NexGen CMO Podcast
Episodes
Brian Gladstein on cybersecurity marketing transformation at Tufin
01 Oct 2025
Contributed by Lukas
In this episode, Kelly Hopping sits down with Brian Gladstein, CMO of Tufin, to explore how marketing, data, and customer alignment can drive transfor...
Bruno Bertini's advice on becoming a modern CMO
23 Jul 2025
Contributed by Lukas
In this episode, Kelly Hopping sits down with Bruno Bertini, Chief Marketing Officer at 8x8, to explore what it takes to build an impactful career in ...
Ed Breault on communicating with clarity and leading with curiosity
16 Jul 2025
Contributed by Lukas
Ed Breault, CMO of Malbek, joins Kelly to share his journey from nuclear energy to MarTech to legal tech, and why seeking discomfort fuels his growth....
Zarina Stanford on Mission-Driven Authentic Leadership
26 Jun 2025
Contributed by Lukas
What does it take to lead with purpose and drive business growth marketing? Zarina Stanford, CMO of Bazaarvoice, joins Kelly to share her journey, th...
Bryan Law on Brains, Data, and Distinction
20 May 2025
Contributed by Lukas
What happens when you blend data, psychology, and storytelling in marketing leadership? In this episode, Bryan Law, CMO of SentinelOne, joins Kelly t...
Sydney Sloan on GTM, Leadership, and Business Alignment
06 May 2025
Contributed by Lukas
How can marketing leaders drive both growth and customer success? Sydney Sloan, CMO at G2, shares the ins and outs of leading GTM teams, from al...
Wesleyne Whittaker on Peanut Butter & Jelly: Helping Sales and Marketing Stick Together
15 Apr 2025
Contributed by Lukas
Want your sales and marketing teams to be like peanut butter and jelly, instead of like oil and vinegar? Wesleyne Whittaker, Founder & Chief Tra...
Taylor Hatfield on How Authenticity Wins in Modern Selling
01 Apr 2025
Contributed by Lukas
What does being a softball coach and a sales coach have in common? Taylor Hatfield, Executive Sales Coach at Lushin, says authenticity. In...
Arun Lal on the Power of Community and AI
18 Mar 2025
Contributed by Lukas
How can marketers build and leverage engaged audiences? Arun Lal, VP of Marketing at DocketAI, says communities play a critical role. Tune in for a ...
Alicia Hale on the Future of AI in B2B Marketing
04 Mar 2025
Contributed by Lukas
What will the CMO role look like in 3-5 years? Kelly Hopping and Alicia Hale, SVP of Growth Marketing at Demandbase and a two-time CMO, explore the f...
Dave Gerhardt on Marketing Leadership and Team Building
18 Feb 2025
Contributed by Lukas
How do great marketers grow great teams and themselves professionally? Join Kelly Hopping and Dave Gerhardt, founder of Exit Five, as they explore ho...
Marcus Sheridan on Building Trust and Transparency in the AI Era
04 Feb 2025
Contributed by Lukas
How much competitive disruption is too much? Join Kelly Hopping and Marcus Sheridan, co-founder of PriceGuide.ai, for a conversation about the signif...
Ross Simmonds on Unlocking the Power of Content
21 Jan 2025
Contributed by Lukas
What’s the secret to maximizing the impact of your content through smart distribution? In this episode, Kelly Hopping sits down with Ross Simmonds,...
Aleasha Bahr on Sales as Market Research: Unlocking Insights for Marketing Success
07 Jan 2025
Contributed by Lukas
Can empathy and curiosity transform sales success? Kelly Hopping and Aleasha Bahr, a sales strategist, sales coach and keynote speaker would both say ...
Ryan Hawk on Lessons from the World’s Top Leaders
17 Dec 2024
Contributed by Lukas
Can traits define exceptional leaders and do you possess those traits? Tune in as Ryan Hawk, keynote speaker, best-selling author, and host of The Le...
Steve Armenti on Building a Trust Bank
03 Dec 2024
Contributed by Lukas
Join host Kelly Hopping for a deep dive into career growth, leadership, and trust-building with Steve Armenti, a marketing veteran with 15+ years of e...
Nick Cegelski on Event Strategies that Actually Work
19 Nov 2024
Contributed by Lukas
In this episode, Kelly Hopping and Nick Cegelski, founder of 30 Minutes to Presidents Club, discuss the importance of events in driving sales success....
Gareth Noonan on the State of B2B Advertising Report
05 Nov 2024
Contributed by Lukas
Listen in as Kelly Hopping and Gareth Noonan, GM of Advertising at Demandbase, take a deep dive into the 2024 State of B2B Advertising Report. In this...
Mary Gilbert on Implementing Systems Thinking in Marketing
15 Oct 2024
Contributed by Lukas
Tune in as Kelly Hopping, CMO of Demandbase and Mary Gilbert, fractional CMO at Folloze, discuss the differences between working in scale-ups and larg...
Sara Whitwer on Lessons in Leadership, Culture, and Marketing Agility
01 Oct 2024
Contributed by Lukas
In this episode, Kelly Hopping, CMO of Demandbase, interviews Sara Whitwer, CMO of DryvIQ, on her journey from a senior director to CMO, and the pivot...
Kyle Lacy on Crafting your Path to CMO
17 Sep 2024
Contributed by Lukas
Tune in as Kelly Hopping, CMO of Demandbase, chats with Kyle Lacy, CMO of Jellyfish, on the importance of pushing through challenges of self-doubt and...
Ellina Shinnick on How to be a Fearless Leader
03 Sep 2024
Contributed by Lukas
Join Kelly Hopping, CMO of Demandbase and Ellina Shinnick, CMO of HUB International, for a discussion on fearless leadership. In this episode, Kelly a...
Anne Baker on Partner Marketing in Niche Industries
20 Aug 2024
Contributed by Lukas
Kelly Hopping, CMO of Demandbase, sits down with Anne Baker, CMO of Adaptiva, as they discuss the importance of partner marketing and how it can help ...
John Common on The Old Marketing Playbook vs New
13 Aug 2024
Contributed by Lukas
In this episode, Kelly Hopping, CMO of Demandbase, and John Common, CEO of Intelligent Demand, discuss the shift from the old marketing playbook to th...
Wes Schaeffer on Eliminating Silos
06 Aug 2024
Contributed by Lukas
Tune is as Kelly Hopping, CMO of Demandbase, chats with Wes Schaeffer, The Sales Whisperer, about his journey as a sales trainer and consultant. Toge...
Amanda Dyson on Nurturing and Growing Authentic Leadership
23 Jul 2024
Contributed by Lukas
Kelly Hopping, CMO of Demandbase, sits down with Amanda Dyson, global head of demand gen and ABM at e2open, to discuss Amanda’s journey in marketin...
Sangram Vajre on the Power of Integration and Authenticity: From Tech Stacks to Trust
16 Jul 2024
Contributed by Lukas
Join Kelly Hopping, CMO of Demandbase, and Sangram Vajre, co-founder and CEO of GTM Partners, for a conversation on the importance of integrated tech...
Kim Storin on the Do’s and Don’ts During Mergers and Acquisitions
09 Jul 2024
Contributed by Lukas
Tune in to join Kelly Hopping, CMO of Demandbase, and Kim Storin, CMO of Zayo Group, for a dynamic conversation on the do’s and don’ts during mer...
Carolyn Wellsfry Cheng on Developing and Scaling ABM
25 Jun 2024
Contributed by Lukas
In this episode, Kelly Hopping, CMO of Demandbase, and Carolyn Wellsfry Cheng, director of global ABX at Workday, discuss optimizing marketing strateg...
Jorge Bestard on International Alignment: Across Teams and Borders
18 Jun 2024
Contributed by Lukas
Join Kelly Hopping, CMO of Demandbase, for a conversation with Jorge Bestard, head of EMEA, Canva for Enterprise, to hear first hand what internation...
Heidi Bullock on Data-Driven Marketing: Insights and Alignment in a Digital Age
11 Jun 2024
Contributed by Lukas
Tune in to join Kelly Hopping, CMO of Demandbase, and Heidi Bullock, CMO of Tealium, as they break down the role of data in marketing and how it impac...
Jake Sorofman on Phases of Growth: From Market Acceptance Through Scalable Revenue
28 May 2024
Contributed by Lukas
Kelly Hopping, CMO of Demandbase, sits down with Jake Sorofman, CMO of Visier, to discuss his experience at six software startups that have collective...
John Eitel on B2B Sales Research and Market Trends
22 May 2024
Contributed by Lukas
In this episode, Kelly Hopping, CMO of Demandbase, and John Eitel, CSO of Demandbase, discuss Scott Brinker's most recent MarTech Landscape and new re...
Megan Lueders on Navigating the Marketing Maze: Mastering Leadership and Team Synergy
14 May 2024
Contributed by Lukas
Kelly Hopping, CMO of Demandbase, is joined by Megan Lueders, CMO of Sonatype, to discuss leadership across teams and in the local community. Megan d...
Peter Lorenco on Creating Relationships with CMOs
30 Apr 2024
Contributed by Lukas
In this episode Kelly Hopping, CMO of Demandbase, and Peter Lorenco, VP of marketing at PathFactory, dive into how to create relationships to build a ...
Grant Johnson on Mentorship: How to Accelerate Your Path to CMO
23 Apr 2024
Contributed by Lukas
In this episode Kelly Hopping, CMO of Demandbase, and Grant Johnson, CMO of Billtrust, share advice on how to find a mentor and stand out to accelera...
John Eitel on Current Events and B2B Buyer Demographics
17 Apr 2024
Contributed by Lukas
Back for round 2! John Eitel, chief sales officer at Demandbase, joins Kelly Hopping, chief marketing officer at Demandbase, for a second episode to d...
Katie Hollar on Balancing Brand Awareness and Lead Gen as a Marketing Leader
04 Mar 2024
Contributed by Lukas
In this episode, Kelly Hopping, CMO of Demandbase, is joined by Katie Hollar, VP of marketing at Clutch, to discuss aligning marketing with business ...
Amanda Maiko on CMO Success Secrets: Navigating Churn, Org Design, and Customer Centricity
01 Mar 2024
Contributed by Lukas
Tune in as Kelly Hopping, CMO of Demandbase, chats with Amanda Malko, a three-time CMO, to unravel the complexities of CMO tenure. Amanda shares insi...
Brandon Hurter on Becoming a Believer: Navigating AI + Imposter Syndrome
01 Mar 2024
Contributed by Lukas
In this episode Kelly Hopping, CMO of Demandbase, and Brandon Hurter, CMO of Element451, explore the transformative impact of AI in marketing. Initia...
John Eitel on Building Relationships: The Core of Sales and Marketing Alignment
26 Feb 2024
Contributed by Lukas
Join Kelly Hopping, chief marketing officer at Demandbase, and John Eitel, chief sales officer at Demandbase, as they explore the world of sales and ...