Next Level Facebook Ads Podcast
Episodes
EP: Meta Earnings Episode For Advertisers
29 Apr 2026
Contributed by Lukas
Quick 3 minute episode about Meta's earnings report today and how it affects advertisers. Website: https://philgrahamdigital.com
EP 468: The Facebook Ads Metrics That Matter Most in 2026
28 Apr 2026
Contributed by Lukas
Too many advertisers are watching the wrong numbers and making bad decisions because of it. In this episode, I walk through the metrics that actually ...
EP 467: Why Your Facebook Ads Attract the Wrong Leads
21 Apr 2026
Contributed by Lukas
Getting leads is not the same as getting the right leads. In this episode, I break down why some ads pull in the wrong people, what causes it, and how...
EP 466: How To Create Scroll-Stopping Instagram Reels Ads
14 Apr 2026
Contributed by Lukas
Instagram Reels ads deserve more attention than a lot of advertisers are giving them. In this episode, I cover what helps a Reels ad actually hold att...
EP 465: Why Some Facebook Ads Never Have A Chance
07 Apr 2026
Contributed by Lukas
Some Facebook and Instagram ads struggle long before they ever go live. In this episode, I talk about why certain ads are set up to fail from the star...
EP 464: Fix Your Offer Before Your Ads?
31 Mar 2026
Contributed by Lukas
A lot of advertisers jump straight into creatives, targeting, and campaign setup. But before any of that, your offer has to make sense in the marketpl...
EP 463: When NOT To Run Facebook Ads
24 Mar 2026
Contributed by Lukas
Facebook and Instagram ads can be powerful, but that does not mean they are always the right move at the right time. In this episode, I break down a f...
EP 462: Stop Copying Competitors' Facebook Ads
17 Mar 2026
Contributed by Lukas
In this episode, I explain why copying competitor Facebook and Instagram ads can backfire. We'll talk about how to study competitors the smart way wit...
EP 461: My Exact Retargeting Strategy in 2026
10 Mar 2026
Contributed by Lukas
In this episode, I walk through how I am doing retargeting ads in 2026, when I use it, when I don't, how I layer audiences, and how I'm doing creative...
EP 460: The Real Reason Many Facebook Ads Fail
03 Mar 2026
Contributed by Lukas
Most advertisers blame Facebook when their ads don't work. But what if the real problem isn't your targeting, your budget, or even your creative? In t...
EP 459: You're Testing Facebook Ads Wrong
24 Feb 2026
Contributed by Lukas
Bad Facebook & Instagram ad testing creates confusion, not clarity. When too many variables change at once, you never know why something worked, or wh...
EP 458: How To Spot Facebook Ad & AI Scammers
17 Feb 2026
Contributed by Lukas
The Facebook ads and AI space is flooded with scammers and bad advice that looks legitimate. In this episode, I break down the biggest red flags I see...
EP 457: Super Bowl Ad Lessons for Facebook Ads on Any Budget
10 Feb 2026
Contributed by Lukas
Learn how to apply Super Bowl ad ideas to your Facebook and Instagram ads, even without a large budget. I share some great tactics as well as my favor...
EP 456: Why Your Facebook Ads Stopped Working
03 Feb 2026
Contributed by Lukas
Many Facebook ads don't fail overnight, they fade over time. Here's why that happens and how I think about diagnosing it and fixing it. Website: https...
EP Special Meta Earnings Episode For Advertisers
29 Jan 2026
Contributed by Lukas
Quick earnings recap today from Meta, most important to advertisers is daily active people, which has grown again! Website: https://philgrahamdigital....
EP 455: How Often Should You Refresh Facebook Ads?
27 Jan 2026
Contributed by Lukas
How often should you really refresh your Facebook and Instagram ads? In this episode, I break down why time-based refresh rules may cause more harm th...
EP 454: Facebook Ad Creatives in 2026: What's In, What's Out
20 Jan 2026
Contributed by Lukas
Creative trends shift fast. Here's what's working for us now, what's fading away, and what we're going to focus on when it comes to Facebook and Insta...
EP 453: How To Make Your Facebook Ads Budget Go Further in 2026
13 Jan 2026
Contributed by Lukas
If your goal is to get as much value as you can from your Facebook ads budget in 2026, whether it's large or small, this episode walks you through the...
EP 452: My 2026 Facebook Ads Gameplan & Strategy
06 Jan 2026
Contributed by Lukas
Here's the approach I'm using for Facebook Ads in 2026: The structure, priorities, and creative strategy behind how I'm setting up campaigns in 2026. ...
EP 451: 5 Reasons To Go All-In on Facebook Ads in 2026
30 Dec 2025
Contributed by Lukas
Thinking about where to focus your marketing in 2026? Here are five reasons Facebook Ads continue to be one of the smartest plays for businesses that ...
EP 450: Facebook Ad FAQ & #1 Lesson Learned in 2025
23 Dec 2025
Contributed by Lukas
Today is our annual Facebook Ads frequently asked questions episode and I also share the #1 Facebook Ad lesson I learned in 2025. Website: https://phi...
EP 449: The First Thing I Fix in 90% of Ad Accounts I See
16 Dec 2025
Contributed by Lukas
Many advertisers chase the wrong problems. Here's the very first thing I fix in almost every ad account I audit, and why it changes everything you do ...
EP 448: The Facebook Ad I Keep Coming Back To (And Still Recommend Today)
09 Dec 2025
Contributed by Lukas
There's one Facebook and Instagram ad structure I've used across industries, offers, and budgets, and I keep coming back to it because I love it so mu...
EP 447: Holiday Ads Home Stretch: Smart Facebook Ad Moves for December
02 Dec 2025
Contributed by Lukas
The busiest ad weeks of the year are here and there's still time to make smart, strategic moves. In this short episode, we'll cover the key things to ...
EP 446: How I Test New Facebook Ads Without Wasting Money
25 Nov 2025
Contributed by Lukas
Testing new Facebook ads can either teach you what works and doesn't, or burn through your budget fast. In this quick, practical episode, I'll walk yo...
EP 445: The Smart Way to Run Facebook Ads on a Small Budget
18 Nov 2025
Contributed by Lukas
Running Facebook ads on a small budget doesn't mean it's impossible to get great results, it just means you need a smarter plan. In this short episode...
EP 444: Facebook Ads FAQ Episode
11 Nov 2025
Contributed by Lukas
Today I'm doing something a little different, a quick Facebook Ads FAQ episode! I'm answering some of the most common questions I get from advertisers...
EP 443: Why People Scroll Past Your Facebook Ads (and How to Stop It)
04 Nov 2025
Contributed by Lukas
If people scroll right past your Facebook and Instagram ads, it's not just about your targeting, it's also psychology. In this short episode, I'll unp...
EP: Special Meta Earnings Episode
29 Oct 2025
Contributed by Lukas
Meta just reported earnings, and it's great news for advertisers. Here's a quick 3-minute recap of what stood out and why it matters. Website: https:/...
EP 442: Should You Let Facebook's AI Pick Your Audience?
28 Oct 2025
Contributed by Lukas
Meta wants you to let its AI handle targeting for you, but should you trust it? In this episode, I'll uncover when it actually helps to let Meta pick ...
EP 441: Stop Boosting Facebook Posts: Do This Instead
21 Oct 2025
Contributed by Lukas
Boosting Facebook and Instagram posts might feel like running ads, but it can sometimes be one of the biggest mistakes I still see some advertisers ma...
EP 440: What I Look for First in a Failing Ad Account
14 Oct 2025
Contributed by Lukas
When a Facebook Ad account stops working, most people throw money at it or start randomly guessing. In this episode, I'll walk you through the first t...
EP 439: The Dumbest Facebook Ad Advice I Still See
07 Oct 2025
Contributed by Lukas
There's no shortage of bad Facebook Ad advice online, but A LOT of it is just plain horrible. In this episode, I'll cover some of the worst tips I sti...
Special Episode Breaking News Great For Meta Advertisers
03 Oct 2025
Contributed by Lukas
In this special episode, I share some breaking news from this week that should be amazing for Facebook and Instagram advertisers and I also share a PS...
EP 438: Why Your Instagram Ads Aren't Converting
30 Sep 2025
Contributed by Lukas
Your Instagram ads might be getting views, maybe even likes, but are they actually getting SALES? In this short episode, I share three common reasons ...
EP 437: Why Some Facebook Ads Work Without a CTA
23 Sep 2025
Contributed by Lukas
Some of the most effective Facebook & Instagram ads don't always look like ads at all. In this episode, we explore how native looking content (ads tha...
EP 436: 3 Mistakes Most Advertisers Make When Using Meta's AI Tools
16 Sep 2025
Contributed by Lukas
AI and Advantage+ are powerful but many advertisers make big mistakes when them that may cost time and money. Today, I share the three most common (an...
EP 435: Top 3 Mistakes Facebook Advertisers Make & Quick Fixes
09 Sep 2025
Contributed by Lukas
Discover 3 common mistakes both experienced and new Facebook and Instagram advertisers are making, and the quick, practical fixes that could be a game...
EP 434: Facebook Lead Ads vs. Landing Pages - Which Is Best?
02 Sep 2025
Contributed by Lukas
Are Facebook Lead Ads better than sending traffic to your landing page? In this quick episode, I break down the pros, cons, and what's actually workin...
EP 433: Micro-Targeting Mastery: Facebook Ads That Feel Personal
26 Aug 2025
Contributed by Lukas
Imagine an ad so specific it feels like it's speaking directly to your fears, goals, or desires. That's micro-targeting and it's what many smart adver...
EP 432: 3 Easy Ways to Generate Better Facebook Ad Hooks in Under 5 Minutes
19 Aug 2025
Contributed by Lukas
Have you ever been stuck staring at a blank screen, trying to write a scroll stopping Facebook ad? In this quick episode, I'm sharing 3 super simple w...
EP 431: Why I Love Testing "Ugly" Facebook Ads
12 Aug 2025
Contributed by Lukas
When I'm launching a new ad, I don't always start with polished, high production "perfect" video ads. I start "ugly" and there's a reason for it. In t...
EP 430: What Apple, Nike, & Disney Would Do with a $500 Facebook Ad Budget
05 Aug 2025
Contributed by Lukas
What would a billion dollar brand like Apple or Nike do if they only had $500 to spend on Facebook Ads? It's probably not what you think. In this quic...
Bonus Episode: Meta's 2025 Q2 Earnings: What Advertisers Need to Know
30 Jul 2025
Contributed by Lukas
Today, Meta announced their earnings report for the 2nd quarter of 2025 and in this short and quick episode, I cover the most important things adverti...
EP 429: My 3 Minute Facebook Ads Health Check
29 Jul 2025
Contributed by Lukas
Before you pause your ad campaigns or rebuild your entire funnel from scratch, try this! In this quick episode, I'll walk you through my simple 3-minu...
EP 428: Why I Ignore Many "Meta Best Practices" & What I Do Instead
22 Jul 2025
Contributed by Lukas
There are many "best practices" for Facebook and Instagram ads but sometimes, following them blindly can tank your results. In this short episode, I'm...
EP 427: Why Scaling Kills Your Facebook Ads & What To Do Instead
15 Jul 2025
Contributed by Lukas
Scaling sounds like the goal but if you've ever increased your ad budget and watched your results fall apart, you're not alone. In this short episode,...
EP 426: How To Fail at Facebook Ads
08 Jul 2025
Contributed by Lukas
Wondering why your Facebook & Instagram Ads aren't working? This episode is for you. I'm sharing some of the biggest mistakes I see every day, from ba...
EP 425 Fix Your Facebook Ad Funnel in 10 Minutes?
01 Jul 2025
Contributed by Lukas
Clicks but no conversions? Warm ads falling flat? Let's take a closer look at what might be happening inside your funnel. In this episode, I'll share ...
EP 424: 5 Facebook Ad Myths You Need to Ditch
24 Jun 2025
Contributed by Lukas
Still boosting posts or struggling with Facebook Ads and blaming the algorithm? You're not alone. In this episode, I'm sharing 5 common Facebook Ad my...
EP 423: Why Your Facebook Ad Tests Might Not Be Working
17 Jun 2025
Contributed by Lukas
Are you testing your Facebook and Instagram ads? I hope so, but the problem is, many advertisers are doing it wrong. In this episode, I break down the...
EP 422: 5 Ways to Make Your Ads Look Native (Not Like Ads)
10 Jun 2025
Contributed by Lukas
If your Facebook and Instagram ads look like ads, you may have already lost the scroll battle. In this episode, I'll show you 5 simple ways to help ma...
EP 421: 5 Facebook Ad Hooks That Stop the Scroll
03 Jun 2025
Contributed by Lukas
Struggling to grab attention with your ads? In this episode, I break down real Facebook and Instagram Ad hooks that can stop the scroll, plus why they...
EP 420: How I'd Spend $1k on Facebook Ads This Month
27 May 2025
Contributed by Lukas
Have a $1,000 Ad budget and not sure how to spend it? In this episode, I'll show you exactly how I'd spend that money on Facebook and Instagram Ads th...
EP 419: Why Many Facebook Ads Still Fail in 2025
20 May 2025
Contributed by Lukas
If your Facebook and Instagram ads are struggling, you're not alone. In this episode, I break down the most common reasons many Facebook Ads fail and ...
EP 418: Your Facebook Ad Questions Answered
13 May 2025
Contributed by Lukas
Today, I am answering 6 hot Facebook & Instagram ad questions in under 10 minutes. No fluff, just real talk. From busting myths to budget tips and ad ...
EP 417: The 3 Warm Audiences You're Probably Ignoring
06 May 2025
Contributed by Lukas
Many advertisers miss these 3 retargeting audiences and sometimes they can be very effective, with exceptions of course. In this quick episode, I'll b...
Bonus Episode: Meta's 2025 Q1 Earnings: What Advertisers Need to Know
30 Apr 2025
Contributed by Lukas
Today, Meta announced their earnings report for the first quarter of 2025 and in this short and quick episode, I cover the most important things adver...
EP 416: What ChatGPT & AI Gets Wrong About Facebook Ads
29 Apr 2025
Contributed by Lukas
Is ChatGPT giving out bad ad advice? In this episode, I share where AI misses the mark on Facebook Ads and how to use it correctly. Don't let generic ...
EP 415: Facebook Ads Are Your Secret Weapon in a Recession in 2025?
22 Apr 2025
Contributed by Lukas
In this episode, I share some tips and practical advice on how Facebook and Instagram Ads could be your secret weapon in a recession or any economy, b...
EP 414: What Some Facebook Ad Experts Are Doing Differently in 2025
15 Apr 2025
Contributed by Lukas
Discover how some Facebook & Instagram Ad experts are approaching Ads differently in 2025 and what sets them apart from the rest. Website: https://phi...
EP 413: 5 Minute Facebook Ads Audit
08 Apr 2025
Contributed by Lukas
Feeling stuck or unsure about your Facebook & Instagram Ads? In this quick episode, I'll show you how to audit your ads in just five minutes. You'll d...
EP 412: Are Facebook Ads Dead in 2025?
01 Apr 2025
Contributed by Lukas
Many are asking if Facebook Ads still work. In this episode, I break down what's really going on, why some advertisers are struggling, and most import...
EP 411: Facebook Ads Budgets: Stop Overspending & Start Spending Smarter
25 Mar 2025
Contributed by Lukas
Not sure if you're spending your Facebook & Instagram Ads budget the right way? In this episode, I'll break down how we allocate our budget wisely—w...
EP 410: 5 Landing Page Fixes To Test For Better Facebook Ad Conversions
18 Mar 2025
Contributed by Lukas
Your Facebook and Instagram Ads might be driving traffic, but are your landing and sales pages costing you conversions and sales? In this episode, I'm...
EP 409: Meta Ads & AI: What's Working & What' Isn't
11 Mar 2025
Contributed by Lukas
In this episode, I share some further insights about what AI is currently good at when it comes to Meta Ads as well as what it ISN'T good at because s...
EP 408: AI & Facebook Ads: Avoid These Costly Mistakes
04 Mar 2025
Contributed by Lukas
I love AI and I love Facebook and Instagram Ads. AI can be used for great ads BUT, so many advertisers make costly mistakes when trying to use AI for ...
EP 407: 4 Critical Facebook Ad Metrics You Can't Ignore
25 Feb 2025
Contributed by Lukas
Today, I'm sharing 4 very important ad metrics for Facebook and Instagram Ads. These are metrics that you can't ignore, and it's not enough to know wh...
EP 406: Our Step-by-Step Process for Fixing Facebook & Instagram Ads
18 Feb 2025
Contributed by Lukas
Are your Meta ads underperforming? In this episode, I'm sharing the step-by-step process we use to identify why an ad isn't working and what steps we ...
EP 405: What Super Bowl 2025 Ads Teach Us: Budget-Friendly Strategies
11 Feb 2025
Contributed by Lukas
Today, I'm sharing my favorite Ads from the Super Bowl and more importantly, how you can leverage some of the cool Super Bowl Ad tactics in your Faceb...
EP 404: A Simple Guide to Low-Budget Meta Ads in 2025
04 Feb 2025
Contributed by Lukas
Today, I'm sharing some powerful strategies I use and highly recommend when it comes to low budget Facebook and Instagram Ads, based on my experience....
Bonus Episode: Meta's Q4 Earnings: What Advertisers Need to Know
29 Jan 2025
Contributed by Lukas
Today, Meta announced their Q4 earnings and user numbers and I share the good news and more importantly, what that means for advertisers in this short...
EP 403: New AI-Powered Personalized Quiz Funnel for 2025
28 Jan 2025
Contributed by Lukas
I'm excited to share my brand new and very powerful AI personalized quiz funnel that is ideal for both B2B and B2C and I'll be teaching you how to lev...
EP 402: My Ultimate Guide to Facebook Video Ads in 2025
21 Jan 2025
Contributed by Lukas
Ready to try and level up your Facebook video ads in 2025? In this episode, I'm sharing my ultimate guide for Facebook and Instagram video Ads. This i...
EP 401: My Best Practices for Facebook Ads in 2025
14 Jan 2025
Contributed by Lukas
Facebook and Instagram Ads are evolving, are you keeping up? In this episode, I share some of my best practices for Facebook and Instagram Ads in 2025...
EP 400: 7 Reasons You Should Be Going ALL IN on Facebook Ads in 2025
07 Jan 2025
Contributed by Lukas
Happy New Year! There is so much opportunity with Facebook and Instagram Ads in 2025 and today, I'm going to share why I think advertisers and entrepr...
EP 399: Facebook Ad FAQ & #1 Lesson Learned in 2024
31 Dec 2024
Contributed by Lukas
Today, it's the last day of 2024 and I've got a fun episode of your frequently asked questions about Facebook and Instagram Ads as well as some fun pe...
EP 398: How to Run Facebook Ads Like Nike But Without The Budget
24 Dec 2024
Contributed by Lukas
In this episode, learn how to create powerful Facebook and Instagram ads like Nike, but without the big-budget spend. Discover ad targeting and placem...
EP 397: 5 Facebook Ad Tests That Could Save You Money
17 Dec 2024
Contributed by Lukas
In today's episode, I'll share some of my favorite tests that Facebook and Instagram advertisers should be doing. These 5 simple but powerful tests ca...
EP 396: Dollar Shave Club's Secrets for Ads You Can Leverage on a Shoestring Budget
10 Dec 2024
Contributed by Lukas
In this episode, I share 5 secrets I discovered about Dollar Shave Club's iconic viral video ads and how you can leverage similar strategies to potent...
EP 395: Why Your Facebook Video Ads Might Be Failing
03 Dec 2024
Contributed by Lukas
In this episode, I share seven reasons why your Facebook & Instagram video ads might be failing and some actionable tips on what to do instead. Websit...
EP 394: Last-Minute Facebook Ad Tips for Holiday Sales
26 Nov 2024
Contributed by Lukas
It's almost Black Friday and Cyber week so today, I'm excited to share 7 important last-minute Facebook and Instagram Ad tips you can leverage for the...
EP 393: Facebook Ads on Any Budget: Smart Spending Tips
19 Nov 2024
Contributed by Lukas
Today, I'm sharing 7 powerful Facebook and Instagram Ad tips that can be leveraged with any size ad budget! Website: https://philgrahamdigital.com
EP 392: 4 Hot Instagram Reels Ad Angles You Should Be Using
12 Nov 2024
Contributed by Lukas
Instagram Reels Ads are hot right now! Today, I'm sharing some of my favorite ad angles for Reels that may help you capture more attention and make yo...
EP 391: 5 Crucial Metrics For Better Facebook Ads
05 Nov 2024
Contributed by Lukas
In this episode, I share 5 crucial Facebook Ad metrics to not only track, but optimize when it comes to your Facebook and Instagram Ads. Website: ht...
Bonus Episode: Meta's Q3 Earnings: What Advertisers Need to Know
30 Oct 2024
Contributed by Lukas
Meta had earnings today (October 30th 2024) and in this short recap, I talk about why it was such great news for advertisers. Website: https://philg...
EP 390: How We Optimize Facebook Ads in Around 20 Minutes a Day
29 Oct 2024
Contributed by Lukas
In this episode, I share some tips and strategies we use to optimize Facebook and Instagram ads efficiently. Listen and learn how small, consistent ad...
EP 389: My Unique Fall 2024 Retargeting Formula
22 Oct 2024
Contributed by Lukas
Unlock the power of retargeting ads this fall and winter! In this episode, I'm sharing my 2024 retargeting formula, including strategies, ad objective...
EP 388: Facebook Ads FAQ: Fun Questions & Practical Tips
15 Oct 2024
Contributed by Lukas
Get ready for a fun and insightful Facebook Ads FAQ! In this episode, I'm answering your most burning ad questions—from lowering costs to handling a...
EP 387: Avoid These Costly Facebook Ad Mistakes This Holiday Season
08 Oct 2024
Contributed by Lukas
Today, I'm sharing 4 common Facebook Ad mistakes that many advertisers make during the holidays. Sometimes, these mistakes can be very costly in time ...
EP 386: Crafting High-Impact Holiday Facebook Ad Campaigns
01 Oct 2024
Contributed by Lukas
Ready to elevate your Holiday Facebook Ad game? In this episode, we go over a powerful strategy to craft high-impact campaigns that can start nurturin...
EP 385: Master the 2024 Holiday Season: 6 Key Trends for Facebook Ads
24 Sep 2024
Contributed by Lukas
Get ready to crush Facebook and Instagram Ads this holiday season! In Part 1 of this 3-part series, I dive into the latest consumer and ad trends shap...
EP 384: Top 5 Tips for Writing Scroll-Stopping Facebook Ad Headlines
17 Sep 2024
Contributed by Lukas
Headlines matter, and in this episode, I'm sharing my top 5 tips for scroll-stopping headlines for your Facebook and Instagram Ads. Great headlines ca...
EP 383: Leveraging Emotional Triggers In Facebook Ads
10 Sep 2024
Contributed by Lukas
In this episode, we focus on the power of emotional triggers in Facebook and Instagram ads and explore how emotions like fear of missing out, nostalgi...
EP 382: 5 Advanced Facebook Ad Targeting Strategies to Try Now
03 Sep 2024
Contributed by Lukas
Today, I'm sharing 5 advanced Facebook and Instagram ad targeting strategies that you should try right now. I'll be sharing some actionable steps and ...
EP 381: Mastering Facebook Ads: 5 Traits of Many Top Advertisers
27 Aug 2024
Contributed by Lukas
In today's episode, discover five essential traits and skills that can set many top advertisers apart. Learn the importance of understanding your audi...
EP 380: Instagram Reels Ads: Expert Tips for More Impact
20 Aug 2024
Contributed by Lukas
In this episode we are diving into the world of Instagram Reels ads with expert tips and best practices on how to make the most of this popular ad pla...
EP 379: 7 Facebook Ad Mistakes That Could Sabotage Your Success
13 Aug 2024
Contributed by Lukas
In this episode, I delve into seven very common mistakes many advertisers make with Facebook and Instagram ads. From improper targeting to neglecting ...
EP 378: Maximizing Facebook Leads: Strategies for Better Campaigns
06 Aug 2024
Contributed by Lukas
In this episode, we're diving deep into maximizing Facebook and Instagram leads with 11 actionable strategies for creating better campaigns. From opti...
Bonus Episode: Meta's Q2 Earnings: What Advertisers Need to Know
31 Jul 2024
Contributed by Lukas
In this special quarterly episode recorded on Wednesday, July 31, 2024, I dive into Meta's latest earnings report and what it means for advertisers. I...