こんにちは、Off Topicです。今回はD2C企業のallbirdsやCasperなど多くのブランドを手掛けてきたRed Antlerの創業者Emily Heywardさんの著書を読み解く回です。 ◎今回のトピック ・Red Antlerが起業家とのMTGで最初に聞く質問 ・ユーザーの欲求の根底にあるのは「死」？ ・抜け毛対策スタートアップ「Keeps」の事例 ◎参照リンク ・Obsessed: Building a Brand People Love from Day One (English Edition) - Amazon https://amzn.to/2DfT2nN ・Keeps https://www.keeps.com/ ◎ひとこと byミキ 修正のところすみませんでした。。！加えて予告も今回始めて収録してみました。どうですか？次回もお楽しみ！ \ Instagramも更新してます！ / https://www.instagram.com/offtopicjp/ ◎Twitter Off Topic https://twitter.com/OffTopicJP ミキ https://twitter.com/mikirepo テツロー https://twitter.com/tmiyatake1 ◎note https://note.com/offtopic
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