Partner Relationship Management (PRM): The Ultimate Channel Sales & Partnerships Podcast
Activity Overview
Episode publication activity over the past year
Episodes
36 - Selectivity in Partnerships + the State of Channel Research + ChannelCon with Carolyn April
24 Jul 2024
Contributed by Lukas
Let us know what you think of the podcast.Carolyn April discusses: the state of the IT channel, research availability, the impact of AI, the importanc...
35 - How to PE Takeover-Proof Your Channel Program - David Sherman
12 Jun 2024
Contributed by Lukas
Let us know what you think of the podcast.How does a private equity firm’s takeover typically impact a company's strategic direction and how ca...
34 - Hiring A Fractional Channel Chief vs. In-House - Kameron Olsen
24 Apr 2024
Contributed by Lukas
Let us know what you think of the podcast.Have you ever heard of a fractional channel chief? This is a concept that's shaking up the industry, an...
33 - Gen AI & How You Can Add Digital Workers to Your Partnerships Team with Alden Hultgren
21 Mar 2024
Contributed by Lukas
Let us know what you think of the podcast.How does one begin to integrate AI into their partner programs? Alden Hultgren provides practical advice, fr...
32 - Prioritizing the Partner Experience (PX): The Basics - Bernhard Friedrichs, PartnerXperience
01 Feb 2024
Contributed by Lukas
Let us know what you think of the podcast.Bernhard Friedrichs (PartnerXperience) joins us to share his wealth of knowledge on crafting a partner journ...
31 - 3 Partnerships Podcast Hosts Discuss 2023 Trends & 2024 Predictions - Rob Spee, Vince Menzione
28 Dec 2023
Contributed by Lukas
Let us know what you think of the podcast.We dissect the past year's partnership trends and forecast what's on the horizon for 2024. Join ou...
30 - The Importance of C-Level Support for the Success of Channel Partner Programs - Paul Banco
13 Nov 2023
Contributed by Lukas
Let us know what you think of the podcast.Paul Banco makes the case for why leadership buy-in is critical. Drawing from decades of experience, Paul ex...
29 - Structuring Partner Programs as an Entrepreneurial Pursuit: A Dissertation by Dorian R Kominek
26 Oct 2023
Contributed by Lukas
Let us know what you think of the podcast.Our guest, Dorian Kominek, realized the pursuit of partnering and partner programs was in need of a foundati...
28 - Ultimate Guide to Partnering with Vince Menzione, Rob Spee
18 Oct 2023
Contributed by Lukas
Let us know what you think of the podcast.Paul appears on an episode hosted by Vince Menzione. They, along with Rob Spee, explore the dynamics of part...
27 - Partner-Led Growth Report: Results + Key Takeaways - Kelly Sarabyn, HubSpot, and Asher Matthew, Partnership Leaders
03 Aug 2023
Contributed by Lukas
Let us know what you think of the podcast.Kelly Sarabyn and Asher Mathew are here with us today to discuss key insights from their latest report: The ...
26 - Creating Exceptional Partner Experiences (PX): The Key to Partner Ecosystem Growth - Lindsey Traub
13 Jul 2023
Contributed by Lukas
Let us know what you think of the podcast.It's not enough to just have partners – understanding them and tailoring the experience to their need...
25 - Partner Ecosystems: Fueled by Hyperscalers, Sold in Marketplaces, Delivered via the Channel - Rob Spee, Vince Menzione
29 Jun 2023
Contributed by Lukas
Let us know what you think of the podcast.Today’s partner ecosystem: fueled by hyperscalers, sold in marketplaces, and delivered through the channel...
24 - 5 Uncomfortable Truths About Channel Management & How You Can Confront Them - Barb Huelskamp
12 Jun 2023
Contributed by Lukas
Let us know what you think of the podcast.Growing and managing a channel is not without its pitfalls and harsh realities. These uncomfortable truths, ...
23 - Partner Marketing: Tips, Advice & Strategies to Stand Out - Ben Wright, PartnerFuel
04 May 2023
Contributed by Lukas
Let us know what you think of the podcast.In this episode, we will explore the key benefits and strategies of partner marketing, and provide practical...
22 - Live: The State of Partner Engagement and Partner Portals in 2023 & Beyond - Rob Rebholz, Aaron Howerton, Paul Bird
17 Apr 2023
Contributed by Lukas
Let us know what you think of the podcast. The current state and future of partner portals (do we even need them?)Partner engagement challenges: How ...
21 - How to Align Channel Sales with Your Direct Sales, Darren Bibby
15 Mar 2023
Contributed by Lukas
Let us know what you think of the podcast.Aligning your channel sales team with your direct sales team can be a great way to maximize your business&...
20 - The Effects of Hyperscaler Marketplaces on Channel Sales & Partner Ecosystems
02 Mar 2023
Contributed by Lukas
Let us know what you think of the podcast.Hyperscaler marketplaces are having a significant impact on channel sales. By providing customers with acce...
19- We asked MSPs: What Are Channel Chiefs Getting Wrong? - Tim Conkle, Jason Dittmann
16 Feb 2023
Contributed by Lukas
Let us know what you think of the podcast.Take a listen to the latest episode of the Ultimate Channel Sales Podcast and hear two MSPs share their expe...
18 - Partner Ecosystems: Trends, Predictions & 2023 Forecast with Jay McBain
02 Feb 2023
Contributed by Lukas
Let us know what you think of the podcast.In today’s episode, we’re bringing on a world-renowned professional who has been a long-standing expert ...
17 - 3 Partnerships Podcast Hosts Discuss 2022 Trends & 2023 Predictions
17 Jan 2023
Contributed by Lukas
Let us know what you think of the podcast.We’ve brought together three hosts from three different podcasts in the partnerships space to review key i...
16 - The Current State of Partner Ecosystems: What You Need to Do Differently
05 Jan 2023
Contributed by Lukas
Let us know what you think of the podcast.In the past year alone: “Partner ecosystems” has become the hottest buzzword in the channel space. Forre...
15 - The State of Partner Ops & Programs Report: Results & Key Takeaways
12 Dec 2022
Contributed by Lukas
Let us know what you think of the podcast.The first-of-its-kind report on the state of the partnerships industry. Hear the latest trends in Partner Op...
14 - Five Principles of Successful Partnerships & How to Avoid Dysfunction
15 Nov 2022
Contributed by Lukas
Let us know what you think of the podcast.There’s a simple set of principles the world’s best partnership teams tend to follow and some common dys...
13 - How Not to Lose a Channel Partner in 30 Days: Partner Retention Tips
25 Oct 2022
Contributed by Lukas
Let us know what you think of the podcast.Some partnerships fail incredibly fast. Some in as few as 30 days.So, be careful with what you do in the ear...
12 - How Partners Vet Vendors & Cringey Things Vendors Need to Stop Doing Now
03 Oct 2022
Contributed by Lukas
Let us know what you think of the podcast.It’s no secret, potential partners start scoping you out long before approaching you.Sure, it’s easy to ...
11 - Is Your Partner Ecosystem Healthy? Check These 3 Things Immediately
31 Aug 2022
Contributed by Lukas
Let us know what you think of the podcast.Partner ecosystems are like ecological ones: when healthy, all connected parts can nurture and support one a...
10 - How to Create and Best Leverage Strategic Channel Partnerships
14 Jun 2022
Contributed by Lukas
Let us know what you think of the podcast.It’s important to find partners that are right for you, but just as important, if not more, is knowing how...
09 - 3 Expert Tips on Building a Successful Partner Channel
10 May 2022
Contributed by Lukas
Let us know what you think of the podcast.Our guest today, Hans Peter Bech, has been involved in the channel space for over 3 decades. With more than ...
08 - How Nurturing Partners is Crucial to Untapped Channel Sales
30 Mar 2022
Contributed by Lukas
Let us know what you think of the podcast.Preparing your channel partners for success involves taking a customized approach, consistent attentiveness ...
07 - How to Build a Mutually & Equally Beneficial Partner Program
08 Mar 2022
Contributed by Lukas
Let us know what you think of the podcast.Our guest today, Kathleen Phillips, has been in channel-related roles for over 20 years. Her portfolio inclu...
06 - 3 Best Kept Secrets to Creating Long-Term Revenue Streams Within The Channel
15 Feb 2022
Contributed by Lukas
Let us know what you think of the podcast.Our guest today, Autum Grimm, is not only an innovator, but also a pioneer, in a division of the channel spa...
05 - How Channel Partners Help Build a Brand’s Authority
26 Jan 2022
Contributed by Lukas
Let us know what you think of the podcast.In this episode of The Ultimate Channel Sales Podcast, we bring on Matt Soloman. He has been in channel-rela...
04 - Are Your Channel Partners Getting the Attention They Need (and Deserve)?
18 Nov 2021
Contributed by Lukas
Let us know what you think of the podcast.Our guest, Heather K. Margolis has been in the channel space for over 20 years. She helps channel organizati...
03 - 3 Little-Known Ways to Engage Your Channel Partners
25 Oct 2021
Contributed by Lukas
Let us know what you think of the podcast.Our guest, Tan Tran has been in the channel space for nearly a decade now and throughout this time, he has l...
02 - 4 Best Practices to Lay the Foundations for Your Channel Partnerships
04 Oct 2021
Contributed by Lukas
Let us know what you think of the podcast.Our guest, Steve Kazan is an award-winning channel chief in the channel space for over 27 years now, who has...
01 - How to Select the Right Platform to Manage Your Channel Sales
30 Aug 2021
Contributed by Lukas
Let us know what you think of the podcast.Whether it’s a tech stack involving multiple technologies or just a single platform, having tools to manag...
00 - Introduction to the Ultimate Channel Sales Podcast
18 May 2021
Contributed by Lukas
Let us know what you think of the podcast.Welcome to The Ultimate Channel Sales Podcast hosted by Paul Bird! The discussions in this podcast explore v...