In this powerful opening episode, sales titan Kayvon Kay introduces his seven-part framework for high-ticket closing that's generated over $375 million in sales. Episode 1 focuses on the critical first steps of any successful sales conversation: frame control and deep discovery. Kayvon reveals why surface-level questions never close deals and introduces his groundbreaking "Three Levels of Pain" methodology that transforms prospects into buyers before you ever make an offer. You'll learn exactly how to: Establish authority and set the frame within seconds Lead prospects to their emotional truth through strategic questioning Activate the "Four Horsemen of Emotional Urgency" that create genuine buying motivation Shift from logical objections to emotional decisions where sales actually happen Perfect for salespeople who know their pitch isn't connecting or entrepreneurs tired of watching qualified prospects walk away. This episode lays the foundation for the complete seven-step framework that follows. The journey to unstoppable closes starts with painting the problem in vivid emotional detail. This is where the transformation begins.
Full Episode
Welcome to Pitch Me, the podcast where real salespeople, entrepreneurs, and business owners step into the spotlight to pitch their products or service and get unfiltered, real-time feedback from the $38 million high-ticket sales titan himself, Kayvon Kay. No fluff, no sugarcoating, just brutal honesty, actionable insights, and next-level sales strategies to help you close bigger deals faster.
If you want to pitch like a pro, dominate every sales conversation, take your business to the next level, you're in the right place. This is Pitch Me. Let's get started. And you're listening to another episode of the Pitch Me podcast, where real pitches get real feedback and shaky offers turn into sales machines.
This is episode one of our seven-part Pitch Me framework series, and we're kicking things off with one of the most powerful tools in sales, framing the call and painting the problem. Because before you can sell the solution, they need to feel the pain. Let's get into it. All right, welcome to episode one of Pitch Me. I'm Kayvon Kay, and this isn't just another sales podcast.
This is a training ground before the main event, before we bring on guests, before you hear me break down live pitches in real time. We're laying the foundation, because if you don't understand the framework of how I think, how I sell, how I lead a buyer to the truth, then watching me coach others just won't hit the same.
So over the next seven episodes, that's right, seven episodes, I'm going to walk you through the seven steps of successful sale. The exact process I use on every high stake sales call. This is the DNA of every pitch I touch. So let's jump right on in. On every sales call, there are certain things that I believe must happen. And after taking over 200,000 book calls, here's what it comes down to.
Number one, you need to welcome and frame the call. You are the authority. You set the tone. You lead. Number two, we got to go deep with the discovery. The deeper the questions, the deeper the pain. The deeper the pain, the bigger the transformation. I'm going to show you the three levels of pain. Then we get into the cost of inaction. If nothing changes, what's the cost?
What do they lose by staying in the same spot? Then my favorite, which I call is the promised land. I've been to the mountaintop and I've seen the promised land. You help them imagine the future, the version of themselves they want to become, the outcome of what they're looking for, their desires. And once you do that, we get into stage five, which is the commitment to change.
Now, this is very important. I'm not talking about the commitment to buy your product.
by your service i'm talking the commitment just to change who they are to change their business this is before you even pitch they have to be emotionally bought in to changing bought into the fact that they're going to have to do something different to get a different result and once we do that then we hand over the solution aka the pitch this is where you actually do the pitch
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