Outlines - a podcast about sport, stories and the media
Episodes
34: Tim Percival: how coaches play the media game
29 Apr 2026
Contributed by Lukas
England Rugby team communications lead Tim Percival talks about his award-nominated debut book, On The Record & On The Ball: How Elite Coaches Mas...
33: Matthew Barrett: Goal Click into place for the World Cup
15 Apr 2026
Contributed by Lukas
Goal Click founder and CEO Matthew Barrett talks through the evolution of the first-person sports storytelling platform, which has helped unearth orig...
32: Sam Carp and Richard Gillis: taking care of business
03 Apr 2026
Contributed by Lukas
SportsPro head of editorial Sam Carp and Unofficial Partner founder Richard Gillis explore the role and challenges of the sports industry media. They...
31: Tony Pastor: the rest is podcasting
18 Mar 2026
Contributed by Lukas
Goalhanger co-founder Tony Pastor explains how the UK’s leading independent podcast production company is taking the medium into new spaces.He refl...
30: Ed Chamberlin: from the racecourse to the living room
10 Mar 2026
Contributed by Lukas
With huge horse racing events like the Cheltenham Festival and the Grand National on the horizon, ITV Racing’s Ed Chamberlin explains the unique rol...
29: Charlie Copsey: the first rule of Underground Fan Club
18 Feb 2026
Contributed by Lukas
Underground Fan Club founder and broadcast producer Charlie Copsey talks about how her company has been rethinking live events as more immersive, per...
28: EJ Schultz: making 30 seconds count at the Super Bowl
04 Feb 2026
Contributed by Lukas
As the New England Patriots and Seattle Seahawks prepare to face off in Santa Clara, Ad Age news editor EJ Schultz talks through the art and science ...
27: Simon Freeman: reading, writing and running Like the Wind
21 Jan 2026
Contributed by Lukas
Like The Wind co-founder and publisher Simon Freeman explains how the premium running culture quarterly serves an international readership and commun...
26: Tariq Panja: setting the sports news agenda for 2026
14 Jan 2026
Contributed by Lukas
New York Times reporter Tariq Panja talks through some of the topics, themes and events that are set to shape the sports media year ahead. He discuss...
25: Donald McRae: The Last Bell, boxing and the art of biography
18 Dec 2025
Contributed by Lukas
Acclaimed and multi award-winning journalist and author Donald McRae discusses his most recent book, The Last Bell: Life, Death and Boxing. He expl...
24: Lily Canter and Emma Wilkinson: the Ultra Women rewriting the rules of high performance
10 Dec 2025
Contributed by Lukas
Lily Canter and Emma Wilkinson discuss one of the most remarkable sports books of the year – Ultra Women: The Trailblazers Defying Sexism in Sport. ...
23: Rebecca Clancy: shifting gears in Formula 1 storytelling
03 Dec 2025
Contributed by Lukas
As Formula 1 nears the end of a dramatic 2025 campaign, seasoned motorsport journalist Rebecca Clancy reflects on the sport’s fast-changing media la...
22: Adam Leventhal: illegal streaming and other sports media adventures
26 Nov 2025
Contributed by Lukas
The Athletic senior writer and broadcaster Adam Leventhal talks through his latest documentary podcast: The Underground World of Illegal Streaming. H...
21: Andy Afford: how print mags are rising from the Ashes
19 Nov 2025
Contributed by Lukas
Andy Afford - editor of sports magazine Pitch and managing director of creative agency Stencil – talks through the role of new consumer print public...
20: Simon Wilde: Chasing Jessop and an enduring Ashes cricket record
12 Nov 2025
Contributed by Lukas
The Sunday Times cricket correspondent Simon Wilde discusses his latest book, Chasing Jessop, exploring the remarkable circumstances of England’s fa...
19: Michael Payne: a personal history of the sports business
05 Nov 2025
Contributed by Lukas
Olympic and sports marketing veteran Michael Payne discusses his new memoir Fast Tracks and Dark Deals – an account not just of his own five-decades...
18: Amar Singh: creativity and changing spaces in commercial storytelling
29 Oct 2025
Contributed by Lukas
MKTG senior vice president of content and creative Amar Singh – host of The Sports Marketeer podcast and a longtime former journalist – talks abou...
17: Conor Niland: The Racket and the reality of life as a tennis pro
22 Oct 2025
Contributed by Lukas
Former tennis player Conor Niland talks through his William Hill Sports Book of the Year-winning memoir The Racket – a fond yet bracing account of l...
16: David Squires: drawing on the heart and chaos of football
15 Oct 2025
Contributed by Lukas
Cartoonist David Squires reflects on over a decade spent chronicling football’s charms, excesses and breakout characters. He talks about his dist...
15: Jenny Simmons: stories, mindset, and the game beyond Nike
08 Oct 2025
Contributed by Lukas
MANON founder Jenny Simmons lays out the journey that took her from a position as a communications director at Nike to a new role as a mindset coach. ...
14: Joey D’Urso: how football shirts explain the world
24 Sep 2025
Contributed by Lukas
Joey D’Urso – senior data journalist for The Times and The Sunday Times – explores how football kits became tools of influence and communication...
13: Sam Diss: clubs, fans, culture and brands
17 Sep 2025
Contributed by Lukas
Writer and strategist Sam Diss discusses the ever-broader range of commercial storytelling modes and outlets in football, as clubs and brands lean int...
12: John McKenna: the story of V11 and the making of great sports docs
10 Sep 2025
Contributed by Lukas
Noah Media Group co-founder and CEO talks through the company’s approach to crafting its celebrated sports documentaries – including the headline-...
11: Jonathan Wilson: the power and glory of the World Cup story
03 Sep 2025
Contributed by Lukas
Acclaimed football writer and historian Jonathan Wilson introduces his new book - The Power and the Glory: A New History of the World Cup. He explor...
10: Jordan Jarrett-Bryan: distinctive angles and diverse perspectives
27 Aug 2025
Contributed by Lukas
Channel 4 News sports reporter Jordan Jarrett-Bryan talks about inclusion and sports storytelling, from editorial decision-making to the framing of th...
9: Gerry Cox: how Hayters plays the game
20 Aug 2025
Contributed by Lukas
Hayters co-owner and managing director Gerry Cox explains how the celebrated sports news agency has adapted to the demands of a new media era. He tal...
8: Andrew Mangan: good old Arseblog and the influence of football fan media
13 Aug 2025
Contributed by Lukas
Andrew Mangan - founder of the enduring Arsenal-based platform Arseblog - discusses the impact of fan media on football culture. He explains how Arse...
7: Luke Moore: a Football Ramble through the podcast business
06 Aug 2025
Contributed by Lukas
Luke Moore reflects on 18 years of the Football Ramble, the UK’s biggest independent football podcast, and how the show and the space have evolved i...
6: Jarrod Kimber: finding the boundaries in cricket storytelling
30 Jul 2025
Contributed by Lukas
The influential cricket writer, broadcaster, podcaster and filmmaker Jarrod Kimber tells Eoin Connolly about his eventful career and distinctive multi...
5: Jo Redfern: every sport, everywhere, all at once
23 Jul 2025
Contributed by Lukas
In another conversation about sport and younger audiences, Futrhood Media founder and digital media strategist Jo Redfern lays out the demands of mult...
4: Joe Devine: Tifo Football explains it all
18 Jul 2025
Contributed by Lukas
Tifo Football’s Joe Devine tells Eoin Connolly how the video and podcast brand built its identity on distinctive explainer features, tactical analys...
3: Stuart Rowson: discovery and inspiration for a younger generation
15 Jul 2025
Contributed by Lukas
Eoin Connolly talks to Stuart Rowson – a veteran of senior sport and children’s roles at the BBC and the founder of Lucky Socks Media – about ho...
2: Adam Hurrey: at the risk of sounding (football) cliché...
11 Jul 2025
Contributed by Lukas
Adam Hurrey – creator of Football Cliches – tells Eoin Connolly how he carved a career and a community out of affectionate observations on the lan...
1: Flo Lloyd-Hughes: a richer narrative for women's football
07 Jul 2025
Contributed by Lukas
Welcome to Outlines - a new podcast about sport, stories and the media, from Eoin Connolly and 26 Forty. In this first episode, Eoin talks to journa...