Welcome to a new episode of Next Level Pros! In this high-energy workshop, solar industry expert Chris Lee breaks down the critical strategies for building a profitable solar business. Designed for solar entrepreneurs, sales professionals, and installation company owners struggling with low margins and industry challenges, this episode provides a roadmap to transform your solar business from surviving to thriving.Highlights:"There's no such thing as lazy people. Only unclear people.""Competition is only the pain that you are solving.""Customers do not buy because of price, and reps do not work for you because of commission.""I would much rather recruit a C player and train them up to be a B player."Timestamps:00:00 Industry Introduction: Solar's Current Challenges09:50 Attracting Top Talent Through Clear Vision13:58 Why the "Red Line" Model Destroys Businesses20:30 The Importance of Prioritizing Company Health22:58 Breaking Down Revenue and Margin Structures25:22 W2 vs 1099: Building a Valuable Organization28:02 Motivating Sales Reps Beyond Commission29:01 The Fallacy of High Commission Rates30:16 Recruiting and Developing Sales Talent35:00 Leveraging AI and Technology in BusinessWant me to teach you how to grow your business? Text me! 509-374-7554Want access to more of my content? Click the link below for all of our latest updates and events!https://linktr.ee/nextlevelprosWant to be a guest on our show? Apply here!https://docs.google.com/forms/d/1YlkVBSluEKMTg4gehyUOHYvBratcxHV5rt3kiWTXNC4/viewform?edit_requested=trueWatch my latest PodcastApple - https://podcasts.apple.com/us/podcast/next-level-pros/id1687030281Spotify- https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2?si=95980cd4e55a437aYouTube- https://www.youtube.com/@NextLevelPros
Full Episode
The last two years, the solar industry has been an absolute bloodbath. Companies like Titan, Lumio, Solstice, ADT Solar, SunPower, and now Sunova is threatening bankruptcy. They continue to shut their doors. Why? Because solar businesses keep running their solar companies like sales reps, allowing the tail to wag the dog and running the red line model.
in this episode i am speaking live to hundreds of solar business owners where i tell them their model is completely broken why the red line model is killing the industry and what you should do about it in this presentation i'm going to teach you exactly how to structure a budget that allows you to hit 25 net margins regardless of the industry that you're in you're also going to learn how to keep your sales reps motivated on a completely different compensation model
In addition, we're going to introduce you to the eight pillars for growth in which we teach God mode. So let's dive in.
Give me a round of applause. Come on, give me a round of applause. Let's go. Let's get some hoot in the hall. Let's go. Let's go. Okay, so here's what I know about you. So the solar industry is obviously in disarray. It's been a bloodbath. It's been a bloodbath for the last two years. And so you're here because you're committed to the solar industry.
There's a lot of guys that aren't committed to the solar industry that have gone through the grind and they are no longer at the table. OK, and so one, I just want to congratulate you because you are committed. You're not satisfied with mediocrity. You're here to learn, to grow, to develop. You're taking time out of your day to be here with me. So I appreciate that.
And hopefully you are tired of the status quo in solar. OK, so for those that do know me, know that I am not a status quo guy. All right. So everybody else built their solar businesses this way. I was completely this direction. Okay. I'm one of a handful of companies that was actually able to exit in this space. And it was because of the way that we built. It wasn't the status quo.
How many of you guys are currently involved either in the sales side or the installation side of the solar industry? Okay. And of those people, how many of you are not on a red line model? Okay, so first of all, congratulations to those that are not a part of the status quo. I love to call the red line the status quo, okay?
And I know that may hurt for some of you guys that are like, oh, but I'm a sales dealer, or I'm this or I'm the other. But guess what, there's a reason why it's called the red line, because that's what created the bloodbath, okay? It's red for a reason. It's not because it's profitable. I've never seen any profits in red. They come in black.
so you're tired of it hopefully so what we do is we teach what's called the eight pillars for growth so now i run a company called next level pros and my intention today is that i can provide some value to you that you're going to be able to go and take into your businesses that you're going to be able to apply and that hopefully you'll have a desire to have an additional conversation with me
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