Pet Marketing Unleashed Podcast
Episodes
40: Website Masterclass: Get Your Website Working for You to Onboard Dream Clients with Ease
21 Apr 2026
Contributed by Lukas
This episode is the audio version of Pet Marketing Unleashed’s most popular free website masterclass, breaking down what to do to start converting w...
39: Website Traffic Down? What Pet Business Owners Should Fix (and What You Can Probably Ignore)
07 Apr 2026
Contributed by Lukas
Seeing lower website traffic numbers for your pet business lately?Before you panic, a drop in reported traffic doesn't always mean a drop in actu...
38: The Real Answer to “How Do I Get a Website for My Pet Business?” (That Actually Brings in Clients)
16 Mar 2026
Contributed by Lukas
If you’ve ever Googled ‘how to get a website for my pet business,’ you’ve probably been hit with a million different answers from Wix, Squares...
37: 7 Ways to Make Your Pet Business Website Load Faster (and Keep Clients From Clicking Away)
03 Mar 2026
Contributed by Lukas
🎧 Quick Recap Most people click away if your site takes more than 2 seconds to load, so a slow website means… you’re losing clients.Learn seve...
36: How to Wow New Clients (and Save Hours) with a Pet Business Welcome Packet
17 Feb 2026
Contributed by Lukas
🎧 Quick RecapStop stressing every time a new client books! Learn how to create a simple, strategic client welcome packet for your pet business that...
35: How Authentic Photos Help Pet Businesses Build Trust and Attract More Clients in an AI World with Pet Photographer, Sarah DeRemer
03 Feb 2026
Contributed by Lukas
Building trust online starts with authentic, emotion-driven visuals. Pet photographer and commercial brand photographer Sarah DeRemer shares how pet b...
34: How to Upgrade Your Pet Business Website Copy and Turn Visitors into Clients with Andrea Danelak
20 Jan 2026
Contributed by Lukas
🎧 Quick RecapThink design is the only thing that matters on your website? Wrong (and yes, we say that as website designers!). Your words are doing ...
33: Quick Wins to Refresh Your Pet Business Website for 2026 (with a New Bonus Tip!)
06 Jan 2026
Contributed by Lukas
🎧 Quick Recap This episode is a recast of our popular website refresh episode, now updated for 2026! Learn simple, impactful pet business website ...
32: Branding in a Day?! How We Make Great, Strategic Branding Accessible for Pet Businesses
16 Dec 2025
Contributed by Lukas
🎧 Quick Recap Pulling back the curtain on PMU's most popular service, our Branding Days. This one is a real personal one that shares our miss...
31: Still Love Your Logo? Here’s How to Update Your Pet Business Brand Without Starting Over with PMU Designer, Emily Van Til
02 Dec 2025
Contributed by Lukas
🎧 Quick Recap Feeling stuck between loving your current logo and knowing your brand needs an upgrade? Discover the difference between a brand refr...
30: Ditch the Testimonials Page: How to Make Reviews Work (and Sell) for Your Pet Business
18 Nov 2025
Contributed by Lukas
Stop hiding one of your best marketing tools on a website page that nobody clicks on (and if you don’t believe me, check your Google Analytics and i...
29: Feeling Lost in Your Numbers? How to Simplify Pet Business Bookkeeping with Anne-Marie from Tiny Paws Bookkeeping
04 Nov 2025
Contributed by Lukas
🎧 Quick RecapFeeling behind on your books or unsure how to actually use your financial data? Anne-Marie Caden from Tiny Paws Bookkeeping breaks dow...
28: Your Guide to Forming Pet Business Partnerships
21 Oct 2025
Contributed by Lukas
🎧 Quick Recap Discover how strategic partnerships can become your most powerful (and stress-free) growth tool for your pet business.🔍 You'...
27: How to Prep Your Pet Business for Maternity Leave with Maris Sonnabend (Plus… Big News!)
07 Oct 2025
Contributed by Lukas
🎧 Quick Recap Maris from House of Paw Pet Care and I chatted about how she built systems that allowed her to take a 2-month maternity leave while ...
26: Avoid the Spam Folder: Email Deliverability Tips and Email Marketing Strategies for Pet Businesses with Flodesk (Plus Holiday Prep Tips!)
16 Sep 2025
Contributed by Lukas
🎧Quick RecapEmail marketing expert Dawn Richardson from Flodesk shares everything pet business owners need to know about email deliverability, grow...
25: Is Your Pet Business Website Guilty of These 5 Mistakes?
02 Sep 2025
Contributed by Lukas
🎧Quick RecapThis episode is your website self-audit for pet business owners whose sites aren't converting visitors into bookings. In it, we’...
24: AI Didn’t Replace SEO, But It Did Change the Rules: Here’s How Pet Businesses Can Future-Proof Their Websites Now
19 Aug 2025
Contributed by Lukas
Worried about AI changing the way people find your pet business? In this episode, we break down what’s actually happening with SEO and search, why y...
23: What Local Pet Businesses Need to Know About Google Business Listings with Amy Toman of Pet Sitter SEO
05 Aug 2025
Contributed by Lukas
In this episode, I'm joined by Amy Toman, Google Business Profile expert who's been helping businesses navigate Google listings for over a d...
22: Weird Times, Smart Moves: Creative Ways to Prep for Uncertainty
22 Jul 2025
Contributed by Lukas
Things feel a little weird out there right now.Grocery prices are up, travel is shifting, and even if your pet business is technically doing just fine...
21: Stop Guessing: Track These Numbers to Grow Your Pet Business and Make Better Decisions with Corinne Moore
08 Jul 2025
Contributed by Lukas
Feeling overwhelmed by your pet business numbers? GIRL, same.Most pet professionals get into this industry because they love animals, not because they...
20: What to Do When Business Slows Down: 5 Smart Moves for Pet Biz Owners This Summer
24 Jun 2025
Contributed by Lukas
While some pet pros are completely booked with vacation care, others are staring at empty calendars, wondering where all the inquiries went. If you&ap...
19: Want More Time, Happier Clients, AND a Bigger Paycheck? Let’s Talk Automation Tips with Ines McNeil
10 Jun 2025
Contributed by Lukas
Breaking free from tedious manual tasks isn't just a luxury—it's essential for growing your pet business while maintaining your sanity. I...
18: How to Stop Wasting Time on Marketing That Doesn’t Work
27 May 2025
Contributed by Lukas
Have you ever spent hours crafting Instagram posts, tweaking your website, or trying to get more engagement, only to feel like nothing is actually wor...
17: Feeling Drained? Overcome Pet Industry Burnout and Compassion Fatigue with PSI President Beth Stultz-Hairston
13 May 2025
Contributed by Lukas
In this important conversation, I welcome Beth Stultz-Hairston, President of Pet Sitters International, who brings over 20 years of experience support...
16: How Community, Confidence, and a Brand and Website Refresh Helped Heidi Lewis-Pracko Get 90% of Client Inquiries from Google
29 Apr 2025
Contributed by Lukas
What if a brand refresh could transform not just how your business looks, but also increase your leads and inquiries?What if building authentic commun...
15: 3 Must-Have Blog Posts Every Pet Business Owner Should Have on Their Website
15 Apr 2025
Contributed by Lukas
Stop writing blog posts like… "Why You Should Hire a Professional Pet Sitter.”No one reads those! 👇What if we told you that strategic blog...
14: The Future of Pet Care: Trends, Challenges, and Growth Tips from Collin of Pet Sitter Confessional
01 Apr 2025
Contributed by Lukas
In this value-packed episode, Pet Marketing Unleashed is thrilled to welcome Collin from Pet Sitter Confessional as our special guest. After transitio...
13: Debunking Wix Myths: The Truth About SEO, Functionality & Whether Wix Is Right for Your Pet Business
18 Mar 2025
Contributed by Lukas
Have you ever found yourself second-guessing your website platform choice after hearing different people tell you Wix (or any other platform) is ‘ba...
12: Building a Pet Business That Supports Your Dream Life with Kristin Morrison
04 Mar 2025
Contributed by Lukas
Remember when you started your pet business dreaming of freedom and flexibility?Yet somehow you ended up working longer hours than ever before. If you...
11: The No-Stress SEO Audit: 3 Steps to Boost Your Pet Business Website Visibility
18 Feb 2025
Contributed by Lukas
Ever googled "SEO tips" only to feel overwhelmed by technical jargon and endless to-do lists? You're not alone! While most of us know S...
10: Overlooking Email? Unlock Creative Email Marketing Strategies for Pet Service Businesses with Tori Mistick
04 Feb 2025
Contributed by Lukas
Email marketing remains one of the most powerful ways to connect with clients, yet many pet businesses struggle to use it effectively. While social me...
09: Tired of The Social Media Hustle? 6 Strategies to Grow Your Pet Business Without It
21 Jan 2025
Contributed by Lukas
Are you stuck in the cycle of posting, engaging, and trying to keep up with social media trends, but not seeing results? We feel ya!!Here’s the real...
08: Stop Blending In! How to Create a Brand That Gets Noticed and Attracts Clients in the Pet Industry with PMU Brand Designer, Cagney
07 Jan 2025
Contributed by Lukas
Think branding is just about a logo? 👀 Think again. Your brand is more than colors and fonts—it’s the heart and soul of your pet business. It’...
07: Quick Wins to Refresh Your Pet Biz Website for The New Year
17 Dec 2024
Contributed by Lukas
The new year is the perfect time to refresh your pet business website! Whether you're setting new goals or just looking for a fresh start, a quic...
06: Smart Hiring Strategies: How to Find and Retain the Right Pet Care Team with Doug the Dog Guy
03 Dec 2024
Contributed by Lukas
Finding and retaining great team members for your pet business can feel like an impossible task, and there's so much struggle around identifying ...
05: Feel Like Your Website’s Invisible? 7 SEO Steps to Rank Higher on Google, Faster
12 Nov 2024
Contributed by Lukas
The world of SEO can seem daunting, especially for small, local pet businesses. It's tough to know where to start and which strategies will actua...
04: Building Marketing Momentum: How to Niche, Market, and Thrive in the Pet Care Industry with Michelle Kline
29 Oct 2024
Contributed by Lukas
The pet industry is booming, which means more competition than ever. It's tough to know how to position yourself, find your ideal clients, and bu...
03: Struggling to Build a Marketing Strategy? Here are 8 Easy Steps to Finally Get You Started
01 Oct 2024
Contributed by Lukas
Are you constantly being told you should have a marketing strategy but don’t know where the heck to start? How do you build one? Where do you start...
02: Make Your Website Work for You: Quick Tips to Boost Conversions Today
01 Oct 2024
Contributed by Lukas
We're diving into one of my absolute favorite topics: websites! As a website designer, I'm thrilled to share some quick, actionable tips tha...
01: Meet Your Host & Quick Wins to Get Started
12 Sep 2024
Contributed by Lukas
Have you ever felt like your pet business isn’t quite where you want it to be?You’re putting in the work, but the results aren’t what you expect...