OPERATORS

New Product Launch Playbook Behind 9-Figure Ecommerce Brands

29 Apr 2026

Contributed by Lukas

“Marketing’s job gets a lot easier when they have new products to sell.” Curtis Matsko (CEO, Portland Leather Goods) and Katy Mimari (CEO, Caden...

How Ecommerce Brands Can Fund Growth: Winning DTC Math

22 Apr 2026

Contributed by Lukas

What happens when your bank promises you $20 million, strings you along for a year, and then rips it all away the same week you need it most?  Sean F...

Mike’s Story, From Yeti Knockoff to Building New Brands

15 Apr 2026

Contributed by Lukas

What do you do when you’ve already won, and still can’t stop building?  Sean Frank and Matthew Bertulli sit down with Mike Beckham, (CEO of Simpl...

Billions in Ecommerce Deals & How to Build a Brand Worth Buying

13 Apr 2026

Contributed by Lukas

Special episode on what billions in recent ecommerce exits, raises, and M&A mean for your brand. Curtis Matsko (CEO, Portland Leather Goods) join...

Marketer to President: Posh Peanuts’ Jenna Habayeb on Growth & Data

08 Apr 2026

Contributed by Lukas

“If you become really good at harnessing that data, AI can let you not only predict the future, but create it.” Jenna Habayeb (President of Posh P...

“It Was So Hard”: Operationalizing Scale With Spot & Tango’s Founder

01 Apr 2026

Contributed by Lukas

“We had no cash, no supply chain, high product market fit, and low CAC. There was this giant button flashing: hyper growth.”  What does it take t...

How The Woobles Built a Cult Brand by Ignoring Marketing Advice

26 Mar 2026

Contributed by Lukas

Operators Titans is brought to you by AppLovin. Get access to the Operators channel expansion playbook, online masterclass, and up to $5k in ad credit...

Why This CEO Is Building His Own SaaS Killer: Amit RG (RichPanel)

25 Mar 2026

Contributed by Lukas

What happens when the founder of a software company admits his own product is a sinking ship — and doubles down anyway? Sean Frank (CEO, Ridge) and ...

How Matt Orlić Lost It All, Built a Skincare Empire & Found Meaning

18 Mar 2026

Contributed by Lukas

“The difference between authentic money and inauthentic money is that it has some kind of inherent meaning to it.”  Sean Frank (CEO of Ridge) and...

Your Tariff Refund Checklist With Ryan Petersen, Flexport CEO

13 Mar 2026

Contributed by Lukas

Ryan Petersen, CEO of Flexport, joins Mike Beckham and Sean Frank for an emergency briefing on the tariff landscape after the Supreme Court’s landma...

How Hudson Leogrande Is Building Comfrt Into a $1B Brand

12 Mar 2026

Contributed by Lukas

Operators Titans is brought to you by AppLovin. Get access to the Operators channel expansion playbook, online masterclass, and up to $5k in ad credit...

From Spreadsheets to AI Agents: The Ecommerce Data Playbook

11 Mar 2026

Contributed by Lukas

Are you running your ecommerce brand on gut instinct while your competitors build AI-powered data machines? Sean Frank (CEO of Ridge) and Jason Panze...

How to Make AI Work for Your Brand With Two (Enterprise) Insiders

04 Mar 2026

Contributed by Lukas

“95% of AI pilots fail. I lived that, full stop.” Craig Foldes (Founder of ChatWalrus, fmr. Global Head of AI at Crocs) and Matt Kruer (CIO at Bi...

Kat Cole: From Hostess to AG1’s CEO With +$500M in Revenue

26 Feb 2026

Contributed by Lukas

Brought to you by Applovin. Get access to the Operators channel expansion playbook, online masterclass, and up to $5k in ad credits. https://www.9oper...

Practical Tips on AI, Brand & Growth With Taylor Holiday

25 Feb 2026

Contributed by Lukas

Is your brand built to survive the next five years or just the next quarter? Sean Frank, CEO of Ridge, and co-host Katy Mimari, Founder and CEO of Cad...

Mastering Leadership Is Mostly Saying No (And Living With It)

18 Feb 2026

Contributed by Lukas

Leadership isn’t about being liked. It’s about making hard decisions, living with the consequences, and still winning. Mike Beckham, Matt Bertulli...

8 Failed Businesses Before Kitsch’s +$500M Beauty Empire

12 Feb 2026

Contributed by Lukas

How did a married couple with $30k in savings and no business plan build one of the biggest beauty and accessories brands in America? Cassandra Thurs...

The Next $100B “Switch”: Inside COMFRT’s Affiliate Playbook

11 Feb 2026

Contributed by Lukas

How does a bootstrapped brand go from $0 to $600 million in three years — without raising a single dollar? Sean Frank, CEO of Ridge, and Matt Bertu...

Thrasio Bought It, Ben Bought It Back: A Founder Who Lived It Tells All

04 Feb 2026

Contributed by Lukas

More than the incredible (true) story of one founder’s journey to turn around the company he created, this is a public coaching session on what it t...

Execution Monsters: True Classic’s Ryan Bartlett & Ben Diamond

29 Jan 2026

Contributed by Lukas

Brought to you by Applovin. Get access to the Operators channel expansion playbook, online masterclass, and up to $5k in ad credits.https://9ops.co/ch...

“Fame Is Not a Business Model”: Celebrity Brands Exposed

28 Jan 2026

Contributed by Lukas

What separates billion-dollar celebrity brands from total flopsSean, Matt, and Katy Mimari (CEO of Caden Lane) break down why some partnerships become...

8 Practical Money-Making Tips for 2026 (Part 2)

21 Jan 2026

Contributed by Lukas

What’s the one thing holding your business back?Sean Frank, Jason Panzer, Mike Beckham, and Matt Bertulli reunite for part two of their 2026 predict...

Danny Yeung, CEO of IM8 & Prenetics: Operators Titans E009

15 Jan 2026

Contributed by Lukas

What does it take to go from high-school dropout to building a $100M+ brand with David Beckham?Brought to you by AppLovin. Get access to the Operators...

2025 Ecommerce Data Exposed: DTC Spend, Revenue & Platform Trends

14 Jan 2026

Contributed by Lukas

What do the real numbers from 1,000+ DTC brands reveal about who actually won? Find out by downloading the full report.https://www.northbeam.io/ebook/...

2026 Part 1: Macro Ecommerce Predictions & Big Bets

07 Jan 2026

Contributed by Lukas

Sean, Mike, Matt, and Jason share their bull and bear cases for 2026, debating the economic shifts reshaping ecommerce — from a potential AI bubble ...

Operators Titans E008: DUDE Wipes (with Sean Riley)

01 Jan 2026

Contributed by Lukas

“I’m building memories, not sales.” What if everything you thought you knew about creating a consumer brand was wrong?Matt Bertulli and Sean Fra...

From Grand Slams to Flatlines: Inside the Operator Playbook for Surviving Stalled Growth

31 Dec 2025

Contributed by Lukas

“What do you do when you stop winning?”In this episode, Sean and Matt drop the highlight reel and talk candidly about what it actually feels like ...

Operators Titans E007: Utopia Deals (With CEO Jabran Niaz)

26 Dec 2025

Contributed by Lukas

How do you build one of the top-five Amazon businesses in the world? Matt and Mike sit down with Jabran Niaz, co-founder of Utopia Deals and Utopia In...

E145: From Affiliate Hustler to Hydration Empire: Inside Instant Hydration’s Growth Engine

24 Dec 2025

Contributed by Lukas

“You make your money on the customer, not the acquisition.” In this episode, Sean sits down with Jordan, the media-buyer-turned-founder behind Ins...

E144: Do smaller teams = bigger wins?

17 Dec 2025

Contributed by Lukas

The operators discuss the critical balance between executing a high-stakes Q4 and planning for the upcoming fiscal year. They debate structured versus...

E143: Q4 Sales Are Wild!

10 Dec 2025

Contributed by Lukas

In this episode the operators break down their actual results from Black Friday and Cyber Monday, analyzing why some brands experienced record growth ...

E142: Hedge Your Ad Spend

03 Dec 2025

Contributed by Lukas

The operators talk about the complexities of channel expansion, debating the strategic trade-offs between doubling down on digital ads versus pushing ...

E141: Cash Flow Keeps Us Rich

26 Nov 2025

Contributed by Lukas

In this episode, the operators discuss the financial realities of scaling an e-commerce brand, discussing the discipline required to manage cash flow ...

E140: Black Friday Just Got Wild

19 Nov 2025

Contributed by Lukas

In this episode, the operators dive deep into the current holiday shopping landscape, analyzing Black Friday Cyber Monday strategies and the shifting ...

E139: The future is members only fashion brands.

12 Nov 2025

Contributed by Lukas

Jon Buscemi joins the podcast to discuss his journey from trend forecasting at DC Shoes to founding his iconic luxury sneaker brand. He shares the ins...

E138: Why Winners Go Broke

05 Nov 2025

Contributed by Lukas

Cash is king, period. In this episode, the operators get real about why cash flow matters more than your P&L, EBITDA, or vanity revenue numbers. T...

Operators Titans E006: MAËLYS (With Co-Founder & CMO Yariv Citron)

30 Oct 2025

Contributed by Lukas

Brought to you by Applovin. Get access to the Operators channel expansion playbook, online masterclass, and up to $5k in ad credits.https://9ops.co/ch...

E137: Wholesale has the potential to ruin your business

29 Oct 2025

Contributed by Lukas

In this episode, the Operators dive deep into omnichannel strategy, starting with the lingering debate: should your brand be on Amazon? The hosts brea...

Operators Titans E005: Peak 21 (with President Roman Khan)

23 Oct 2025

Contributed by Lukas

Brought to you by Applovin. Get access to the Operators channel expansion playbook, online masterclass, and up to $5k in ad credits.https://9operators...

E136: What Top CEOs Do When They Miss Their Numbers

22 Oct 2025

Contributed by Lukas

In this episode, the Operators dive deep into the realities of business planning and what happens when things inevitably go off track. They discuss th...

E135: Operators X Baseball Lifestyle

15 Oct 2025

Contributed by Lukas

In this episode, we sit down with Bill and Josh from Baseball Lifestyle to unpack their incredible growth story, from a high school Instagram account ...

Operators Titans E003: Musely (with CEO Jack Jia)

09 Oct 2025

Contributed by Lukas

Brought to you by Applovin. Get access to the Operators channel expansion playbook, online masterclass, and up to $5k in ad credits.https://9operators...

E134: Thrasio: The Truth, with co-founder John Hefter

08 Oct 2025

Contributed by Lukas

What's it like to build the fastest-growing company in American history... and then watch it all come crashing down? We sat down with John Hefter,...

E133: Goodbye Websites. Hello AI Commerce.

01 Oct 2025

Contributed by Lukas

What is the future of e-commerce? In this episode, the Operators tackle the biggest questions facing brands today. We explore the rise of "Agentic Com...

Operators Titans E001: Caden Lane (with CEO Katy Mimari)

25 Sep 2025

Contributed by Lukas

Brought to you by Applovin. Get access to the Operators channel expansion playbook, online masterclass, and up to $5k in ad credits.https://9ops.co/ch...

E132: Time to go back to the office?

24 Sep 2025

Contributed by Lukas

This conversation explores the dynamics of remote and hybrid work models, the impact of company culture on brand identity, and the generational differ...

E131: Masterclass in Product Development (What Actually Works)

17 Sep 2025

Contributed by Lukas

In this episode, the Operators break down how to build a world-class product development organization. They dive into how to structure your product te...

E130: How to get your brand AI ready

09 Sep 2025

Contributed by Lukas

In this episode of the Operators Podcast, Krishna Poda, CEO of Saras Analytics, joins the hosts to break down the tangible ways AI is revolutionizing ...

E129: Confessions of a Consumer Banker

03 Sep 2025

Contributed by Lukas

In this conversation, Arash discusses his extensive experience in finance, particularly in private equity and M&A, drawing parallels between the c...

E128: Building Two Brands: Jocko Fuel and Origin

27 Aug 2025

Contributed by Lukas

In this episode, entrepreneur Pete details the complex and risky strategy behind scaling his two nine-figure companies, Jocko Fuel and Origin, at the ...

E127: The Real Cost of Chasing Growth

20 Aug 2025

Contributed by Lukas

In this episode, the hosts explore the foundational financial strategies that underpin 8 and 9-figure e-commerce success. Drawing questions directly f...

E126: Black Friday 2025

13 Aug 2025

Contributed by Lukas

In this episode, the hosts discuss the upcoming Q4, focusing on predictions, market challenges, and strategies for Black Friday. They delve into the i...

E125: Bold Creative Wins Where Budgets Can’t

06 Aug 2025

Contributed by Lukas

In this episode the hosts interview Jacques, CEO of Raindrop Agency, discussing the agency's journey. Particularly their work with Dr. Squatch, which ...

E124: Winning Big In Consumer With Grüns' Founder Chad Janis

30 Jul 2025

Contributed by Lukas

In this conversation, Chad Janis shares his journey from investment banking to entrepreneurship, detailing his experiences in the consumer goods secto...

E123: The Meta Incrementality Report: Lessons from 640 Haus Experiments

23 Jul 2025

Contributed by Lukas

This week on the Operators Podcast, Olivia Kory from Haus joins the hosts to talk about incrementality in digital advertising, particularly focusing o...

E122: Selling Your Business

16 Jul 2025

Contributed by Lukas

In this episode of the Operators Podcast, the hosts discuss various topics including the current trends in M&A, particularly focusing on minority ...

E121: Building a $100M Brand. AGAIN.

09 Jul 2025

Contributed by Lukas

00:00 Introduction11:12 Starting from Scratch: Building a $100 Million Brand16:59 Choosing the Right Category for Success22:34 Product Development: Be...

E120: How being likeable can make you rich.

02 Jul 2025

Contributed by Lukas

In this episode, Sean and Matt discuss the significance of soft skills in business and leadership. They explore how being likable and developing inter...

E119: "You’re losing $20 million a year... and don’t know your LTV?”

25 Jun 2025

Contributed by Lukas

This week, the Operators are joined by Mehtab Karta, to discuss hiring strategies, remote work dynamics, product development, compensation philosophy,...

E118: ADHD, Maine, and Muscle: Building Origin USA & Jocko Fuel

18 Jun 2025

Contributed by Lukas

In this episode, the Operators Hosts interview Pete from Origin, who shares his inspiring journey of building a manufacturing business in the USA. The...

E117: How do you really define brand?

11 Jun 2025

Contributed by Lukas

In this episode of the Operators Podcast, the discussion revolves around the critical role of product in brand strategy and the importance of understa...

Bonus Episode: 9 Operators X Meta Summit

07 Jun 2025

Contributed by Lukas

Disclaimer: Meta participated as a guest on this podcast episode, However, Meta does not endorse or sponsor this podcast, its content, or any of its c...

E116: AI Is Rewriting Our Playbook

04 Jun 2025

Contributed by Lukas

In this episode of the Operators Podcast, the hosts discuss the current challenges in the e-commerce landscape, emphasizing the importance of adaptabi...

E115: Opportunities in India with Ronnie Teja.

28 May 2025

Contributed by Lukas

In this episode of the Operators Podcast, the hosts discuss the current economic challenges facing e-commerce brands, the importance of personal disci...

E114: Sean's Back in the Green + Market Insights, Future Commerce Tech, Dynamic Budgeting & More

21 May 2025

Contributed by Lukas

In this episode of the Operators Podcast, the hosts discuss various themes surrounding market insights, personal trading experiences, and the current ...

E113: £500M Exit. Behind The Curtain With Petfolk Founder Mike Wystrach.

14 May 2025

Contributed by Lukas

In this episode of the Operators Podcast, Mike shares his journey from founding Freshly, a meal delivery service sold to Nestle, to his current ventur...

E112: How US Trade Policy Could Shape The Future Of Our Brands

07 May 2025

Contributed by Lukas

In this episode, the hosts discuss the complexities of global trade, the significance of modern ERP systems for businesses, and the emotional challeng...

E111: Borrelli and Panzer Talk Tariffs.

05 May 2025

Contributed by Lukas

In this conversation, Jason sits down with Stephen Borrelli to discuss the current economic climate affecting e-commerce brands, the implications of t...

E110: Good Businesses Are Bought, Not Sold.

30 Apr 2025

Contributed by Lukas

In this episode, the hosts discuss various challenges and strategies in the e-commerce landscape, focusing on economic factors such as tariffs, consum...

E109: Will Sold 100 Million Protein Bars

23 Apr 2025

Contributed by Lukas

In this episode the Operators interview Will Nitze, the founder of IQ Bar, a rapidly growing nutrition bar company. They discuss Will's journey from t...

E108: The SMS Kingpin

18 Apr 2025

Contributed by Lukas

In this episode, Sean and Jason speak with Alex Beller from Postscript, discussing the evolution of SMS marketing, the competitive landscape, and the ...

E107: Tips for Impending Doom

16 Apr 2025

Contributed by Lukas

In this episode of the Operators Podcast, the hosts discuss the challenges of navigating chaos and uncertainty in the current economic climate. They e...

E106: The Tariffs Emergency Episode

07 Apr 2025

Contributed by Lukas

In this episode of the Operators Podcast, the hosts dive deep into the current chaos surrounding tariffs and their implications on the economy. They d...

E105: How to Define Your Customer Profiles with Sarah Levinger

02 Apr 2025

Contributed by Lukas

00:00 Introduction02:55 Understanding Customer Avatars and Personas06:02 Defining Customer Profiles and Their Importance08:53 The Role of Customer Nam...

Highbeam x Operators

27 Mar 2025

Contributed by Lukas

In this conversation, Samir, CEO of HighBeam, joins the Operators to discuss the challenges faced by consumer brands in managing cash flow and profita...

E104: Operators Assemble

26 Mar 2025

Contributed by Lukas

00:00 Introduction03:04 Exploring the Current Landscape of Exits12:42 Market Dynamics and Acquisition Trends18:26 The Role of Private Equity and Strat...

E103: Data is a business problem, not just a marketing problem.

21 Mar 2025

Contributed by Lukas

00:00 Introduction06:21 Understanding Data Challenges in Mid-Market Companies08:43 The Need for Data Consolidation12:55 Building a Single Source of Tr...

E102: Fortunes are made in recessions

19 Mar 2025

Contributed by Lukas

00:00 The Absurdity of Advertising Complaints06:05 Challenges of E-commerce Software08:58 The Complexity of Leadership11:46 Customer Service Anecdote...

E101: Never Waste a Crisis

14 Mar 2025

Contributed by Lukas

00:00 Sean's Social Media Detox02:51 Navigating Business Challenges in E-commerce06:06 Understanding Tariffs and Economic Instability08:50 The Emo...

E100: Harley on Operators

12 Mar 2025

Contributed by Lukas

00:00 Introduction02:51 Leading Shopify: A Journey Through Growth06:10 The Evolution of Roles in Company Building09:05 The Importance of Specializatio...

E099: The 10 year overnight success with David Segal

05 Mar 2025

Contributed by Lukas

00:00 Introduction06:10 Transitioning to FinTech: Highbeam14:49 Navigating Retail and E-commerce20:57 The Future of Consumer Brands and AI33:58 The P...

E098: The LTV Trap: Escape Your Broken Business Model

26 Feb 2025

Contributed by Lukas

00:00 Introduction03:12 The Impact of Chargebacks on Businesses08:57 The Nature of Chargeback Fraud11:53 Strategies for Preventing Chargebacks18:03 Bu...

E097: Scientist to Entrepreneur

19 Feb 2025

Contributed by Lukas

00:00 Introduction 03:08 The Science of Consumer Brands05:57 Transition from Academia to Entrepreneurship12:08 Launching a Science-Backed Beauty Brand...

E096: Content Creation & Brand Storytelling

18 Feb 2025

Contributed by Lukas

00:00 Introduction and Sponsorships01:51 Navigating Natural Disasters and Personal Experiences04:06 Transitioning to the Cannabis Industry09:50 Challe...

E095: Tariffs.

07 Feb 2025

Contributed by Lukas

00:00 Introduction02:25 Understanding the Impact of Tariffs on Trade05:43 The Reality of Tariffs: Perspectives from the Ground09:25 Fentanyl Crisis: A...

E094: Big Business, Big Challenges: Mastering Resource Management.

05 Feb 2025

Contributed by Lukas

00:00 Introduction 02:03 The Importance of Effective Communication 04:01 Luxury Beliefs and Societal Challenges 09:47 Understanding Second and Third O...

E093: Managing High Performance Teams.

29 Jan 2025

Contributed by Lukas

00:00 Introduction 02:03 Cherene's Career Decisions and Work-Life Balance 05:47 Team Dynamics and Management Styles 13:21 Data Management and Dec...

E092: Markets, Conferences, Growth & Optimism.

22 Jan 2025

Contributed by Lukas

00:00 Introduction 02:15 Insights from the ICR Conference 09:25 Market Sentiment and Tariffs 14:42 The Importance of Product Development 20:54 Shark ...

E091: Passport Acquires Brand Access

15 Jan 2025

Contributed by Lukas

00:00 Introduction 02:26 Understanding the DTC SaaS Landscape 03:20 Brand Access: A Solution for Global Expansion 08:08 Passport: End-to-End Internat...

E090: The Bentist - 7.42M Subscribers

08 Jan 2025

Contributed by Lukas

00:00 Introduction 02:23 The Challenges of the DTC SaaS Landscape 05:09 Ben's Journey into Dentistry and Orthodontics 12:11 The Rise of Social Media i...

E089: “The acceleration we’ve been waiting for” - Paul from BK Beauty

01 Jan 2025

Contributed by Lukas

00:00 Introduction 02:00 BK Beauty's Journey and Background 03:04 The Rise of TikTok Shops 10:03 The Mechanics of TikTok Shops and Its Impact 13:53 Th...

E088: Thrive in '25

26 Dec 2024

Contributed by Lukas

00:00 End of Year Reflections and Planning 02:14 The DTC SaaS Landscape: Building to Serve 06:33 Year-End Recap and 2025 Planning 10:49 Budgeting and ...

E087: Can you ever bet against Zuck?

18 Dec 2024

Contributed by Lukas

00:00 Navigating the Evolving Landscape of E-commerce 07:45 The Impact of Regulatory Challenges on Business 17:13 The Future of TikTok and Its Implica...

E086: Mike's New Brand: Introducing Trevi

11 Dec 2024

Contributed by Lukas

00:00 Introduction 04:03 Growth Metrics and Business Valuation 09:59 Launching New Ventures: Trevi's Journey 18:06 The Dynamics of Consumables vs. Ha...

E085: AppLovin and TV ads

04 Dec 2024

Contributed by Lukas

00:00 Introduction 03:49 Staffing Solutions and Temporary Agencies 10:13 Exploring New Marketing Channels 20:01 Comparing AppLovin with Traditional Ad...

E084: BFCM Pulse Check

26 Nov 2024

Contributed by Lukas

00:00 Introduction 06:13 Black Friday Week: Strategies and Expectations 09:12 The Dynamics of Wholesale vs. E-commerce 12:04 The Importance of Communi...

E083: Curtis Matsko: Operators X Portland Leather Goods

20 Nov 2024

Contributed by Lukas

Curtis Matsko, Founder of Portland Leather Goods. 00:00 Introduction 05:01 The Move to Mexico and Manufacturing Growth 11:14 The Evolution of Portlan...

E082: Election Tariffs?

13 Nov 2024

Contributed by Lukas

00:00 Introduction 04:23 Post-Election Implications for Business 10:57 The Future of Manufacturing 18:23 Automation and Robotics in Production 24:45 M...

E081: Business Debt

06 Nov 2024

Contributed by Lukas

00:00 Introduction 03:07 E-commerce Challenges and Event Insights 05:50 Principles and Personal Values in Business 09:11 The Role of Debt Financing 1...

E080: Boardroom to Playroom

30 Oct 2024

Contributed by Lukas

00:00 The Chaos of Entrepreneurship and Parenting 06:14 The Balancing Act of Family and Business 19:56 The Myth of Work-Life Balance 28:01 Creating Su...