Owning the Outcome
Episodes
People Development in the Remote World
05 May 2021
Contributed by Lukas
Alex Moore and Ryan Burkett, senior partners at Stratagon, sit down to talk about people development—more specifically, people development in the ne...
Scaling Content Marketing in 2021 and Beyond
21 Apr 2021
Contributed by Lukas
Angela Pointon, President of 11 out of 11, comes on to talk about content marketing and how to scale it out as a service offering. We talk about onboa...
Going All-in with Specialization
07 Apr 2021
Contributed by Lukas
Spencer Powell, CEO of Builder Funnel, and his team have gone all in on specialization—all the way up his agency’s name. He walks us through the d...
Agency Acquisitions and Team Integration
24 Mar 2021
Contributed by Lukas
Peter Lang, CEO of Uhuru Network, shares his team’s acquisition strategy. We talk about the process for sourcing potential acquisitions, indicators ...
Evolving as a Leader Through Agency Maturation
10 Mar 2021
Contributed by Lukas
Mike Skeehan, the Managing Partner of Salted Stone, shares his experiences in evolving as a leader alongside the maturation of his agency and what it ...
Leveraging Podcasting as Inbound Marketing
24 Feb 2021
Contributed by Lukas
Jon Sasala, President of Morey Creative, shares his team’s first hand experience in developing branded podcasts. Jon discusses where and how podcast...
Mastering Client Web Projects
01 Jul 2020
Contributed by Lukas
Trish Lessard, CEO of Mediajunction, joins us to talk client websites and how to manage complex CMS builds, migrations, and implementations—while ke...
Ensuring Data Integrity for True Business Intelligence
17 Jun 2020
Contributed by Lukas
Blake Kendrick, Director of Operations for FullFunnel, talks about his team’s approach to reporting: specifically, auditing fields and schema on the...
Digital Transformations Through Technology
03 Jun 2020
Contributed by Lukas
Brendon Dennewill, CEO of Denamico, has made a key distinction in their flywheel model: they put customer experience in the center. Learn how to lever...
Aligning Pricing with Client Expectations
20 May 2020
Contributed by Lukas
Doug Davidoff, Founder and CEO of Imagine Business Development, joins us to talk about how he evolved his pricing strategy to eliminate the gap betwee...
ESOP: Employee Stock Ownership Plans
06 May 2020
Contributed by Lukas
Greg Linnemanstons, President of Weidert Group, joins us to talk ESOP: and how the trust he set up for his team benefits the agency, the employees, an...
Fueling Growth with Internal Data Scorecards
08 Apr 2020
Contributed by Lukas
Etienne Turner, co-CEO of digitalJ2, has created a set of scorecards and dashboards to help his team stay on target with their top KPIs across operati...
Navigating Your Critical Scale Points
25 Mar 2020
Contributed by Lukas
Bob and Verity Dearsley, the Chief Executive and Managing Director of B2B Marketing Lab, join us to talk about scale points: the times where you must ...
Offering Education as a Service
11 Mar 2020
Contributed by Lukas
Jani Aaltonen, Founder of Sales Communications, hosts a rolling calendar of small group workshops that have added a ton of force to his agency’s fly...
Why We Began Productizing Agency Services
26 Feb 2020
Contributed by Lukas
John and Lucy, Directors of ESM Inbound, have built out a unique structure to their pricing, billing, and contracts: their services are productized an...
Tech Stack Discovery and Platform Consultancy
12 Feb 2020
Contributed by Lukas
Gabriel Marguglio, CEO of Nextiny Marketing, joins us to discuss how he was able to maximize the opportunity around technology consultation. Learn how...
The Artificial Intelligence Agency
29 Jan 2020
Contributed by Lukas
Jessica Miller, VP and Managing Director of PR20/20, comes on the show to talk about artificial intelligence: how agencies can define what it is, how ...
Recovering After Losing 50% of Revenue in 30 Days
15 Jan 2020
Contributed by Lukas
Tyler Pigott, Principal of Lone Fir Creative, joins us to talk about a major agency recovery he lost 50% of the agency’s revenue in a 30 day period....
Lessons Learned from a Merger Breakup
02 Jan 2020
Contributed by Lukas
Rich Wood, Managing Director of Six and Flow, joins us to talk about a merger attempt that ended in a breakup. While never easy, Rich walks us through...
Running an Inbound Paid Ad Strategy
18 Dec 2019
Contributed by Lukas
Carter and Cameron, Partners at Creative Cave, come on the show to discuss paid ads and how they fit into their agency’s overall inbound strategy fo...
Defining and Documenting Your Employee Onboarding Process
04 Dec 2019
Contributed by Lukas
Alison Leishman, cofounder of Spitfire Inbound, joins the show to talk about her team’s onboarding process. She teaches us about why defining and do...
The Sales First Approach to Marketing
20 Nov 2019
Contributed by Lukas
John Elmer, CEO of Bayard Bradford, leads with a sales-first approach to their marketing services. John teaches us why helping clients build the syste...
Using Thought Leadership to Boost Client Results
06 Nov 2019
Contributed by Lukas
Joining us this episode is Sheila Mitham: CEO of Inbound Fintech. Serving primarily in the B2B space, Sheila educates us on how she incorporates thoug...
Eliminating Scope Creep
23 Oct 2019
Contributed by Lukas
Alexandria Hart, founder of Good Joo Joo, joins us to talk scope creep: what it is, how to avoid it, how to course correct when it happens, and how to...
Rolling Out a Full Agency Rebrand
09 Oct 2019
Contributed by Lukas
Travis White, Managing Director of Neighbourhood, just recently rebranded his agency. Formally known as The Raiders, Travis talks through his motivati...
3 Programs for Improving Your Profitability
30 Sep 2019
Contributed by Lukas
We make it back home to Boston, where Damien Cabral of TribalVision shares how his agency was able to improve their profitability. Specifically, how t...
Shattered By Embezzlement (and How We Climbed Out)
30 Sep 2019
Contributed by Lukas
As CEO of Campaign Creators, Bob’s story is an interesting one: in 2016, Bob had an employee embezzle three hundred thousand dollars from his agency...
Implementing Open Book Financial Management
30 Sep 2019
Contributed by Lukas
Mike and Nikole Rose of Mojo Media Labs join us to talk about open book financial management: a practice in which Mojo shares their financials with th...
Transitioning Your Agency from PR to Digital
30 Sep 2019
Contributed by Lukas
We head to Dallas, Texas where Scott Baradell of Idea Grove sits in to teach us how he successfully made the transition from traditional PR to digital...
Managing Increasingly Sophisticated Clients
24 Sep 2019
Contributed by Lukas
It’s no secret: clients have become more tech savvy and in tune with the digital landscape, which has the opportunity to add friction to your team’...
Driving Value in Your Niche with Workshops
24 Sep 2019
Contributed by Lukas
In this episode, Jill Wilson of Simple Machines Marketing drops by to discuss the value her agency has found in finding their niche. She explains how ...
Finding and Keeping the Right-Fit Clients
24 Sep 2019
Contributed by Lukas
Beth Carter of Clariant Creative teaches us about the importance of finding right-fit clients. She shares why it’s so important to qualify for fit, ...
Developing Your Agency’s Mission
24 Sep 2019
Contributed by Lukas
Christine Mortensen of Sprk'd jump starts our stay in Chicago by talking about how she's developed her agency’s mission. We dig into why it’s impo...
Navigating Common Marketing, Sales, and Delivery Pitfalls
29 Aug 2019
Contributed by Lukas
After working with agencies across the globe to help scale, Pete Nicholls of HubDo comes in the studio to share his tips and tactics on how to navigat...
Unlocking New Revenue with Growth-Driven Web Design
29 Aug 2019
Contributed by Lukas
Darren Ratcliffe helps break down growth-driven design, the data-driven re-imagining of web design. Learn how his team transitioned from traditional w...
Hiring and Retaining Top Agency Talent
29 Aug 2019
Contributed by Lukas
All the way from Santiago, Chile, Ranya Barakat of IDS Agency sits in to share how she’s been able to build an effective team for her agency. We tal...
Why Agencies Need to Be More "Picky"
29 Aug 2019
Contributed by Lukas
Jackie Hermes of Accelity Marketing teaches us the art of being “picky”, the benefits of pickiness, and the ramifications for not being picky. It ...
Tips for Effectively Managing a Remote Team
29 Aug 2019
Contributed by Lukas
Tommy Butcher of LyntonWeb joins us to talk about managing a remote workforce. He starts at the beginning with the initial decision and the benefits t...
Offering Conversational Engagement as a Service
29 Aug 2019
Contributed by Lukas
Remington Begg of Impulse Creative joins us to talk through conversational engagement, how agencies leverage chat for themselves, and where they shoul...
How We Navigated a 4 Agency Acquisition
28 Aug 2019
Contributed by Lukas
Ingunn Bjøru joins us to discuss how her team approached the M&A and creation of Avidly, how she knew it was time to open the discussion, and what th...
Strategically Manage Your Team's Capacity
28 Aug 2019
Contributed by Lukas
Daryn Smith of MPULL talks capacity management and his recommendations for monitoring, managing, and optimizing your delivery team’s capacity. We di...
EOS and Forecasting Your Organizational Chart
28 Aug 2019
Contributed by Lukas
Eric Baum teaches us about the Entrepreneurial Operating System (EOS), what it changed operationally for Bluleadz, and how other agencies can get impl...
The Power of Process Development
28 Aug 2019
Contributed by Lukas
Romi Dexter of Hype and Dexter, and her team, were able to take their agency from concept to platinum HubSpot partner in only nine months. Romi shares...
Building an Agency Team Structure for Scale
28 Aug 2019
Contributed by Lukas
Ryan Malone discusses SmartBug’s team structure and how his agency’s org chart has changed over time to accommodate growth. We talk about team (or...
Creating Your Agency's Video Strategy
27 Aug 2019
Contributed by Lukas
Gabriel Marguglio of Nextiny Marketing joins us to talk video strategy: both as a customer service tool for your agency and as a service offering for ...