Gen X-ers Snubbed on Black Friday & US Poverty Line is $140K?
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What is the main topic discussed in this episode?
Good morning, Brew Daily Show. I'm Neil Freiman. And I'm Toby Howell. Today, Gen Z was feeling the love on Black Friday. Gen X, not so much.
Then, should the poverty line actually be four times higher than the official threshold?
What are the spending habits of Gen Z and Gen X on Black Friday?
It's Monday, December 1st. Let's ride.
Oof, this Monday hits hard. Hope you all had a relaxing Thanksgiving break and sending strength in your upcoming attempt to dig out of the mountain of emails you said you'd circle back to after the holiday.
What is the argument for raising the US poverty line to $140,000?
Today is the first day of December, which means it's time for the annual game of Whamageddon. What's that, you ask? It's an annual contest in which players try to avoid hearing Last Christmas by Wham from December 1st through Christmas Eve. You're going to want to stay away from department stores, holiday markets, cars playing on the radio, or really any outdoor event in general because there are some devious people out there. Two years ago, the DJ at a soccer stadium in England played Last Christmas to a crowd of more than 7,000 people with the explicit intention of causing them to lose Whamageddon.
I legit almost already lost, you know, landed late last night in Newark and the plane started blasting music. Started off slow with Hallelujah, but not the one from Shrek, which kind of stung. Then wham again and struck right as I was leaving and my heart dropped, but I looked at my watch and I was still just before midnight. Even if I had been past midnight though, I hadn't cleared customs yet. So I was going to invoke some sort of international waters rule right there. But I think one thing to keep in mind, All royalties from last Christmas go to charity thanks to Wham's decision back in 1984. So even if you do lose, you didn't lose because you're supporting charity.
And now a word from LinkedIn ads. Toby, what do you search for?
Deeper meaning in my interpersonal relationships, a sense of belongingness I haven't experienced since childhood, and a really good pretzel bun.
It is very deep, Toby. What I was going to say was, what do you search for in professionals when doing B2B advertising? Because with LinkedIn ads, you can target your buyers by job title, industry, company role, seniority, skills, and company revenue, so you can stop wasting budget on the wrong audience.
Ah, I see. Well, in that case, it's worth mentioning LinkedIn ads has a network of over 1 billion professionals and 130 million decision makers.
Plus, LinkedIn ads generates the highest B2B, that's business to business, return on ad spend of all online ad networks.
Spend $250 on your first campaign on LinkedIn ads and get a free $250 credit for the next one. Just go to LinkedIn.com slash MBD. That's LinkedIn.com slash MBD. Terms and conditions may apply.
I was going to be polite and ask you what you all did Thanksgiving weekend, but I already know. You woke up Friday morning, opened up your laptop, and loaded up your cart with clothes and electronics. Despite feeling down about the economy, Americans spent more than ever this Black Friday. Retail sales on the day after Thanksgiving, excluding cars, jumped 4.1%, outpacing last year's 3.4% growth, according to MasterCard Spending Pulse. a separate report from adobe analytics found that online shopping drove most of that growth americans spent 11.8 billion dollars online on black friday a 9.1 percent increase from the year before meanwhile malls were busy but not so busy in-store sales rose 1.7 percent a small bump but still above last year's gain this black friday was like the sec's slogan it just means more
Because of the record-long government shutdown, economic data reports have been canceled or delayed, leading to tougher whiteout conditions than the Midwest this weekend. Economists, investors, and the Fed are using alternative pieces of data, like these Black Friday numbers, to plug those gaps in our understanding of the health of the consumer. So what do we learn? Americans are still feeling flush enough to spend big on the holidays, despite plunging consumer confidence, sticky inflation, the shutdown and a weakening jobs environment.
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Chapters
5 chapters
1
What is the main topic discussed in this episode?
0:01–0:15
2
What are the spending habits of Gen Z and Gen X on Black Friday?
0:15–0:34
3
What is the argument for raising the US poverty line to $140,000?
0:34–17:47
4
How has the recent government shutdown affected economic data?
17:47–21:41
5
How do Gen Z's shopping habits differ from older generations?
21:41–26:06
Speakers
2 identifiedMore from Morning Brew Daily
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