Open Market
Episodes
Ibotta CRO Chris Riedy on Evolving from Founder-Led Sales to a Sales Machine
28 Apr 2026
Contributed by Lukas
Ibotta CRO Chris Riedy joins Eric Franchi and Joe Zappa to break down one of the hardest transitions for startups: evolving from founder-led sales to ...
Corey Ferengul on the 6 CEO Personas from Startup to $500M in Revenue
22 Apr 2026
Contributed by Lukas
Aperiam Partner Corey Ferengul joins Eric Franchi and Joe Zappa to break down the six CEO archetypes — sales, product, CTO, visionary, operator, and...
Consumable CEO Mark Levin on Bootstrapping a Big Audio Business
14 Apr 2026
Contributed by Lukas
Consumable CEO Mark Levin joins Eric Franchi and Joe Zappa to share the founding story behind his audio advertising company and why he chose to bootst...
Eric Interviews Joe: The Sharp Pen Story and CEO Evangelism
08 Apr 2026
Contributed by Lukas
Eric Franchi turns the tables and interviews co-host Joe Zappa on the founding story of Sharp Pen, how the agency evolved into a CEO evangelism machin...
Marketecture CEO Jeremy Bloom on the New Adtech Media
01 Apr 2026
Contributed by Lukas
Marketecture CEO Jeremy Bloom joins Eric Franchi and Joe Zappa to discuss why he left the operating side of adtech to build a media company and what’...
Does the SaaSpocalypse Apply to Adtech? With Viant’s Tim and Chris Vanderhook
24 Mar 2026
Contributed by Lukas
SaaS stocks are being routed in the public markets, and onlookers are wondering whether the same applies to adtech. In essence, the thinking goes, "Ca...
Recast CEO Michael Kaminsky on Attribution Myths and Analytics Entrepreneurship
18 Mar 2026
Contributed by Lukas
Recast CEO Michael Kaminsky joins Eric Franchi and Joe Zappa to discuss why marketing analytics may be an even tougher business than adtech and the fo...
Graphed CEO Cody Schneider on an AI-First Approach to GTM
11 Mar 2026
Contributed by Lukas
Graphed CEO Cody Schneider joins Eric Franchi and Joe Zappa to explain how he unleashed a fleet of AI agents on his company’s go-to-market efforts, ...
How We Use AI Daily
04 Mar 2026
Contributed by Lukas
Eric Franchi and Joe Zappa break down how they actually use AI every day across creative work, CEO-level strategy and hiring, investing analysis, and ...
How to Organize an Advertising Event with Marketecture CSO Sam Khoury
25 Feb 2026
Contributed by Lukas
Last week was about how to attend events. This week is about how to throw one. Marketecture CSO Sam Khoury joins Eric Franchi and Joe Zappa to break d...
The Advertising Event Guide: Which Ones Actually Matter?
18 Feb 2026
Contributed by Lukas
Dozens of advertising events occur every year, but not every event is for you. Eric Franchi and Joe Zappa break down the purpose of the six core adver...
Who's Afraid of Adtech?
11 Feb 2026
Contributed by Lukas
Entrepreneurs are often wary of the adtech label for fear that it will undermine valuations, especially by generalist investors. Eric Franchi and Joe ...
Gigi CEO Adam Epstein on Building a Verticalized AI Agent for Advertising
28 Jan 2026
Contributed by Lukas
Adam Epstein, CEO of Gigi, joins Eric Franchi and Joe Zappa to discuss what it really means to build and sell a verticalized AI agent for advertising....
tvScientific-Pinterest Takeaways
14 Jan 2026
Contributed by Lukas
Eric Franchi and Joe Zappa discuss takeaways from tvScientific-Pinterest with a focus on B2B marketing and investing: why tvScientific's narrative str...
4 Steps to Crush 2026 as an Adtech CEO
07 Jan 2026
Contributed by Lukas
Eric Franchi and Joe Zappa discuss four ideas for how adtech CEOs can crush it in 2026: overcommunicate direction until you’re sick of yourself; tel...
Luck, Alex Karp, and How to Create a Category
17 Dec 2025
Contributed by Lukas
Eric Franchi and Joe Zappa commune 1:1 for a discussion of the role luck plays in entrepreneurship and how you can create your own luck, the unparalle...
Solving CTV Economics with Transmit CPO Scott Young
10 Dec 2025
Contributed by Lukas
Transmit co-founder and CPO Scott Young joins Eric Franchi and Joe Zappa to weigh in on the current state of streaming, why live sports are the crown ...
OpenAds’ Steven Liss on Which AI Advertising Pitches Are Landing
03 Dec 2025
Contributed by Lukas
OpenAds CEO and co-founder Steven Liss joins Eric Franchi and Joe Zappa to share which AI plays are likely to endure, how SMBs, brands, and agencies a...
Eric on Fundraising Dos and Don’ts
26 Nov 2025
Contributed by Lukas
Eric Franchi blesses Joe Zappa with his insights on the key dos and don’ts of fundraising, including how to get a warm intro, what makes a great pit...
Agency Exec Jay Friedman on the AI Plays CMOs Care About
19 Nov 2025
Contributed by Lukas
Agency exec Jay Friedman stops by the pod after extensive research on AI in advertising to update Eric Franchi and Joe Zappa on what really matters. J...
Why You Need a Customer Advisory Board
12 Nov 2025
Contributed by Lukas
Eric walks Joe and the listeners through Customer Advisory Boards, or CABs: What they are, why you need one, and how to build them. The guys discuss c...
Shopsense President Bryan Quinn on Content-to-Commerce and Partnering with TTD
05 Nov 2025
Contributed by Lukas
Bryan joins Eric Franchi and Joe Zappa to discuss the content-to-commerce phenomenon Shopsense is pioneering, the startup's partnership with The Trade...
Lessons from BOK and Other Marketing Tips
29 Oct 2025
Contributed by Lukas
In part 2 of "Common Marketing Misconceptions of Adtech CEOs," Joe Zappa and Eric Franchi discuss a viral post by Scope3's Brian O'Kelley and what oth...
Scope3 COO Anne Coghlan on the AdCP Launch and Agentic Advertising
22 Oct 2025
Contributed by Lukas
Anne joins Eric Franchi and Joe Zappa to discuss why the Ad Context Protocol matters, what it will take for agentic advertising to achieve widespread ...
IAS Predictions, SMB Ambitions, and AI Bets
15 Oct 2025
Contributed by Lukas
Eric Franchi and Joe Zappa discuss the acquisition of IAS and the company's potential future directions, how an open internet adtech company could cra...
Shiv Gupta on How to Build a Modern Adtech Salesforce
08 Oct 2025
Contributed by Lukas
U of Digital CEO and co-founder Shiv Gupta joins the pod to educate Joe and Eric on AI's transformation of adtech, the three legs of the modern sales ...
Eric and Joe on Hiring Failures, Q4 Prep, and Pullups
01 Oct 2025
Contributed by Lukas
On the Friday before Labor Day, Joe and Eric got loose (or Joe got loose and Eric tolerated his shenanigans). Joe debriefs a recent hire that went wro...
10 Adtech CEO Misconceptions About Marketing
24 Sep 2025
Contributed by Lukas
Joe goes solo to rattle off 10 common misconceptions adtech CEOs have about marketing. No way to grow a business like calling out your customer. Topic...
Magnite and Streamr on the Performance TV Acquisition
17 Sep 2025
Contributed by Lukas
Magnite CPO Adam Soroca and Streamr CEO and co-founder Jonathan Moffie join the pod to discuss the leading SSP buying the CTV creative automation plat...
Journalist Mike Shields on PR Being Even More Dead
10 Sep 2025
Contributed by Lukas
Traditional PR is dead! But don't take our word for it. Ask an actual journalist, former Wall Street Journal and AdWeek reporter Mike Shields. Mike te...
Auren Hoffman on LiveRamp Lessons, Great Talent, and Contrarian Takes
03 Sep 2025
Contributed by Lukas
Serial entrepreneur and investor Auren Hoffman joins Eric and Joe to discuss why he shouldn’t have sold LiveRamp and how he’d push the company for...
James Borow on Universal Ads’ Approach to CTV
27 Aug 2025
Contributed by Lukas
Universal Ads' James Borow joins Eric and Joe to discuss the key components of the performance TV category, Universal Ads' unique approach, how big an...
tvScientific CEO Jason Fairchild on Fundraising Strategy
20 Aug 2025
Contributed by Lukas
tvScientific CEO and co-founder Jason Fairchild joins the pod a second time to discuss fundraising strategies. Tips for Open Marketers include taking ...
Building and Managing Teams with PayPal Ads' Dan Robbins
13 Aug 2025
Contributed by Lukas
PayPal's Dan Robbins joins Joe and the Italian Beef on the pod to discuss how management and collaboration changes as an organization grows from one p...
Onetag Co-CEO Filippo Gramigna on Collaborative Leadership and International Adtech
06 Aug 2025
Contributed by Lukas
Onetag Co-CEO Filippo Gramigna joins Eric and Joe on the pod to discuss running Onetag as co-CEO with founder Daniel Pirchio, Italian vs Nordic vs Ame...
Blis President Alex Boras on AI Media Planning
30 Jul 2025
Contributed by Lukas
Blis President Alex Boras joins the pod to do a live demo of Blis AI, the location-based DSP's new AI media planning and audience building tool. Alex ...
The Cluely Marketing Playbook
23 Jul 2025
Contributed by Lukas
Eric Franchi and Joe Zappa dive into the tenets of the Cluely marketing playbook, focusing specifically on lessons for adtech and martech founders and...
Everything About Boards with Aperiam Partner Corey Ferengul
16 Jul 2025
Contributed by Lukas
Serial CEO and board member Corey Ferengul joins Eric Franchi and Joe Zappa to teach the audience everything they need to know about boards, especiall...
Mobian CEO Jonah Goodhart on Another Bite at the Adtech Apple
09 Jul 2025
Contributed by Lukas
Jonah joins Eric Franchi and Joe Zappa to discuss the key factors that allowed his company Moat to exit for $850M to Oracle and how he's approaching G...
Big Happy CEO Jonathan Frohlinger on Building a Creative Business
02 Jul 2025
Contributed by Lukas
Big Happy CEO Jonathan Frohlinger joins Eric Franchi and Joe Zappa to discuss how he got a mobile creative tech business off the ground, learnings in ...
Duration Media CEO Andy Batkin on a Hybrid Approach to Adtech GTM
25 Jun 2025
Contributed by Lukas
Duration Media CEO Andy Batkin joins Eric Franchi and Joe Zappa to discuss why and how his company evolved from a focus on viewability to curation and...
How AI Disruption Will Affect Advertising Jobs and Romanticizing the Open Web
18 Jun 2025
Contributed by Lukas
First, Eric shares a prediction from Anthropic's CEO on AI-fueled labor disruption and examines how that will affect jobs in advertising, media, and a...
Are Ads or Micropayments the Future of the Open Internet?
11 Jun 2025
Contributed by Lukas
Eric Franchi and Joe Zappa discuss whether micropayments will overtake ads as the default monetization model for the open internet as well as OpenAI's...
LUMA Recap and the 4 Big Advertising Trends
04 Jun 2025
Contributed by Lukas
Eric Franchi and Joe Zappa break down what happened at DMS by LUMA, highlighting four trends: the Outcomes Era, AI transformation, the war for the ope...
SWYM Messaging Workshop with CEO Ravi Patel
28 May 2025
Contributed by Lukas
Joe Zappa and Eric Franchi workshop to SWYM story in real-time, unearthing with Ravi Patel how to describe SWYM's differentiated approach to its epony...
Retail Media Messaging Workshop with Kevel CEO James Avery
21 May 2025
Contributed by Lukas
Kevel CEO James Avery joins Eric Franchi and Joe Zappa on the pod to discuss how Kevel has evolved over the years, the current retail media landscape,...
How to Turn Your Value Prop into a Story
14 May 2025
Contributed by Lukas
Joe rants at Eric about how to turn a company's value proposition into a compelling story that brings more customers and those who influence them into...
Is It POSSIBLE for Jeff Green to Crush it on LinkedIn?
07 May 2025
Contributed by Lukas
Eric Franchi and Joe Zappa discuss POSSIBLE joining the ranks of adtech’s tentpole events, how many brands were there, the two ways to approach even...
The Next $1B Commerce Media Business with PayPal Ads GM Dr. Mark Grether
30 Apr 2025
Contributed by Lukas
Dr. Mark Grether joins the pod to talk about the four components of a massive commerce media business, how to maximize the opportunity for advertisers...
From Brand Safety to Suitability with Michael Bishop and Rich Raddon
23 Apr 2025
Contributed by Lukas
OpenAds CTO (and former Moat engineer) Michael Bishop and Zefr CEO Rich Raddon join Eric and Joe to discuss the evidence-based case (or lack thereof) ...
AI, Work Productivity Gaps, and Customer Experience with Crosshatch CEO Soren Larson
16 Apr 2025
Contributed by Lukas
Friend of the pod and Crosshatch CEO Soren Larson joins Eric and Joe to discuss how AI is transforming venture scaling and bootstrapped business build...
The OpenAI Ad Opportunity, Second-Time Founders, and Reading Your Coworkers
09 Apr 2025
Contributed by Lukas
OpenAI says it won’t build an ad business. Joe and Eric say it will — and it’ll be massive. Plus, how AI is boosting margins, why adtech disprop...
AI for the Open Web and Product-Market Fit Is Like ... Porn?
02 Apr 2025
Contributed by Lukas
Eric dons his professorial glasses and trots out his most sumptuous-sounding microphone to hold office hours as he and Joe discuss the performance TV ...
A Deep Dive into Adtech M&A with Azerion’s Matt Newcomb
26 Mar 2025
Contributed by Lukas
Matt Newcomb, head of Azerion in the US, UK, and APAC, joins Eric Franchi and Joe Zappa to dive deep into mergers and acquisitions. They discuss how t...
Practical Takeaways from the Scope3 AI and Aperiam 2.0 Launches
19 Mar 2025
Contributed by Lukas
Eric and Joe discuss the three things you need to do to maximize the impact of a product launch or press announcement by analyzing the success of two ...
Reply Guy to "CTV for SMBs" Founder with Streamr CEO Jonathan Moffie
12 Mar 2025
Contributed by Lukas
Streamr CEO Jonathan Moffie joins Eric Franchi and Joe Zappa to discuss AppLovin's success, the performance TV opportunity, making streaming accessibl...
Creating Shareholder Value with Marpipe CEO Dan Pantelo
05 Mar 2025
Contributed by Lukas
Marpipe founder and CEO Dan Pantelo joins Eric Franchi and Joe Zappa on the pod to talk about bringing his company back from a near-collapse during th...
Measuring B2B Marketing with Octane11 CEO Dan Rosenberg
26 Feb 2025
Contributed by Lukas
Octane11 CEO Dan Rosenberg joins Eric Franchi and Joe Zappa to discuss B2B marketing measurement, lessons from MediaMath, and differentiating from oth...
Attention, Adtech Hype, and Getting Denied a Raise with Eric and Joe
19 Feb 2025
Contributed by Lukas
Eric Franchi and Joe Zappa talk about the the formula for generating more attention, where we are in the adtech hype cycle, the time Joe got denied a ...
Debate! Outcomes Era vs Quality Era with Erez Levin
12 Feb 2025
Contributed by Lukas
Adtech influencer and product guy Erez Levin joins Eric Franchi and Joe Zappa on the pod to debate Joe's thesis, the Outcomes Era, and present an alte...
The AI-Inflected Future of Ads with OpenAds Co-Founder Michael Bishop
05 Feb 2025
Contributed by Lukas
OpenAds co-founder and CTO Michael Bishop joins Eric Franchi and Joe Zappa to discuss how AI will transform static ads into personalized experiences, ...
The Future of AI and Customer Experiences with Crosshatch CEO Soren Larson
29 Jan 2025
Contributed by Lukas
Crosshatch CEO Soren Larson joins Eric Franchi and Joe Zappa to discuss how AI will improve customer experiences, why first-party data isn’t enough ...
How Adtech GTM Is Changing with Peer39 CEO Mario Diez
22 Jan 2025
Contributed by Lukas
Peer39 CEO Mario Diez joins Eric Franchi and Joe Zappa to discuss why publishers banding together failed 11 years ago and still hasn't worked, the adv...
Live from CES: What's Next for Viant AI with Viant CEO Tim Vanderhook
15 Jan 2025
Contributed by Lukas
Viant CEO and co-founder Tim Vanderhook joins Eric Franchi and Joe Zappa live at CES to discuss what's next for ViantAI, how AI will disrupt advertisi...
Building a Community with AdTech God
08 Jan 2025
Contributed by Lukas
The mysterious deity of adtech, Adtech God, joins Eric Franchi and Joe Zappa on the pod to discuss how to build an audience and community, why most ad...
Lessons from 2024 and Predictions for 2025
01 Jan 2025
Contributed by Lukas
It's just Eric Franchi and Joe Zappa, your humble hosts, on this episode as they break down the ever-increasing power of content to influence your rep...
Inventing Performance TV with Jason Fairchild
18 Dec 2024
Contributed by Lukas
tvScientific CEO and co-founder Jason Fairchild joins Eric Franchi and Joe Zappa to talk about the lessons he brought from OpenX to tvScientific, inve...
Rising from the Ashes of MediaMath with AdLib CEO Mike Hauptman
11 Dec 2024
Contributed by Lukas
AdLib CEO and co-founder Mike Hauptman joins Eric Franchi and Joe Zappa to tell the story of meta DSP AdLib's reinvention after the collapse of MediaM...
Charting New Territory for DMPs with Permutive CEO Joe Root
04 Dec 2024
Contributed by Lukas
Permutive CEO and co-founder Joe Root joins Eric Franchi and Joe Zappa to discuss the evolution of the DMP category and how to evolve the identity of ...
Getting in the Arena with Matt Barash
25 Nov 2024
Contributed by Lukas
Matt Barash is perhaps the best example of an adtech influencer. The master networker and content creator joins Eric Franchi and Joe Zappa to discuss ...
Moving Marketing to the Boardroom with Goodway Group CEO Jay Friedman
20 Nov 2024
Contributed by Lukas
Jay Friedman, CEO of Goodway Group, joins Eric Franchi and Joe Zappa to talk about elevating marketing within organizations, developing a distinct mar...
Preaching in the Desert with ID5's Mathieu Roche
13 Nov 2024
Contributed by Lukas
Eric Franchi and Joe Zappa interview Mathieu Roche, CEO & co-founder of ID5, about evangelizing identity solutions before it was cool, driving urgency...
Expanding CTV Access to SMBs with Vibe’s Arthur Querou
04 Nov 2024
Contributed by Lukas
Co-hosts Eric Franchi and Joe Zappa speak with Vibe founder and CEO Arthur Querou about an unconventional adtech product launch, aligning product with...
Deep Dive on Acquisitions with LUMA’s Terry Kawaja
30 Oct 2024
Contributed by Lukas
Co-hosts Eric Franchi and Joe Zappa interview Terry Kawaja, founder and CEO of LUMA. They cover the existential importance of marketing to acquisition...
“The Most Anticlimactic Moment” and Other Lessons from Undertone
23 Oct 2024
Contributed by Lukas
Joe Zappa interviews co-host Eric Franchi about the biggest lessons he learned building and selling Undertone. Eric talks about his best-ever hires, t...
Why Sincera Is So Bad at Marketing with Sincera Founder Mike O'Sullivan
16 Oct 2024
Contributed by Lukas
Eric Franchi and Joe Zappa interview Sincera founder Mike O’Sullivan about the category Sincera is creating, marketing early-stage startups, and the...
Taste as a Differentiator, Hiring a Head of Growth, and Zuck
09 Oct 2024
Contributed by Lukas
This week on the pod, co-hosts Joe Zappa and Eric Franchi dig into the new frontier of taste in Silicon Valley, whether you should hire a head of grow...
Building Businesses on Thought Leadership with Eric Seufert
02 Oct 2024
Contributed by Lukas
Co-hosts Joe Zappa and Eric Franchi chat with Eric Seufert about how he's used thought leadership, especially via his blog Mobile Dev Memo, to launch ...
The Vanderhooks on the Best Adtech Product Launch… Ever?
25 Sep 2024
Contributed by Lukas
Eric Franchi and Joe Zappa chat with Tim and Chris Vanderhook, co-founders of Viant. They discuss the Vanderhooks’ creative approach to the extremel...
The Common Traits of Eric’s 3 Most Successful Investments
18 Sep 2024
Contributed by Lukas
Joe Zappa interviews co-host Eric Franchi, a general partner at the venture capital fund Aperiam, to identify the three traits his three most successf...
Founder Mode with mParticle's Michael Katz
11 Sep 2024
Contributed by Lukas
Michael Katz, CEO and co-founder of the customer data platform mParticle, joins Joe Zappa and Eric Franchi on the pod to discuss his take on founder m...
Building a Dynamic Culture and Tackling Big Problems with Brian O’Kelley
04 Sep 2024
Contributed by Lukas
Eric Franchi and Joe Zappa interview adtech entrepreneur Brian O’Kelley. The former Right Media and AppNexus executive turned co-founder and CEO of ...
The Non-Founder Path to CEO with Lauren Wetzel
28 Aug 2024
Contributed by Lukas
This week on the pod, Joe Zappa and Eric Franchi interview the sharpest-tongued CEO in adtech, Lauren Wetzel. Newly minted as the CEO of InfoSum, Laur...
PR Is Dead. Long Live PR!
21 Aug 2024
Contributed by Lukas
Joe Zappa and Eric Franchi mourn the death of PR as we know it. Listen to the episode to learn how PR and other forms of marketing are becoming more e...
How Do You Become an Investor?
14 Aug 2024
Contributed by Lukas
Joe Zappa interviews his co-host, Eric Franchi, a general partner at the venture capital fund Aperiam, about how to become an investor. They cover: ...
Marketing Grab Bag: Attribution, Cookies, and Toad!
07 Aug 2024
Contributed by Lukas
This week’s episode is a marketing grab bag! Eric and Joe discuss: Why most companies misunderstand B2B marketing attribution How companies shou...
Building Sales Orgs at Twitter and tvScientific with Chris Riedy
31 Jul 2024
Contributed by Lukas
This week on the pod, Eric and Joe are joined by Chris Riedy, former VP of Global Sales and Marketing at Twitter and current CRO at tvScientific, to d...
What Does Strategic Marketing Actually Look Like?
24 Jul 2024
Contributed by Lukas
Joe gets his Bill Simmons on in this quick solo episode on how to do strategic marketing. If you go on B2B marketing LinkedIn (God help you), you'll s...
How Eric and Mike Built Undertone to a $180M Exit
17 Jul 2024
Contributed by Lukas
Joe interviews Eric Franchi and Mike Cassidy to unearth the story of Undertone, the ad network company they sold to Perion for $180 million. How did E...
Creating an Audio Behemoth with Vox's Ryan Pauley
10 Jul 2024
Contributed by Lukas
Joe and Eric interview Ryan Pauley, President of Revenue and Growth at Vox Media, to uncover how the digital media company moved into audio with great...
4 Ways to Win with AdTech Marketing
03 Jul 2024
Contributed by Lukas
Co-hosts Eric Franchi and Joe Zappa discuss the four ways to win with adtech marketing (including great detail on how to pursue each strategy). 1. Dif...
What Makes a Great AdTech CEO?
26 Jun 2024
Contributed by Lukas
Co-hosts Eric Franchi and Joe Zappa dig into the evergreen question of what sets the great CEOs apart in the adtech world. Whether they’re a CEO/fou...
What to Do If Your Market Isn’t Big Enough
19 Jun 2024
Contributed by Lukas
Co-hosts Eric Franchi and Joe Zappa cover what to do if your market is too small to achieve your business goals. For example: How to launch a new pro...
How to Grow Adtech Companies from $1M to $10M
12 Jun 2024
Contributed by Lukas
Co-hosts Eric Franchi and Joe Zappa dive into the details of how adtech startups grow from $1M to $10M and what pitfalls to avoid along the way. They ...
Why You Should Hire a Chief Audience Officer
05 Jun 2024
Contributed by Lukas
Co-hosts Eric Franchi and Joe Zappa explain why you should hire a chief audience officer. The discussion includes: The 3 things adtech customers real...
How to Reverse-Engineer a $10M Adtech Exit
28 May 2024
Contributed by Lukas
Co-hosts Eric Franchi and Joe Zappa dive into a thought experiment: how to reverse-engineer a $10M adtech exit. They touch on: What value you need to...