Path To Purchase Podcast
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Activity Overview
Episode publication activity over the past year
Episodes
Episode 33 Video Scripting: Simple Thoughts and Framework.
06 Nov 2017
Contributed by Lukas
Videos are typically a fun and stimulating way for a prospect to learn about your product or service, but there are a lot of details that go into crea...
Episode 32- Sourcing New Customers From Platforms and Booths:
06 Nov 2017
Contributed by Lukas
Sharing examples from their own business experience, Oli and Tom discuss ways to source new customers, get them engaged and how to make good use of a ...
EP31 : When Is The Best Time To Hire A Marketing Agency?
08 Jun 2017
Contributed by Lukas
Join Oli and Tom again as they discuss marketing agencies and when is the best time to start looking to outsource your own marketing. Enjoy.
EP30 : When New Opportunities Arise, How Do You Know Which Ones Are Worth Your Time And Which Ones Will Waste It?
07 Jun 2017
Contributed by Lukas
Is there a formula or strategy for deciding which new business opportunities will be money/time well spent or do you just rely on gut instinct? In thi...
EP29 : Creating New Opportunities With A YouTube Channel For Your Business
30 May 2017
Contributed by Lukas
Which video content resonates best with your viewers? In this episode of Path to Purchase, Oli and Tom discuss their own personal thoughts about how d...
EP28 : Producing Better Quality Videos In A Controlled Environment
25 May 2017
Contributed by Lukas
What are the advantages of recording in a video suite? In this episode of Path to Purchase, Oli and Tom discuss their own methods of video production,...
EP27 : The YouTube 'End Screen' Revelation
23 May 2017
Contributed by Lukas
YouTube's 'End Screen' revelation has overtaken the desktop-only Annotations tool, presenting profitable opportunities to build better user experience...
EP26 : Why Mobile Marketing Gets Results: Creating Conversations And Evoking A Dynamic Response
18 May 2017
Contributed by Lukas
As we know it, people are becoming a lot more aware that they can reach out to customers and delight them via text message. In this week's episode of ...
EP25 : How To Optimise Customer Relationship Equity
18 Apr 2017
Contributed by Lukas
Although this method still works, 'product-focused advertising' is beginning to wear thin with consumers, who need a new way to connect with your bran...
EP24 : The Power Of Offline Advertising
28 Feb 2017
Contributed by Lukas
There is a common misconception that Direct Mail is dead. In actual fact, offline advertising is as important now as it has ever been. In this week's ...
EP23 : Tools & Systems For Successful Business Management
01 Feb 2017
Contributed by Lukas
In the day-to-day running of a business, it is imperative that every aspect is managed well; from the business owner's own schedule, to their team's w...
EP22 : How To Create Successful Webinars That Drive Conversions
10 Jan 2017
Contributed by Lukas
When it comes to making a good webinar you have to decide what will make your audience convert. Elements like the time to advertise, the type of audie...
EP21 : The Post-Prescription Personalisation Process
03 Jan 2017
Contributed by Lukas
Prescribing what's right for your prospects will bring you up to your eyeballs in conversions and positive outcomes. It's what follows the prescriptio...
EP20 : How To Prescribe What's Right For Your Prospects
23 Dec 2016
Contributed by Lukas
We all know the power of segmenting your prospects and finding out exactly what they want from you. This enables us to send out the right message to t...
EP19 : Is Your Audience Engaged With Your Content?
20 Dec 2016
Contributed by Lukas
Regardless of what type of marketing system or funnel you have you will have data points that you can track to see if your audience is engaged with yo...
EP18 : Building A Solid Foundation For Your Marketing
12 Dec 2016
Contributed by Lukas
The digital marketing world has changed a huge amount in the last few years. Just a few years ago the average smart small business owner could just ab...
EP17 : Engagement & Keeping Them Coming Back For More
06 Dec 2016
Contributed by Lukas
So you're producing a high-quality product that you're giving away for free to your leads and customer base, but if they're not actively consuming you...
EP16 : The Changes And Challenges Involved In Mobile Advertising
19 Oct 2016
Contributed by Lukas
The world is only relying more heavily on mobile phones these days. More and more of our marketing is viewed on mobile devices, and while that allows ...
EP15 : The 6 Growth Activators For Recurring Revenue Riches
14 Oct 2016
Contributed by Lukas
Want to introduce some sort of recurring revenue, subscription model or continuity aspect to your existing business? If so, then this Episode of Path ...
EP14 : YouTube: The Most Profitable Platform Your Business Needs To Take Advantage Of Now
09 Oct 2016
Contributed by Lukas
Many people are familiar with Facebook, and are used to creating ads quickly and easily. Although there's no denying that Facebook can be incredibly s...
EP13 : Scaling Personal Attention To Increase Engagement (And Your Profits!)
03 Oct 2016
Contributed by Lukas
We all know how valuable space in our inbox has now become. With all the marketing messages that we see each day through email, social media and beyon...
EP12 : Targeting And Traffic. The Big T's Of YouTube Marketing
28 Sep 2016
Contributed by Lukas
Oli and Tom have already introduced you to the world of YouTube advertising, this episode takes what you've learnt one step further... Focusing on the...
EP11 : Using Survey Funnels To Effectively Target And Segment Your Audience
13 Sep 2016
Contributed by Lukas
Making prospects believe you are speaking to them, and them alone is one of the surest paths to success. But sometimes that's easier said than done. H...
EP10 : Generate A Cash-Flow Surge From Your List. Right Now
09 Sep 2016
Contributed by Lukas
I'm sure you've heard the phrase: 'The Money Is In The List', right? Well, to a certain extent, that's true. However, in this Episode Oli and Tom are ...
EP09 : Magic Moments: Get In Front Of Your Customers At The Right Moment With The Right Message
06 Sep 2016
Contributed by Lukas
We're all familiar with the concept of the 'Results Triangle'. Market Message Media is a vital approach to get behind when you're creating any funnel ...
EP08 : How To Create World-Class, Creative YouTube Campaigns
22 Aug 2016
Contributed by Lukas
Advertising, on YouTube can often feel like a 'marketing black-hole' for many business owners. This week, Tom Breeze and Oli Billson are here to guide...
EP07 : How To Build Your A-Team
18 Aug 2016
Contributed by Lukas
If you're looking to grow your business, you'll also need to grow your team… It can be extremely challenging to find and hire the right people, who ...
EP06 : 10X Your Sales (Even If You Have A Tiny List)
12 Aug 2016
Contributed by Lukas
It's a common misconception that you need to have a big list to get big results... Today Oli and Tom are going to show you why that's not always the c...
EP05 : Creating a Super-Successful Video Advert
09 Aug 2016
Contributed by Lukas
If you've ever been stumped when it comes to creating the right kind of video for your Facebook, or YouTube advert, then your day just got a heck of a...
EP04 : How To Build Significant Relationships And Loyal Customers
01 Aug 2016
Contributed by Lukas
Even if you're very new to marketing, you'll know that getting your prospect to 'know, like and trust' you is essential to making a sale. This episode...
EP03 : Building Products That Profit
01 Aug 2016
Contributed by Lukas
How do you know whether a new product or a new business idea is going to convert well and make you money? In this episode of Path To Purchase, Marketi...
EP02 : Advertising On YouTube: For Humans
01 Aug 2016
Contributed by Lukas
One of the biggest questions our listeners ask is 'How do I advertise on YouTube?' As one of the most new and lucrative ways to promote your business ...
EP01 : Creating Dynamic Lead Generation Strategies
01 Aug 2016
Contributed by Lukas
Looking at their own businesses and experiences with different clients, Oli and Tom look at how they find leads and turn them into customers. Starting...