Morning Brew for Marketing Executives
Episodes
14 Katrin Marquardt from Kyndryl | How I lead my marketing function: How Kyndryl rebuilt its ABM engine to drive clarity, confidence, and commercial impact
28 Apr 2026
Contributed by Lukas
How do you move a massive $19 billion company – the world’s largest IT service provider – to a customer-centric strategy in just a few years? Ka...
13 Behind the scenes | One year of podcasting: the stats, the strategy, and the learnings from 15 episodes
22 Dec 2025
Contributed by Lukas
In this special solo episode, host Jani Hovila takes the mic alone to wrap up the first full year of the Mavenfirst podcast. It has been a journey of ...
12 Asbjørn Severin from Danelec | How I lead my marketing function towards commercial growth to unlock its full potential
11 Dec 2025
Contributed by Lukas
Stop being the flyer factory: How do you transform a decades-old industrial B2B marketing team into a strategic, data-driven revenue engine? In this e...
11 Delfin Vassallo from Georg Fischer | How I lead my marketing department: where planning is important, plans less so, and where B2B doesn't mean boring 2 boring
02 Dec 2025
Contributed by Lukas
How do you navigate the shift when your lean marketing team of nine integrates with a corporation that has a global marketing headcount of 85 professi...
10 Matti Tiitinen from Valtra | How I lead my farmer-focused marketing and sales team at Valtra
28 Oct 2025
Contributed by Lukas
What is the role of marketing in an industrial brand that has one of the highest retention rates in Europe? And what is the leadership philosophy behi...
09 Viktor Wallström from Saab | Why you shouldn’t make your CEO the crisis manager
25 Sep 2025
Contributed by Lukas
Today, we’re excited to welcome Viktor Wallström, the Senior Vice President and Head of Group Communication and Sustainability at Saab. With an imp...
08 Andrea Alter from Workday | How do you empower your team to embrace challenges and learn from mistakes? Discussion with Andrea
12 Aug 2025
Contributed by Lukas
How do you empower your team to embrace challenges and learn from mistakes? What does it take to create a truly safe space for your team to innovate a...
07 Helena Kappen from Microsoft | CMO’s perspective on AI
24 Jun 2025
Contributed by Lukas
Let’s step into the world of AI with Helena Kappen, Chief Marketing Officer for Microsoft Sweden!How is AI truly transforming B2B marketing? How can...
06 Pia Posio from Glaston Corporation | A Marketing Director's perspective on change
04 Jun 2025
Contributed by Lukas
Today, we have the pleasure of hearing from Pia Posio, an experienced leader and the current VP of Communications, Marketing & IR at Glaston Corpo...
04 Bita Popovic from Trimble | The Engineering Mindset: Revolutionizing Customer Experience in B2B
10 Apr 2025
Contributed by Lukas
Who should own the customer experience within a company in a B2B complex industry? How do you measure its impact? How do you translate strategic visio...
03 Sirpa Ikola from Schneider Electric | Sales and marketing as a spectrum of one – insights from an experienced former VP of Marketing and current business leader
02 Apr 2025
Contributed by Lukas
In this episode, we welcome Sirpa Ikola, a seasoned business leader with a global career in the telecom, consumer electronics, and energy industries. ...
02 Patrícia Namba from Atlas Copco | How do you succeed in decentralized marketing? Lessons from Patrícia
03 Mar 2025
Contributed by Lukas
This episode highlights a conversation with Patrícia Namba, Senior Global Marketing Communications Manager from Atlas Copco. With over 15 years of gl...
01 Sandra Anderstedt from Sandvik | How do you make a 60-member ambassador program thrive in marketing?
03 Mar 2025
Contributed by Lukas
In this episode, we’re joined by a seasoned marketing and communication leader with nearly 20 years of experience in Sandvik, a global, stock-listed...