Not Nice. Clever. | Personal Branding, Marketing & Business Growth For Introverted Entrepreneurs

Why Productive People Aren't As Busy As You Think | 2026 Business Growth Advice

06 Jan 2026

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!In the first episode of 2026, we're talking with author, speaker, and productivity expert, A...

5 Conversations Every Introverted Entrepreneur Needs To Hear For 2026

29 Dec 2025

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!As we close out the year and look ahead to 2026, we’re doing what the Clever Crew does best: re...

Mastering Your First Impression With Celeste Moore

19 Dec 2025

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!In this episode of Not Nice, Clever, we’re getting into personal style, confidence, and the qui...

The Pressure To Stay "On Brand" | Rebranding Your Personal Brand With Auric Blackwood

11 Dec 2025

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!Today on Not Nice, Clever we’re talking to Auric B, the former aesthetics industry “Insta cel...

Quietly Iconic: The Personal Brand Strategy Behind the “Oprah of LinkedIn”

04 Dec 2025

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!If you’ve ever felt like content creation and personal branding is a performance you didn’t a...

The ‘Cringe’ Era That Builds A Powerful Personal Brand: Taya DiCarlo on Failing Forward

20 Nov 2025

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!Taya DiCarlo was focused on personal branding through social media long before it was cool to pic...

From Fried to Focused: Burnout fixes for personal & business growth

13 Nov 2025

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!In this episode of Not Nice, Clever, we're hitting pause on branding and marketing advice an...

Making Time For Your Next Chapter With Mitch Matthews

06 Nov 2025

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!Your next level is calling, but there's one problem: you don't have all the answers and...

Stop Sounding Like ChatGPT: AI Strategies For Creating Content That Sounds Like YOU!

30 Oct 2025

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!In world thats starting to sound like a ChatGPT echo chamber, trust us when we tell you- if you&a...

Bored of Your Own Content? The Personal Brand Hangover RX

23 Oct 2025

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!Yes, being tired of your own content is thing. We know. We've been there! But what if we tol...

Main-Character Energy for Your Personal Brand with Matt Lionetti

20 Oct 2025

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!If you’re an introverted entrepreneur struggling creating content, this conversation will feel ...

The Missing Link Between Personal Branding and Marketing With Sharran Srivatsaa

09 Oct 2025

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!Today we're revisiting our conversation with Sharran Srivatsaa and exploring how being open ...

Why Instagram Feels Different: Social Media Strategies That Work in 2025

02 Oct 2025

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!Social Media Marketing feeling a little extra challenging these days? You’re not alone. In thi...

Borrowed Land vs. Owned Brand: Why Personal Branding Matters More Now Than Ever!

25 Sep 2025

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!Big companies buy, sell, merge, and rebrand all the time and with Compass Real Estate's rece...

The Fame Formula: Whitney Uland on Social Media, Visibility, and the New Rules of Fame

15 Sep 2025

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!Could personal branding make you internet-famous? This week we’re talking with Whitney Uland -...

How to Talk to Anyone: Networking For Introverted Entrepreneurs With Brian Miller

30 Aug 2025

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!The loneliness epidemic is real — but it’s not hopeless.  In this episode of Not Nice, we ex...

Calm Under Pressure: Performance & Business Growth Strategies With Khai McBride

15 Aug 2025

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!In this episode, we explore the importance of performance strategies for introverted entrepreneur...

LinkedIn Lead Generation: The 3-Step Strategy To 5X Your Business!

07 Aug 2025

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!Entrepreneur fam, are you ready to transform your LinkedIn into a client-generating machine? In ...

Why Your Content Is Broken: The Broke Agent's Content Marketing Strategies That Convert

31 Jul 2025

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!Struggling with your social media content? What if the struggle you’re hiding is actually the s...

The Science Of Luck With Nicole Perrone

25 Jul 2025

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!Is luck actually random—or can you create your own?Today’s guest, Nicole Perone, says luck is...

Your Creative Brain On ChatGPT: Personal Brand Storytelling With Ann Handley

17 Jul 2025

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!Your brain on AI? Turns out, it might be shrinking. No, really. We brought on marketing legend An...

Habits That Are Killing Your Confidence & Business Growth with Shadé Zahrai

03 Jul 2025

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!Today, we’re calling out the habits that are killing your confidence… because you can be bril...

Saying The Inside Thing Outloud To Create A Magnetic Personal Brand with Shivani Peterson

26 Jun 2025

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!Is being an introverted entrepreneur and feeling 'too much' really a problem… or an e...

What the F*ck Do You Really Want? Defining Your Personal Brand Goals with Max Stephens

19 Jun 2025

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!If you’ve built the business, hit the milestones, and checked all the boxes—but deep down you...

That Break You Know You Need But Won't Take + Life Updates!

12 Jun 2025

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!Feeling burned out but afraid to take a break from your business? You’re not alone. In this ep...

Disrupt, Create & Conquer: Building a Standout Brand with Theoni Rapo

22 May 2025

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!Let’s be real, building a personal brand in today’s world can feel like performing on a stage...

Say This, Not That: How To Sound More Confident In Conversations

15 May 2025

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!Ever freeze up mid-convo or replay awkward moments on a loop in your head? You’re not alone, an...

Neel Dhingra’s Brutal Truth About Building a Brand in Public

08 May 2025

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!If you’ve ever waited to hit “post” until things felt perfect, this one’s for you.In this...

Feng Shui Your Workspace To Grow Your Business with Danijela Saponjic

01 May 2025

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!Ever feel like you’re doing all the right things in your biz, but something still feels off? Wh...

From Clashing to Collaborating: Using the Enneagram to Lead Like a Pro

25 Apr 2025

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!Let’s be real: working with other humans is one part strategy, two parts vibes, and sometimes j...

The Introvert's Edge To Public Speaking And Networking With Salvatore Manzi

17 Apr 2025

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!If you are an introvert who has thought thought “public speaking just isn't for me” this...

Humanizing Your Personal Brand With Justin Schuman

04 Apr 2025

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!If you’ve ever been told to “just be yourself” online and thought, cool but... who even is ...

Sharran Srivatsaa On How Being Coachable Changed His Career

27 Mar 2025

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!🎉Our guest for our 250th episode is so incredible— it brought Candice out of maternity leave...

Stop Selling, Start Storytelling: Building Authority Online With Jason Cassity

20 Mar 2025

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!Think building authority online means talking about your success? Think again.In this episode of ...

From Self-Doubt to Self-Made: Creating Your Future with Jenn Cody

13 Mar 2025

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!Ever feel like you're waiting for permission to step into your power? Not anymore, friend. I...

The Hard Truth About Work Life Balance As An Entrepreneur

07 Mar 2025

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!Balancing business, creativity, and parenthood—is it even possible? According to Daniel Coffman...

Unmasking Reality TV: Tricia Lee's Journey On Owning Manhattan

27 Feb 2025

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!She’s back, and she’s bolder than ever! This week, we’re rolling out the red carpet for Tri...

The Broke Agent Unfiltered: What Really Works in Real Estate Marketing

20 Feb 2025

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!🔥 Buckle up, because on this episode of Not Nice, Clever we’re hanging out with none other t...

Transformative Storytelling & Harnessing TikTok with Theoni Rapo

13 Feb 2025

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!In this episode, we’re sitting down our favorite TikTok creator, lending expert, and all-around...

The Referral Secret: How Social Media Helped Build 80% of Andrew Jevin’s Business

06 Feb 2025

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!Ever feel like imposter syndrome is holding you back from showing up online? You’re not alone! ...

5X Your Business with LinkedIn in 2025: Tyler Mount’s Proven Strategy

31 Jan 2025

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!Clever Crew, get ready—because today’s episode is straight-up gold! We’re sitting down with...

Thriving In Chaos: Krys Benyamein On Finding Fulfillment in the Hustle

23 Jan 2025

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!What does it take to balance ambition, family, and fulfillment? To say today's guest wears a...

Manifestation, Money Blocks & Rewriting Your Narrative with Alleah Friedrichs

16 Jan 2025

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!Feeling stuck, overwhelmed, or unsure how to take that next step toward the life you want? In th...

The Future of Social Media With Chelsea Peitz: Creating Content in 2025 For Your Personal Brand

10 Jan 2025

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!Want to build a strong personal brand that will grow your social media and business? If so, you d...

Being Busy Vs. Being Productive with Amy Landino

02 Jan 2025

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!Always busy but not as productive as you'd like to be in your business?In this first episode...

📣 Personal Branding Advice: Introducing Not Nice Advice in 2025!

30 Dec 2024

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!🎉 Big news, Clever Crew! We’re kicking off 2025 with an exciting new segment at the end of e...

How to Have It All: Secrets to Balancing Life, Family, and Career With Kofi Nartey

26 Dec 2024

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!What does it mean to truly have it all? In this episode of Not Nice, Clever, we sit down with the...

Best Advice Shared In 2024 On Not Nice Clever

23 Dec 2024

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!This is it—the ultimate roundup of the most powerful advice shared on Not Nice, Clever in 2024....

Is The Fear Of Success Holding You Back?

19 Dec 2024

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!Fear of failure gets all the attention, but what about the fear of success? Yep, it’s real—an...

Letting Go To Grow: Things We Are Saying Goodbye To In 2025

16 Dec 2024

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!As we head into a new year, it’s time to let go of what’s no longer serving us and make room ...

How to Pitch Media and Get Noticed: PR Tips For Entrepreneurs

12 Dec 2024

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!Ready to boost your brand’s visibility without draining your budget? In this episode of Not Nic...

Work Smarter, Not Harder: Reclaiming Your Time As A Busy Entrepreneur

09 Dec 2024

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!Time is your most valuable resource as an entrepreneur, but it often feels like there’s never e...

Building Confidence With Tiffany Pantozzi

05 Dec 2024

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!Ready to Build Confidence and Design a Business (and Life) You Love? In this episode of Not Nice...

Document, Don’t Create: How Sharing Your Process Strengthens Your Brand

02 Dec 2024

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!Everyone loves a good success story, but what really builds trust and connection is sharing the p...

Hiring Tips for Building Your Dream Team With Confidence

28 Nov 2024

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!Delegating isn’t just about lightening your workload, and hiring isn’t just about filling rol...

Best Apps For Better Productivity, Time Management, And Business In 2025

25 Nov 2024

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!Let’s face it—there are so many productivity tools out there, but which ones are actually wor...

Feeling Stuck? How to Break Free from Your Comfort Zone

21 Nov 2024

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!Ever feel like you’re spinning your wheels but not really going anywhere? We’ve been there, t...

Growth Strategies for Long-Term Business Success

18 Nov 2024

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!In this episode of Not Nice, Clever, we’re talking all about the beauty of slow and steady grow...

Breaking Through Self-Imposed Limitations with Chris Medellin

14 Nov 2024

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!In this episode, we’re diving deep with Chris Medellin, host of The Breakthrough Podcast, who’...

Own Your Strengths: Finding (and Using) Our Superpowers

11 Nov 2024

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!We’ve all got those things people naturally turn to us for—our hidden superpowers. In this e...

How to Handle Hard Conversations Like a Pro: 6 Practical Tips for Entrepreneurs

07 Nov 2024

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!In this episode of Not Nice, Clever, we’re getting real about one of life’s toughest skills—...

Clever Ways to Approach Holiday Marketing In 2024

04 Nov 2024

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!Ready to make the most of the holiday season without feeling too “salesy”? In this episode, ...

Things We Learned As Coaches Of Entrepreneurs

31 Oct 2024

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!Wondering if you’re “qualified” to start that business or if your journey measures up? Join...

How To Become A Public Speaker

28 Oct 2024

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!Ready to take the stage but not sure how to get started with public speaking opportunities?In thi...

Real Talk on Confidence and Self-Worth with Taya DiCarlo

24 Oct 2024

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!In this episode of Not Nice. Clever., we sit down with the fierce and fabulous Taya DiCarlo—a p...

Advice That Changed Our Business

21 Oct 2024

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!How do successful entrepreneurs turn their visions into reality? In this mini-episode of Not Nic...

Finding Clarity Through Action

17 Oct 2024

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!Ever felt stuck in the cycle of overthinking, waiting for clarity to magically show up before you...

Signs You Are Playing Too Small In Your Business

14 Oct 2024

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!Are you holding yourself back by thinking too small? Whether you're settling for safe goals...

Breaking the Cycle of Self-Sabotage: How to Stop Self-Doubt and Thrive

10 Oct 2024

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!Ever feel like you're getting in your own way? Yeah, we’ve been there. In this episode of ...

How To Make Decisions Like A CEO With Ryan Serhant

07 Oct 2024

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!Ever wonder how successful CEOs make quick, confident decisions? In this episode, we’re sharing...

Chris Do on The Importance of Niching Down To Build A Powerful Brand

03 Oct 2024

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!If you’ve ever felt like being an introvert holds you back in an extroverted world, you don&apo...

Impactful Tips From Sell-It 2024 in NYC

30 Sep 2024

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!In this episode of Not Nice, Clever, we’re sharing the highlights from Sell It 2024 in New York...

How To Feel Confident In Conversation With Cole Jennette

26 Sep 2024

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!Ever feel like you don't have the right words? Not sure how to politely exit a conversation?...

How to Leverage the Law of Attraction to Build Your Business

23 Sep 2024

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!In this mini-episode, we're sharing three practical, powerful things you can do daily, weekl...

We Tried Mel Robbins Morning Routine... Here's How It Went

19 Sep 2024

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!In this episode, we dive headfirst into Mel Robbins' famous morning routine!From her signatu...

Powerful Negotiation Tips to Get Paid What You Deserve

16 Sep 2024

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!In this episode of Not Nice, Clever, we’re talking all things negotiation—because knowing you...

How to Create Consistent Content: Tips for Staying Organized and Avoiding Burnout

12 Sep 2024

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!Ready to level up your content game, Clever Crew?If you've ever struggled with keeping up or...

How To Create a Powerful Brand Story: Tips to Build Connection and Impact

09 Sep 2024

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!In this mini-episode of Not Nice, Clever, we are breaking down six essential tips for crafting a ...

Mastering Reinvention: Viral TikToker-Turned-Podcaster, Meredith Lynch

06 Sep 2024

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!Thinking about making a pivot in your career? Get ready to be inspired by the queen of reinventi...

Why Entrepreneurs Should Have A Mentor

02 Sep 2024

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!Ever wonder how to find a mentor or if you even need one? If so this mini episode is for you, we ...

Owning Manhattan’s Tricia Lee Riley on Setting Boundaries for Success

29 Aug 2024

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!Today we are resharing one of our most popular episodes with Owning Manhattan's Tricia Lee R...

How To Stop Overthinking

26 Aug 2024

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!In this mini episode, we're discussing the art of making decisions with ease. We'll exp...

How To Deal With Haters & Create Authentic Connections With Glennda Baker

22 Aug 2024

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!In our milestone 200th episode, we’re joined by none other than Glennda Baker, the queen of Tik...

Be Your Own Hype Machine: Self-Promotion without Feeling Self-Conscious

19 Aug 2024

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!Its time to stop playing small! In this mini-episode, Kat and Candice are here to help you kick t...

Is Social Media Toxic? - Social Media Ownership With Giselle Ugarte

15 Aug 2024

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!Social Media can get a bad wrap, but is it as toxic as people say it is? or can social media be u...

Public speaking tips for introverted entrepreneurs

12 Aug 2024

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!Public speaking doesn't always come naturally for introverted entrepreneurs, and since its s...

Ryan Serhant Dishes on the Realities of CEO Life

08 Aug 2024

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!Since you all loved our Owning Manhattan Reaction Episode, we thought it would be the perfect tim...

Debunking Common Misconceptions Of Being An Introvert

05 Aug 2024

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!In this episode, we are setting the record straight and debunking common misconceptions about int...

Overcoming Perfectionism, Jealousy & The Fear Of Failure With Dan MacKinnon

01 Aug 2024

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!Dan McKinnon shares his journey from racing dirt bikes to thriving as a real estate agent and mar...

Money Mindset: Lack Vs. Scarcity

29 Jul 2024

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!The things that sound "woo-woo" often make the biggest impact on your your business&apo...

How To Make The Most Of Networking Events

25 Jul 2024

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!Whether you're an introvert or an extrovert, these tips will help you create valuable experi...

Why Slow Seasons Actually Strengthen Your Business

22 Jul 2024

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!In this mini-episode, Kat dives into the wise words shared by Jimmy Mackin at the Curaytor confer...

How to Crush the Rest of 2024 by Refocusing & Realigning Your Goals

18 Jul 2024

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!We are halfway through the year, Clever Crew! How are you doing with your 2024 goals?With 6 month...

Feeling Drained After Travel? Tips to Recharge Post-Vacation

15 Jul 2024

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!Does your introverted battery run low after returning from travel? If so, we feel you! Whether t...

Owning Manhattan Netflix Series Debrief & Our Thoughts

11 Jul 2024

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!What can a brand strategist learn from Ryan Serhant's 'Owning Manhattan' Netflix S...

Owning Manhattan Initial Reactions

08 Jul 2024

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!Have you watched Ryan Serhants' Owning Manhattan on Netflix? In this mini, we discuss our in...

An Introvert’s Guide To Putting Yourself Out There

04 Jul 2024

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!Wondering how to build your brand and increase your visibility as an introvert? Tune in to this e...

Permission Granted To Stop Waiting For Permission

01 Jul 2024

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!Are you waiting for permission to pursue your dreams? In this mini-episode, we are talking about ...

How To Command Respect Without Being Pushy

27 Jun 2024

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!Feeling overlooked or undervalued? It’s time to change that narrative! This episode explores th...

Hack To Creating Potent Content

24 Jun 2024

Contributed by Lukas

Want Some "Not Nice Advice" Send Us A Text!How can you create potent content to show that your personal brand means business? In this mini-e...