Pet Biz Project
Episodes
25. AI & the Future of Pet Brands: How to Stay Visible in a Changing Digital World with Luke Thorn from WebRefresh
07 Oct 2025
Contributed by Lukas
In this episode, Erin steps in as host (while Tarryn is travelling) to chat with Luke Thorn from WebRefresh about how AI is reshaping the world of eCo...
24. How Virtual Assistants Can Supercharge Your Pet Brand with Tricia Ong from Mintrix Advisory
01 Sep 2025
Contributed by Lukas
In this episode, Tarryn sits down with Tricia Ong from Mintrix Advisory to explore how virtual assistants can transform the way pet business owners wo...
23. Navigating Retail, Relationships & Resilience with Rachael Tricarico from Houndztooth
21 Jul 2025
Contributed by Lukas
In this episode, Tarryn sits down with Rachael Tricarico, founder and CEO of Houndztooth, a premium Australian pet wellness brand dedicated to support...
22. Exhibit Smarter: Inside the Strategy of Dog Lovers & Cat Lovers Festival Success with Paul Mathers from Pet Projects International
02 Jun 2025
Contributed by Lukas
In this episode, Tarryn sits down with Paul Mathers, Group Festival Director at Pet Projects International—the team behind Australia’s much-loved ...
21. The Emotional Power of Pet Photography with Dave Pidgeon from The Dogs Pyjamas
05 May 2025
Contributed by Lukas
In this episode, Tarryn sits down with professional pet photographer Dave Pidgeon to explore the critical importance of high-quality photography and v...
20. Empowering Independent Pet Businesses Across Australia & NZ: Inside IndePet with Tia Wishart
28 Apr 2025
Contributed by Lukas
Welcome to Episode 20 of the Pet Biz Project. This week, Tarryn sits down with Tia Wishart from IndePet to explore the power of community and collabor...
19. Behind the Refresh: Why We Reimagined Pet Biz Creatives
17 Mar 2025
Contributed by Lukas
In this special episode, co-founders Tarryn and Erin Michie pull back the curtain to reveal why they decided to refresh the Pet Biz Creatives website....
18. Innovation, Integrity, and Personalisation: Building a Purpose-Driven Pet Food Brand with Dr. Will Maginness from 5 Hounds
03 Mar 2025
Contributed by Lukas
Welcome to Episode 18 of the Pet Biz Project. This week, Tarryn sits down with Dr. Will Maginness, founder of 5 Hounds by Dr. Will, to explore his uni...
17. Ethics, Empowerment, and Excellence: Redefining the Pet Industry with Dr. Roz from Australian Pet Nutrition
09 Dec 2024
Contributed by Lukas
Welcome to Episode 17 of the Pet Biz Project. This week, Tarryn sits down with Dr. Roz to unpack the powerful intersection of ethics, transparency, an...
16. Mastering Customer Connection and Trust in the Pet Industry: with Diana Scott from Frontier Pets
18 Nov 2024
Contributed by Lukas
Welcome to Episode 16 of the Pet Biz Project, where Tarryn is joined by Diana Scott of Frontier Pets to discuss the essential elements of building tru...
15. The Secret to Creating a Successful Pet Wellness Brand: with Ayda Hornak from PetWell
05 Nov 2024
Contributed by Lukas
Welcome to Episode 15 of the Pet Biz Project, where Tarryn is joined by Ayda Hornak from PetWell to discuss what it takes to build a successful pet we...
14. Creating Financial Stability For Your Pet Biz: with Tricia Ong from Mintrix Business Advisory
29 Aug 2023
Contributed by Lukas
Welcome to Episode 14 of the Pet Biz Project, where Tarryn sits down with Tricia Ong to chat about the fundamental steps to creating a stable, stead...
13. PR Essentials For Pet Businesses: with Caroline Zambrano from PetJourno
28 Aug 2023
Contributed by Lukas
Welcome to Episode 13 of the Pet Biz Project, where Tarryn sits down with Caroline Zambrano from PetJourno to chat about PR opportunities for pet busi...
12. Cultivating Long-Term Loyalty: with Narelle Cooke from CanineCeuticals
15 Aug 2023
Contributed by Lukas
Welcome to Episode 12 of the Pet Biz Project, where Narelle Cooke from CanineCeuticals joins us to talk about running a business centred on canine hea...
11. How to Build a Successful Pet Business: with Arianne Sackville from Bell & Bone
14 Aug 2023
Contributed by Lukas
Welcome to Episode 11 of the Pet Biz Project, which is officially the first episode of Season 2!In this episode Tarryn sits down with Arianne Sackvill...
10. The Key Mistakes Pet Brands Make
21 Nov 2022
Contributed by Lukas
In the final episode of Season 1 of the Pet Biz Project, your co-hosts Tarryn & Erin Michie sit down to discuss the Key Mistakes Pet Brands Make. ...
9. The Key Steps to Build Your Email List
07 Nov 2022
Contributed by Lukas
When it comes to email marketing, the only way it will be truly effective is if you have an interested, engaged and responsive email list. In other wo...
8. Scaling Your Pet Business: with Melissa Devereaux from Laila & Me + Rawvolution Pet Food
24 Oct 2022
Contributed by Lukas
When starting out growing your pet biz, it’s easy to fall into the trap of thinking that the #1 goal you should have as an entrepreneur is to “sca...
7. Attracting a Pet Loving Community: with Katy & Shell from Dogfolk Photography and Pretty Fluffy
09 Oct 2022
Contributed by Lukas
For small pet brands, it can feel overwhelming to know how best to both present and represent yourself online. If that sounds familiar, then this epis...
6. The Power of Education Based Marketing: with Dr Nicole Rous from Shy Tiger
25 Sep 2022
Contributed by Lukas
If you’re a pet brand with an unconventional product on offer, or don’t know the best path to nurture trust and loyalty in your pet parent audienc...
5. Developing an Exit Strategy For Your Pet Brand: with growth coach Adam McDonald
11 Sep 2022
Contributed by Lukas
If you’ve just started out building your pet biz, chances are you haven’t fully considered your exit strategy or the idea that one day you may wan...
4. Connecting With Pet Parents Through Email Marketing
28 Aug 2022
Contributed by Lukas
Did you know that email marketing is actually an incredible tool to build your pet biz? We’re huge believers that meaningful email marketing is esse...
3. How to Build Meaningful Relationships with Pet Parents
14 Aug 2022
Contributed by Lukas
How do you build meaningful relationships with pet parents as a pet biz? More importantly, what does a ‘meaningful relationship’ even look like? I...
2. The Power of Video and Brand Storytelling: with Linh Podetti from Dawn Media
25 Jul 2022
Contributed by Lukas
How do you help customers to connect with your brand on a personal level? How do you help them get to know, like and trust you? That’s the power of ...
1. Building a Pet Business with a Greater Purpose: with Emily Martin from Dundies
23 Jul 2022
Contributed by Lukas
What does it take to build a pet biz with a greater purpose than just selling products? In this episode of the Pet Biz Project Podcast, Tarryn sits do...
0. Introduction to the Pet Biz Project Podcast
23 Jul 2022
Contributed by Lukas
Welcome to the Pet Biz Project podcast. This is the show which helps pet brands, marketers, business leaders and entrepreneurs to build more meaningfu...