Passion With Purpose - Photography Podcast, Creative Business, Six Figure Photographer

He turned down $25k, then made $300k+. (Student Spotlight with Frankie Chan)

29 Apr 2026

Contributed by Lukas

Imagine a wedding videographer who goes all-in on alignment, niching down, and grows to $300K+ in a year...Meet Frankie, one of my Business Blueprint ...

Emails & Texts that get you booked as a Photographer

22 Apr 2026

Contributed by Lukas

That moment an inquiry hits your inbox? That’s your best chance to book, and most photographers mess it up.In this episode, I give you a simple syst...

AI is about to impact the Photography Industry... (my predictions)

15 Apr 2026

Contributed by Lukas

AI is here...and whether we like it or not, it’s about to reshape the photography industry in a big way. In this episode, I’m breaking down what I...

How to get more clients to the consult call. (Live Coaching Call with Lacey Muenstermann)

08 Apr 2026

Contributed by Lukas

Have you ever felt like you’re getting plenty of photography inquiries… but struggling to actually get people on a consult call? In this episode, ...

"Where is my breakthrough, God?"

01 Apr 2026

Contributed by Lukas

Where is your breakthrough? I’ve asked that question too, and today, I have a challenge AND encouragement for you.I’m diving into what it really m...

Business Bible Study: Nehemiah builds the wall. (Bonus Episode)

31 Mar 2026

Contributed by Lukas

What if the resistance I feel is actually confirmation I’m on the right path? In this first Business Bible Study, I unpack Nehemiah and what it look...

Let's talk about personality (clients book you for it!).

25 Mar 2026

Contributed by Lukas

What if your photos aren’t the reason clients aren’t booking you as a photographer? In this episode, we unpack the overlooked factor that truly dr...

Stop saying this to clients, and say THIS instead...

18 Mar 2026

Contributed by Lukas

Your words are either helping photography clients book… or quietly pushing them away. In this episode, I break down common phrases photographers say...

His health battle nearly killed him. He's now a 6-Fig Photographer.

11 Mar 2026

Contributed by Lukas

What do you do when a health crisis takes over your business and more importantly - nearly your whole life?Eric Hillestad was 25 years old when his lu...

How to get BETTER inquiries, using Meta Ads. (with Peyton Helm)

04 Mar 2026

Contributed by Lukas

Peyton Helm (Meta Ads WIZARD) and I getting real about what’s changing in the wedding industry in 2026.If you’ve noticed more ghosting, more hesit...

When the world feels dark, create anyway.

25 Feb 2026

Contributed by Lukas

If you’ve felt heavy lately… distracted… angry… stuck in the scroll - you’re not alone.But what if the world doesn’t need more consumers r...

She almost quit. Then she doubled her income. (Student Story with Olivia Tarkowski)

18 Feb 2026

Contributed by Lukas

"I’m giving myself one more year… and if by the start of 2026 this is still literally going nowhere… maybe this isn’t what I’m supposed to b...

How this Photo/Video duo went from burnout to $200K. (Business Blueprint Student Interview)

11 Feb 2026

Contributed by Lukas

Today I’m sitting down with Josh and Lily of McKinley Made Photo & Film(Wedding Photographer and Videographer team), Business Blueprint students...

Friends & family discounts, haters, parenthood, sharing your faith online, & more. (Q&A episode)

04 Feb 2026

Contributed by Lukas

You asked, and I answered on this Q&A episode.In this rapid-fire Q&A, I’m tackling the real questions photographers are thinking but rarely ...

Want "Higher End Clients?" Here's how...

28 Jan 2026

Contributed by Lukas

The phrases "I want higher end clients" or "how do I get better clients?" or "more luxury clients" are all common phrases these days in the photograph...

When you think you aren’t enough… you aren’t! God is.

26 Jan 2026

Contributed by Lukas

10 Minute Monday, short and sweet episode about how to process thoughts of inadequacy and incapability in our walk with Jesus Christ as our ultimate s...

When clients keep choosing the cheap photographer over you...

21 Jan 2026

Contributed by Lukas

The most discouraging feeling (or one of them) is when photography clients come at you saying things like "Sorry, you're just a bit out of our budget,...

The six-figure way to do "free shoots." (Student Spotlight with Spencer and Gabby of The Schau Photography)

14 Jan 2026

Contributed by Lukas

Today I am sitting down with Spencer and Gabby from my Business Blueprint coaching program - who have been active and wildly achieving members, I must...

Do this to become your goal-self by the end of the year.

07 Jan 2026

Contributed by Lukas

If there was an actual "hack to life", I think this might be it? This is a simple, but wildly powerful mindset I use in my life almost every single da...

5 big lessons I had to learn in 2025.

31 Dec 2025

Contributed by Lukas

HAPPY NEW YEAR! This is my annual episode where I dish the vulnerable, personal, real-talk lessons I learned and earned from the year past. 2025 taugh...

"Everyone is an artist until rent is due."

17 Dec 2025

Contributed by Lukas

I heard this quote recently ("everyone is an artist until rent is due") and it got me thinking... Is this true? Are we all just purebred artists at ou...

How design AND words should work together on your website. (with Chayse & Avery of Quick Site Design)

10 Dec 2025

Contributed by Lukas

Imagine not just having your photography website designed professionally, but also copywritten professionally? Today we're talking with the team that ...

I respond to YOUR business advice.

03 Dec 2025

Contributed by Lukas

I'm asked YOU on my Instagram stories what your most hard-hitting, or controversial business advice was, and I promised to react/respond to as many as...

Do this BEFORE you expect to make money as a photographer. (from YouTube)

26 Nov 2025

Contributed by Lukas

Today's episode is a video that I first published on my YouTube channel, but wanted to bring to the podcast today. It's all about how to invest money ...

Many niches, but not enough inquiries. (Live Coaching Call with Samantha Josette)

19 Nov 2025

Contributed by Lukas

Today's episode is a live coaching call with a listener of the podcast named Samantha - a photographer from California! Samantha asks Nathan a questio...

They had no home of their own. Now they're booking $200k+ in one year. (Student Spotlight with Kenny & Karina of Goose and Rose Imagery)

12 Nov 2025

Contributed by Lukas

Let me introduce you to two people who didn't even have a place to call their own home at the beginning stages of their photography journey, but then ...

Sell like an EXPERT, not a vending machine.

05 Nov 2025

Contributed by Lukas

Do you believe that you are the EXPERT to your clients? Do you believe that you know more than they do on the topic of photography? Do you position yo...

Business is hard. But this makes it easier...

03 Nov 2025

Contributed by Lukas

Building and running a business is not easy - it's often pretty hard. But sometimes, we hear advice in the industry that makes it seem like we can sk...

How this photographer mom works 10-15 hrs/week and makes $100k+. (Student Spotlight with Angelina Yannuzzi)

29 Oct 2025

Contributed by Lukas

Today we have a special guest and her name is Angelina! Angelina has been an amazing student in my coaching program, the Business Blueprint. She is a ...

Stop checking other photographer's prices, and do this instead!

22 Oct 2025

Contributed by Lukas

I had no idea how to price myself back when I first began photographing weddings and couples. The only reasonable thing I knew to do was to research c...

"Clients aren't booking my new prices." (Live Coaching Call with Abby Park)

15 Oct 2025

Contributed by Lukas

Today's episode is another live coaching call with a guest from the show, similar to yourself, named Abby Park who wants to take her business to the n...

Photography is not "solving client problems." It's this...

08 Oct 2025

Contributed by Lukas

Today's episode stems from a question that I recently got asked on a coaching call. A student asked how to let a potential client know that they absol...

“Clients seem excited, but then ghost. WHY?”

01 Oct 2025

Contributed by Lukas

Why is it that so often when an excited client inquires with you you end up not hearing from them again? This is frustrating and doesn't make any sens...

Why are clients taking so long to book??

29 Sep 2025

Contributed by Lukas

New 10 Minute Monday episode! Today we're addressing the SLOWWW turnaround from inquiry-to-booking that I hear many photographers dealing with across ...

She was on public assistance. Now she books $150k+. (Student Spotlight with Salisha Blackburn)

24 Sep 2025

Contributed by Lukas

Today I have my friend Salisha Blackburn on the podcast who is a destination elopement photographer that I've had the huge honor of working with in my...

How I glorify God in my business.

17 Sep 2025

Contributed by Lukas

Ah, how do I glorify God in my business? This isn't a straight-forward answer that I can give you in two sentences, so allow me to break it down to yo...

Discipline isn’t "doing all the things you hate." It's THIS...

15 Sep 2025

Contributed by Lukas

For years I saw "discipline" as the enemy. I thought it was just "doing the stuff I didn't want to do." I was wrong. In fact, it's something completel...

Your brain isn't stuck with fear & failure. It can be rewired. (with Jo Hargreaves)

10 Sep 2025

Contributed by Lukas

Today we have Jo Hargreaves and I'm so excited to have her talk on the topic of neuroscience & scripture. I've touched on this subject myself in p...

You NEED client reviews. Here's how to get them...

03 Sep 2025

Contributed by Lukas

Today we're talking about reviews, testimonials, and kind words that clients say about you as a business. I'm talking about: why you need them, how to...

When to diversify income, or career pivot, or just scale your current business (with Evie McLeod & Lindsey Roman).

27 Aug 2025

Contributed by Lukas

I am very excited to have Evie McLeod & Lindsey Roman with me on the podcast today. They are co-founders of The Heart University, business coaches...

The underrated way to make your brand stand out...

25 Aug 2025

Contributed by Lukas

How do you make your business stand out amidst a sea of other businesses out there doing the same thing as you? How do you do your work so good, and m...

Photography isn't "telling their story"...it's telling yours. (with Miles Witt Boyer)

20 Aug 2025

Contributed by Lukas

I'm very excited to have Miles Witt Boyer with me today. Miles is a wedding photographer based in Arkansas who has done photography in 40+ states and ...

How they went from making $35k/year to $125k in 6 months. (Student Spotlight with Kyle and Olivia Herzberg)

13 Aug 2025

Contributed by Lukas

Today, I have special guests Kyle & Olivia Herzberg, of Ivory Creek Photography who are a husband & wife photography team and have been part o...

Stop making these mistakes on your website!

06 Aug 2025

Contributed by Lukas

I'm breaking down mistakes I see made OVER AND OVER on websites (that are costing you clients and bookings), and how to fix them! I've looked through ...

Should you offer one, or multiple types of photography?

30 Jul 2025

Contributed by Lukas

The big question: should you offer MULTIPLE types of photography? ...or just stick with one? ...or two? Beyond just giving you a "should" or "should n...

The "48Hr Magic Window" of wedding photography.

28 Jul 2025

Contributed by Lukas

Another 10 Minute Monday Episode! "What the heck is a 48 Hr Magic Window of wedding photography??" you ask. You're about to find out, and I hope you c...

They booked ~$60k/month from Meta Ads. HOW? (Student Spotlight with Benji & Miriam Salar)

23 Jul 2025

Contributed by Lukas

I'm here today with Benji & Miriam Salar of Salar Media. They are a photo/video duo team who have been in my coaching program, the Business Bluepr...

5 ways to make MORE money in your photography business. (from YouTube)

16 Jul 2025

Contributed by Lukas

Want to learn how to make more money with the photography clients and inquiries you're ALREADY getting? That's what this episode is about. I've got fi...

You don't need to be the "best friend" photographer.

14 Jul 2025

Contributed by Lukas

10 MINUTE MONDAY EPISODE! Yes this is a brand new kind of episode! I'm calling these 10 Minute Mondays. Quick-hit, 10 minute (ish) episodes for you to...

Is your Instagram engagement low too?

09 Jul 2025

Contributed by Lukas

Welcome back! Today we're going to be talking about Instagram engagement. I've been hearing complaints that Instagram isn't working like it used to......

Pivoting from Weddings to Seniors, and booking 5 fig months! (Student Spotlight with Kristen Sparshott.)

02 Jul 2025

Contributed by Lukas

Today we're going to be talking to Kristen Sparshott, a photographer in Maryland. She's been in my coaching program, the Business Blueprint and I've b...

Quit your 9-5 and feeling scared? This is for you. (Live coaching call with Hayden Litteral)

25 Jun 2025

Contributed by Lukas

Today we have another live coaching call with Hayden Litteral who formerly has been a part-time photographer but is making the decision to go full-tim...

Are styled shoots controversial?

18 Jun 2025

Contributed by Lukas

On today's episode we're going to be talking all about styled shoots! I posted a reel on Instagram about me advocating for people who do styled shoots...

I cut my work hours in half. Here's how...

11 Jun 2025

Contributed by Lukas

Today I want to talk about the amount of hours that I work per week and how it's massively shifted this year in comparison to 2024! I'd love to explai...

A discussion on marketing, sales, and faith with Brooke Jefferson

04 Jun 2025

Contributed by Lukas

Today I have guest Brooke Jefferson who is a family photographer in Oklahoma as well as a photography business coach. I'm really excited for you to he...

Want to charge luxury prices? Do THIS. (with Rachael Johanson)

28 May 2025

Contributed by Lukas

Today I have the privilege of introducing you to Rachael Johanson who works specifically in the luxury personal branding space. If you're a photograph...

Get rid of THIS photography package. (from YouTube)

21 May 2025

Contributed by Lukas

Today's episode is actually a recording of one of my recent YouTube videos! So many photographers are offering a certain package that simply isn't ser...

Raised their prices... now buying a house? (Student Spotlight with Abby & Michael Smithers.)

14 May 2025

Contributed by Lukas

Today I have Abby & Michael Smithers of Honest Hearts. They've been part of my coaching program, the Business Blueprint, and what an honor it's be...

Start running paid ads as a photographer.

07 May 2025

Contributed by Lukas

Today we're going to be talking about paid ads (Meta ads). I'm fired up about this topic and really think it can help photographers & business own...

College student hits over $100k in year 1 of photography, with Paige Smith. (STUDENT SPOTLIGHT)

30 Apr 2025

Contributed by Lukas

Today I have a student from my Business Blueprint course joining me. Her name is Paige Smith and she's going to share her story of hitting a goal of $...

Mindset, lifestyle, and advice for my younger self. (Answering your questions!)

23 Apr 2025

Contributed by Lukas

On today's episode I'm going to be answering questions that followers submitted to me on my Instagram story. I got a flood of incoming questions; smar...

How to grow beyond your first $100k. (Live Coaching Call with Blake Clover)

16 Apr 2025

Contributed by Lukas

Today's episode is another live coaching call with a guest from the show, similar to yourself, named Blake Clover who wants to take his business to th...

Accounting & bookkeeping your numbers as a photographer.

09 Apr 2025

Contributed by Lukas

On today's episode we're going to be talking about accounting, bookkeeping, numbers, & finances in your photography business. We often talk on thi...

The Truth About Growing A Thriving Wedding Business (from Peyton Helm's podcast)

02 Apr 2025

Contributed by Lukas

Today's episode originally aired on Peyton Helm's podcast where Peyton interviewed me. We talked about pricing, my philosophy on marketing, social med...

The best business books I've ever read (some of them).

26 Mar 2025

Contributed by Lukas

I've never done an episode talking about books that I really like and that have really influenced me and my career as an entrepreneur. Our own experie...

Pinterest Marketing for photographers? Laurel Vines breaks it down for us.

19 Mar 2025

Contributed by Lukas

I'm excited to have Laurel Vines with me today who has tons of experience helping others, specifically photographers, with Pinterest marketing. She is...

How to market yourself after you move your photography business (Live Coaching Call with Cassie Voogt)

12 Mar 2025

Contributed by Lukas

Today's episode is another live coaching call with a photographer named Cassie who recently moved from Iowa to Hawaii; a massive move which brings up ...

Manifestations & affirmations as a Christian entrepreneur. (Part 2)

05 Mar 2025

Contributed by Lukas

Hopefully you caught last week's episode as this is actually Part 2! I've been marinating over the topic of manifestation, affirmations, law of attrac...

Manifestations & affirmations as a Christian entrepreneur. (Part 1)

26 Feb 2025

Contributed by Lukas

I've been marinating over the topic of manifestation, affirmations, law of attraction, meditations, etc. This is something that's always really intrig...

Transitioning to motherhood while being a photographer, with Avery Phillips

19 Feb 2025

Contributed by Lukas

I have Avery Phillips on the show today! Avery is a wedding photographer who, like myself, is also in the West Michigan area. But not only is she a ph...

They made $280k last year?! HOW? (Student Spotlight with Madison and Zach Higgins)

12 Feb 2025

Contributed by Lukas

Today I'm interviewing Zach & Madison Higgins, a photography & videography husband & wife duo located in Northwestern Florida. They have b...

5 steps to book clients ON the client consult call

05 Feb 2025

Contributed by Lukas

On today's episode I want to share five things you can implement on your next client consult call that get them to book you. Why is booking your photo...

How they made their first $100k in 2024, with Rachael Carter and Isaac & Alivia Beachy.

29 Jan 2025

Contributed by Lukas

Today's episode is an interview with two separate photography business owners. In the Business Blueprint community we have this common phenomenon wher...

Live Coaching Call: raising photo + video pricing with Ashlee & Dayne Maclin

22 Jan 2025

Contributed by Lukas

Today's episode is another live coaching call with guests from the show, similar to yourself, named Ashlee and Dayne who are looking to raise their pr...

What would you be willing to do if no one was watching?

15 Jan 2025

Contributed by Lukas

Welcome back! Today I want to talk about a phenomenon that plagues the vast majority of us... The fear of what people might think of us. I see this ph...

This photographer mom went from stuck to $100k+ in the same year. (Student Spotlight with Alex McCrary)

08 Jan 2025

Contributed by Lukas

Today I have Alex McCrary on the show with me. Alex is a photographer from Iowa who's had an amazing transformational journey especially over the past...

How To Get Clients Referring You to New Clients (from YouTube)

01 Jan 2025

Contributed by Lukas

I'm going to teach you the importance of being remarkable in your photography business. Every single time you serve a client it's not just a paycheck,...

The biggest lessons I learned this year.

18 Dec 2024

Contributed by Lukas

Today's episode is a personal reflection of the last year. I have seven primary things that I'd love to share with you from 2024 for your own photogra...

Viral Content vs Client-Getting Content (from YouTube)

11 Dec 2024

Contributed by Lukas

Today I'm talking about the differences between viral content and content that actually gets you clients; how to use both and why you need to know the...

5 Mistakes to avoid this booking season.

04 Dec 2024

Contributed by Lukas

For a lot of photographers the holiday season is a time that ushers in a high-booking season! This episode is as much of a lesson in what TO do as it ...

How to invest in online education the right way.

27 Nov 2024

Contributed by Lukas

Today we're going to be talking about investing in online education. I want to be a trusted advisor to you photographers as you weigh the pros and con...

Live Coaching Call with multiple guests Q&As

20 Nov 2024

Contributed by Lukas

Today's episode is another live coaching call with multiple guests similar to yourself. I can't wait for you to hear! If you'd ever want to join me on...

If busy season burned you out this year, this one's for you.

13 Nov 2024

Contributed by Lukas

Around this time of year many of you wedding photographers or photographers in general may be coming out of a very busy season. And maybe you're feeli...

Peyton Helm's paid ads approach to getting photography bookings.

06 Nov 2024

Contributed by Lukas

Today I have Peyton Helm on the show. He is a wedding and elopement photographer and a paid marketing coach focused on paid advertising. Listen in to ...

Why BRANDING makes or breaks your photography business.

30 Oct 2024

Contributed by Lukas

"Branding" doesn't just mean a logo and color palette. Branding has a way deeper impact and meaning than that. And it takes on a whole new meaning whe...

7 Biblical business principles from Proverbs

23 Oct 2024

Contributed by Lukas

Today's episode is based around a question that I often get from a lot of you. A lot of people ask me how I let the Lord guide my business or how I le...

Sales & Branding made her first $100k as a photographer. (Student Spotlight with Taryn Ruiz)

16 Oct 2024

Contributed by Lukas

I have the incredible Taryn Ruiz with me today who is a wedding photographer from Rochester, New York. Taryn has been a part of my business coaching p...

Is the photography industry over-saturated?

09 Oct 2024

Contributed by Lukas

Today I want to give you a perspective shift that the photography industry isn't in fact over-saturated and give you practical tips as to why that is....

From full-time nursing job, to making 5-figs/month in photography. (Student Spotlight with Caroline & Kelle'mon Hinton)

02 Oct 2024

Contributed by Lukas

I am so thrilled to have Caroline & Kelle'mon on the show today! They are members in my coaching program, the Business Blueprint. Caroline & K...

Live Coaching Calls: Social Media questions, finding Ideal Clients, & more.

25 Sep 2024

Contributed by Lukas

Today's episode is similar to the one I did last month & I'm so excited to share it with you! Again, it's a live coaching call with multiple peopl...

Should you list your prices on your website as a photographer?

18 Sep 2024

Contributed by Lukas

We're covering a massive question today! Should you list your photography prices on your website? There are a lot of opinions on this discussion! I'm ...

A candid chat about running a photography business in 2024. (with Ivan Amssan)

11 Sep 2024

Contributed by Lukas

Today I'm talking with one of my friends in the industry - Ivan Amssan. If you don't know this guy yet, you're about to - and you're going to love him...

Can your business still transform after 7 years as a photographer? (Student Spotlight - Michaela Beach)

10 Sep 2024

Contributed by Lukas

⁠⁠⁠⁠✍️⁠⁠CLICK HERE TO RATE & REVIEW THE PODCAST ON APPLE PODCASTS!⁠⁠⁠⁠⁠✍️⁠⁠⁠⁠(Click the link, scroll down to...

Live Coaching Call with multiple guests Q&As

28 Aug 2024

Contributed by Lukas

Today's episode is a brand new type of episode and I'm really excited! This is a live coaching call with multiple people similar to yourself. ...

This is your pre-photoshoot energy shot...

21 Aug 2024

Contributed by Lukas

Consider this your "personal-hype" episode. It's mid-August now and this is the beginning of a busy season for many photographers. Liste...

Can you make $1M/year as a photographer? This team does.

14 Aug 2024

Contributed by Lukas

On today's episode I have Ryan from Forged in the North. Ryan & his wife, Heidi started Forged in the North about 13 years ago; a collective o...

When you keep getting knocked down...

07 Aug 2024

Contributed by Lukas

Today I'm covering a common state of being for the everyday entrepreneur; the difficulty of being in the midst of being knocked down. And despite ...

Asking a luxury wedding planner all the questions with Manda Worthington

31 Jul 2024

Contributed by Lukas

In today's episode I talk with Manda Worthington. Manda is an entrepreneur, a marketing strategist and a relentless achiever, through and through....

Busy & tired? Don't forget this...

24 Jul 2024

Contributed by Lukas

Working hard and being disciplined is important, but so often we can forget one of the most fundamental needs that we all have... The need for rest. S...

Thinking of starting a photo + video team? You have to meet Alex and Britt Hall.

17 Jul 2024

Contributed by Lukas

On today's episode Alex and Britt, a husband & wife team based in Wisconsin, join me and share about their combined photo & video business...