051. FOUNDATIONS OF BRANDING

This week kicks off a special three-part series dedicated to the foundations of branding. Whether you're starting out or refining your brand, this series will provide you with essential insights and practical tips to establish a strong and resonant brand identity. Here's what we cover: Introduction Launching our three-part series on branding. The importance of a strong brand identity for business success. Overview of what's in store for this episode. Understanding Branding Defining branding beyond just logos and taglines. The holistic nature of branding: values, mission, visual elements, voice, and customer experience. Why a strong brand identity is crucial for standing out in a competitive market. Elements of a Strong Brand Identity Logo Design Importance of a memorable and simple logo. Practical tips on creating a logo using free online tools. Resources like Canva, Hatchful, and Vectr for DIY logo design. Colour Scheme How colours evoke emotions and influence brand perception. Tips for choosing a colour palette that aligns with your brand values. Typography The role of fonts in reflecting your brand's personality. Strategies for selecting and maintaining consistent typography. Tone of Voice How to define and maintain a consistent brand voice. Aligning tone with your brand's mission and audience expectations. Working with a Professional Designer Steps to create an effective design brief. Finding the right designer through platforms like Upwork, Fiverr, and Behance. Tips for ensuring a successful collaboration with a designer.   Resources: Recommended free online tools: Canva, Hatchful, LogoMakr, DesignEvo, Vectr. Email: [email protected] Website: www.philippacraddock.com Instagram

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