MSP To The Future
Episodes
8 Prospecting Truths MSPs Ignore (What I Learned from the Queen of Cold Calling)
04 May 2026
Contributed by Lukas
Most MSPs don’t have a prospecting problem…They’re just ignoring the truths that actually make it work.They’ve convinced themselves:“No one ...
How Many Times You Should Follow Up (and Why Most MSPs Quit Too Soon)
27 Apr 2026
Contributed by Lukas
How many times should an MSP actually follow up?Once?Twice?Five times?Most MSPs guess and then quit way too soon.In this episode, I’m breaking down ...
When Hiring Isn’t an Option: How Smart MSPs Lighten the Load Without Adding Payroll
20 Apr 2026
Contributed by Lukas
You’re working harder than ever…Long days. Late nights. Constant tickets.So why does it still feel like your MSP isn’t moving forward?Most owner...
The 8 Prospecting Rules MSPs Ignore (That Actually Work)
13 Apr 2026
Contributed by Lukas
Most MSPs think their growth problem is marketing.They think they need more leads… better campaigns… a stronger message.They don’t.After buildin...
How to Exit a Bad Networking Conversation Without Feeling Awkward
06 Apr 2026
Contributed by Lukas
Ever walk into a networking event confident…and five minutes later you’re trapped in a conversation you can’t escape?Here’s the truth most MSP...
4 Proposal Mistakes MSPs Make (And Why They Never Close)
30 Mar 2026
Contributed by Lukas
Most MSPs think their proposals just need to be better.-More detailed.-More polished.-More impressive.So they spend hours putting them together…Only...
The Four Biggest Roadblocks to Selling More (And Why Most MSPs Stay Stuck)
23 Mar 2026
Contributed by Lukas
Let me ask you something.If your MSP revenue hasn’t meaningfully grown in the last 12 months…what’s the real reason?Be honest.Is it really the e...
Not Every Lead Deserves a Proposal: How Smart MSPs Qualify Without Chasing
16 Mar 2026
Contributed by Lukas
How many proposals are sitting in your Sent folder right now that never turned into clients?Be honest.If you’re frustrated with prospects ghosting y...
How to Respond When They Say “We Don’t Have Budget”
09 Mar 2026
Contributed by Lukas
Every MSP has heard it.You’ve had the meeting.The conversation is going well.They understand the risks.They even agree with your recommendations.And...
Get on the Energy Bus: Why MSP Growth Starts with You
02 Mar 2026
Contributed by Lukas
This week on MSP To The Future, I want you to think about something most MSP owners never stop to question…Why does growth feel hard—even when you...
Voicemails That Get Callbacks: The MSP Owner’s Playbook
23 Feb 2026
Contributed by Lukas
Most MSPs don’t have a lead problem.They have a voicemail problem.If your calls go straight to voicemail — and no one ever calls you back — this...
The Kaizen Habit Behind Every Seven-Figure MSP
16 Feb 2026
Contributed by Lukas
This week on MSP To The Future, I’m sharing something I’ve noticed after 40 years of running, growing, and studying MSPs — something surprisingl...
Let Me Think About It Isn’t a No — It’s a Cry for Clarity
09 Feb 2026
Contributed by Lukas
This week on MSP To The Future, we’re tackling one little phrase that quietly kills more MSP deals than pricing, competition, or even bad selling…...
Stop Blending In: Branding Do’s and Don’ts with Steven Badorf
02 Feb 2026
Contributed by Lukas
This week on MSP To The Future, I’m joined by branding mastermind Steven Badorf with MSP Camp, and together we’re digging into the branding do’s...
How to Get Over Call Reluctance (For MSPs Who Hate Calling)
26 Jan 2026
Contributed by Lukas
This week on MSP To The Future, we’re digging into one of the biggest hidden barriers to MSP growth — call reluctance.Not the scripts.Not the obje...
The Hidden Skill That Builds a Seven-Figure MSP
19 Jan 2026
Contributed by Lukas
There’s a hidden skill behind every seven-figure MSP — and most owners don’t even realize they’re missing it.In today’s episode, we’re bre...
The One Thing MSPs Can Never Own
12 Jan 2026
Contributed by Lukas
This week on MSP To The Future, we’re kicking off the new year — and celebrating Episode 100 — by exploring one idea that Mark Cuban, Arlin Sore...
The Gifts We Forget: A Christmas Message for MSPs
22 Dec 2025
Contributed by Lukas
This week on MSP To The Future, I’m stepping away from the tactics and the tech to share something we don’t talk about enough — especially in th...
The Secret to Easier MSP Sales
15 Dec 2025
Contributed by Lukas
Most MSPs think sales is hard because they need better scripts, better closers, or a better follow-up process.But what if the real reason sales feels ...
Start Today, Sell Big Later: The MSP Playbook for a Profitable Exit
08 Dec 2025
Contributed by Lukas
If you think you can wait until you’re “ready” to sell your MSP, think again. In today’s episode of MSP To The Future, I’m sharing the exact...
SNAP Selling — How Smart MSPs Sell to Busy, Distracted Decision Makers
01 Dec 2025
Contributed by Lukas
If you’ve ever wondered why great leads go cold… or why busy decision makers keep dragging their feet… this episode is going to change how you s...
The 10 Principles of Sustained Success — MSP Edition
24 Nov 2025
Contributed by Lukas
If you’ve ever wondered why some MSPs build long-term, consistent success… while others stay stuck in the same place year after year… then this ...
The Only Sales Guide You’ll Ever Need — The Mindset of a 7-Figure MSP
10 Nov 2025
Contributed by Lukas
If you think your biggest sales problem is leads or pricing… think again.In this week’s episode of MSP To The Future, I’m unpacking one of my ...
How Smart MSPs Get Past the Gatekeeper — and Get Invited In
03 Nov 2025
Contributed by Lukas
If I had a dollar for every time a gatekeeper told me “We’re fine,”I could’ve retired before my first cloud migration!In this week’s episode...
Stuck Selling and Still Starving: The MSP Owner’s Sales Trap
27 Oct 2025
Contributed by Lukas
One night I looked around my office buried in proposals, marketing materials, tickets, and emails and thought, “I built this business to give me fre...
Think Horses, Not Zebras: Why MSPs Make Growth Too Complicated
20 Oct 2025
Contributed by Lukas
Ever notice how we MSPs love to overcomplicate things?A ticket comes in, and suddenly we’re hunting for some rare, exotic issue when it usually ends...
MSP Marketing: It’s More Than You Think
13 Oct 2025
Contributed by Lukas
You’ve been doing everything the gurus say posting, emailing, networking but the leads still aren’t coming.What if the real problem isn’t your m...
Who Moved My Cheese? How Smart MSPs Turn Change into 7-Figure Growth
06 Oct 2025
Contributed by Lukas
What happens when your cheese gets moved — a big client leaves, a vendor jacks up pricing, or the tech you’ve been selling suddenly becomes obsole...
Networking for Introverts: How to Win Without Working the Whole Room
29 Sep 2025
Contributed by Lukas
Hate networking? You’re not alone. Most MSPs walk into a room, grab a nametag, and pray for it to be over. But here’s the truth: you don’t have ...
Insights from The Cloud Guy: Peer Groups That Grow Seven-Figure MSPs
22 Sep 2025
Contributed by Lukas
Think you’ve got to figure this all out on your own? Think again.In this episode of MSP To The Future, I’m joined by 39-year industry veteran Davi...
SPIN Selling – Lessons Every MSP Should Steal
15 Sep 2025
Contributed by Lukas
Here’s the truth — most MSPs are still out there pitching the same tired lines: 24/7 monitoring, proactive support, best-in-class security. And gu...
Speak Success Into Your Day: The 7 Lines That Built My MSP
08 Sep 2025
Contributed by Lukas
Most MSPs wake up and hit the ground running chasing fires, drowning in tickets, and wondering why they feel burned out by 10 a.m.But what if the firs...
The Secret Weapon of Seven-Figure MSPs: Coaching
01 Sep 2025
Contributed by Lukas
What do Michael Jordan, Tiger Woods, and Tom Brady all have in common? They all had legendary coaches pushing them to greatness.In this episode of MSP...
When Your Biggest Client Walks Out: How Smart MSPs Rebuild Fast
25 Aug 2025
Contributed by Lukas
What happens when your biggest client walks out the door? Do you panic… or do you have a plan to rebuild fast?In this episode of MSP To The Future, ...
How to Close More Deals with Never Split the Difference
18 Aug 2025
Contributed by Lukas
Want to close bigger deals and level up your MSP?In today’s episode of MSP To The Future, we’re diving into the negotiation tactics that could cha...
Are You a SMART MSP? 5 Goals That Actually Make You Money
11 Aug 2025
Contributed by Lukas
Ever feel like your MSP is stuck in neutral? You’re doing the work, juggling clients, maybe even closing a deal here or there… but real growth? Pr...
Webinars That Win: Building a Marketing Machine That Works While You Sleep
04 Aug 2025
Contributed by Lukas
What if your best sales asset wasn’t a person — but a system that worked 24/7, never got tired, and kept your pipeline full while you slept?In Par...
Webinars That Win: The Follow-Up Formula That Turns Attendees into Clients
28 Jul 2025
Contributed by Lukas
You ran the webinar. People showed up. Maybe even stayed.Now what?In Part 2 of the Webinars That Win series, I’m breaking down the follow-up strateg...
Webinars That Win: How Smart MSPs Close More Deals Without the Chase
21 Jul 2025
Contributed by Lukas
What if you could stop chasing cold leads and start getting noticed by prospects who actually want to talk to you?This episode kicks off a powerful th...
Don’t Hunt — FARM: The MSP Growth Model That Never Stops Paying
14 Jul 2025
Contributed by Lukas
Ever wonder why some MSPs have a steady stream of clients while others are stuck chasing cold leads?In this episode of MSP To The Future, I’m talkin...
Clients Gone Wild
07 Jul 2025
Contributed by Lukas
Ever feel like your clients are the ones running the show? Pushing your boundaries, ignoring your advice, and treating you like the help desk instead ...
Get a Grip On Your MSP
30 Jun 2025
Contributed by Lukas
If your business feels like it’s running you instead of the other way around — this episode is your wake-up call. I’m breaking down the real rea...
Wedge and Win: How Top MSPs Turn Doubt into Deals
23 Jun 2025
Contributed by Lukas
Most MSPs lose deals not because they’re bad at sales — but because they’re too afraid to ask the one question that flips the entire conversatio...
Famous in Your Zip Code: How to Become the Go-To MSP Everyone Knows (and Buys From)
16 Jun 2025
Contributed by Lukas
You don’t need a billboard. You don’t need a Super Bowl ad. You just need to be famous in your zip code. In this episode of MSP To The Future, I’...
The Real Cost of Weak Marketing (And Why It’s Killing Your MSP Growth)
09 Jun 2025
Contributed by Lukas
You can be the smartest MSP in your market, but if your marketing is weak, none of it matters. You’ll keep attracting cheap clients, losing deals to...
The Brutal Truth About Burnout: Why Your MSP Feels Like a Prison—and How to Escape It
02 Jun 2025
Contributed by Lukas
Are you the hardest-working person in your MSP—but still feel like you’re getting nowhere?You’re not broken. But your business model might be.In...
Why Some MSPs Succeed and Others Don’t: The Power of Starting Before You’re Ready
26 May 2025
Contributed by Lukas
Still waiting for the “right time” to launch that new offer? Build that cloud package? Pitch that vertical?While you’re getting ready… someone...
Stop Leaving Money on the Table: How Smart MSPs Sell More to Clients They Already Have
19 May 2025
Contributed by Lukas
If you think growing your MSP means chasing more leads, think again.In this episode, I’m pulling back the curtain on one of the most overlooked stra...
They Laughed When We Mailed a LEGO…Until We Closed the Deal.
12 May 2025
Contributed by Lukas
Think direct mail is dead? Think again. In this episode, I reveal how we used lumpy mail, bold postcards, and a little creativity to land five-figure ...
Shock, Awe, and Closed Deals: The MSP Strategy No One’s Using (But Should Be)
05 May 2025
Contributed by Lukas
If you're still pitching like every other MSP… you're already losing.In this episode, I break down one of the simplest, most powerful strate...
The MSP’s Guide to Creating a Killer Elevator Pitch (That Actually Works!)
28 Apr 2025
Contributed by Lukas
Great Scott! Are you still telling people you 'do IT support'? It’s time to supercharge your MSP pitch and hit 88 mph! In this episode, ...
Why Most MSPs Waste Time Networking (And How to Turn It into Real Revenue)
21 Apr 2025
Contributed by Lukas
Ever leave a networking event with a pocket full of business cards and no real leads?We’ve been there. But after years of building a 7-figure MSP, w...
Cold Calls Are Quietly Crushing It (And Most MSPs Have No Clue)
14 Apr 2025
Contributed by Lukas
Think cold calling doesn’t work anymore? That’s what most MSPs think — and that’s exactly why it’s working so well for the ones doing it rig...
Why, Why, Why, Why, Why? A Method to Win More MSP Clients
07 Apr 2025
Contributed by Lukas
Ever feel like prospects just don’t get why they need your MSP? Maybe you’re not asking the right questions! In this episode, we’re unlocking ...
Is Social Media a Goldmine or a Time-Suck for MSPs?
31 Mar 2025
Contributed by Lukas
Is social media a goldmine for MSPs or just a giant time-suck? In this episode of MSP To The Future, I’m pulling back the curtain on MSP Social Medi...
Fanatical Prospecting for MSPs: The Secret to Filling Your Pipeline and Closing More Deals!
24 Mar 2025
Contributed by Lukas
Is your MSP’s sales pipeline running on empty? Then it’s time to get fanatical about prospecting! In this episode of MSP to the Future, I’m brea...
How Coca-Cola’s Marketing Strategies Can Supercharge Your MSP Growth
17 Mar 2025
Contributed by Lukas
What can an MSP possibly learn from Coca-Cola? More than you think!In this episode of MSP To The Future, I’m breaking down the billion-dollar market...
Unlocking the Secret to Consistent MSP Appointment Setting with Melanie McCaleb
10 Mar 2025
Contributed by Lukas
Are you tired of chasing leads that go nowhere? Struggling to get prospects to actually schedule a call? Well, today’s episode of MSP To The Fut...
The Employees That Will Sink Your MSP (And How to Spot Them Before It’s Too Late)
03 Mar 2025
Contributed by Lukas
In this episode of MSP to the Future, we’re talking about the one thing that could ruin your MSP: the wrong employees!From troublemakers to the ones...
The MSP Bottleneck: How Owners Sabotage Their Own Growth
24 Feb 2025
Contributed by Lukas
After 40 years in the MSP space, we’ve seen the same painful pattern—MSP owners unknowingly sabotaging their own growth. One of the top questions ...
The Ethical Art of Winning Over Your Competitor’s Unhappy Clients (Without Being Pushy or Shady)
17 Feb 2025
Contributed by Lukas
Frustrated clients are out there—sticking with an MSP they don't like. Want to ethically win them over?In this episode of MSP to the Future, I ...
The Psychology of IT Sales: Why Clients Buy (or Don’t)
10 Feb 2025
Contributed by Lukas
Ever feel like you’re saying all the right things in a sales call, but the prospect still doesn’t buy? It’s not your pricing or your services—...
The BANT Secret: How To Close More Deals with Less Effort
03 Feb 2025
Contributed by Lukas
MSPs keep asking us, "How did you transition so many customers to the cloud and grow a seven-figure MSP?" Well, today, we’re pulling back ...
The Black Bamboo Secret to Growing Your MSP
27 Jan 2025
Contributed by Lukas
What does black bamboo have to do with growing your MSP?More than you might think! In this episode of MSP To The Future, I’m sharing a surprising se...
7 Proven Strategies to Build Unshakable Trust with Your MSP Customers and Boost Retention
20 Jan 2025
Contributed by Lukas
Are you ready to become your customers’ most trusted advisor? In this episode, I’m revealing 7 proven strategies to build unshakable trust with yo...
From Struggle to Seven Figures: Think and Grow Rich Secrets for MSP Success.
13 Jan 2025
Contributed by Lukas
Are you ready to break through the barriers holding your MSP back? In this episode, I’m sharing the game-changing principles from Napoleon Hill’s ...
Blueprint for Success: Master Your MSP’s Most Extraordinary Year Yet!
06 Jan 2025
Contributed by Lukas
Ready to make this year your MSP’s most extraordinary one yet? In this episode I share the ultimate blueprint for success, packed with actionable st...
Dream 100: Your MSP’s Secret Growth Hack!
30 Dec 2024
Contributed by Lukas
Are you ready to unlock the secret weapon that skyrocketed our MSP to seven figures? In this episode, we’re diving into the magic of the Dream 100 s...
Help! I Need a Magic Lamp to Grow My MSP
23 Dec 2024
Contributed by Lukas
Feeling stuck in the grind of running your MSP? Wishing for a magic lamp to grant you the secret to growth? In this episode, I practical, Genie-approv...
Tech the Halls: Holiday Gift Ideas to Wow Your MSP Clients!
16 Dec 2024
Contributed by Lukas
Tech the Halls is here to sprinkle some holiday magic on your client relationships! In this festive episode, I share tried-and-true gift ideas that he...
How Winter Challenges Can Heat Up Your MSP Business!
09 Dec 2024
Contributed by Lukas
Is your MSP ready to turn frosty winter challenges into hot business opportunities?In this episode, David Hood (a.k.a. The Cloud Guy) and I explore ho...
The Legal Industry is a Goldmine: How MSPs Can Tap into the Legal Industry with Cloud
02 Dec 2024
Contributed by Lukas
In this episode, we’re diving into a goldmine of opportunity many MSPs overlook – the legal industry. With over 35 years of building a seven-figur...
They Ask, You Answer: The Secret Sauce to Skyrocketing MSP Sales!
25 Nov 2024
Contributed by Lukas
What if the secret to unstoppable MSP growth was right in front of you – and you’ve been ignoring it?In this episode, David Hood (a.k.a. The Cloud...
Stop the Poachers: How Cloud Protects Your Clients from Rival MSPs!
18 Nov 2024
Contributed by Lukas
What’s the secret to keeping your clients locked down tight – so tight that no rival MSP can steal them away? In this episode, David Hood (a.k.a. ...
Grading Your Cloud Leads: How to Separate the Gold From The Gravel!
11 Nov 2024
Contributed by Lukas
Ever wondered how to tell the golden leads from the ones that just won’t pan out? Join David Hood (a.k.a. The Cloud Guy) and I as we dig into the...
Transitioning Your MSP to Cloud Services: A Step-by-Step Guide
04 Nov 2024
Contributed by Lukas
This is the cloud playbook you’ve been asking for! In this episode, David Hood (a.k.a The Cloud Guy) and I reveal the steps to take to successfully...
Cloud Security vs. On-Prem: The Battle You Can’t Afford to Miss!
28 Oct 2024
Contributed by Lukas
Ever wonder if your clients' data is truly safe? In this must-listen episode, David (a.k.a The Cloud Guy) and I put cloud security head-to-head with...
Never Lose a Client Again: Lessons from 35 Years of MSP Success!
21 Oct 2024
Contributed by Lukas
Ever wonder what it really takes to hold on to your MSP clients for life? In this episode of MSP to the Future, David Hood (a.k.a. The Cloud Guy) an...
Unlocking Ironclad Security for MSPs with Cam Roberson of Beachhead Solutions.
14 Oct 2024
Contributed by Lukas
Join us for this episode of MSP To The Future where David and I talk with Cam Roberson from Beachhead Solutions where we dive into the pressing issue ...
Pumpkin Plan Your MSP: The Growth Strategy You Can't Afford to Miss!
07 Oct 2024
Contributed by Lukas
Get ready to carve out a winning strategy! Today, we’re sharing a game-changing approach that helped us grow our 7 figure MSP with cloud and avoid...
Cracking the Cloud Code: How to Make Customers and Prospects Say YES to Cloud!
30 Sep 2024
Contributed by Lukas
Are you’re tired of explaining cloud to your customers and prospects only to get blank stares and hesitations? Or you think you are explaining cloud...
When to Charge and When to Give Assessments Away (Without Regrets!)
23 Sep 2024
Contributed by Lukas
Ready to solve the age-old debate: Should you give assessments away for free or charge for them? Deciding whether to charge for an assessment or offer...
6 Website Mistakes That Are Costing Your MSP Leads (And How To Fix Them)
16 Sep 2024
Contributed by Lukas
If your website isn’t pulling in leads or getting calls, then it’s not doing its job. What’s worse, it could be driving your prospects away. Joi...
How MSPs Can Move Beyond Break-Fix With Cloud
09 Sep 2024
Contributed by Lukas
Are you an MSP that’s stuck in the break-fix model, constantly reacting to problems but not seeing the growth you want? Are you tired of the challen...
5 Reasons Why 92% of MSPs Never Break the Million Dollar Mark
03 Sep 2024
Contributed by Lukas
Did you know that 92% of MSPs never reach the million dollar mark? It’s not because they are not working hard, so what is it? Join us for this epis...
How To Use The “Building A StoryBrand” Framework To Drive MSP Sales
26 Aug 2024
Contributed by Lukas
In a crowded market how does your MSP standout? That’s where storytelling comes in. A really good story can grab your customers attention and make y...
5 Ways To Transition More Customers To The Cloud And Increase MRR
19 Aug 2024
Contributed by Lukas
Are you and MSP aiming to expand your cloud offerings? As an MSP, you likely know the real challenge lies in effectively communicating the benefits of...
How To Use The Target Market Pyramid To Gain New Customers For Your MSP
12 Aug 2024
Contributed by Lukas
Are you an MSP that is wondering why you’re not getting a consistent flow of leads? When I learned, from a very good friend and fellow marketer, abo...
How MSPs Should Differentiate Themselves From Their Competition To Win More Business
05 Aug 2024
Contributed by Lukas
As you know, the MSP industry is highly competitive. Everyone that thinks they know computers can throw up a website and call themselves an MSP these ...
How To Protect Your MSP From A CrowdStrike or Similar Issue
25 Jul 2024
Contributed by Lukas
Join us for this episode of MSP To The Future where your hosts, Jeanne DeWitt and David Hood, discuss the recent CrowdStrike issue and how to protect ...
5 Ways to Increase Your Fees and Profitability and 5 Things You’re Doing Wrong That Lowers Them
18 Jul 2024
Contributed by Lukas
Being in this industry for over 38 years, growing a successful 7 figure MSP and working with thousands of MSPs, we learned a few things about how to b...
Remote Desktop vs Virtual Desktops, Which is The Right Option for Your MSP Customer?
11 Jul 2024
Contributed by Lukas
When talking to MSPs we typically get into a discussion about Remote Desktop and Virtual Desktops. What are the best use cases for Remote Desktop? Wha...
Is Remote Desktop Antiquated In Today's World?
01 Jul 2024
Contributed by Lukas
When talking to MSPs we typically get into a discussion about Remote Desktop. Many MSPs wonder if it is old and outdated. They wonder if it is secure....
Prospecting Tips To Grow Your MSP!
24 Jun 2024
Contributed by Lukas
Prospecting is like growing crops in a field. You need to prepare the soil, plant the seeds, nurture the seeds by feeding and watering them until the...
Prospecting That Generates Predictable Sales Revenue Results with Wendy Weiss
17 Jun 2024
Contributed by Lukas
I’m so excited to have Wendy Weiss as my first guest on this podcast! Wendy has a proven method to drive sales to your MSP. She helped us to increa...
The Secret to Building a Great List!
10 Jun 2024
Contributed by Lukas
Back when we started our MSP 38 years ago, I wish I had been told how to build a great marketing list of contacts, so when we really wanted to grow ou...
To Email or Not to Email
03 Jun 2024
Contributed by Lukas
If you want to grow your MSP, you can’t just wait for someone to call you. You need to have a strategy and email was a part of our marketing strateg...
Hey Doc, What Do You Mean No One Buys Cloud?
28 May 2024
Contributed by Lukas
No one buys cloud. What? We’ve been telling you to sell cloud to grow your MSP and now we tell you no one buys cloud? What’s up with that? Join u...
Now You’re Talking! How to Market Your MSP with Little to $0 Cost and Get More Leads
20 May 2024
Contributed by Lukas
Most MSPs don’t have large enough budgets to have a team of marketers to grow their business. However, that doesn’t mean you can’t easily genera...
Well That’s a Relief! How to Combat The Tight Labor Market for Technicians
13 May 2024
Contributed by Lukas
It can be challenging to grow your MSP with the current tight labor market that exists today. And with a limited number of techs available it’s driv...