OOO - A Web3 Marketing Podcast
Episodes
#70
28 Jan 2026
Contributed by Lukas
Hello everyone, today's guest is Victoria Olsina, an AI Search, GEO and AI Content Systems Consultant for Web3 brands. She helps crypto, blockchai...
#68 Fintech vs. Crypto Marketing: What Web3 Can Learn w Lindsay Casale CMO Pi Squared
23 Sep 2025
Contributed by Lukas
Hello everyone, today's guest is Lindsay Casale, CMO Pi Squared.Lindsay Casale is the Chief Marketing Officer at Pi Squared.Before joining Pi Squared,...
#67 Marketing Privacy in Web3: Lessons from Holonym & Silk with Yean Ketelers
04 Aug 2025
Contributed by Lukas
Hello everyone, today's guest is Yan, CMO at Human Tech. Yan has 8+years of experience working on web3 infrastructure, leading GTM teams at Polkastart...
#66 AI Meets Web3: How Addressable is Redefining Growth Marketing w Tomer Sharoni
09 Apr 2025
Contributed by Lukas
Join the OOO Community - https://guild.xyz/ooo-communityHello everyone, today's guests are Tomer Sharoni, CEO of Addressable, the web3 growth platform...
#65 How to organise and promote an ETH event from A-Z: The ETHWarsaw case study w Daria Volkova and Monika Zając
24 Mar 2025
Contributed by Lukas
Join the OOO Community - https://guild.xyz/ooo-communityHello everyone, today's guests are Daria Volkova aka Daria Strategy and Monika Zając, co-foun...
#64 Why Consumer Crypto Matters: Lukso’s Bold Bet on the Future w Louie O'Connor
07 Mar 2025
Contributed by Lukas
Join the OOO Community - https://guild.xyz/ooo-communityHello everyone, today's guest is Louie O’Connor: Head of Experience @ LUKSO, and he is f...
#63 The 2025 token launch marketing playbook w Mia Unhashed
05 Feb 2025
Contributed by Lukas
Join the OOO Community - https://guild.xyz/ooo-community Submit your CV for free on Eden - https://ooo.joineden.ai/signup Hello everyone, today...
#61 What Makes Web3 Users Tick: Data-Driven Insights from Addressable's COO, Asaf Nadler
18 Jan 2025
Contributed by Lukas
Join the OOO Community - https://guild.xyz/ooo-community Submit your CV for free on Eden - https://ooo.joineden.ai/signup Hello everyone, today...
#62 How was it like organising a Web3 Marketing Hackathon: Lessons and Conclusions
05 Jan 2025
Contributed by Lukas
Join the OOO Community - https://guild.xyz/ooo-community Submit your CV for free on Eden - https://ooo.joineden.ai/signup Hello everyone, As w...
#60 How Polygon markets its massive ecosystem: Breaking down the funnel, case studies and lessons w Leon Stern
05 Jan 2025
Contributed by Lukas
Join the OOO Community - https://guild.xyz/ooo-community Submit your CV for free on Eden - https://ooo.joineden.ai/signup Hello everyone, Toda...
#59 Building Trust and Credibility in Web3 with Public Relations w Samantha Yap, CEO YAP Global
11 Oct 2024
Contributed by Lukas
Sign up for free on Eden - https://ooo.joineden.ai/signup Enjoy the Token2049 review here: https://bit.ly/3TLSDhg Hello everyone, This week's guest i...
#58 Marketing for DeFi and what product experimentation you need to get to $100M TVL w Akanshu Jain, co-founder Brahma.fi
11 Sep 2024
Contributed by Lukas
Sign up for free on Eden - https://ooo.joineden.ai/signup Mint the episode here - https://pods.media/ooopodcast/marketing-for-defi-and-what-product-ex...
#57 How to grow to 350M in TVL and double your conversion funnel in bear market w Martin de Rijke, Growth Lead at Maple Finance.
01 Sep 2024
Contributed by Lukas
Hello everyone, This week's guest is Martin de Rijke, Growth Lead at Maple Finance. Martin is Growth Lead at Maple Finance and Syrup, a Institut...
#56 Web3 job Marketing trends and what to be on the lookout this bull market, with Meta Intro's CEO, Lacey Kaelani
19 Jun 2024
Contributed by Lukas
Get your free Dealfront demo here: https://bit.ly/49CrzqW Hello everyone, This week's guest is Lacey Kaelani, CEO &am...
#55 Vanity Metrics are the problem of Web3 Marketing - Cookie3 CMO explains how to tap into $366B digital marketing value
22 May 2024
Contributed by Lukas
Get your free Dealfront demo here: https://bit.ly/49CrzqW Collect the full episode here - https://bit.ly/4bpPGtJ Hello everyone,...
#54 How to get in front of top 3% of Web3 users with Persona3 w Eva Nevraj
03 May 2024
Contributed by Lukas
Grab your free Dealfront demo here: https://bit.ly/49CrzqW Hello everyone, This week's guest is Eva Nevraj, Director of Gro...
#53 2024 Web3 Marketing Trends: Outlier Ventures' Insights from 300+ Startups w Eunika Sot
24 Apr 2024
Contributed by Lukas
Grab your free Dealfront demo here: https://bit.ly/49CrzqW Mint the episode here - https://bit.ly/4aNWW2g Hello everyone, This w...
#52 How to fix the issue with onboarding women to Web3 w Zoe Faircloth (Crypto Girls Club)
11 Apr 2024
Contributed by Lukas
Grab your free Dealfront demo here: https://bit.ly/49CrzqW Mint the episode here - https://bit.ly/Cryptogirlsclub DDL -25th of Apri...
#51 Part 2 - Is Web3 having an identity crisis? with Amy Wilkinson @WalletConnect
26 Mar 2024
Contributed by Lukas
Grab your free Dealfront demo here: https://bit.ly/49CrzqW Hello everyone, This week's guest is Amy Wilkinson, Head of G...
#51 Part 1. Is Web3 having an identity crisis? with Amy Wilkinson @WalletConnect
26 Mar 2024
Contributed by Lukas
Grab your free Dealfront demo here: https://bit.ly/49CrzqW Hello everyone, This week's guest is Amy Wilkinson, Head of Growth ...
#50 POAP just reached 7 million minted POAPS. How they got there, the case studies and bast practices with Jye Sandiford
15 Mar 2024
Contributed by Lukas
Grab your free Dealfront demo here: https://bit.ly/49CrzqW Hello everyone, This week's guest is Jye Sandiford, Head of Entreprise at ...
#49 Decoding Web3 Business Models: How Unfungible Helped Drive Growth for over 100 Web3 Brands and NFT Launches w Leon Abboud
07 Mar 2024
Contributed by Lukas
Grab your free Dealfront demo here: https://bit.ly/49CrzqW Hello everyone, This week's guest is Leon Abboud, CEO and Founder of Unfungible...
#48 Community Engagement In Web3: Lessons from Disco.xyz's growth to 1.3 M credentials with Evin McMullen
29 Feb 2024
Contributed by Lukas
Grab your free Dealfront demo here: https://bit.ly/49CrzqW Hello everyone, This week's guest is Evin McMullen, CEO and co-founder of Disco.xyz, ...
#47 Loyalty Programs in Web3: Retention strategies that work with Eugene Telnov
14 Feb 2024
Contributed by Lukas
Hello everyone, This week's guest is Eugene Telnov, a seasoned marketing and brand-building expert with 15+ years of hands-on experience. I brou...
#46 What got us here won't get us there: and what to expect in 2024 with Amanda Cassatt
07 Feb 2024
Contributed by Lukas
Hello everyone, This week's guest is Amanda Cassatt, Founder & CEO Serotonin, a Web3 Marketing agency. I brought her on to chat about * Sca...
#45 Web3 Marketing Analytics Finally Made Easy with Filip Wielanier (Cookie3)
01 Feb 2024
Contributed by Lukas
This week I invited Filip Wielanier [Web3 User Analytics], Co-founder and CEO Cookie3, to join me in explaining more about:* What should marketers k...
#44 Growth marketing on Solana: the does and don'ts with Will Leatherman
24 Jan 2024
Contributed by Lukas
Hello everyone! In this first episode of the year, I brought Will Leatherman, CEO & Founder Voodoo, a boutique agency focused on working with Sol...
#43 Metaverse Marketing: Insights and Opportunities for Brands in Web3 with Nodo Ivanidze, CEO Metaviu
20 Dec 2023
Contributed by Lukas
Hello everyone. Today's guest is Nodo Ivanidze, founder and CEO of Metaviu, the largest advertising and immersive experiences network on leading m...
#42 450 decks in 3 months, 37 bear market investments. What could make your project special in the eyes of a Web3 VC? with Sarunas Legeckas
14 Dec 2023
Contributed by Lukas
Hello everyone. Today's guest is Sarunas Legeckas, Managing Partner at Founderheads, a boutique Web3 VC company. I brought him to speak about: ...
#41 The step by step guide on getting 2.5 Million users in only 4 months - with Mathew Sweezey
13 Dec 2023
Contributed by Lukas
Hello everyone. Today's guest is Mathew Sweezey, Chief Strategy Officer at Smart Token Labs. I brought him to speak about how they managed to ge...
#40 Cracking Web3 Advertising . All You Need To Know to Run a Successful Campaign - with Slise's Co-founder Oleksii Sidorov
29 Nov 2023
Contributed by Lukas
This week on the pod, my guest is Oleksii Sidorov, co-founder Slise, a Web3 Native advertising platform. I brought him on as I believe is very importa...
#39 The Sustainable Art of Investing Towards Financial Freedom & Is Crypto Still Worth Investing In - with CEO Sean Tepper
01 Nov 2023
Contributed by Lukas
Hello everyone! So excited for today's episode, as my guest is Sean Tepper, CEO Tykr - an educational platform for newbie investors. He is also th...
#38 What led QuestN to 3.5 Million Users in 12 months and Why Companies Use It - with Partnership Manager Max Santner
26 Oct 2023
Contributed by Lukas
Hello everyone! This week's episode features Max Santner, co-founder and partnership manager at QuestN. I brought him on to talk about * Are que...
#37 Securing the Web3 Frontier: Vijay Pravin on Fake Assets and the Blockchain Economy
18 Oct 2023
Contributed by Lukas
Hello everyone, So excited to present you the NFT Police aka bitsCrunch and its founder Vijay Pravin Maharajan bitsCrunch is a blockchain analytics...
#36 Web3 Utilities and Tools: What's Missing? Insights from Sarah Endline
04 Oct 2023
Contributed by Lukas
So excited for this episode. This week's speaker Sarah Endline is an Executive Fellow and Entrepreneur in Residence (EIR) at the Harvard Innovatio...
#35 Web3 Marketing Strategies: The Power of Experimentation and Adaptation - with Gosha Dolgun
27 Sep 2023
Contributed by Lukas
Hello everyone, This week's guest is Gosha Dolgun, the founder of The/Thirty7 - a Web3 Marketing agency. In our chat we touch on: * Video con...
#34 Digital marketing for web3 projects: insights from ColdChain, a leading Web3 marketing agency with Dominic Fewster
20 Sep 2023
Contributed by Lukas
Hello everyone, this week's guest is Dominic Fewster, Co- founder of ColdChain, a leading Web3 Marketing Agency. In our chat, we touch on: * B2b ...
#33 Growth hacking: from a small invention to a global recognition with Alexandre Frederic da Silveira
13 Sep 2023
Contributed by Lukas
This week I'm having a chat with Alexandre Frédéric da Silveira, Head of Partnerships at MasterBlox - a company that went through a tremendou...
#32 Web3's Move-to-Earn Revolution: The DEFIT Journey with Kevin Serou
23 Aug 2023
Contributed by Lukas
How do you grow a move to earn community in Web3? This is the question we will be answering together with Kevin Serou, the founder of Defit, a Web3 m...
#31 How Unstoppable Domains is Helping People & Brands Reach the Future of the Internet with Sandy Carter
16 Aug 2023
Contributed by Lukas
Hello everyone, This episode is coming out super strong.Why?Because this week's guest is Sandy Carter, COO Unstoppable Domains. We touch on * Di...
#30 Web3 SEO, the chat we haven't seen anyone have yet with Aaron Barefoot
09 Aug 2023
Contributed by Lukas
Here’s what you need to know In the midst of everyone talking about how to grow your community and the effects of the bear market, I decided to bri...
#29 Lights, Camera, Film3: CineBlock's Masterplan to onboard Movie Investors with Sharif Bennett
02 Aug 2023
Contributed by Lukas
Please meet Sharif Bennett, the co-founder of CineBlock. In our chat we touch on: * What is film3 and how CineBlocks falls under this category * The k...
#28 Web3 Growth Unveiled: Web3 Doers lessons on the Art of Sustainable Scaling with Chris Koronowski
26 Jul 2023
Contributed by Lukas
Meet Chris Koronowski, now founder of Web3 Doers. In our chat this week, we touch on: * How we grew Web3 Doers community to now over 1 k members * Mar...
#27 From Mic Drop Moments to How to Influence the Web3 Talent Landscape with Matthew McSpadden
12 Jul 2023
Contributed by Lukas
“Call that candidate back, you never know where they’re going to be in 5 years. “ Matt said a lot of very important stuff, but for me, this was ...
#26 Building a Sustainable Future: How Industrial Metaverse Impacts the Planet and Unlocks Cost Savings with Denes Fantasny
05 Jul 2023
Contributed by Lukas
Have you ever wondered what it means to save up to 25 % of your costs at an industrial level with the help of Web3?Bet you have not. Neither have I, u...
#25 Community Power: Safary's Collaborative Approach to Web3 Marketing Growth with Justin Vogel
28 Jun 2023
Contributed by Lukas
Hello everyone. "Before we dig deeper into our conversation, I wanna know why you think everyone is so obsessed about growth in Web3?”I asked....
#24 Cryptobros and Beyond: Exploring Alphaa.io's Innovations with Manuela Seve
21 Jun 2023
Contributed by Lukas
This week’s guest on OOO is Manuela Seve, CEO and founder of Alphaa.io, a tech company that is revolutionizing asset ownership by connecting the phy...
#23 Demystifying Tokenized Loyalty Programs: Lessons from Accenture's Web3 Division with Brett Hornung
07 Jun 2023
Contributed by Lukas
In case you don’t know much about tokenization of assets and how that connects in the bigger picture of Web3 with loyalty programs, this episode is ...
#22 The Web3 Transformation: How RealNifty is Shaping the Art Industry with Jamie Parmenter
31 May 2023
Contributed by Lukas
Happy Wednesday. My guest this week is Jamie Parmenter. Jamie now finds himself CEO at physical and digital NFT marketplace and agency RealNifty, lea...
# 21 Navigating the Web3 Crowdfunding Landscape: Strategies for Successful Fundraising with Nadja Bester
24 May 2023
Contributed by Lukas
Hello everyone! This weeks guest is Nadja Bester Co- founder of AdLunam Inc functioning as the world’s first gamified NFT integrated Web3 investmen...
#20 Behind the Scenes: Crafting a Go-To Market Strategy for 3 Upcoming Games W Bryan DiSanto
17 May 2023
Contributed by Lukas
Hello everyone and welcome to a new episode on OOO. This week's guest is Bryan DiSanto, Head of Brand and Communications and InfiniGods, a gaming stu...
#19 How to start a community from 0 and now look for startups to invest in - w Andrew Sayles
11 May 2023
Contributed by Lukas
Hello everyone. This week's guest is Andrew Sayles, founder and CEO of Coffee and Crypto. Tune in to see how he started Crypto and Coffee, how he...
#18 The Web3 Marketing Playbook: Strategies for Success in a Decentralized World with Mark Soares & Carolyn Rogers (Blokhaus)
26 Apr 2023
Contributed by Lukas
Hello everyone! Spoiler alert: marketing for blockchain projects can be creative! Wonder how? Tune into today’s episode, featuring Mark Soares, Fou...
#17 How to track the health of your community and build a strong marketing strategy with Lukas Macner
19 Apr 2023
Contributed by Lukas
Hello everyone! This is why, this week’s guest on is Lukas Macner - Growth Manager at AhoyConnectWe touch on:🕺🏻 Why Web3 Marketers rave ...
#16 How to grow a personal brand in Web3 and land jobs with Giancarlo Rios
12 Apr 2023
Contributed by Lukas
Hello everyone. This week's guest is Giancarlo Rios, Web3 marketing director and business development lead. With over 8 years experience in digita...
#15 How to organically build relationships on Linkedin and land Web3 clients with Zack Deris
05 Apr 2023
Contributed by Lukas
One of my favourite guests is Zack Deris, and I brought him in to talk about how he’s been building organic relationships on LinkedIn and landed ...
#14 How to position yourself as a Web3 marketer - with Kseniia Baziian
29 Mar 2023
Contributed by Lukas
Hello everyone! This week's gues is Kseniia - CMO at Premia Finance and Marketing & Strategy Mentor at Outlier Ventures and the Blox accelerat...
#13 How to find different sources of revenue as a Web3 company - with Estefano Ramirez
22 Mar 2023
Contributed by Lukas
Web3 is full of Web3 consultants.But do they know what they’re talking about?This week's guest is Estefano Ramirez, CMO at VEMP GROUP Ltd, fou...
#12 How to launch a new Defi Project. Branding. Positioning. Growth - The SafeYields Story
16 Mar 2023
Contributed by Lukas
This week's episode is very exciting, as I didn't only bring a new DeFi project, but the agency that did the entire strategy and that's helped SafeYie...
#11 Empowering Web3 Marketers: Tools, Trends, and Community Growth with Apurv Kaushal
15 Mar 2023
Contributed by Lukas
Hello everyone! Today's guest is Apurv Kaushal, co-founder and Chief Product Officer at Intract - a web3-native CRM and growth platform. I invit...
#10 Everything you need to know about why and how to launch your NFT collection through Flaunt
01 Mar 2023
Contributed by Lukas
Hello everyone! This week's episode is special because instead of bringing someone working for a company in the Web3 space, my guest is Chris Miller, ...
#9 Community growth tactics, Web3 security, being the CMO and the mom of a 6-month-old with Monika Sviderskė
22 Feb 2023
Contributed by Lukas
Today's episode is a special one, as well as my guest. Her name is Monika Sviderskė and she is special for two reasons: she is the CMO of Lossless - ...
#8 Do's and don'ts learned in launching more than 14 NFT projects with Lena Grundhoefer & Victoria Mariscal
08 Feb 2023
Contributed by Lukas
Hello everyone. In today's episode together with my guests, Lena Grundhoefer and Victoria Mariscal, founders of Zeitgeist, a Web3 Marketing agency, we...
#7 Anyone can make it as a Web3 writer - here’s how - with Virtual Kenji
01 Feb 2023
Contributed by Lukas
In this week's episode, I chat with Virtual Kenji, a Web3 content writer focusing his writing on DeFi. He switched from being a fashion photogra...
#6 What it takes to grow a user base of 150.000 people in only 8 weeks with Ariane Murphy
25 Jan 2023
Contributed by Lukas
Ariane Murphy is an OG in the Web3 space and is currently Fractional CMO at Forcefield, a Web3 agency attached to a Web3 VC Fund. She took the first B...
#5 How to sell out 5 NFT collections during a bear market
18 Jan 2023
Contributed by Lukas
Mihaela Loredana Bran is the co-founder of this podcast, as well as a Community Strategist for NFT-related projects, and not only. During 2022, even i...
#4 Why you should use animation for you Web3 brand in 2023 with Esteban Gonzales
11 Jan 2023
Contributed by Lukas
In today's episode, we chat with Esteban Gonzales, Motion Graphic Designer, with over 10 years of experience. He worked on numerous Web3-related proje...
#3 How to build the first female sexuality brand in Web3 with Vanessa Schäfer
30 Dec 2022
Contributed by Lukas
In the last episode of the year, I wanted to bring forward a female founder. Vanessa Schäfer is the founder of Female Pleasure Society - a D2C ...
#2 Why it's important to know your ICP when building a user growth strategy for your Web3 startup with Reni Ackhar
14 Dec 2022
Contributed by Lukas
This week's guest is Reni Ackhar, founder of The Social Laboratory - a Web3 marketing agency. We talk about how he pivoted his agency from Web2 to Web...
#1 Resources and how to land your first gig as a marketer in Web3
09 Nov 2022
Contributed by Lukas
Hi everyone! This is the first episode of OOO Podcast, an episode in which you will meet us, Alex and Miha, the founders of this podcast. We created t...
Trailer
08 Nov 2022
Contributed by Lukas
A quick intro into our podcast - OOO (out of ordinary) - a Web3 Marketing Podcast and what to expect moving forward. Twitter: https://twitter.com/theO...