PIVOT: Customer-first strategies to unlock growth at your arts organization
Episodes
The Old Model Is Dead. Here's What Comes Next.
25 Nov 2025
Contributed by Lukas
Fifteen years ago, McKinsey found that need-based segmentation was the strongest predictor of consumer behavior. But arts organizations never adopted ...
Unlock New Audiences with Blue Ocean Strategy
21 Feb 2025
Contributed by Lukas
The biggest breakthroughs in the arts don’t come from fighting harder for the same audience—they happen when organizations redefine who they serve...
Traditional Audience Strategy Is Killing Your Growth
23 Jan 2025
Contributed by Lukas
Is your audience development strategy stuck in the past? In this episode of Pivot, host Ruth Hartt explores why traditional audience strategies are fa...
Transform your arts marketing without spending a single penny
02 Apr 2024
Contributed by Lukas
The arts sector has relied on product-centric marketing for decades. This might have worked before the internet, but our world has changed profoundly ...
A Path Forward: Unpacking the NEA's 2022 Survey of Public Participation in the Arts
12 Dec 2023
Contributed by Lukas
One of the biggest hurdles arts leaders face right now is driving organizational change. And one of the most crucial elements required for successfull...
Innovators in the Arts: New Bedford Symphony Orchestra's Dave Prentiss and Terry Wolkowicz
26 Oct 2023
Contributed by Lukas
The New Bedford Symphony Orchestra, led by Dave Prentiss and Terry Wolkowicz, has been on a remarkable journey powered by a profoundly customer-ce...
Innovators in the Arts: Dominic Moore-Dunson
17 Jul 2023
Contributed by Lukas
An award-winning choreographer, professional dancer, producer, teaching artist and speaker, Dominic Moore-Dunson believes that the future of the arts ...
Innovators in the Arts: Spoleto Festival USA's Renate Rohlfing
23 Apr 2023
Contributed by Lukas
Juilliard-trained pianist and board-certified music therapist Renate Rohlfing is passionate about creating projects that use musical and creative reso...
Innovators in the Arts: Wichita Symphony's Holly Mulcahy
03 Feb 2023
Contributed by Lukas
Join me for an inspiring conversation about rebuilding audiences and growing relevance with Holly Mulcahy, arts innovator and violinist extraordinaire...
Innovators in the Arts: Classical Uprising's Emily Isaacson
26 Aug 2022
Contributed by Lukas
In this episode you'll hear from Emily Isaacson, founder of Portland's Classical Uprising, about how her org is rethinking what classical musi...
Innovators in the Arts: Perth Symphony's Bourby Webster
29 Jul 2022
Contributed by Lukas
In this episode you'll hear from Bourby Webster, founder of the Perth Symphony Orchestra, on how the PSO has redefined their purpose and reinvente...