Of Record | The latest in digital marketing & advertising
Activity Overview
Episode publication activity over the past year
Episodes
Weekly Digital Marketing Update 2/1 | Super Bowl Marketing, Facebook Performance Marketers, and Netflix Intimidation
01 Feb 2019
Contributed by Lukas
Digital Ad Market Update: 1/26 - 2/1 2019If you are in marketing you know all eyes are on the Super Bowl this week.Matt and Joe use the first 15 minut...
Weekly Digital Marketing Update 1/25 | Fyre Fest and FOMO, Anchor?, and Netflix
25 Jan 2019
Contributed by Lukas
Digital Ad Market Update: 1/18-1/25 2019Matt and Joe sit down to talk what is new in the digital marketing world and this week is all about the Fyre F...
12: Feeding Florida with Robin Safley | "In a way it seems complicated, but we did just land something on Mars."
23 Jan 2019
Contributed by Lukas
Robin Safley is the Executive Director of Feeding Florida, a statewide network united of 12 food banks to provide a healthy food supply to every commu...
Weekly Digital Marketing Update 1/18 | Swipe Or Scroll, Future of OTT Ad Buying, and Spotify Podcasts
18 Jan 2019
Contributed by Lukas
Digital Ad Market Update: 1/10-1/17 2019Matt and Joe sit down to talk what is new in the digital marketing world. It wasn't a sexy news week, but a lo...
11: Keeping Your Community Active In Your Brand with For The Table Hospitality
16 Jan 2019
Contributed by Lukas
Matt Thompson is the Managing Partner of For The Table Hospitality, the group known for the creation of Tallahassee restaurant and bar icons Madison S...
Weekly Digital Marketing Update 1/11 | 2019 Predictions, Alexa Holiday Sales, and A Few More Stories
11 Jan 2019
Contributed by Lukas
Digital Ad Market Update: 1/3 - 1/11We have missed everyone, but are back in 2019 with our first news episode.This week:Matt and Joe talk 2019 predict...
10: Training and Supplying The Bulwark of Our Society With Ben Honey | "Your network is far more valuable than your net-worth."
09 Jan 2019
Contributed by Lukas
First Responders are the front line of our society. Everyday they suit up to handle real issues and respond at the most critical times. Most of us tak...
Weekly Digital Marketing Update 12/21 | Google Riding the Nostalgia Wave, Facebook Watch/Keyword Ads/Groups, and Instagram Redesign
21 Dec 2018
Contributed by Lukas
Digital Ad Market Update: 12/13-12/20 2018Last week in digital and social media news:Google, like all millennials, is feeling nostalgic this holiday s...
09: Curating an Indie Book Store with Sally Bradshaw | "The rising tide of book selling lifts all boats."
19 Dec 2018
Contributed by Lukas
Your local independent book store is more than just books on shelves. It is a collection of books curated by passionate individuals based on your comm...
Help Of Record Save Christmas in Panama City
11 Dec 2018
Contributed by Lukas
For years, a gentleman in Bay County by the name of Mike Jones has also been known by another name: Salvage Santa. He’s served thousands of children...
08: Build the Community You Want | A Conversation with Florida Municipal Communicators
10 Dec 2018
Contributed by Lukas
After wrapping up the inaugural Florida Municipal Communicators Association Annual Conference, Matt sits down with three cities communication officers...
Weekly Digital Marketing Update 12/3 | Amazon Creeping Into Sports, Game of OTT, and the Differences Between the Social Platforms
03 Dec 2018
Contributed by Lukas
Digital Ad Market Update: 11/21-11/29 2018Last week in digital news:Amazon begins sports ascension by entering a bid for the vacated Fox regional spor...
Weekly Digital Marketing Update 11/21 | A Couple of Amazon Stories, Instagram Direct to Consumer Marketing, and Holiday Marketing
21 Nov 2018
Contributed by Lukas
Digital Ad Market Update: 11/16-11/20 2018This week in digital news:It's Thanksgiving week and holiday shopping has already begun. What does this holi...
Weekly Digital Marketing Update 11/15 | Peak Social Media, Facebook Quarterly Report, and the New Nike Store
16 Nov 2018
Contributed by Lukas
Digital Ad Market Update: 11/8-11/15 2018This week in digital news:The buzzword this week is PEAK. Matt and Joe talk Peak Social Media growth. Quick t...
07: Election Day Special with Steve Vancore | "Polls can't predict the future much like a 3rd qtr. scoreboard can't predict the final score"
06 Nov 2018
Contributed by Lukas
It is Election Day in Florida so we thought we would release a special Election Day episode with Steve Vancore. Steve is Co Founder of VancoreJones Co...
Weekly Digital Marketing Update 11/01 | Big Tech's Quarterly Revenue Reports, Midterm Ad Spend History, and What is a Video View, Really?
02 Nov 2018
Contributed by Lukas
Digital Ad Market Update: 10/26-11/01 2018This week in digital news:Big Tech drops their quarterly revenue reports, which prompts a interesting segmen...
Weekly Digital Marketing Update 10/25 | Netflix User Growth, OTT Overview, and Targeting On Digital
25 Oct 2018
Contributed by Lukas
Digital Ad Market Update: 10/19-10/25 2018This week in digital news:Netflix user growth exceeds their quarterly goal by close to 2 million users. Yes,...
06: Digital Focus Group | Show Me Your Social Feed
23 Oct 2018
Contributed by Lukas
Social media feeds tell a lot about you and your consumer behaviors. Joe and in-house social media expert, Shannon focus group the SDS team including ...
Weekly Digital Marketing Update 10/18 | Digital Video Ad Market, Amazon Wants the NFL, and Branded Social Media Content
18 Oct 2018
Contributed by Lukas
Digital Ad Market Update: 10/11-10/18 2018.This week the discussion is about the digital video ad market. Pro Tip: You should already have a video pla...
Weekly Digital Marketing Update | Longform VS Shortform Video, Facebook Portal, and Disaster Communications
12 Oct 2018
Contributed by Lukas
What's new this week in Digital Marketing? Facebook releases their first (actually second, remember that Facebook phone?) hardware product, the Facebo...
05: The Business of Government with Peter Schorsch | "I don't think we're a media company, as much as a startup.""
08 Oct 2018
Contributed by Lukas
Florida Politics is a billion dollar industry with continual growth. Peter Schorsch is at the center of this industry and created a media empire aroun...
Weekly Digital Marketing Update | Facebook Data Breach, Facebook Reserve Buys, and Amazon Highlighted Products
04 Oct 2018
Contributed by Lukas
What's new this week in Digital Marketing? Facebook punched in the face again with a data breach! Matt and Joe sit down for their weekly update discus...
04: #InternationalPodcastDay | We Love Podcasts
01 Oct 2018
Contributed by Lukas
International Podcast Day was yesterday and we couldn't think of a better episode to release than our podcast on podcasts! Joe and Producer Kyle sat d...
Weekly Digital Marketing Update | Vertical Video, Podcast Advertising, and Amazon Ads
20 Sep 2018
Contributed by Lukas
What's new this week in Digital Marketing? Vertical video! Matt and Joe sit down for a short episode discussing vertical video, Panoply focusing on ad...
Weekly Digital Marketing Update 09/05
19 Sep 2018
Contributed by Lukas
Matt and Joe sit down for this week's Digital Media Marketing and Social Media Marketing news update. This week Taylor Swift will become the biggest f...
03: Building a Seriously Strong Fitness Brand with Keith Hansen | "Don't Eat The Marshmallow""
19 Sep 2018
Contributed by Lukas
Keith Hansen is the Founder of Seriously Strong Training and an accomplished personal trainer. Keith's unique model of personal training based gyms is...
02: Are Facebook Ads Ruining America?
19 Sep 2018
Contributed by Lukas
Since the 1960s media technology has always frightened the general public. In 2018 the question is now, Are Facebook Ads Ruining America? Digital Adve...
01: Storytelling Your Nonprofit with Innocence Project of FL's Seth Miller | "You have an embarrassment of riches when it comes to stories"
19 Sep 2018
Contributed by Lukas
Seth Miller is the Executive Director of the Innocence Project of Florida, which is directly responsible for giving wrongfully incarcerated people a s...
What Is The Podcast Of Record?
10 Sep 2018
Contributed by Lukas
This is the Podcast Of Record. Each week Matt and Joe will bring you one of two formats. The first Matt and Joe will recap the weekly changes in socia...