Paul Green's 5 min Monday Motivation

3 unexpected things you could sell to your existing clients

27 Apr 2026

Contributed by Lukas

I'm sure you already knew this: There's more profit to be made today selling extra stuff to your existing clients than there is in bringing in new cli...

Ticking all the emotional check boxes

20 Apr 2026

Contributed by Lukas

You know when an ordinary business owner or manager is thinking of switching MSPs, they have a series of tick boxes that sit in their heart. You must ...

Your free month's access to my co-managed IT marketing

13 Apr 2026

Contributed by Lukas

I'm sure you've heard by now that we've launched a second membership designed to help you win co-managed IT clients. Marketing that works well on busi...

How much time do you spend on "green tasks"?

06 Apr 2026

Contributed by Lukas

I've started tracking my time again, but only within three categories. Red tasks are things I shouldn't be doing, such as admin. Yellow tasks are thin...

Today's crisis is tomorrow's vague memory

30 Mar 2026

Contributed by Lukas

There are very few true crises that you will remember in ten years' time. But when you are in the middle of them, they seem like the biggest headache ...

Driving up your profit margins

23 Mar 2026

Contributed by Lukas

Tell me, what overall net profit margin is your MSP running at? This is a subject I'll be looking at in my podcast in a few months' time, so I've been...

The power of consistency

16 Mar 2026

Contributed by Lukas

I've impressed myself today because this is the 100th Monday Motivation that we've put out for our members. That's nearly two years of doing this ever...

Offer your technicians $10 for every Google review they get

09 Mar 2026

Contributed by Lukas

There are lots of ways to get reviews for your MSP. And this week we're talking about an easy way you can motivate your technicians to ask for them on...

Should you hire a dispatcher???

02 Mar 2026

Contributed by Lukas

Tell me, do you have someone in this role? It's someone on your help desk team, but who isn't a technician. Their job is to be the face of customer ...

Our new content calendar and community

23 Feb 2026

Contributed by Lukas

A couple of weeks back, we made two major additions to the portal. Have you seen them yet? The first was a content calendar that allows you to see wha...

The myth of multitasking

16 Feb 2026

Contributed by Lukas

I know, I know... you genuinely can do 15 things at once. You can have a YouTube on in the background getting marketing advice while you're closing ti...

Moving from being a tech to a leader

09 Feb 2026

Contributed by Lukas

There comes a point in every MSP owner's career when you realise that the business will never grow past a certain size if you remain as the senior tec...

The BIG LinkedIn change

02 Feb 2026

Contributed by Lukas

LinkedIn's quietly rolled out a major change called 360Brew. And while most people are ignoring it, it’s a signal of where LinkedIn is heading next....

Get your ICP right

26 Jan 2026

Contributed by Lukas

Your ICP is your Ideal Client Profile and it describes the kind of clients that you would adore to attract to your MSP. Trouble is when I ask most MSP...

Become the standout MSP in your area

19 Jan 2026

Contributed by Lukas

One of the hardest marketing questions for any MSP to answer is: "Why the prospect would choose you and not one of your competitors?". The real questi...

How to use our contents to target a vertical

12 Jan 2026

Contributed by Lukas

Targeting a vertical is a really smart thing to do with your marketing. When you operate within a vertical, it's easier to know WHO to target, WHERE t...

Let's make 2026 an amazing year for you

05 Jan 2026

Contributed by Lukas

Okay, so I'm a little late to the party, but happy New Year! What are your big plans this year? What do you most want to achieve? What do you want to ...

The most dangerous type of procrastination

29 Dec 2025

Contributed by Lukas

Happy inbetween week. I'm hoping to get an important message to you today about what I believe is the most dangerous form of procrastination for MSPs....

Everyone benefits when you take a break

22 Dec 2025

Contributed by Lukas

All being well this should be one of your last working days for a couple of weeks. You are getting a break, a vacation, a holiday over Christmas aren'...

Have you received your free wall planner yet?

15 Dec 2025

Contributed by Lukas

A couple of weeks ago we put something in the post to you. It's a free wall planner with an MSP marketing map for you to follow throughout 2026. Have ...

Why you MUST put a price estimator in your website

08 Dec 2025

Contributed by Lukas

For some reason one of the most controversial things in the channel is giving prices to prospects before you've spoken to them. Many MSPs say they can...

Clearing the marketing clutter

01 Dec 2025

Contributed by Lukas

One of the things about marketing that makes it overwhelming for many MSPs is the fact that there's a thousand things that you could do. There's alway...

Triple down on LinkedIn in 2026

24 Nov 2025

Contributed by Lukas

One of the phenomenons I see within marketing is that when something's been there for a number of years, people just get bored with it and look for so...

Why brand building suddenly got more important

17 Nov 2025

Contributed by Lukas

You absolutely, definitely, MUST read this book

10 Nov 2025

Contributed by Lukas

There's a new book that's come out in the last couple of months which you really must read. It's by Alex Hormozi who you must have seen around the int...

New buyer's guide, Email Hijack + Section 179

03 Nov 2025

Contributed by Lukas

We've released a whole ton of new materials in the last couple of weeks, and that's what today's Monday Motivation is about. There's a refreshed IT Se...

Let us do your marketing for you

27 Oct 2025

Contributed by Lukas

Today's Motivation is aimed at you if you're struggling to get your marketing implemented. It's one of the biggest problems that MSPs face, especiall...

Why you must do personal branding

20 Oct 2025

Contributed by Lukas

We don't talk a lot about branding within the MSP Marketing Edge. Normally when you talk about branding, people think of your logo and your website de...

A hot new MSP sales book

13 Oct 2025

Contributed by Lukas

I was at ScaleCon in New Orleans a couple of weeks ago, and my friend Brian Gillette handed me a copy of his new book. It's a subject you're going to ...

The power of a handwritten letter in our digital world

06 Oct 2025

Contributed by Lukas

A reality of our day-to-day existence is that we are utterly and completely inundated with digital marketing, yet in a B2B sense, there's little being...

What’s your why?

29 Sep 2025

Contributed by Lukas

That's a curious question to ask. What's your why? What exactly do I mean by that? I want to know why you're working so hard in your business. What's ...

How simple messaging helps or hinders ALL your marketing

22 Sep 2025

Contributed by Lukas

Let's explore messaging in this week's Monday podcast. When you get it right, it accelerates all of your marketing... but when you get it wrong, it HA...

Making life magic for your clients

15 Sep 2025

Contributed by Lukas

I know you have epic retention within your MSP. But I also know that anything can threaten that at any time. You can't just rely on sitting back and d...

If you're struggling to get marketing implemented, we can help

08 Sep 2025

Contributed by Lukas

It's not about knowing what marketing to do, it's about getting marketing done. You know this from your operations: implementation is everything. But ...

Why you must embrace video

01 Sep 2025

Contributed by Lukas

We've entered September, which means there are just four months left of this year. As you're looking forward to what you'll do differently with your m...

Data enrichment is witchcraft

25 Aug 2025

Contributed by Lukas

Perhaps one of the greatest marketing tools that's come out in the last few years is something I don't think you and I have spoken about before. It's ...

Can you succeed as a control freak?

18 Aug 2025

Contributed by Lukas

One of the things that makes you and me great business owners is our ability to shape the business to operate exactly the way we want it to. BUT... th...

Take more walks

11 Aug 2025

Contributed by Lukas

You know the best way to give yourself a motivational boost? To feel better, to know you're doing something good, that's almost never unhealthy? Simpl...

Why your “About Us” page is secretly your best sales tool

04 Aug 2025

Contributed by Lukas

I want to zero in on one of the most important pages of your website today. Your About Us page is insanely important during the process of persuading ...

How to remove negative thoughts or persistent worries

28 Jul 2025

Contributed by Lukas

We all have moments where we're not as positive as we'd like to be. Sometimes, for some of us, those moments then persist. The negative thoughts hang ...

Why email marketing is still so important

21 Jul 2025

Contributed by Lukas

You have an email database, right? And you're sending out the email we give you at least once a week? Please say yes... because these steps are ESSENT...

New things I can do to help you

14 Jul 2025

Contributed by Lukas

Bit of a plug this week for something I can do to help you. Two weeks back we launched a couple of new services to help with the most important aspect...

LinkedIn likes won’t get you new clients

07 Jul 2025

Contributed by Lukas

It's really easy to get caught up in the wrong metrics in marketing. Particularly when you put a lot of work into something like LinkedIn, and then yo...

Do you have a USP?

30 Jun 2025

Contributed by Lukas

Do you have a clear Unique Selling Point for your MSP, or have you never quite figured out how to differentiate yourself from your competitors? If so,...

Make your MSP more like McDonald's

23 Jun 2025

Contributed by Lukas

I'm out on the road today and recording this episode in a McDonald's. Why? Because to me it's a masterclass in how to reduce complex procedures down i...

Does your MSP come across as legitimate?

16 Jun 2025

Contributed by Lukas

One of the biggest challenges with your marketing is influencing people's hearts rather than their brains. How they feel about you will dictate whethe...

Should you exhibit at events?

09 Jun 2025

Contributed by Lukas

Have you considered exhibiting at an event… and then you've realised how much money, time and energy you'd have to put into it? And that's put you o...

How to get Endless Customers

02 Jun 2025

Contributed by Lukas

I've been reading an INSANE book, that is itself an update of another insane book I've been recommending to members for years. If there's one book you...

Send proposals in these 3 ways

26 May 2025

Contributed by Lukas

Getting your proposal out to a prospect feels like you're so close to a new client... but so many MSPs fall at this stage. Maybe they choose someone e...

The people you surround yourself with

19 May 2025

Contributed by Lukas

Every business owner has the fantasy at some point of cloning themselves, so that they can do everything in the business exactly as they want it to be...

Never stop learning

12 May 2025

Contributed by Lukas

Whenever I got for a walk, run or drive anywhere, I'm learning. There's always an audiobook in my ears, refreshing my knowledge on something I already...

How to break into a new vertical

05 May 2025

Contributed by Lukas

Picking a vertical (a specific type of business, i.e. dentists or lawyers) can be an important part of your marketing mix. Some of our members have a ...

What kind of LinkedIn account is right for you

28 Apr 2025

Contributed by Lukas

LinkedIn is an important part of the 3 step lead generation system we are building together. But what's the best type of LinkedIn account for you to u...

The power of consistency

21 Apr 2025

Contributed by Lukas

Somehow, this mini podcast just for MSP Marketing Edge members is entering its second year today. Feels like just a few months since we started, yet t...

Be accountable to your team

14 Apr 2025

Contributed by Lukas

Both the best and worst thing about running your own business is that you are accountable to NOBODY. So long as you have clients who are paying you mo...

Deep questioning uncovers what prospects really think

07 Apr 2025

Contributed by Lukas

The more you understand about someone's true desires and motivations, the easier it is to sell to them. There's a very simple five word framework that...

What's your productivity stack?

31 Mar 2025

Contributed by Lukas

Following on from last week when I was asking you what activities move the needle within your MSP... this week we are looking at the software you use....

What will move the needle this week?

24 Mar 2025

Contributed by Lukas

I'm listening again to old business books I haven't touched for years. And this week it was Brian Tracy's New Psychology of Achievement. WHAT A BOOK! ...

Do you have a roadmap? Or 'zig zag'?

17 Mar 2025

Contributed by Lukas

Tell me, do you have a roadmap for developing and growing your MSP? Or do you just zig and zag your way round problems and opportunities? There are me...

Your phone person’s calling setup

10 Mar 2025

Contributed by Lukas

The most critical part in step 3 of my lead generation system is having a phone person. They make outbound calls for you. I always recommend you do th...

A focus on... Step 3) Convert relationships

03 Mar 2025

Contributed by Lukas

We've been focusing on the 3 step lead generation system that the MSP Marketing Edge is built on. With the portal changes introduced 3 weeks ago, we'v...

A focus on... Step 2) Grow relationships

24 Feb 2025

Contributed by Lukas

Right now we're focusing on the 3 step lead generation system that the MSP Marketing Edge is built on. Our recent product release makes it HUGELY easi...

A focus on... Step 1) Build audiences

17 Feb 2025

Contributed by Lukas

The dust has settled from our huge product release a week ago. Thank you for so much useful feedback and praise. For the next 3 weeks I want to focus ...

Big product release today - these are the benefits to you

10 Feb 2025

Contributed by Lukas

HUGE day today. We're launching our first big product release of 2025. With a host of new improvements, all designed to make marketing easy for you. H...

Your free copy of my new MSP marketing book

03 Feb 2025

Contributed by Lukas

I've just published a brand-new book for MSPs all over the world. It's all about making marketing easy for you, and helping you to understand the 3 st...

You can (almost) never post too much content

27 Jan 2025

Contributed by Lukas

Lots of MSPs worry about posting on LinkedIn on a regular basis. The reality is that 2 or 3 posts a week is nowhere near enough. The only person who s...

Do you charge an onboarding fee?

20 Jan 2025

Contributed by Lukas

Following on from last week's podcast about signing new clients up to a three year agreement, I'm today asking if you charge an on boarding fee? It ca...

Get them on a 3 year contract

13 Jan 2025

Contributed by Lukas

Tell me, when you sign a new client, how long do you ask them to commit for? If it's not three years as standard, then you must listen to today's 5 mi...

Amazing things happen in 90 minute chunks

06 Jan 2025

Contributed by Lukas

Let me be the last to wish you happy new year! Last week we talked about making 2025 your best year ever. And this is the second part of that conversa...

Making 2025 your best year ever

30 Dec 2024

Contributed by Lukas

At this time of year, that kind of talk can sound like a cliche. But it's really not. I do believe that having a fantastic year in business is more ab...

The best way to hit next year’s goals

23 Dec 2024

Contributed by Lukas

Just before we all put work on pause to spend time with our families for Christmas, let's look at something that's going to enter your head at some po...

Your Xmas project: Google Business Profile

16 Dec 2024

Contributed by Lukas

If you're looking for a nice short project over Christmas that won't take up too much time, and will give you a very clear win, how about working on y...

The need for constant improvement

09 Dec 2024

Contributed by Lukas

You've heard of kaizen, right? The Japanese concept of continuous improvement. Probably something you do with your delivery... but what about constant...

The joy of being idle

02 Dec 2024

Contributed by Lukas

I'm taking you out for a pleasant winter walk this week. Let's talk about an inspirational podcast I've been listening to, and how it's encouraged me ...

Sales trojan horses build relationships with leads

25 Nov 2024

Contributed by Lukas

You know what a trojan horse is, but did you know you can use them in sales? They are part of what's known as front end/back end marketing. This is wh...

Use pre-suasion to set context in marketing

18 Nov 2024

Contributed by Lukas

Pre-suasion is the process of setting context to your MSP's marketing, also known as framing. Put another way, it's how to get people sympathetic to y...

The real purpose of life

11 Nov 2024

Contributed by Lukas

I made a short guest appearance on national radio here in the UK last week, when the host on a speech station was talking about whether or not politic...

Are you using our WebTools?

04 Nov 2024

Contributed by Lukas

We have some very cool tools for your website at https://portal.mspmarketingedge.com/webtools. Are you using them?   They're your secret weapons to ...

The pain of discipline

28 Oct 2024

Contributed by Lukas

I'm deliberately boasting today when I tell you that for the last few weeks I've been getting up at 5am three days a week, and going for a 3 mile run....

The 3 tests of "should I do this"?

21 Oct 2024

Contributed by Lukas

A few weeks back I spoke at ScaleCon24 in Las Vegas, and stayed all three days to watch most of the other speakers.   My mind has been filled with so...

Develop the super power of remembering first names

14 Oct 2024

Contributed by Lukas

I'm going to let you into a MASSIVE secret of mine today... years ago, I got really, really good at remembering people's first names - at the expense ...

Your attitude, not your aptitude, determines your altitude

07 Oct 2024

Contributed by Lukas

You can achieve ANYTHING. Literally anything. So long as you have the right attitude. With a positive attitude you can do anything and overcome any o...

A 3 month improvement sprint to 2025

30 Sep 2024

Contributed by Lukas

So as of today we have 3 months left of the year. Scary, huh? I believe this is a good thing - as you can now start a 3 month improvement sprint to ac...

The price of leadership is criticism

23 Sep 2024

Contributed by Lukas

As the owner of the business, you're the leader of your team of course. And that brings with it many responsibilities - some of which are hard work, s...

Do 10x more on LinkedIn

16 Sep 2024

Contributed by Lukas

LinkedIn is so important for MSPs. You'll see we put it at the heart of our 3 step lead generation system. Let's explore other ways you could be usin...

Why we procrastinate

09 Sep 2024

Contributed by Lukas

Everyone procrastinates to some extent. It's only a problem when it stops you from achieving growth and change within your business.Let's explore why ...

Meet me in London or Las Vegas?

02 Sep 2024

Contributed by Lukas

I'm speaking at two major MSP shows in the next few weeks, and if you're going, let me know. I'm compiling a list of people to meet in real life.Let m...

Keep your marketing easy and fun

26 Aug 2024

Contributed by Lukas

As business owners we have a terrible habit of overcomplicating things. When actually keeping it easy and making it fun is almost always the answer. L...

Be careful who you listen to

19 Aug 2024

Contributed by Lukas

These days the problem isn't getting advice... it's whose advice do you listen to. Because the internet has made it easy for anyone and everyone to be...

When did you last put up your prices?

12 Aug 2024

Contributed by Lukas

Price rises can be a very emotive thing, but I have a very simple view on them. You need to do them to keep profit margins healthy. And you should use...

Accept that managing people takes time

05 Aug 2024

Contributed by Lukas

As business owners we can't do this on our own, can we?. We need amazing teams, and a consequence of that is that we need to invest our time managing ...

A recap of CrowdStrike resources

29 Jul 2024

Contributed by Lukas

10 days on, let's explore how ordinary business owners and managers are feeling about the CrowdStrike outage today. Plus a recap of the resources we c...

Perfection is the enemy of getting it done

22 Jul 2024

Contributed by Lukas

When you launched your website, did you spend weeks finishing off all the tiny details before pressing publish? Or are you not ready for that new mark...

Collect the social proof before it's too late!

15 Jul 2024

Contributed by Lukas

So you did a great job for a delighted client and you want to ask them for social proof - a testimonial or a review. Great! But don't leave it too lon...

10x is easier than 2x

08 Jul 2024

Contributed by Lukas

You want to grow your MSP, but you can't work twice as hard... not without having a 'medical event', right? That's why the answer is to aim for 10x gr...

Why we do this

01 Jul 2024

Contributed by Lukas

Sometimes as business owners we have to stop and remind ourselves why we are doing this - especially if you're in the first few years and your income ...

You can't run a marathon holding an anchor

24 Jun 2024

Contributed by Lukas

Running a successful business is a marathon not a sprint - and yet too many MSPs try to run this marathon carrying a massive anchor. This week I chall...

The happy balance

17 Jun 2024

Contributed by Lukas

To have the best possible life, there are five things you need in it... but they must be in balance with each other. Let me tell you what they are and...

The Gap and The Gain

10 Jun 2024

Contributed by Lukas

If you're frustrated with the progress of your MSP's growth, could be you're stuck in a mindset known as The Gap. And the answer is to shift to a diff...

Successful business owners exercise

03 Jun 2024

Contributed by Lukas

We're so busy as business owners that we often get our priorities completely wrong. Exercise is a great example of that. It's too easy to go a week wi...