Kayvon Kay unveils the crucial fourth element of his 7-part sales methodology: obtaining commitment before presenting your offer. This transformative episode reveals why prospects must vocally commit to change before they're ready to receive your solution. Kayvon dissects the psychological barriers to transformation and shows how to facilitate that pivotal moment when clients admit "this isn't working anymore." You'll learn: The fundamental truth that you can't sell transformation to someone committed to staying the same How human psychology makes familiar pain more comfortable than unfamiliar solutions Tactical questions that naturally extract authentic commitment Why even qualified prospects resist change despite overwhelming evidence The remarkable transition from pushing your pitch to having prospects pull your solution toward them Through a compelling story about a $25,000 opportunity, Kayvon demonstrates how the deceptively simple question "What happens if nothing changes?" can create profound shifts in buyer psychology. Embrace Kayvon's essential principle: "People don't buy new identities until they're willing to release their old ones." This episode delivers the vital connection between acknowledging problems and taking decisive action by mastering commitment-building before pitching.
Chapter 1: What is the main topic of this episode?
Welcome to Pitch Me, the podcast where real salespeople, entrepreneurs, and business owners step into the spotlight to pitch their products or service and get unfiltered, real-time feedback from the $38 million high-ticket sales titan himself, Kayvon Kay. No fluff, no sugarcoating, just brutal honesty, actionable insights, and next-level sales strategies to help you close bigger deals faster.
If you want to pitch like a pro, dominate every sales conversation, take your business to the next level, you're in the right place. This is Pitch Me. Let's get started. And you're listening to Pitch Me, the show where we don't just break down your offer, we break through your entire approach to sales. This is part four of our seven-part Pitch Me series, and today we're talking about commitment.
Not yours, theirs. Because if your buyer hasn't said it out loud, this isn't working, then they're not ready to hear your pitch. This episode is about getting them to make a decision before you make an offer. It's deep. It's psychological. It's powerful. And it's the difference between chasing deals and watching them close themselves. Let's get into it. Dive in right now. And welcome back.
It's Kayvon Kay. And this is the Pitch Me podcast, where we don't just sharpen your pitch. We challenge the entire way you think about sales, influence and transform. Now, if you've been following along, salute to you. You already know that this is part four of our seven part Pitch Me series. And if this is your first episode, I want you to pause, hit the rewind and go back to episode one.
This series isn't just random. It's a blueprint, a psychological staircase. Every episode builds on the last, brick by brick, layer by layer, so that by the end, you're not just better at sales, you become a different human being. And today's layer? commitment. But I'm not talking about your commitment as the closer or the business owner.
I'm talking about their commitment, the prospect before the pitch, before the price, before you give them your sexy three-step system or your limited time offer. There's one moment that must happen. They need to declare out loud in their gut, in their energy, that what I'm doing isn't working and I'm ready to change. See, it isn't just a sales move. This is psychology.
This is the identity level transformation. Because here's the truth. You cannot sell a solution to someone who's still in love with their problem. You cannot lead someone who hasn't decided to leave where they are. And you sure as hell can't pitch transformation to someone who's still committed to staying the same.
So today, we're going to unpack why that commitment matters, why it has to happen before the pitch, and the psychology behind it, why people resist change even when they're drowning in the consequences. This episode is raw. It's real. It's uncomfortable at times.
But if you've ever felt you've had a prospect ghost you after a long, loving call, if you ever felt like your pitch was on fire, but they still didn't buy, there's a good chance you skipped this part. And today we fix that. Let's dive in. Let's change the game. Let's talk about commitment to change before the pitch even begins.
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Chapter 2: Why is commitment crucial before making a sales pitch?
Why is this showing up for you right now? Their answer will either reveal deep motivation or surface level BS. Another great question is, hey, John, I mean, if this keeps going another year, what do you think the cost is? This one's nuclear because it brings tomorrow's pain in today's decision.
It forces the mind to feel the ripple effect, not just financially, but emotionally, relationshipally, spiritually. What would another 12 months of this cost your business, your family, your peace of mind? These questions, they're not tricks. They're catalysts. You're not trying to convince them. You're trying to help them face themselves.
Because once they speak that truth out loud, they're no longer avoiding it. They're owning it. And once they own it, they sell themselves. Your job is to ask the questions that open that door. So let's go a little deeper here in the identity shift. Commitment isn't just about the verbal yes. It's not just a checkbox. It's not a moment of hype. It's the identity shift in itself.
When someone says, I'm committed to changing this, what they're really saying is, I'm done being who I've been. I see the pattern. I feel the cost. And I'm ready to become someone new. That moment, it's not light. It's heavy. In fact, it's sacred. Because what they're doing is choosing to let go of the version of themselves they've spent years of protecting.
Even if that version was stuck, even if that version was in pain, it's still themselves. And letting go of that identity, even if it's broken, it's scary as all hell. And this, this is where most salespeople crumble. They rush past this. They get uncomfortable. They change the subject or jump into features. But if you want to play the highest level, You got to do something different.
You got to learn how to hold that space. You got to stand still while they shake. You got to be the lighthouse in their storm, not another wave crashing in. And to do that, you can't be desperate. You can't need to sail more than you need the truth. You have to be centered, grounded, curious. You have to love them enough to stay with them in that moment, even when it's uncomfortable.
Because when someone chooses a new identity, they're not buying a product. They're becoming someone different. And that's where sales become sacred. That's where this becomes spiritual. So let's slow this down for a second. I want you to reflect. I want you to think back to a prospect who may have ghosted you.
Not a flake, not a tire kicker, but someone who you actually felt like they were in and then they vanished. You have them in mind? Okay, I want you to ask yourself, think about this. Did they actually commit to change before you pitched? Did they say the words? Did they acknowledge the pain? Did they feel the cost of staying the same? Or did you pitch too soon?
Did you skip the internal yes and go straight to the external offer? If you're being honest, you probably already know the answer. That's not judgment. This is the awareness. Now, For your next call, try this. Before you drop your pitch, pause, look in the eye, or feel them through the screen and ask them, are you actually committed to solving this? And make them say it out loud with breath.
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