Episode 20: Community Marketing Officers: The Next Evolution

The Rise of Community Marketing Officers: Transforming Customer AdvocacyIn this episode of 'Old Men, New Money,' Douglas Borthwick discusses the emergence of community marketing officers (CMOs), who differ from traditional chief marketing officers. CMOs are customer investors actively involved in promoting the business, motivated by their financial stakes in the company's success. Borthwick covers effective CMO program structures, the importance of compliance, and the impact of aligning ownership with advocacy incentives. He provides practical guidelines for businesses to implement CMO programs and discusses the future potential of this marketing strategy. Real-world examples from Web3 projects and insumer companies are highlighted to showcase the effectiveness of community-driven marketing.00:00 Introduction to Community Marketing Officers01:23 The Power of Customer Investors04:19 Structures for Incentivizing CMOs06:32 Legal Considerations and Compliance08:07 Implementing a CMO Program09:33 Web3 Examples of Community Marketing11:03 Measuring CMO Program Success13:03 Common Mistakes and Risks16:28 Future of Community Marketing19:13 Conclusion and ResourcesExplore further with my books, The Insumer Model and Your Equity in Your Pocket, both available on Amazon. Get full access to Bitcoin, Blockchain and Tokenization at oldmennewmoney.substack.com/subscribe

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