort of international waters rule right there. But I think one thing to keep in mind, All royalties from last Christmas go to charity thanks to Wham's decision back in 1984. So even if you do lose, you didn't lose because you're supporting charity.

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104.83 - 108.596 Neil Freiman

And now a word from LinkedIn ads. Toby, what do you search for?

108.656 - 115.847 Toby Howell

Deeper meaning in my interpersonal relationships, a sense of belongingness I haven't experienced since childhood, and a really good pretzel bun.

115.827 - 131.121 Neil Freiman

It is very deep, Toby. What I was going to say was, what do you search for in professionals when doing B2B advertising? Because with LinkedIn ads, you can target your buyers by job title, industry, company role, seniority, skills, and company revenue, so you can stop wasting budget on the wrong audience.

131.381 - 138.988 Toby Howell

Ah, I see. Well, in that case, it's worth mentioning LinkedIn ads has a network of over 1 billion professionals and 130 million decision makers.

139.148 - 145.834 Neil Freiman

Plus, LinkedIn ads generates the highest B2B, that's business to business, return on ad spend of all online ad networks.

Chapter 4: How has the recent government shutdown affected economic data?

1067.836 - 1071.981 Neil Freiman

As it turns out, you cannot build an indoor pool in a one-bedroom Brooklyn apartment.

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1072.221 - 1084.455 Toby Howell

I love your optimism. But think of how bad something like cost can get as your business grows. That's why WooCommerce is designed to give you complete control over your costs, allowing your business to grow without platform fees eating into your margins.

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1084.636 - 1090.142 Neil Freiman

Choose every component of your tech stack, from hosting to payment gateways, based on your budget and business needs.

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1090.122 - 1098.698 Toby Howell

Avoid costly platform fees that cut into your margins as you grow. Only pay for what you use, not for enterprise packages filled with tools you don't need.

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1099.019 - 1103.507 Neil Freiman

To learn more, visit woo.com slash cost. That's woo.com slash cost.

1104.905 - 1121.212 Toby Howell

My winner of the weekend is Google's new AI-powered hurricane model because it performed really well this hurricane season. As the 2025 Atlantic hurricane season came to a close yesterday, it lived up to its active moniker with 13 named storms and three Category 5 hurricanes.

1121.492 - 1144.032 Toby Howell

This is the first time in a decade that no hurricane made landfall in the U.S., but the Caribbean, headlined by Hurricane Melissa, took a massive hit. But one model ahead of Melissa's rapid intensification had it dead to rights. One week before Melissa hit land, most traditional forecasting tech strongly disagreed about its path and intensity, save for one, Google's DeepMind Weather Lab.

1144.393 - 1165.606 Toby Howell

It accurately predicted the storm's track and its eventual Category 5 strength, a performance edge it maintained when averaged across all 13 storms this season. On the flip side, the U.S. government's flagship global forecast system that uses an old-school physics model running on uber-expensive supercomputers performed abysmally. In fact, the difference in margin of error between the U.S.

1165.585 - 1186.112 Toby Howell

's GFS and Google's DeepMind is massive. At five days out, GFS's forecasts were, on average, twice as bad as Google's, a chasm in accuracy that will cause forecasters to ditch a model entirely. Neil, as we close the book on this hurricane season and we shift into looking at what worked and what didn't, it looked like AI-powered models might be the way forward.

Chapter 5: How do Gen Z's shopping habits differ from older generations?

1301.178 - 1316.472 Toby Howell

And it's why you're getting these outlier results. Again, it is pretty early into its life cycle. I mean, it really did start predicting storms in this summer only. So we'll see if it bears out over time. But so far, it is looking very promising with this novel approach to predicting where storms We're going to go.

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1316.912 - 1332.978 Neil Freiman

It's Monday. So here are the events you need to know about in the week ahead. The countdown to Christmas is on and the string of made up holidays that encourage you to part with your money rolls on this week. Today is Cyber Monday, the e-commerce compliment to Black Friday and the biggest online shopping day of the year.

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1333.018 - 1347.067 Neil Freiman

Americans are projected to spend fourteen point two billion dollars today, up more than six percent from last year. Tomorrow is Giving Tuesday, which has become one of the biggest days for nonprofit fundraising of the year. But the travel industry is encroaching on their turf.

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1347.087 - 1357.712 Neil Freiman

Airlines, hotels, cruise companies, and travel booking sites are trying to make Travel Tuesday happen, luring you to buy on one-day deals for your next vacation. Toby, it won't be long until the rest of this week is spoken for.

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1357.692 - 1372.815 Toby Howell

I mean, why stop there? Go V Wednesday, presented by Novo Nordic. Theatrical Thursday, where we all support Broadway again. And Freaky Friday, where everyone just watches their favorite Lindsay Lonehand movies. But whatever, the more holidays, the better, in my opinion. Let's just serve them all up.

1372.795 - 1392.711 Neil Freiman

All right, the case against Luigi Mangione will take a big step forward this week, almost one year after the 27-year-old was accused of killing UnitedHealthcare CEO Brian Thompson in midtown Manhattan. Mangione, who faces federal and state charges for the killing of Thompson, will appear in court for hearings today as his lawyers try to get evidence thrown out ahead of a potential trial.

1392.691 - 1410.261 Neil Freiman

He is expected to receive a lot of support from legions of fans who still consider him a folk hero for taking action against what they consider an evil American healthcare system. Mangione's legal defense fund has raised $1.4 million from an online fundraising campaign with a median donation of $15.

1410.241 - 1429.937 Toby Howell

This report just really hasn't died down at all. This past spring, a group got a plane to pull a banner over Manhattan that read, free healthcare, free Luigi. He's gotten 6,000 letters sent to him in a jail, according to a Wall Street Journal report. So expect this news cycle to pick back up again as this trial kicks into gear once more.

1429.917 - 1451.132 Neil Freiman

In sports, the 12-team college football playoff will come into view with the penultimate rankings arriving Tuesday night, showing where the top teams stand after a chaotic rivalry weekend that was overshadowed by coaching drama. Yesterday, Ole Miss coach Lane Kiffin jumped ship to rival school LSU, an unprecedented and bizarre situation because Ole Miss is a national title contender

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