Pen to Paycheck Authors
Episodes
When the Marketing Machine is in Motion
29 May 2024
Contributed by Lukas
In this week’s episode, Samantha and Matilda try to figure out the best way to keep the wheels in motion with their marketing plans! Next week ...
When Buyers Become Fans
22 May 2024
Contributed by Lukas
In this week’s episode, Samantha and Matilda dig into post sales marketing, and turning 'customers' into valued fans! Next week Sam and Matil...
When Comps Collide
15 May 2024
Contributed by Lukas
In this week’s episode, Samantha and Matilda discuss author comps and how looking at how other authors are succeeding can help with their own bluep...
When Books Are Soda Cans
08 May 2024
Contributed by Lukas
In this week’s episode, Samantha and Matilda explain the meaning of the term 'soda can strategies', and how they implement them. Next week Sa...
When Blurbs are Buttery
01 May 2024
Contributed by Lukas
In this week’s episode, Samantha and Matilda discuss blurbs, the difficulties, mistakes, and tips to make them as buttery as possible! Next wee...
When Quotes Come First
24 Apr 2024
Contributed by Lukas
In this week’s episode, Samantha and Matilda are talking about writing quotes and marketable lines before writing the book... Next week Sam...
When Butter Makes Books Better
17 Apr 2024
Contributed by Lukas
In this week’s episode, Samantha and Matilda discuss the gloriously delicious writing tool that is lovingly called BUTTER, but also known as Univer...
When X Meets Y
10 Apr 2024
Contributed by Lukas
In this week’s episode, Samantha and Matilda talk about everyone's favourite marketing tactic - X meets Y! Next week Sam and Matilda will discu...
When Q1 is Reviewed
03 Apr 2024
Contributed by Lukas
In this week’s episode, Samantha and Matilda review the first quarter of the year - what they planned to do, what they managed to do, and what is g...
When Rebranding Isn't Relaunching
27 Mar 2024
Contributed by Lukas
In this week’s episode, Samantha and Matilda discuss rebranding and relaunching. Are they the same thing, or are they different beasts entirely? ...
When Pen Names Are No More
20 Mar 2024
Contributed by Lukas
In this week’s episode, Samantha and Matilda get personal about pen names and personas. Who is using a pen name? Who wishes they weren't? And what d...
When Consistency Conquers All
13 Mar 2024
Contributed by Lukas
In this week’s episode, Samantha and Matilda look at how consistency can make or break your branding! By next week, Sam and Matilda will be discussi...
When Authors Loom Large
06 Mar 2024
Contributed by Lukas
In this week’s episode, Samantha and Matilda take a look at the way other authors use branding across their platforms and books. By next week, Sam...
When Branding Bites
28 Feb 2024
Contributed by Lukas
In this week’s episode, Samantha and Matilda had set out to complete their branding manifestos/bibles, but things didn't go quite to plan... By next...
When Stand Outs Strike
21 Feb 2024
Contributed by Lukas
In this week’s episode, Samantha and Matilda try to strike the right balance of standing out, and fitting in when it comes to writing in their speci...
When Niches Get Riches
14 Feb 2024
Contributed by Lukas
In this week’s episode, Samantha and Matilda discuss the ever complicated topic of niches. What is a niche, and how does defining it help further yo...
When Platforms are Power
07 Feb 2024
Contributed by Lukas
In this week’s episode, Samantha and Matilda talk about the platforms that support their writing careers, from creating graphics and book covers, to...
When Money Means Mayhem
31 Jan 2024
Contributed by Lukas
In this week’s episode, Samantha and Matilda talk about their money mindset! By next week, Sam and Matilda will have collected information on the pl...
When Facebook Ads Fight Back
24 Jan 2024
Contributed by Lukas
In this week’s episode, Samantha and Matilda talk about their experience with Facebook ads, what they have already learned from past experience, and...
When Marketing is Unmasked
17 Jan 2024
Contributed by Lukas
In this week’s episode, Samantha and Matilda break down their own marketing attempts in 2023, and discuss what worked and what didn't, covering what...
When Year Plans Attack
15 Jan 2024
Contributed by Lukas
In this week’s episode, Samantha and Matilda make their 2024 plans…then remake them to factor in all the different hats self-publishers need to we...