Ortho Marketing Live
Episodes
OM Ep 84: Why Call Tracking is Your Best Source of Lead Data
24 Jul 2020
Contributed by Lukas
In this Ortho Marketing Podcast Ep. #84, Ortho Marketing President Dean Steinman and Senior Account Manager Cassie Uribe discuss what calling tracking...
OM Ep 83: What Goes Into an Advertising Campaign in 2020
23 Jul 2020
Contributed by Lukas
In this Ortho Marketing Podcast Episode #83, Dean Steinman talks with Advertising Expert Steve Kashtan about how advertising has changed over the past...
OM Ep 82: Why NOW is the Time to Bump Up Ad Spending!
22 Jul 2020
Contributed by Lukas
In this Ortho Marketing Podcast Episode #82, Dean Steinman & Todd Witkin talk about why now is the time you need to increase your ad spend. They discu...
OM Ep 81: Three Tips for Facebook Ads for 2020
16 Jul 2020
Contributed by Lukas
In this Ortho Marketing Podcast, Episode 81, Dean Steinman and Ashley Randles, Ortho Marketing's President and Social Media Marketing Expert Talk abou...
OM Ep 80: What Goes into a Winning Social Post
15 Jul 2020
Contributed by Lukas
In this Ortho Marketing Podcast, Episode #80, Ortho Marketing's President Dean Steinman and Social Media Director Amy Mauro talk about what goes into ...
OM Ep 79: Steps to Protect Your Orthodontic Practice Website from Hackers
23 Jun 2020
Contributed by Lukas
In this Ortho Marketing Podcast, Episode #79- Ortho Marketing President Dean Steinman and SEO Manager Todd Cruikshank Discuss What Steps You Can Take ...
OM Ep 78- 3 Key Social Media Posts Your Patients Want To See
18 Jun 2020
Contributed by Lukas
In this Ortho Marketing SoundBITE Podcast, Episode #7, OrthoMarketing's President Dean Steinman and Social Media Manager Amy Mauro Talk About 3 Key So...
OM Ep 77: Facebook Advertising Tips for Orthodontists
17 Jun 2020
Contributed by Lukas
In This Ortho Marketing Podcast Bite Episode #77, Ortho Marketing's president Dean Steinman and Social Media Marketing Coordinator Ashley Randles disc...
OM Ep 76: Your Marketing Message- Do's and Don'ts For Orthodontists in The New Normal
11 Jun 2020
Contributed by Lukas
In this Ortho Marketing Podcast, Episode #76, Dean Steinman and Ortho Marketing Senior Account Manager Todd Witkin Discuss Do's and Dont's When it Co...
OM Ep 75: Virtual Orthodontics with Brooke McIntyre of SmileSnap
09 Jun 2020
Contributed by Lukas
In this Ortho Marketing Podcast, Episode #75, Dean Steinman has special guest Brooke McIntyre of Smile Snap, join him to discuss the current state of ...
OM Ep 74: Social Media Tips For Orthodontists In The New Normal
04 Jun 2020
Contributed by Lukas
In this Ortho Marketing Podcast, Episode #74, Ortho Marketing's President Dean Steinman and Director of Social Media Amy Mauro discuss Best Practices ...
OM Ep 73: Back to the new normal with guest Dr. Barry Glaser
03 Jun 2020
Contributed by Lukas
In this Ortho Marketing Podcast, episode #73, Dean Steinman and Dr. Barry Glaser discuss getting things back to the new normal. What steps are being t...
OM Ep 72: Redefining The Patient Experience
28 May 2020
Contributed by Lukas
In this Ortho Marketing Podcast, Episode # 72, Redefining The Patient Experience, Dean Steinman, President and Cassie Uribe, Senior Account Manager at...
OM Ep 71: Interview with Jill Allen, Orthodontic Consultant- What Should an Orthodontist Do During & Post COVID
01 May 2020
Contributed by Lukas
In this Ortho Marketing Podcast, Episode # 71, Dean Steinman, Ortho Marketing's President has a frank discussion with Jill Allen, Owner of Jill Allen ...
OM Ep 70: Interview with Joe Hogan, President and CEO of Align Technology
27 Apr 2020
Contributed by Lukas
In this Ortho Marketing Podcast, Episode #70 originally aired on The Aligner Insider Podcast as Episode #67, Dr. Barry Glaser and Dean Steinman have s...
OM Ep: 69- Marketing Tips for Orthodontists During COVID19
07 Apr 2020
Contributed by Lukas
In this Ortho Marketing podcast, Dean Steinman talks about different ways to market your practice during COVID19. Learn some real tips on what to do f...
OM Ep: 68- Interview with Dr. Anthony Bonavoglia- Founder of Start A loo
26 Mar 2020
Contributed by Lukas
In this Ortho Marketing Podcast, Episode #68, Dean Steinman and Todd Witkin from Ortho Marketing have a great and informative chat with Dr. Anthony ...
OM Episode 67: Employee-Benefits-and-Covid19-What-Are-Your-Options
24 Mar 2020
Contributed by Lukas
OM Ep 66: Social Media Marketing Tips
09 Mar 2020
Contributed by Lukas
Ortho Marketing's Dean Steinman shares some quick social media marketing tips.
OM Ep. 65- Networking with Chuck Newman
20 Jan 2020
Contributed by Lukas
Learn networking tips from networker extraordinaire Chuck Newman, president of the Charles Newman Company.
OM Ep. 64- Facebook Advertising with Scott Hashisaki
01 Nov 2019
Contributed by Lukas
Join us for Part 3 of our talk with digital marketing pioneer Scott Hashisaki, as we talk about the intricacies of Facebook Advertising to grow your p...
OM Ep 63- Digital Ad Retargeting with Todd Cruikshank
31 Oct 2019
Contributed by Lukas
Our in-house Search Engine Optimization and Search Engine Marketing expert Todd Cruikshank talks about ad retargeting, and why it's critical to your p...
Ep 62: Minding Your Media with Scott Hashisaki-Part 2
28 Oct 2019
Contributed by Lukas
Join us for Part 2 of our interview with Scott Hashisaki, founder of Minding Your Media Digital. Scott has been a part of the Digital Marketing World ...
OM Ep. 61: Interview With Digital Marketing Pioneer, Scott Hashisaki
25 Oct 2019
Contributed by Lukas
In this week’s episode of the Ortho Marketing Podcast, Dean interviews Scott Hashisaki, founder of Minding Your Media Digital. Scott has been a part...
OM Ep. 60: Scott Rouse, the Body Language Mentor
21 Oct 2019
Contributed by Lukas
In this week’s episode of the OrthoMarketing Podcast, Dean interviews Scott Rouse, The Body Language Mentor. Scott has studied body language and inv...
OM Ep. 59: Discussing the Importance of Employee Benefits and Insurance With Charles Newman
03 Oct 2019
Contributed by Lukas
Dean Steinman of Ortho Marketing and Charles Newman of Charles Newman Co. discuss the importance of employee benefits and insurance as well as what go...
OM Ep. 58: Let's Talk Orthodontics with Dr. Marc Holt
26 Sep 2019
Contributed by Lukas
Dean Steinman is back to interview Dr. Marc Holt of Holt Orthodontics. Some of the topics discussed include orthodontic marketing, the state of the or...
OM Ep. 57: Reading A Google Search Engine Page
23 May 2019
Contributed by Lukas
In this episode, Dean Steinman and Todd Cruikshank give some helpful tips concerning Google SEO. Explore the business side of Google's search results,...
OM Ep. 56: Instagram Removes Likes?
23 May 2019
Contributed by Lukas
In this Podcast, Dean Steinman and Ismy Peña talk about the implications of Instagram's idea to remove likes from the social media platform.
OM Ep 55: Business Consultant and Coach, Jocelyn Greenky Discusses Business Growth and Employee Relationships/Retention
14 May 2019
Contributed by Lukas
In this podcast, Dean Steinman and Jocelyn Greenky, a world renowned business consultant and coach discuss overall business strategies and employee is...
OM Ep. 54: 4 Hot Tips For Marketing Your Practice in 2019
25 Apr 2019
Contributed by Lukas
In This Podcast, Dean Steinman, President of Ortho Marketing talks about the 4 main components that you need to be competitive in your market in 2019.
OM Ep 53: Interview with orthodontist and speaker Dr. Scott Frey
11 Apr 2019
Contributed by Lukas
Between two Aligners is brought to you by Dr. Barry Glaser of Glaser Orthodontics and Dean Steinman, President of Presentation Multimedia. Together, t...
OM Ep: 52 Interview world renowned orthodontist Dr. Jonathan Nicozisis
07 Apr 2019
Contributed by Lukas
Between two Aligners is brought to you by Dr. Barry Glaser of Glaser Orthodontics and Dean Steinman, President of Presentation Multimedia. Together, t...
OM Ep: 51 Interview with Orthodontist Dr. Drew Ferris of Santa Barbara
12 Mar 2019
Contributed by Lukas
Dean Steinman, president of Ortho Marketing, sits down with Orthodontist Dr. Drew Ferris of Santa Barbara to discuss career paths, aligners, marketing...
OM Ep: 50 Interview with Dr. Dovi Pero of Prero Orthodontics in Beverly Hills - Part 2
28 Feb 2019
Contributed by Lukas
Dr. Barry Glaser, of Glaser Orthodontics and Dean Steinman, President of Ortho Marketing, interview Dr. Dovi Pero of Orthodontics in Beverly Hills to ...
OM Ep: 49: Interview with Dr. Dovi Prero of Pero Orthodontics in Beverly Hills - Part 1
28 Feb 2019
Contributed by Lukas
Dr. Barry Glaser, of Glaser Orthodontics and Dean Steinman, President of Ortho Marketing, interview Dr. Dovi Pero of Orthodontics in Beverly Hills to ...
OM EP. 48: The Importance of Tracking
27 Feb 2019
Contributed by Lukas
In today's podcast, Dean Steinman, President of Ortho Marketing, explains why it is important to track All of your marketing efforts for your practice...
OM Ep. 47: Importance of having accessible information
13 Feb 2019
Contributed by Lukas
OM Ep. 46: Why you should invest in a marketing plan.
06 Feb 2019
Contributed by Lukas
In today's podcast, Dean Steinman, President of Ortho Marketing, explains why you need to invest in a good marketing strategy for your business to suc...
OM Ep. 45: The Power of Hashtags
30 Jan 2019
Contributed by Lukas
Learn when and how often to use hashtags on various social media platforms.
OM Ep. 44: Using Google Ads For Your Practice
23 Jan 2019
Contributed by Lukas
In today's podcast, Dean Steinman, President of Ortho Marketing, explains the importance of Google Ads and gives advice on how to take your practice t...
OM Ep 43 Big social media shifts for 2019.
14 Jan 2019
Contributed by Lukas
Posted on 1/16/19.
OM Ep 42: How was 2018 for your practice
13 Dec 2018
Contributed by Lukas
In this podcast, Dean Steinman, President of Ortho Marketing talks about “How do you decide if 2018 was a good year for your office”.
OM Ep. 41: How Important is Being Transparent
12 Dec 2018
Contributed by Lukas
In this podcast, Dean Steinman, President of Ortho Marketing, talks about how important it is to be transparent with your patients and prospects.
OM Ep. 40: Social Media with Ismy Peña
29 Nov 2018
Contributed by Lukas
President of Ortho Marketing, Dean Steinman and Social Media Director, Ismy Peña discuss the intriguing world of Social Media and how it is constantl...
OM Ep. 39: Social Media and your business with John Iuzzini
02 Nov 2018
Contributed by Lukas
In this weeks podcast, President of Ortho Marketing, Dean Steinman invites special guest John Iuzzini ( Social Media Expert and Marketing Executive) f...
OM Ep 38: How do you reach new patients in surrounding towns
31 Oct 2018
Contributed by Lukas
In this podcast Dean Steinman, President of Ortho Marketing talks about how to expand your reach to get new patients in the surrounding areas..
OM Ep.37: Three things to do now to get more patients
07 Sep 2018
Contributed by Lukas
In this podcast Dean Steinman ,president of Ortho Marketing talks about three things you can do right now to get more patients.
OM Ep. 36: 6 Steps For Planning Your Marketing Future
15 Aug 2018
Contributed by Lukas
In this podcast, Dean goes over 6 helpful marketing tips that will help prepare your practice for the future.
OM Ep. 35: 11 Tips to Market Your Ortho Practice
08 Aug 2018
Contributed by Lukas
Dean Steinman, president of Ortho Marketing, gives you 11 easy to follow tips on how to market your practice
OM Ep. 34: Advertising Your Practice on Social Media
08 Aug 2018
Contributed by Lukas
In this podcast, Dean Steinman gives you basic guidelines on marketing your practice using social media
OM Ep. 33: Why You Need to Use Videos on Your Website
08 Aug 2018
Contributed by Lukas
Dean Steinman dicusses the importance of using videos on your website to get visitors to digest your content.
OM Ep. 32: Partnering With Other Local Businesses
08 Aug 2018
Contributed by Lukas
Dean Steinman talks about the advantages that orthodontic practices get when they partner up with local businesses
OM Ep. 33: Advertising Your Practice on Facebook
24 Jul 2018
Contributed by Lukas
In this podcast, Dean Steinman, president of Ortho Marketing talks about how Facebook Advertising can help take the practice to the next level
OM Ep. 32: Internal Marketing - The Follow Through
26 Jun 2018
Contributed by Lukas
In this podcast Dean Steinman, President of Ortho Marketing talks about internal marketing and the follow up.
OM Ep. 31: Marketing Strategies to Take Your Practice to the Next Level
18 Jun 2018
Contributed by Lukas
In this podcast Dean Steinman, president of Ortho Marketing talks about setting up a marketing strategy for your practice.
OM Ep. 30: Is Your Website Optimized for Google
18 May 2018
Contributed by Lukas
Today Dean talks about how important your website speed is for Google and how to make sure Google likes your Orthodontic Website
OM Ep. 29: How is Your Website Working for Your Practice
12 May 2018
Contributed by Lukas
Dean talks about websites for Orthodontics
OM Ep. 28: Branding and Positioning
26 Apr 2018
Contributed by Lukas
Dean Steinman, President of Ortho Marketing, shares some tips on brand representation and making a good impression through your advertisements.
OM Ep. 27: How to Manage Prospective Patients
26 Apr 2018
Contributed by Lukas
Dean Steinman, President of Ortho Marketing, shares tips on manage prospective patients by addessing the services you offer, insurance and competitive...
OM Ep. 26: Internal Marketing Tips
26 Apr 2018
Contributed by Lukas
Dean, President of Ortho Marketing, shares internal marketing tips
OM Ep. 25: Reviews and social media with Brett Dalton
19 Apr 2018
Contributed by Lukas
Dean Steinman, President of Ortho Marketing, with special guest Brett Dalton, Account Manager of Ortho Marketing, share tips on how to engage and attr...
OM Ep. 24: Building the Overall Brand of Your Practice
17 Apr 2018
Contributed by Lukas
Dean Steinman, President of Ortho Marketing, shares some tips on effective brand marketing for your practice covering topics on web design, reviews, s...
OM Ep. 23: Baseball and Orthodontic Marketing
12 Apr 2018
Contributed by Lukas
Dean Steinman, President of Ortho Marketing, gives insight to the recent changes of marketing on Facebook that have an impact on the success of practi...
OM Ep. 22: Internal Marketing and Getting More Referrals for your Orthodontic Practice
29 Mar 2018
Contributed by Lukas
Learn how to get new patients through internal marketing for your practice
OM Ep. 21: Ortho Tips On Using Instagram For Your Practice
05 Mar 2018
Contributed by Lukas
Dean Steinman, President of Ortho Marketing shares some tips on how you can use Instagram and social media platforms to better your practice. For more...
OM Ep. 20: How Your Staff Can Help You Become A Bigger Invisalign Practice
05 Mar 2018
Contributed by Lukas
Dean Steinman, President of Ortho Marketing shares some tips on how your staff can help you become a bigger invisalign practice. For more visit OrthoM...
OM Ep. 19: Email Marketing For Your Practice To Get More Invisalign Starts
05 Mar 2018
Contributed by Lukas
Dean Steinman, President of Ortho Marketing shares some tips on email marketing for your practice and tells you how to get more Invisalign starts.
OM Ep. 18: 4 Tips For A Marketing Plan For Your Practice
28 Feb 2018
Contributed by Lukas
Dean Steinman, CEO of OrthoMarketing shares 4 important tips for marketing plans in your practice. For more visit us at OrthoMarketing.com
OM Ep. 17: How Your Staff Can Help You Become A Bigger Invisalign Practice
28 Feb 2018
Contributed by Lukas
Dean Steinman, CEO of Ortho Marketing shares some tips and tricks on how your staff can help you become a bigger Invisalign practice. For more visit O...
OM Ep. 16: 11 Marketing Tips To Market Your Ortho Practice
28 Feb 2018
Contributed by Lukas
Dean Steinman, CEO of Ortho Marketing shares some tips to market your ortho practice. For more check out OrthoMarketing.com
OM Ep. 15: How To Take Your Invisalign Status To The Next Level
28 Feb 2018
Contributed by Lukas
Dean Steinman, CEO of Ortho Marketing shares some tips on how to successfully take your Invisalign status to the next level. For more visit OrthoMarke...
OM Ep. 14: 2017 Year In Review Part 2
22 Dec 2017
Contributed by Lukas
PART 2-Ortho Marketing President Dean Steinman, Invisalign speaker and orthodontist Dr. Barry Glaser, and Ortho Marketing Vice President Todd Witkin c...
OM Ep. 13: 2017 Year In Review Part 1
22 Dec 2017
Contributed by Lukas
Ortho Marketing President Dean Steinman, Invisalign speaker and orthodontist Dr. Barry Glaser, and Ortho Marketing Vice President Todd Witkin talk abo...
OM Ep. 12: Dr Glaser on Aligner Insider and Digital Marketing
14 Dec 2017
Contributed by Lukas
Dr. Barry Glaser talks about founding Aligner Insider and the benefits of digital marketing with Ortho Marketing's president Dean Steinman
OM Ep. 11: Glaser Book Discussion Part 2
13 Dec 2017
Contributed by Lukas
Dr. Barry Glaser discusses his book "The Insider's Guide To Invisalign Treatment" further with Ortho Marketing President Dean Steinman-PART 2
OM Ep. 10: Glaser Book Discussion
13 Dec 2017
Contributed by Lukas
Dr. Barry Glaser discusses his book "The Insider's Guide To Invisalign Treatment" with Ortho Marketing President Dean Steinman.
OM Ep. 9: Glaser Orthodontics
24 Oct 2017
Contributed by Lukas
Ortho Marketing President Dean Steinman interviews Dr. Barry Glaser, a global speaker for Invisalign, and owner of Glaser Orthodontics in New York
OM Ep. 8: Aligner Insider
24 Oct 2017
Contributed by Lukas
Aligner Insider founder Dr. Barry Glaser discusses Aligner Insider with marketing partner Dean Steinman
OM Ep. 7: Website Design
27 Sep 2017
Contributed by Lukas
Creative Director Barry Chesser talks with Internal Marketing specialist Steve Vittoria about the basics of good website design.
OM Ep. 6: SEO for Dummies
15 Sep 2017
Contributed by Lukas
Ortho Marketing's SEO Director Marissa Gonzalez talks about SEO basics.
OM Ep. 5: Social Social Social
11 Aug 2017
Contributed by Lukas
The Ortho Marketing Team discusses social media and how to use it effectively for an orthodontic practice
OM Ep. 4: Website content issues
15 Jun 2017
Contributed by Lukas
Ortho Marketing's Senior SEO Blogger discusses the issues we face when creating content for the web
OM Ep. 3: Email marketing basics for better open rates
15 Jun 2017
Contributed by Lukas
One of Ortho Marketing's account managers shares a few tips and tricks to help boost your email marketing efforts and increase open rates.
OM Ep. 2: Roundtable discussion on the various Social media platforms
15 Jun 2017
Contributed by Lukas
Ortho Marketing's director of Social Media discusses the various Social Media platforms and their best practices with her staff and senior SEO blogger...
OM Ep. 1: 6 key elements of a business blog
15 Jun 2017
Contributed by Lukas
Ortho Marketing's Senior SEO Blogger reveals the secrets of blogging for business