Grow Your Podcast Using Facebook Ads | Megan Shields

As podcast hosts, we want our audience and downloads to increase. But this has proven to be difficult to do. Even paid growth options are expensive and yield little results. Thankfully, there's a paid growth opportunity that works and is more affordable than alternatives. In this episode, Megan Shields explains how running Facebook ads to your podcast can grow your listenership. Get ready to consistently drive new listeners to your podcast with minimal effort!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/312Chapters00:00 Introduction to Podcast Growth Strategies01:24 Understanding the Marketing Funnel03:47 Leveraging Social Media for Growth07:12 Building Your Email List11:28 Growing Your Podcast AudienceTakeawaysYour content can be seen every day without constant promotion.The marketing sales funnel is no longer linear.Higher engagement leads to more monetization opportunities.Facebook ads allow for precise targeting of audiences.Repurpose existing content into ads for better reach.Building an email list is crucial for podcasters.Facebook's lead forms simplify email list growth.Targeted ads can significantly increase podcast listenership.Video clips from podcasts can be effective ad content.Consistency in advertising leads to steady audience growth.MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/312PodMatch has officially launched a podcast network for independent interview-based podcasts! To apply to be part of the network, please visit https://PodMatch.com/network and press the "Join Network" button in the top center of the screen. While you're there, be sure to check out some of the incredible shows in the network!

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