OfferMojo™ Show | Online Marketing Strategies for Coaching and Expert Led Businesses
Episodes
Why "Just Niche Down" Doesn't Work for Experts With Layered Expertise (and What Does)
03 May 2026
Contributed by Lukas
You've heard it a hundred times. Probably more. And every single time, something inside you cringes a little."Just niche down."In this ...
How to Use Bundles to Grow Your Email List and Sell More Offers
26 Apr 2026
Contributed by Lukas
You've heard people talk about bundles. Maybe you've even participated in one. But if you've been wondering whether they actually work,...
When to Retire an Offer (And How to Do It with Grace)
19 Apr 2026
Contributed by Lukas
Is it time to retire your offer, or are you holding on because stopping feels risky?In this solo episode, I walk you through the three clear signs tha...
The Legal Checklist Every Online Offer Needs with Natalie Puglisi
12 Apr 2026
Contributed by Lukas
Legal protection for online offers: what every coach and digital business owner needs in place before they launch.On this guest episode of The Offer M...
Two Biz Besties on AI, Custom Bots, and What Nobody Tells You About Building in Public
04 Apr 2026
Contributed by Lukas
You built something new. You poured months into it. You launched it and the results were not what you expected.On this guest episode of The Offer Mojo...
Offer Not Converting? How to Know if You Have a Marketing Problem or a Positioning Problem
29 Mar 2026
Contributed by Lukas
You’re not failing at marketing. You might be trying to market an offer that isn’t clearly positioned.In this solo episode of The OfferMojo Show, ...
Diving into the Pearl Sequence: How Your Design Reveals the Way You’re Meant to Be of Service
19 Mar 2026
Contributed by Lukas
What if the reason your offer feels hard to sell is not your strategy, but your wiring?In this episode of The Offer Mojo Show, Lori Young sits down wi...
How I’m Building a Nervous System Aware Business (And You Can Too)
13 Mar 2026
Contributed by Lukas
Last year I caught myself doing something weird while working: short, shallow breathing. Little sips of air. Nothing was “wrong” on paper, but my ...
5 Things to Stop Doing on Social Media in 2026 (So Your Marketing Actually Works)
08 Mar 2026
Contributed by Lukas
Social media in 2026 feels louder, more curated, and more exhausting than ever. If you’ve been wondering why your content isn’t landing the way it...
How to Share Client Results without Feeling Sleazy (Building Trust in the Age of AI)
01 Mar 2026
Contributed by Lukas
Trust is harder than ever to build online. Between AI-written everything, deepfakes, and “I made 500k in five minutes” screenshots, it is no wonde...
12 Sales Page Mistakes That Keep Coaches and Service Based Experts from Converting Clients
20 Feb 2026
Contributed by Lukas
Sales page not converting and you are wondering if your offer secretly sucks?In this episode of the Offer Mojo Show, Lori breaks down 12 of the most c...
Aligned Visibility: A Simple Decision Filter for Strategies You’ll Actually Stick With
15 Feb 2026
Contributed by Lukas
Visibility isn’t supposed to feel like a second full-time job. But between all the “must-do” advice about social media, SEO, email, and collabor...
Unconditional Self-Love in Business: How Loving Yourself Transforms Your Offers, Clients and Confidence
07 Feb 2026
Contributed by Lukas
What if the real reason your offers feel hard to sell is not your strategy, but the way you talk to yourself when things do not go as planned? In this...
How Many Offers Do I Need? A Real Look at Your Offer Ecosystem
30 Jan 2026
Contributed by Lukas
There is a question that baffles a lot of transformation-focused coaches, consultants, and subject matter experts: How many offers do I actually need?...
Money, Nervous Systems and Offers: How to Stop Stressing and Start Receiving
23 Jan 2026
Contributed by Lukas
Money, nervous systems, and offers might sound like three separate conversations, but in this episode you will hear how they are actually one system s...
AstroStrategic Marketing Forecast for 2026–27 with Sheri Moise
17 Jan 2026
Contributed by Lukas
In this episode of The Offer Mojo Show, I sit down with intuitive business astrologer and strategic advisor Sheri Moise to talk about her AstroStrateg...
The Mastermind Offer Model: How to Keep Clients for Three Years, Not Three Months
11 Jan 2026
Contributed by Lukas
What if one offer could grow your income and hold your clients for years, not months? In this episode of The Offer Mojo Show, Lori Young sits down wit...
10 Simple Tweaks To Improve Your Offer (Without Burning It All Down)
03 Jan 2026
Contributed by Lukas
If your offers are “fine on paper” but not quite landing the way they used to, this episode is your New Year reset. Instead of burning everything ...
Aha’s, TaDa’s, NoNo’s and Hell Yeses - Goodbye 2025 and Hello 2026
29 Dec 2025
Contributed by Lukas
What if you closed out 2025 by telling the whole truth about your year instead of pretending it was all momentum and magic? In this episode, I am walk...
Mastering the Game of LinkedIn to Build a Personal Brand + Sell More Offers with Natasha Walstra
15 Dec 2025
Contributed by Lukas
What happens when your business momentum disappears overnight? In this week’s episode, LinkedIn strategist Natasha Walstra shares the deeply human s...
The Quiet Business Problem No One Talks About
08 Dec 2025
Contributed by Lukas
Have you ever felt like you’re doing all the right things—showing up online, refining your messaging, and running consistent marketing—yet the r...
Guest to Unforgettable: What Makes You Stand Out in a Podcast Interview
14 Nov 2025
Contributed by Lukas
In this episode of The Offer Mojo Show, I’m joined by podcast booking expert Noemi Beres for a conversation every coach and service-based entreprene...
How to Market Your Coaching and Expert-Led Business Without Burning Out on Social Media
09 Nov 2025
Contributed by Lukas
If you’ve been feeling the pressure to post more, show up more, and “hack the algorithm” just to stay visible — this episode is for you.In thi...
Business Trends for 2026 — and My Honest Take on What Actually Matters
01 Nov 2025
Contributed by Lukas
The coaching and online business world is shifting — fast. But this next wave isn’t about chasing trends or mastering every new tool. It’s about...
Leveraging Paid Workshops to Sell More Offers (and Even Test New Ones) with AnnMarie Rose
25 Oct 2025
Contributed by Lukas
What if your next $10K—or even $50K—client came from a two-hour paid workshop?In this episode of The OfferMojo Show, Lori sits down with business ...
Membership Models for Coaches and Experts: How to Know If a Community Offer Is Right for You
20 Oct 2025
Contributed by Lukas
About a year ago, I started exploring the idea of launching a membership in my coaching business. On paper, it looked perfect—community, recurring i...
What Makes an Offer “High-Ticket” — And Is It Right for Your Business
13 Oct 2025
Contributed by Lukas
There’s a lot of noise in the online space about “charging more” — but few people talk about what actually makes a high-ticket offer work.In t...
Branding as Healing: Trusting Yourself in a Noisy Marketing World with Valeria Basso
29 Sep 2025
Contributed by Lukas
What if your quirks—the very things you’ve been told are “too much” or “too weird”—are actually your brand’s greatest asset? In this w...
Founder Reflection: 10 Common Offer Challenges I’ve Seen from 20+ Years as an Entrepreneur
22 Sep 2025
Contributed by Lukas
Some offers sell themselves. Others? No matter how much energy you pour into them, they just don’t land. After more than 20 years as an entrepreneur...
Your Coaching Offer Suite: A Complete Guide to Designing Aligned Client Journeys
15 Sep 2025
Contributed by Lukas
What happens when your entire business depends on just one offer? For most coaches, it means constant hustle, unpredictable income, and burnout waitin...
The 5 Phases of the Offer Process: Why Alignment Matters at Every Stage
08 Sep 2025
Contributed by Lukas
Have you ever poured your heart into an offer that should have worked — but somehow, it just didn’t land?In this episode, I’m walking you throug...
Scale Smarter - Turn Your Expertise into an AI Powered Asset with Mallika Malhotra
25 Aug 2025
Contributed by Lukas
What if your signature process could work for you — even when you’re offline? In this episode, Lori sits down with brand strategist Mallika Malhot...
Founder Reflection: My Journey through the AI Revolution
18 Aug 2025
Contributed by Lukas
When AI first started flooding the online business space, I felt two things at once: curiosity… and fear. I wasn’t anti-AI, but I wasn’t sure if...
Pricing Coaching Services with Confidence: Why You’re Worth More Than You Think
11 Aug 2025
Contributed by Lukas
What if your pricing wasn’t just about the numbers — but a reflection of your self-worth, your message, and the transformation you deliver?In this...
Why Every Coach Needs a Business Strategist Who Specializes in Offers
04 Aug 2025
Contributed by Lukas
Ever feel like you’ve done all the right things—posted the content, built the offer, taken the course—but you're still not seeing the tract...
Using Your Voice to Amplify Your Authority and Visibility with Tiffany Armstrong
28 Jul 2025
Contributed by Lukas
What if one well-crafted talk could do more for your business than months of social media? In this episode, Lori sits down with internationally recogn...
I Just Wanted to Coach… Not Become a Salesperson
21 Jul 2025
Contributed by Lukas
When I started my coaching business, I thought sales would happen naturally. I’d be helpful, build trust, and hope the right people would say yes. B...
Niching Without the Box: Vertical, Horizontal, and Hybrid Strategies for Coaches
14 Jul 2025
Contributed by Lukas
Most advice on choosing a niche feels like pressure: niche down or get lost. But what if your niche could feel like freedom instead of a box? In this...
7 Myths About Lead Magnets That Keep Your Email List Full — But Not Paying
07 Jul 2025
Contributed by Lukas
If your lead magnet used to convert but now feels... flat, you're not alone. In this episode, I'm breaking down 7 outdated lead magnet myths...
Redefining Visibility: How to Show Up Strategically (Not Constantly) with Kelly Sinclair
30 Jun 2025
Contributed by Lukas
What if your visibility strategy is costing you more than it’s creating? In this episode, I’m joined by visibility expert Kelly Sinclair for a re...
The Entrepreneur's Visibility Summit - Interview with Lori Young and Tiffany Armstrong
23 Jun 2025
Contributed by Lukas
What if your offer isn’t the problem—your alignment is?In this soulful, straight-talking conversation from the Entrepreneur’s Visibility Summit,...
Crafting the Stories that Make You and Your Offer Stand Out with Jessica Graham
16 Jun 2025
Contributed by Lukas
You’ve probably heard it before: Storytelling sells.But how do you actually tell your story in a way that feels authentic—and ties back to your bu...
Is Your Offer Not Selling? Learn When to Pivot, Scrap, or Push Forward
09 Jun 2025
Contributed by Lukas
What do you do when your offer isn’t selling the way you hoped?In this episode, we’re talking about the messy, emotional, and deeply strategic mom...
How to Know When to Create a New Offer (and When to Wait)
02 Jun 2025
Contributed by Lukas
Ever wake up from a dream with a new offer idea that feels too good not to pursue?That happened to me recently, and while the creative spark was excit...
The One-Sentence Offer Test: Why Clarity Converts (and How to Get It)
26 May 2025
Contributed by Lukas
What if the reason your offer isn’t selling isn’t because of your pricing… or your platform… but because your message just isn’t clear?In th...
Crafting a Story-Based Sales Email Sequence for Your Offer Launch with Joanne Homestead
19 May 2025
Contributed by Lukas
Your offer is ready—but how do you sell it in a way that feels aligned, human, and effective? In this special guest episode, I’m joined by email c...
Simple Sales Funnels: Selling with Soul, Not Stress
05 May 2025
Contributed by Lukas
Ever feel like your sales funnel needs a PhD in tech just to function? You’re not alone—and the good news is, it doesn’t have to be that way. In...
How to Know If Your Offer Idea Has Market Demand (Before Your Build It)
28 Apr 2025
Contributed by Lukas
You’ve got ideas. You’ve got intuition. But how do you know if your coaching offer has real traction before you pour weeks (or months) into buildi...
More Clients, Less Burnout: Pick Your Perfect Scalable Offer Model
21 Apr 2025
Contributed by Lukas
If you’re feeling stretched thin but also craving more reach, more income, and more impact... this week’s episode is for you.Scaling your business...
The ‘Transformation Gap’: How to Create Offers That Clients Can’t Say No To
14 Apr 2025
Contributed by Lukas
Ever feel like your offer should be selling—but it’s not?You’ve got the skills. You’ve done the work. You know your program creates real resul...
The 30-Day Launch Plan: Exactly What to Do Before, During, and After You Launch an Offer
07 Apr 2025
Contributed by Lukas
Got an amazing offer you’re so ready to share with the world... but the idea of launching feels overwhelming?You’re not alone.Whether it’s your ...
The 12 Components of a High-Converting Offer Sales Page
01 Apr 2025
Contributed by Lukas
Have you ever poured your heart into creating a wellness or personal growth offer—only to hear crickets when you launched it?I’ve been there.And m...
The ‘Sneak Peek’ Strategy: How to Build a Waitlist and Warm Up Buyers Before Your Launch
24 Mar 2025
Contributed by Lukas
The biggest mistake I see in offer launches? Waiting until the day of to sell.You spend weeks (or months) crafting an incredible offer. You post about...
The Offer Suite Trap: Why Adding More Offers Won’t Make You More Money
17 Mar 2025
Contributed by Lukas
💣Entrepreneurial truth bomb: More offers won’t make you more money.In fact, too many offers can kill your sales. They confuse your audience, dilu...
Are You Undercharging? How to Price Your Wellness Offers for Maximum Profit & Impact
03 Mar 2025
Contributed by Lukas
Many wellness entrepreneurs are overdelivering and undercharging, which is why this week we are talking about pricing and everything this issue brings...
Building a Strategic Social Media Plan that Fits Your Lifestyle and Business Goals
24 Feb 2025
Contributed by Lukas
Many wellness founders struggle to find a rhythm with social media that feels sustainable—and actually enjoyable. But what if you could create a soc...
Your Online Storefront: What Every Wellness Website Must Have to Build a Standout Brand
17 Feb 2025
Contributed by Lukas
You know that feeling when you walk into a store and instantly decide whether to stay and browse—or turn around and leave? That same thing happens w...
Revenue Diversification 101: Wellness Business Edition
10 Feb 2025
Contributed by Lukas
How I Broke Free from the "One Income Stream Trap”When I started my first coaching business, I had one revenue stream: private 1:1 coaching. An...
Navigating the Emotional Highs and Lows of Entrepreneurship
03 Feb 2025
Contributed by Lukas
The truth about entrepreneurship? It’s a wild ride.One day, you’re landing dream clients, feeling on top of the world. The next? A deal falls thro...
How To Conduct Quarterly Reviews for Continuous Improvement in Your Wellness Business
27 Jan 2025
Contributed by Lukas
🚀 Feeling stuck in the day-to-day grind of your wellness business? It’s time to hit pause and step into your CEO role with the power of quarterly...
The Psychology of Color in Wellness Branding
21 Jan 2025
Contributed by Lukas
Did you know that up to 90% of snap judgments about brands are based on color alone? Okay, I kinda made that up. Maybe.But there’s a reason why som...
How to Define Your Niche in a Crowded Wellness Market
14 Jan 2025
Contributed by Lukas
Want to stand out in the crowded wellness market? Learn how defining a niche reduces competition, strengthens client relationships, and positions you ...
Personal Branding: Building Your Reputation as a Founder
07 Jan 2025
Contributed by Lukas
Your most valuable asset as a founder is not your offer suite, your funding, or even your business strategy. It’s your personal brand. Your person...
The Connection Between Financial Wellness and Emotional Peace for Entrepreneurs
12 Dec 2024
Contributed by Lukas
When we are emotionally peaceful, our energy flows freely. Things seem to click into place. We feel motivated, creative, and capable. Clients, opport...
How a Project Management Tool Can Streamline Your Business
09 Dec 2024
Contributed by Lukas
Discover how project management tools can streamline your business and boost productivity. In this week's audio newsletter, we break down the ch...
How to Identify and Align Organizational Values for Brand Success
02 Dec 2024
Contributed by Lukas
In the dynamic world of health and wellness, authenticity is everything. As a founder, your personal and organizational values are the foundation of ...
The 5 Phases to Successfully Launch and Sell Your Online Course
25 Nov 2024
Contributed by Lukas
While online courses are a great way to share expertise, build authority, and create scalable income streams, launching an online course isn’t as si...
The Power of Email Newsletters - Tips and Tricks
18 Nov 2024
Contributed by Lukas
Discover why email newsletters are essential for building authentic relationships, especially in competitive industries like health and wellness. Whil...