Optimal Aging

Training, Marketing, and Aging Well: Lessons from Veteran Coach Andrew Coates

24 Dec 2025

Contributed by Lukas

In this episode of The Optimal Aging Podcast, host Jay Croft sits down with veteran strength coach and fitness industry educator Andrew Coates for a w...

Rethinking Fitness for 50+: Non-Linear Thinking, Systems & Stability with Chris Liddle

18 Dec 2025

Contributed by Lukas

In this solo episode of the Optimal Aging Podcast, guest host Chris Liddle takes the mic to explore why the traditional, linear ways of thinking don&a...

6 Common Pitfalls Gym Owners Face (and How to Avoid Them)

11 Dec 2025

Contributed by Lukas

As the year winds down and business stress kicks up, it's easy for gym owners and fitness professionals to fall into familiar traps. In this solo...

Fitness as a Gift: Holiday Promotions to Attract New Clients

04 Dec 2025

Contributed by Lukas

In this episode of The Optimal Aging Podcast, host Jay Croft shares simple yet powerful holiday marketing ideas for gym owners and fitness professiona...

Capture Better Photos for Your Gym Events, with Jenni Girtman

27 Nov 2025

Contributed by Lukas

In this episode of The Optimal Aging Podcast, host Jay Croft is joined by veteran photojournalist Jenni Girtman, who shares practical, low-tech strate...

7 Holiday Fitness Messaging Strategies That Actually Work for Clients Over 50

20 Nov 2025

Contributed by Lukas

This holiday season, ditch the tired “burn off the pie” message.In this episode of The Optimal Aging Podcast, Jay Croft shares seven high-impact m...

GLP-1s Aren’t Cheating: Why Fitness Needs a Mindset Shift | Dave Appel, KORB Health Group

13 Nov 2025

Contributed by Lukas

In this episode of the Optimal Aging Podcast, host Jay Croft talks with Dave Appel, Chief Health and Fitness Officer of KORB Health Group. KORB’s mi...

From Alaska to The Golden Bachelor: Diane Firmani on Living Boldly at 71

06 Nov 2025

Contributed by Lukas

In this inspiring episode, Jay Croft talks with Diane Firmani — a 71-year-old triathlete, women’s hockey player, and standout on the latest season...

How to Host a Fitness Event That Converts Over-50 Prospects

30 Oct 2025

Contributed by Lukas

Hosting a simple, purposeful event before the end of the year could be the key to attracting your next five best clients over 50. In this solo episode...

From Struggling to $30K Months: How Seth Scrimo Grew His Fitness Business with Books and a Podcast

23 Oct 2025

Contributed by Lukas

In this episode of The Optimal Aging Podcast, host Jay Croft sits down with Seth Scrimo, a former Marine and now a thriving fitness business owner in ...

How Row House Found Its Over-40 Marketing Niche, with Noel Miller

16 Oct 2025

Contributed by Lukas

What happens when a national fitness brand realizes its best members are over 40? For Row House, it sparked a powerful new direction—and a brand ref...

What I’m Learning About Consistency—Even When I Fall Short

09 Oct 2025

Contributed by Lukas

In this solo episode of The Optimal Aging Podcast, host Jay Croft opens up about the powerful, often misunderstood topic of consistency—and why it m...

Friendship, Reinvention & Resilience: What a College Reunion Taught Me About Aging Well

02 Oct 2025

Contributed by Lukas

Reconnecting with old college friends after 40 years might sound nostalgic, but in this solo episode of The Optimal Aging Podcast, host Jay Croft unco...

How to Help Prevent Alzheimer’s: Mayo Clinic’s Latest Research with Dr. Jonathan Graff-Radford

25 Sep 2025

Contributed by Lukas

In this episode of the Optimal Aging Podcast, Jay Croft speaks with Dr. Jonathan Graff-Radford, a Mayo Clinic neurologist and co-author of the new edi...

Resistance Snacks with Dr. Alan Rozanski: The Cardiologist’s Secret to Aging Well

18 Sep 2025

Contributed by Lukas

In this episode of the Optimal Aging Podcast, Jay Croft talks with Dr. Alan Rozanski, a New York City cardiologist with five decades of experience in ...

Can You Prevent Dementia? Angela Lunde from Mayo Clinic Explains the New Science

11 Sep 2025

Contributed by Lukas

Alzheimer’s disease and related dementias now affect more than 55 million people worldwide — and that number is growing fast. But is cognitive dec...

Not All People Over 50 Are Alike – With Dan Ritchie

04 Sep 2025

Contributed by Lukas

In this compelling follow-up to last week's conversation, Jay Croft is joined by Dan Ritchie, co-founder of the Functional Aging Institute, to ex...

How Fit Older Adults Can Stay Engaged in Gyms – Insights from a Fitness Consumer

28 Aug 2025

Contributed by Lukas

Jay Croft speaks with Andrew, a retired tech and travel executive and long-time gym-goer, who poses a provocative question: How can gyms stay relevant...

Building Trust in a High-Tech World

21 Aug 2025

Contributed by Lukas

AI is everywhere—but it can’t replace human connection. In this solo episode, Jay Croft shares how fitness professionals can thrive by building tr...

5 Lessons from Launching Selling Longevity

14 Aug 2025

Contributed by Lukas

In this solo episode of The Optimal Aging Podcast, host Jay Croft shares five key lessons he’s learned from promoting his new book, Selling Longevit...

Gym Focus & Fitness Over 50: Rick Mayo on Staying Mission-Driven

07 Aug 2025

Contributed by Lukas

In this episode of the Optimal Aging Podcast, Jay Croft sits down with Rick Mayo, founder and CEO of Alloy Personal Training, for an insightful deep d...

Selling Longevity: How to Attract Over-50 Fitness Clients and Grow Your Business

31 Jul 2025

Contributed by Lukas

In this solo episode of the Optimal Aging Podcast, host Jay Croft shares a powerful chapter from his new book Selling Longevity: How Over-50 Fitness C...

The Hidden Key to Aging Well for Women: Strength Training Over 50 with Dr. Cindy Dallow

24 Jul 2025

Contributed by Lukas

In this episode of The Optimal Aging Podcast, Jay Croft speaks with Dr. Cindy Dallow—a registered dietitian, endurance athlete, and now certified pe...

Starting Your Online Coaching Business for Older Adults, with Chris Liddle

17 Jul 2025

Contributed by Lukas

In this episode of the Optimal Aging Podcast, host Jay Croft sits down with online coaching expert Chris Liddle to explore how fitness professionals c...

The Power of Positivity in Business, Health, and Leadership with Jay Clark

10 Jul 2025

Contributed by Lukas

In this uplifting episode of The Optimal Aging Podcast, host Jay Croft reconnects with longtime friend and positivity expert Jay Clark, principal of J...

Cutting Through the Supplement Confusion After 50 with Nikki Raymond

03 Jul 2025

Contributed by Lukas

Feeling overwhelmed by supplement choices after 50? You're not alone. On today's episode, Nikki Raymond, holistic nutritionist and IFBB Pro ...

Elevating Your 50+ Clients to Superhero Status

26 Jun 2025

Contributed by Lukas

In this powerful episode from the Functional Aging Summit, Jay Croft—founder of Prime Fit Content—reveals how fitness professionals can use client...

How to Use Psychology to Drive Health and Fitness Coaching, with Alex McBrairty

19 Jun 2025

Contributed by Lukas

In this episode of The Optimal Aging Podcast, Jay Croft sits down with Alex McBrairty, a fitness coach whose personal transformation—losing nearly 1...

Beyond the Youth Obsession: Your Gym's Future Is with the Over-50 Market

10 Jun 2025

Contributed by Lukas

The Functional Aging Summit, held online June 13–14, is an incredible opportunity to learn from industry leaders about how to train people over 50 a...

How Publishing a Book Can Grow Your Fitness Business with Rick Streb

05 Jun 2025

Contributed by Lukas

In this episode of The Optimal Aging Podcast, host Jay Croft sits down with Rick Streb—fitness industry veteran, marketing strategist, and bestselli...

How a Physical Therapist Grew Her Wellness Business with Real-World Marketing

22 May 2025

Contributed by Lukas

Can walking your neighborhood really help grow your fitness or physical therapy business? For Shayna Gross, the answer is a resounding yes.In this epi...

Alzheimer’s Isn’t Inevitable: Amy Lang on Lifestyle, Family History, and Protecting Brain Health

08 May 2025

Contributed by Lukas

Is Alzheimer’s disease just something we have to wait and worry about as we age? Amy Lang doesn’t think so.In this episode of The Optimal Aging Po...

How Adventure Travel Can Motivate Your 50+ Fitness Clients

01 May 2025

Contributed by Lukas

Want to inspire your 50+ clients to stay active, connected, and confident? In this episode, I talk with Road Scholar’s PR Director, Kelsey Knoedler ...

Marketing to Active Agers: Real Talk to Grow Your Gym

24 Apr 2025

Contributed by Lukas

Let’s bust some outdated assumptions. In this solo episode, I share exactly how to market your gym or studio to today’s 50+ clients — who are ac...

Content Marketing That Converts: Lessons from 3 Fitness Leaders Serving Adults 50+

17 Apr 2025

Contributed by Lukas

Meet three gym owners who are thriving by combining smart content with meaningful connection. In this episode, I talk with Micah Morgan, Jake Trione, ...

Mastering Content Marketing for the 50+ Fitness Audience

10 Apr 2025

Contributed by Lukas

Want to market your fitness business to the 50+ demographic more effectively? In this special episode of the Optimal Aging Podcast I share my top 7 co...

Meet Your Audience Where They Already Are When Marketing Fitness over 50

27 Mar 2025

Contributed by Lukas

How do your clients and prospects want to receive communications from you? Do you know? And are you meeting them where they are -- or expecting them t...

Club Pilates Founder Bets on Red Light Therapy | Fitness Franchise Trends for 50+ Clients

20 Mar 2025

Contributed by Lukas

What do you do after founding a global fitness brand like Club Pilates? For Allison Beardsley, the next move is all about longevity, wellness, and the...

Email Marketing that Moves the Needle for 50+ Fitness Clients — with Lara Gallert of Alloy

13 Mar 2025

Contributed by Lukas

Still on the fence about sending regular emails? In this conversation with Lara Gallert from Alloy Personal Training, we dig into how simple email new...

What Gyms Get Wrong about Marketing Fitness over 50 | The Optimal Aging Podcast

06 Mar 2025

Contributed by Lukas

How do you market your gym and services to a specific audience? How do you get prospects into the gym for a sales talks – and then how do you turn t...

How a Veteran Trainer in Houston Is Delivering In-Home Personal Training to Over-50 Clients

27 Feb 2025

Contributed by Lukas

Trainers often ask me for advice about taking their businesses mobile, how they can bring their fitness equipment and coaching to clients over 50 in t...

Finding New Ways to Share 'Ageless' Fitness after 50 with Shebah Carfagna and Nate Wilkins

21 Feb 2025

Contributed by Lukas

In this week's episode of the Optimal Aging Podcast, I’m joined by veteran fitness trainers Shebah Carfagna and Nate Wilkins, who are finding n...

Alloy's Nick Garrity on His Year of Growth with the 'Older' Fitness Market

13 Feb 2025

Contributed by Lukas

About a year ago, I had Nick Garrity on the podcast for the first time. Back then, I had just started helping him with his newsletters and other conte...

Why Email Newsletters Are So Vital to Your Fitness-over-50 Business

06 Feb 2025

Contributed by Lukas

The biggest social media channels in the world have been in the news a lot lately. And it has renewed my belief in the power of email for marketing yo...

Skin Health after 50 Is More than Botox: Not That There's Anything Wrong with That! With Dr. Mary Alice Mina

30 Jan 2025

Contributed by Lukas

Why is there still a stigma around Botox and other simple cosmetic procedures? And what role does skin health play in healthy aging?These are topics I...

Longevity, Ozempic and Other Trends Shaping Fitness Now, Connected Health & Fitness Summit

23 Jan 2025

Contributed by Lukas

It’s an exciting time for the fitness industry, with broad trends coalescing around topics like longevity, wellness, preventive care and others that...

Hormones, Sex, and Staying Attractive: How Fitness Fits into Preventive Care after 50. Season 3, Episode 1

16 Jan 2025

Contributed by Lukas

What role does fitness play in preventive healthcare after 50? I believe it's a big one, as does my guest this week on the Optimal Aging podcast,...

Marketing Small Group Personal Training to People over 50, with Author Vince Gabriele.

17 Sep 2024

Contributed by Lukas

Curious about how small group personal training can revolutionize your fitness business and attract clients over 40? Join us as Vince Gabriele, an acc...

From Full-Time Foodie to Powerlifter at 60, One Writer's Empowering Story, with Jill Silva

03 Sep 2024

Contributed by Lukas

Imagine if your job was to review restaurants, test recipes, and hobnob with the foodiest of the foodies in a major American city.Well, my friend Jill...

It's Worth Repeating: Keep Talking about Muscle after Age 50 (and 3 Other Timeless Topics)

20 Aug 2024

Contributed by Lukas

I was at a little dinner party the other night and the conversation turned to fitness for people over 50. All four of us at the table are in the demo ...

How to Measure and Improve Mobility after Age 50? There's an App for That

06 Aug 2024

Contributed by Lukas

Unlock the secrets to optimal mobility and injury prevention for those over 50 with Andrew Menter, the visionary CEO of Physmodo. Discover how a simpl...

Communities for Active Agers Are a Far Cry from Outdated Ideas of 'Old Folks Homes'

24 Jul 2024

Contributed by Lukas

My grandmother, who was born in 1905, lived at home until the end of her life at 95, but she was always afraid her children would send her to an old f...

5 Branding Strategies for Gyms Targeting the Over-50 Market

16 Jul 2024

Contributed by Lukas

Could targeting the over-50 demographic unlock unprecedented growth for your fitness business? Listen to Jay Croft of Prime Fit Content as he reveals ...

Unlocking Cognitive Health: How Marbles Brain Body Fitness Is Spreading Good News about Aging

25 Jun 2024

Contributed by Lukas

Unlock the secrets to a sharper mind and healthier body with our guest, Dr. Cody Sipe, CEO of Brain Body Fitness franchise. Ever wondered how pairing ...

When Is It Too Late to Get Fit? Author Gwendolyn Bounds on Pushing Limits at Any Age

11 Jun 2024

Contributed by Lukas

How old is too old?How late in life is TOO late in life to get fit, change your life, and improve your health?Or is the answer, it’s never too late?...

Answering Questions from Fitness Pros in Over-50 Fitness: Emails, Facebook, and More, with Dan Ritchie of the Functional Aging Institute

28 May 2024

Contributed by Lukas

On the last episode of Optimal Aging, I shared a recent presentation I gave to the Functional Aging Institute online. THIS episode features the Q&...

How Many Emails to Send? Which Social Media to Use? My Functional Aging Content Webinar

15 May 2024

Contributed by Lukas

This week's episode is the recording of a webinar I did with Dr. Dan Ritchie of the Functional Aging Institute. Dan was kind enough to let me pre...

Using AI and Data to Put Powerful Body Information in Fitness Consumers’ Hands. With Jason Moore of Spren.

23 Apr 2024

Contributed by Lukas

They say knowledge is power, and mankind has never before had so much power – or knowledge – at our fingertips as we do now.When that comes to fit...

Longevity in Action: 'Keep Moving' as the Key to a Long, Healthy Life, from Those Who Know

09 Apr 2024

Contributed by Lukas

Longevity is a trendy topic these days. Everybody wants to read and talk about the newest, best ways to live a vital life for as long as possible.So, ...

The Hero’s Journey, Emotional Content, and Focusing on the Client Helped Ryan Carver Grow His Utah Gym

26 Mar 2024

Contributed by Lukas

Ryan Carver learned a key lesson about marketing his gym to people over age 55: Make it about THEM, not about HIM.Ryan, owner of Leverage Fitness Solu...

Weight-Loss Expert Amy Lang on How to Stop Negative Thoughts and Build Healthy Habits

12 Mar 2024

Contributed by Lukas

Remember Daisy Duke on “The Dukes of Hazard"? Anyone who grew up in the late '70s and early '80s does. It featured a beautiful young ...

Consistency Pays: Building a Thriving Fitness Business for Older Adults in Nashville

27 Feb 2024

Contributed by Lukas

Fitness success is a lot like communications success. Both involve repeating the same steps consistently over time, making incremental progress, and r...

Overcoming Alcoholism to Forge a Health Legacy: Gary's Inspirational Fitness Journey at 50+

13 Feb 2024

Contributed by Lukas

Nothing moves people like a story. More than mere facts, and more than promotions or advertising, a good story makes us feel something. We relate to ...

Alloy's Nick Garrity Shares Secrets of Serving the 'Older' Market While Expanding His Fitness Footprint. (REMASTERED for Improved Audio)

30 Jan 2024

Contributed by Lukas

Alloy Personal Training is one of the most exciting brands in fitness. And Nick Garrity is a prime example of why, having launched two successful loca...

Should Gyms Provide Ozempic and Wegovy to Fitness Clients? Here's What You Need to Know.

23 Jan 2024

Contributed by Lukas

What happens when the craze for new weight-loss drugs hooks up with gyms and fitness studios?We’re about to find out, based on a couple of announcem...

How High-Tech, Big-Data Innovation Is Improving Functional Fitness and More.

09 Jan 2024

Contributed by Lukas

We tend to go to the gym and lift weights in one plane -- up-down, up-down...But in real life, our bodies move in 3D, up, down and all around, at all ...

Health, Sex and More: Men Tell Us What Finally Got Them to Embrace Fitness over 50.

05 Dec 2023

Contributed by Lukas

Ever felt it's too late to start making healthy changes? This episode of Optimal Aging is for you. We're chatting with three inspiring men, ...

Should You Workout on Vacation? Finding the Balance in Fitness over 50

28 Nov 2023

Contributed by Lukas

Have you ever found yourself torn between maintaining your fitness routine and surrendering to the allure of total relaxation while on vacation? Well,...

Mastering Gym Business Management and Capturing the Over 50 Market, with Dan Uyemura of PushPress.

14 Nov 2023

Contributed by Lukas

This week's episode is all about the intersection where gym management, communications, and customer experience meet.My guest is Dan Uyemura, who...

Don't Let Fear of Change Hold You Back: 5 New Trends in Marketing Fitness over 50

31 Oct 2023

Contributed by Lukas

It's been five years since I got into the "fitness over 50" game -- and five years since I first met Dan Ritchie and the Functional Agi...

Reframing Fitness: A Journey of Adventure and Healthy Habits with Kelly Howard

17 Oct 2023

Contributed by Lukas

My guest this week is Kelly Howard, who leads women into fitness by making it fun and adventuresome. She leads retreats, hiking and kayaking trips –...

Triumph and Transformation: 7 Inspiring Fitness Journeys of Men Over 50

10 Oct 2023

Contributed by Lukas

Imagine being in your 70s and crossing the finish line of a grueling obstacle course race. Or picture yourself chasing after your grandkids, not just ...

Tonal Reaches Out to the Active Aging Market -- What's the Future of Connected Fitness Now?

03 Oct 2023

Contributed by Lukas

Curious about the future of fitness technology? In this episode, we are joined by Troy Taylor, the Senior Director of Performance Innovation at Tonal....

Thomas Plummer on the Biggest Opportunity in Fitness: Tapping into the 'Older' Sector

26 Sep 2023

Contributed by Lukas

Industry expert Thomas Plummer has seen it all in the fitness industry. A pioneer for the last 40-plus years, he  shares a ton of insight and advice...

Over-50 Fitness in the Longevity Economy: Growing, Changing and Huge Opportunities, with Content Guru Brian Clark

19 Sep 2023

Contributed by Lukas

If your fitness business is aimed, even somewhat, at helping people over 50, then you are a part of the growing Longevity Economy. It covers TRILLION...

Writing Hacks, Content Tips, and How Fitness is a Lot Like Writing: I'm in the Hot Seat This Week.

12 Sep 2023

Contributed by Lukas

I met Andres Escobar at the Functional Aging Summit this year. He has a business, ReviewBiz, that helps you get positive Google reviews, and a podcast...

Artificial Intelligence and Fitness over 50: How AI Can Help You Grow Your Business.

05 Sep 2023

Contributed by Lukas

Robots stealing your jobs… soulless machines taking over the world… Is it science-fiction? Or is it happening already now that artificial intellig...

Season 2 Preview: We're Back and Tackling AI, Gen X and Lots More about Fitness over 50

29 Aug 2023

Contributed by Lukas

It was a long, hot summer, wasn't it? Phew!Still is in lots of place, including my hometown of Atlanta.I'm back with Season 2 of Optimal Agi...

A Government Report Focuses on Over-65 Fitness: How to Use It to Grow Your Business.

06 Jul 2023

Contributed by Lukas

Did you know that in a few years, 20% of Americans will be 65 or older?And 85% of them have at least one chronic health condition that you can help th...

Fighting for Life: How Boxing Helps Parkinson's Patients, with Chris Timberlake of Rock Steady Boxing.

22 Jun 2023

Contributed by Lukas

Can exercise bring hope to people afflicted with something as serious as Parkinson’s disease, a progressive disorder that affects the nervous system...

Women over 50 at War with Their Bodies: Get Off the Dieting Rollercoaster and Find 'Body Peace.'

13 Jun 2023

Contributed by Lukas

Are women over 50 engaged in a war against their bodies?They’ve spent decades being told – by society, the media, their families – what a health...

Community Involvement Is Key to Growing Your Fitness Business: With 'Mayor' Rocky Snyder of Santa Cruz

06 Jun 2023

Contributed by Lukas

Rocky Snyder has been providing fitness services to the over-50 demographic in Santa Cruz, California, for 30 years. He’s also an author, podcaster,...

We Need to Talk about Muscle after Age 50: Plus 3 More Topics You're Not Talking about Enough (Even If You Think You Are)

18 May 2023

Contributed by Lukas

Do you ever feel like a broken record when talking about fitness in general, or specifically for people over 50? Like you're repeating the same m...

Find Fitness Content Inspiration Everywhere -- Even at a Taylor Swift Concert. PLUS: 15 Tips to Always Have Ideas.

12 May 2023

Contributed by Lukas

People often ask me where I get ideas for content.  It's a good question and I want to talk about it in this week's episode of Optimal Agin...

How to Stand Out with a 'Fans First' Approach to Fitness over 50

04 May 2023

Contributed by Lukas

I just got back last night from the first professional conference I’ve been to since before the pandemic.  You know how these things are. If you’...

Unplug Your Content! 10 Tips for Promoting Over-50 Fitness in the Real World.

26 Apr 2023

Contributed by Lukas

The internet, social media and emails are great ways to spread content about your business, of course. But don’t forget about the real world.On tod...

Jacked at 60? One Man’s Amazing Transformation and What It Means for Marketing Fitness after 50. With Rami Odeh.

19 Apr 2023

Contributed by Lukas

Fitness industry veteran Rami Odeh shares the story of his physical transformation from an ultramarathon runner to a rippling weightlifter.He spent th...

Our 100th Episode! Celebrate with 10 Highlights from Leaders in Fitness over 50

13 Apr 2023

Contributed by Lukas

Celebrate our 100th anniversary with 10 inspiring and educational clips from guests about various aspects of marketing fitness to people over 50.Dan R...

Help Fitness Clients over 50 Write Their Own Hero’s Journey: It’s Not About You

30 Mar 2023

Contributed by Lukas

Who should be the focus of your fitness business? Is it you, the owner? One of your trainers? The client? Before we get to that, let's discuss a ...

Relentless Positivity: The Power of a Good Attitude in Growing Your Fitness Business and Helping Mature Clients

16 Mar 2023

Contributed by Lukas

I’m a big believer in positive thinking, but it wasn’t always that way. I used to be skeptical, cynical, always trying to anticipate what could go...

Stop Making These 5 Website Mistakes That Cost Your Fitness Business Clients Over 50 -- And Money.

01 Mar 2023

Contributed by Lukas

Anyone over a certain age remembers the Yellow Pages. Back before the Internet, every business had to have a listing in the giant phone book, and most...

Money, Marketing and Muscle: A Gym Owner Puts Me in the Hot Seat for a Talk on Fitness Over 50.

16 Feb 2023

Contributed by Lukas

A lot of people have similar insecurities around writing as they do around money. That's true for fitness professionals as much as it is for anyo...

7 Secrets to Understanding Fitness Motivation among People over 50 -- Plus, the No. 1 Tip to Keep Them at Your Gym or Studio.

03 Feb 2023

Contributed by Lukas

How can gym and studio owners keep their members motivated to keep coming back after the initial excitement wears off? And what role does your communi...

Training Older People Is Trendy -- Again. Here's Why You Should Care.

18 Jan 2023

Contributed by Lukas

If you live long enough, you start to notice how things come in and out of fashion, and then come in and out of fashion again… and again… It’s ...

Should You Carry Vitamins and Supplements for Your Over-50 Fitness Clients?

04 Jan 2023

Contributed by Lukas

Lots of gyms and studios provide -- or want to provide -- a line of vitamins and supplements for their customers. It's a great way to have an ext...

How to Approach Your Desired Over-50 Fitness Segment: Part 2 with Alloy's Rick Mayo.

27 Dec 2022

Contributed by Lukas

I had so much great content from my interview with Rick Mayo -- founder and CEO of Alloy Personal Training Franchise System -- that I had to break it ...

A Fitness Friendship Helps 76-year-old Spartan Racer Reach His Goals.

20 Dec 2022

Contributed by Lukas

How close do fitness clients typically become with their trianers? What qualifies as sufficiently good customer service, what goes above and beyond, a...

Here's the No. 1 Tip for Gyms and Studios to Help Older Clients Succeed in the New Year.

15 Dec 2022

Contributed by Lukas

Gym and studio owners -- you're about to get flooded with the annual January rush. This year, be sure your new clients over 50 know why it's...

Franchising Fitness over 50: How Rick Mayo and Alloy Are Bringing High-End Personal Training to Active Agers.

29 Nov 2022

Contributed by Lukas

Do you ever feel like a phony? Like someone’s about to find out any minute that you have no idea what you’re doing and that you don’t belong whe...

How to Build Community and Culture for People over 50 in Your Fitness Studio or Gym, with an Owner Celebrating 15 Years in Business.

23 Nov 2022

Contributed by Lukas

How important is it to build a warm, supportive fitenss community for people over 50?  That’s the question we’re going to answer today on Optimal...