New Nutrition Business Podcast
Episodes
Beyond Meat and the plant-based bloodbath
29 Apr 2026
Contributed by Lukas
Beyond Meat, the California-based meat substitute brand, will one day be a business school case study of failure. The company's CEO famously declared ...
PepsiCo embraces (grass-fed) meat as animal protein powers on
26 Mar 2026
Contributed by Lukas
No-one predicted that meat snacks would become one of the biggest and fastest-growing categories in the American supermarket, totally aligned with the...
A "real foods" idea breaks out into Trader Joe's and CostCo
05 Mar 2026
Contributed by Lukas
Long overlooked as a wacky concept that was only successful in Australia and China, A2 dairy is breaking out. A2 is showing up in mainstream supermark...
New directions will keep the protein trend powering on
17 Nov 2025
Contributed by Lukas
Consumer interest in dairy protein emerged among gym-goers in the 1990s and became mass-market 7 years ago. In this podcast, we introduce two emergent...
How to successfully meet the nutritional needs of GLP-1 drug users and keep your sanity and your cash-flow intact
08 Oct 2025
Contributed by Lukas
We made this podcast to help food producers work out how to meet the needs of people using GLP-1a drugs. It goes past the hype that you hear from cons...
Is nutrition and health the Achilles-heel of animal-free dairy proteins?
19 Aug 2025
Contributed by Lukas
Billions of dollars have been invested by companies using precision fermentation to make "animal-free" dairy proteins in a factory. Around 40 companie...
The unstoppable rise of "grass-fed" dairy and meat
16 Jul 2025
Contributed by Lukas
For a growing number of consumers "grass-fed" is one of the strongest health and sustainability messages. So it's no surprise that demand for foods fr...
A small cup of coffee history
10 Jun 2025
Contributed by Lukas
Our first podcast about food history. Why history? Because if you're involved in producing food and in innovation, it's good to have a handle on...
As people switch to eggs and protein is it the end of big breakfast cereal brands?
04 Apr 2025
Contributed by Lukas
A fall in the breakfast cereal market in Europe has led to Nestlé closing a factory, with the loss of hundreds of jobs. It's an illustration of what ...
Red meat is reborn & dairy protein growth hits double-digits as consumers embrace animal protein
26 Nov 2024
Contributed by Lukas
Animal protein has become the most important growth trend in the business of food, nutrition and health. Consumer demand for dairy protein has been gr...
A trend shift trips up a market leader - and will wipe out mycoprotein meat
28 Oct 2024
Contributed by Lukas
Quorn has been - for over 30 years - the case study that everyone in the food industry can learn from. Quorn's successful creation of a new category, ...
Traditional foods reinvented: what humans want most
17 Sep 2024
Contributed by Lukas
Humans don't want to eat technology. They prefer to eat real food. That's why the most successful strategy in the food industry, for the past 25 years...
Seven Steps for Success in the business of food, nutrition and health
21 Feb 2024
Contributed by Lukas
Do you want to know how to create a successful healthier food product? Here are my favourite Seven Steps for Success, created as a result of our 20+ y...
Beyond Meat: beyond hope. Is it all over for ”plant meats”?
21 Nov 2023
Contributed by Lukas
The failure of the meat substitute business will be the must-read case study for the next decade. It shows what happens when companies make assumption...
Why mainstream media is not a credible source of information
25 Oct 2023
Contributed by Lukas
A press release from Harvard stated that a new study had found that consuming meat increases your risk of diabetes. It was reproduced - almost word-fo...
Lessons in innovation from three probiotic success stories
04 Oct 2023
Contributed by Lukas
This podcast provides lessons you can use about innovation, new health benefits and reinventing a traditional food, told through the frame of three pr...
China business goes sour, US stalls, Oatly’s future looking bleak
08 Aug 2023
Contributed by Lukas
Oatly's classic Silicon-valley inspired business model from 2012 is facing nemesis. Oatly aimed to get to $1 billion in sales. Unfortunately, in focu...
Lab-made meat - another avalanche of hype?
20 Jul 2023
Contributed by Lukas
Billionaire investors, most of the media, and many environmental activists insist that we will soon all be eating cell-cultivated meat - a substance m...
The biggest failure in food industry history - part 2
05 Jul 2023
Contributed by Lukas
The fantasies of investors have collided with the reality of the supermarket. We are witnessing the long, slow death of the plant-based meat alternati...
Nutriflaw? The 10 ways that Europe’s Nutri-Score fails
05 May 2023
Contributed by Lukas
Nuti-Score is a European front of pack labelling scheme which ranks the healthiness of foods on a scale from A (most healthy) to E (least healthy). It...
The biggest failure in food industry history?
23 Sep 2022
Contributed by Lukas
We are witnessing what may be the biggest-ever failure in food industry history. The Silicon Valley idea that you can 'grow sales and profits will fol...
An (industry) insider’s view: Oats crush nuts
21 Apr 2022
Contributed by Lukas
Oat milk is big and its success is admired! It's the fastest-growing segment of the US plant milk market. Sales jumped by an impressive 72% in 2...
An (industry) insider’s view: the plant-based dairy boom is coming to an end
07 Apr 2022
Contributed by Lukas
Plant-based dairy is settling down as a niche business – contrary to what consultants and the media have been telling you. There's nothing wrong wit...
Beyond Meat, beyond hope?
24 Mar 2022
Contributed by Lukas
Billionaire investors thought they could 'disrupt' livestock farming. They thought that meat substitutes would be an easy way to make their next billi...
“Jam tomorrow” business models are toast
09 Feb 2022
Contributed by Lukas
If you want your business to succeed in health and nutrition it’s important to understand economics as much as nutrition science and consumer sentim...
Impressive sales, impressive losses at Oatly
26 Jan 2022
Contributed by Lukas
Oatly, probably the world’s best-known plant milk brand, has announced sales in the first nine months of 2021 up 55% compared to the same period in ...
Beyond: a plant-based bloodbath
26 Jan 2022
Contributed by Lukas
Beyond Meat, the California-based plant substitute maker which raised a billion dollars to fund its ambition to get consumers to switch away from meat...
Medical practitioners embrace low-carb: Interview with Dr David Unwin
13 Sep 2021
Contributed by Lukas
Low-carb diets are gaining momentum among the mainstream, and they're even being recognised as a treatment for type 2 diabetes. In this episode we tal...
The secret history of cholesterol-lowering foods
19 May 2021
Contributed by Lukas
For most people today, the term “cholesterol-lowering food" doesn’t ring any bells, but its history provides food businesses valuable lessons. As ...
A deep dive into plant proteins: Interview with Paul Hart
15 Apr 2021
Contributed by Lukas
From soy and pea, to duckweed and moringa, plant-based proteins are having a moment. Julian Mellentin and plant protein expert Paul Hart do a deep div...
Beyond Meat losses mount
15 Apr 2021
Contributed by Lukas
Sales have grown, year-on-year, for Beyond Meat, maker of plant-based meat substitutes. But comparing one quarter to another, sales have stalled. Gros...
Bel boldly goes where many have gone before
15 Apr 2021
Contributed by Lukas
A major cheese snacking brand has taken a bold and innovative step which will either confound all sceptics and create a new category – or repeat a m...
Oatly rises to top in UK oat milk frenzy
15 Apr 2021
Contributed by Lukas
The UK is in the middle of an oat milk frenzy, its per capita consumption of oat milk even higher than that of the US. The frenzy has been driven by t...
New directions in food & nutrition after Covid-19: Interview with Tim Avila
27 Aug 2020
Contributed by Lukas
Covid-19 has brought into relief the links between metabolic disease and food and nutrition. We discuss the implications with Tim Avila, president of ...
What's behind cultured meat's sustainability promise?
27 Aug 2020
Contributed by Lukas
Investors are pouring billions of dollars into companies that hope to commercialise plant-based meat substitutes and cultured meats, produced by fer...
The secret history of plant milks
27 Aug 2020
Contributed by Lukas
Most of you have heard in a presentation or seen in the media that plant milks are mainstream and that they are taking over from cows' milk. Today we ...
Embracing the risk of innovation
30 Mar 2020
Contributed by Lukas
Everyone loves an innovation incubator! Since 2012, the corporate or investment fund that doesn't have involvement in an incubator has become a rare e...
Disruptive tech investors blind to consumer behaviour
30 Mar 2020
Contributed by Lukas
Jeff Bezos, the billionaire founder of Amazon, is investing in a Chilean start-up that uses machine learning to create vegan alternatives to animal-ba...
What does personalisation mean for the food and beverage industry?
26 Mar 2020
Contributed by Lukas
New Nutrition Business's market research manager Joana Maricato discusses how food & beverage companies can successfully connect to personalised nut...
Is regenerative agriculture the new frontier for food?
24 Mar 2020
Contributed by Lukas
If meat and dairy are to be redeemed with consumers who suspect livestock husbandry and conventional farming are bad for the planet, so-called “rege...