In this sixth installment of Kayvon Kay’s powerful 7-part sales methodology, he dismantles one of the biggest myths in sales — that objections are something to overcome. Instead, Kayvon shows why the best closers never handle objections at all — because they prevent them from happening in the first place. This episode reframes objections as emotional signals, not sales roadblocks. Drawing on decades of high-ticket sales experience, Kayvon reveals how most objections reflect the salesperson’s own internal uncertainty — and how true sales mastery starts with deeper conviction, clarity, and connection. You'll discover: The four root causes behind nearly every objection How to reframe objections as feedback instead of friction The five-part objection diffusion formula that neutralizes resistance How to build buyer trust by making them feel seen, heard, and validated Why emotional clarity and buyer ownership eliminate last-minute doubt Kayvon emphasizes that real sales leadership means going upstream—addressing objections before they arise by creating a safe, grounded, high-trust environment. His human-first, connection-driven approach shows why objection prevention is not a tactic — it's the core of a world-class sales process. This episode delivers the mindset and structure for transforming hesitation into commitment.
Full Episode
Welcome to Pitch Me, the podcast where real salespeople, entrepreneurs, and business owners step into the spotlight to pitch their products or service and get unfiltered, real-time feedback from the $38 million high-ticket sales titan himself, Kayvon Kay. No fluff, no sugarcoating, just brutal honesty, actionable insights, and next-level sales strategies to help you close bigger deals faster.
If you want to pitch like a pro, dominate every sales conversation, take your business to the next level, you're in the right place. This is Pitch Me. Let's get started. Most salespeople treat objections like a war zone, but the best, they treat them like the windows into fear, doubt, and unspoken emotion.
In this episode, I'm going to show you how to stop overcoming objections and start preventing them before they even happen. Because objections aren't the enemy, they're the path. Let's dive in. This is Pitch Me. And welcome back to the Pitch Me series. This is episode six of the seven part series. And today we're doing something different.
We're not just going to talk about how to handle objections. We're going to rewire how you see them. Because objections, they're not barriers, they're reflections. Mirrors showing you where trust, clarity, or alignment is missing. And most of the time, the objection is your fault. Let me be clear.
The objections that you get in your business, in your sales conversation, in your presentation are the objections that you have internally about how you see your product, how you see yourself, how you see your services, how you see your industry, how you see your worlds. You are a direct reflection of the results you get. What does that mean?
After training 50,000 salespeople, ran over 100 different sales teams, generated $375 million in sales and taken over 20,000 book calls. I know something. about objections and the objections I see from any sales reps are the same objections they have when they buy. You see, it means something earlier that's happened in your life in the conversation didn't land with you. You haven't believed it.
You don't have the conviction. You don't have the certainty. You don't have the clarity. And what happens is they come up in the questions you ask, the energy you bring, how you see the sales goals. And when a prospect has objections or they have resistance, you believe them because you believe them to be true yourself. So let's break this down.
I'm going to break this down how you're how we're going to prevent objections before they come up. how we're going to defuse objections without force, and how we're going to use resistance to actually deepen trust. This is not about clever rebuttals. It's about leading with empathy, certainty, and truth. So let's talk about this. Why do the objections actually happen? Here's the hard truth.
Objections, they don't actually come out of nowhere. They're not random speed bumps. They are signals. It's something that something wasn't addressed. It wasn't clear or it wasn't emotionally grounded. I want you to think of objections like warning lights on a car dashboard. They're not saying that the car is broken. They're just saying, hey, you may need to pay attention to this.
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