On the Rox
Episodes
How to pitch around the budget to the Telegraph Live Blog
01 Apr 2026
Contributed by Lukas
Don't wait until budget day to pitch to Chris Price, Markets Editor at The Telegraph. In this episode, he explains why the real opportunity for PR...
How to pitch to FT Globetrotter
25 Mar 2026
Contributed by Lukas
What does the traveller who has “been everywhere and done everything” want to read about? Hint: it’s not National Pizza Day. We went behind the...
Why PRs should pitch to trade publications
18 Mar 2026
Contributed by Lukas
Still prioritising consumer media over trade titles? Eve Maddock Jones, former editor of Investment Week, explains why trade publications can be a mor...
How to pitch books to Good Housekeeping
11 Mar 2026
Contributed by Lukas
How do books earn a place in Good Housekeeping? Joanna Finney, Books Director, lifts the lid. She shares the genres GH readers love, takes us behind t...
How to pitch parenting content to The Times & Sunday Times
04 Mar 2026
Contributed by Lukas
Helen Davies takes us inside her powerhouse role of Editorial Projects Director at The Sunday Times – she’s the person behind everything from the ...
How to pitch hotels to the Telegraph
25 Feb 2026
Contributed by Lukas
Calling all travel PRs – in this must-listen episode with The Telegraph's Hotels Editor Rachel Cranshaw, we go behind the scenes of their massiv...
How to pitch to Good Morning Britain
18 Feb 2026
Contributed by Lukas
If you’ve ever sent a pitch to a TV newsroom and thought, “Why hasn’t anyone bitten?”, then this is a must-listen. In this episode, we’re jo...
Why PRs should be doing their own FOIs
11 Feb 2026
Contributed by Lukas
Political Editor Steph Spyro takes us inside the world of Freedom of Information (FOI) requests – a powerful but often underused tool for PR profess...
How to pitch for Relative Values and Life in the Day in the Sunday Times Magazine
04 Feb 2026
Contributed by Lukas
How can you land one of the longest-running and most beloved profile slots in journalism? In this episode, Liz Edwards – who commissions Relative Va...
How to Pitch Evergreen Travel Content to The Times & Sunday Times
22 Oct 2025
Contributed by Lukas
Do you know the difference between live and evergreen travel pieces? In this episode, Lucy Perrin helps us see the wood from the trees, tells us which...
How to Pitch Food Stories to Good Housekeeping
15 Oct 2025
Contributed by Lukas
Stacey Smith takes us behind the scenes of the behemoth that is the Good Housekeeping Institute, and tells us why she absolutely adores her job. In th...
How to Pitch Health Stories to The Sunday Times Magazine
08 Oct 2025
Contributed by Lukas
We sit down with Phoebe Luckhurst to talk about the stories the Sunday Times reader, why PRs should pay attention to the seemingly unimportant topics ...
How to Pitch Finance Stories to Women's Magazines
01 Oct 2025
Contributed by Lukas
What kinds of finance stories are right for women’s magazines? Find out how coverage has changed over the years, the importance of finding the emoti...
How to place op-eds in City AM
17 Sep 2025
Contributed by Lukas
We sat down with Alys to find out more about her background in journalism and all things opinion-led at City AM, including the voices she’s actively...
How to Pitch Recipes to The Times & Sunday Times
10 Sep 2025
Contributed by Lukas
How can you get a cookbook noticed if you’re not a household name? What kind of recipes work in the paper and which ones work in the supplements? Ha...
How to Prepare your Spokesperson for a TV Interview
03 Sep 2025
Contributed by Lukas
So, you’ve secured a broadcast opportunity for your client – now what? Martin Kimber tells us how you can make your spokesperson look and sound th...
How to Pitch Red Carpet Beauty Stories
30 Jul 2025
Contributed by Lukas
We talked to the lovely Sonia about her rise from Telegraph intern to Telegraph Beauty Director, what it’s like backstage at Fashion Week, and how b...
How to Pitch Reactive Comment to Radio
30 Jul 2025
Contributed by Lukas
In this episode, we chat with Robbie about three things a spokesperson should do in every interview, which pitches catch his eye, and how PRs can set ...
How to Pitch Books to The Times & Sunday Times
30 Jul 2025
Contributed by Lukas
In this episode, Audrey Ward (unofficial title: Queen of Books) talks to us about the insatiable appetite for personal stories, why she loves a funny ...
How to Pitch Data Stories to the FT
30 Jul 2025
Contributed by Lukas
Ever heard of ‘scrolly-telling’? In this episode, Sam Joiner takes us behind the scenes of visual and data stories at The FT, gives advice for bui...