PodCraft by Alitu: Honing the Craft of Podcasting

Podcast Bits & Bobs: Cables, Stands, & Pop Filters

20 Sep 2023

Contributed by Lukas

Cables, stands, jacks, plugs, pop filters – the less glamorous but still utterly essential part of the podcasting equipment pantheon. It’s...

Why & How to Monitor Your Audio

13 Sep 2023

Contributed by Lukas

Podcast listening isn't exclusive to podcast listeners. Podcasters need to listen to their own audio, too - both whilst it's being recorded and whilst...

Can Your Record & Edit Podcasts With Your Phone?

08 Sep 2023

Contributed by Lukas

You most likely already carry an expensive recording device around with you everywhere you go. We're talking, of course, about your smartphone. In thi...

Mixers and Audio Interfaces for Podcasting

30 Aug 2023

Contributed by Lukas

Mixers and audio interfaces have much in common with the podcast recorders mentioned on our last episode. One crucial difference is that these are les...

Do I Need a Podcast Recorder? (And if So, Which Kind!?)

25 Aug 2023

Contributed by Lukas

In this episode, we’ll cover why you might want to use a digital recorder in your podcasting efforts, and how to choose the best one for you.We&...

What Microphone Do I Need to Podcast?

16 Aug 2023

Contributed by Lukas

First thing's first, you're going to need something to record into, aren't you?  On this episode we take a deep dive into the world of microphone...

Podcast Equipment & Tech in 2023

15 Aug 2023

Contributed by Lukas

Welcome to our new and updated season on podcasting gear and technology. We last recorded this one back in 2019, and a lot has changed in that time.&n...

Best Affiliate Schemes for Your Podcast, & How to Profit From Them

08 Aug 2023

Contributed by Lukas

Affiliate schemes are a great way for podcasters (even completely new ones) to earn some income. On this episode, we dive into what affiliate programm...

Listener Q&A: Make Shownotes Great Again!

26 Jul 2023

Contributed by Lukas

In a world of AI chatbots, it's easy to have your shownotes drafted up in an instant. But how do you create shownotes that are actually good?* That's ...

Listener Q&A: Paying for Clicks, Selling Subscriber Benefits, & Encouraging Engagement

11 Jul 2023

Contributed by Lukas

We love getting voice questions from our listeners and members of the IndiePod Community. On this episode, we've four more to answer, courtesy of:&nbs...

What Are YOU Not Very Good at in Podcasting?

04 Jul 2023

Contributed by Lukas

In our last episode, we talked through some of our podcast shortcomings. This time around, we dig into two voice clips where listeners Marty and John ...

What Are We NOT Very Good at in Podcasting?

22 Jun 2023

Contributed by Lukas

If you're going to teach others how to podcast, does that mean you need to be brilliant at everything yourself? Well, hopefully not. Colin and Matthew...

How to Treble Your Content Output: Top Tips to Ship Your Show

05 Jun 2023

Contributed by Lukas

Following on from our previous episode, some of the advice given was "do less". But what if you want to do more, in the most efficient way possible? T...

9 Super Podcast Time Saving Tips

19 May 2023

Contributed by Lukas

Do you ever find yourself thinking, "I have so much time to work on my podcast, I struggle to even fill it"?  No?  Well, let's see what we c...

Do Downloads Mean Listeners? How Accurate Are Podcast Download Stats?

18 Apr 2023

Contributed by Lukas

Download numbers can vary from platform to platform, which causes frustration and confusion among podcasters. Why do some services show much higher nu...

What is Open Podcasting & Why Does it Matter?

05 Apr 2023

Contributed by Lukas

Open podcasting has always been vitally important to how the industry works. Still, it’s hard to talk about without getting super technical or glazi...

Locative Media: GPS Tools To Grow Your Podcast in 3D

22 Mar 2023

Contributed by Lukas

If you’ve ever used a smartphone to take a GPS-enabled audio tour, such as one available through Voicemap, you’ve used locative media. Locative me...

Should I Start a Second (or Third, or Fourth) New Podcast?

09 Mar 2023

Contributed by Lukas

No podcaster in history has ever just run one show. In fact, many find their biggest or most successful podcasts to be a second or third attempt. They...

60% Of New Podcasters Fear Marketing. And Are New Podcasts Dying Off?

17 Feb 2023

Contributed by Lukas

It’s a bit of a data discussion this week, with a few numbers to break down and analyse. Some of this data came via our own sources, whilst others h...

How Can Podcasters Leverage AI & Tools Like ChatGPT?

10 Feb 2023

Contributed by Lukas

There’s been a lot of chat about artificial intelligence (AI) in the podcasting industry recently. In most industries, in fact. Since the launch of ...

How Using a Drone Can 10X Your Podcast Content

27 Jan 2023

Contributed by Lukas

What do drones have to do with podcasting, you ask? Well, if my visit to the Podcast Show 2022 is any measure, then I’m not the only person (by a lo...

Taking a Journalistic Approach to Your Podcast

12 Jan 2023

Contributed by Lukas

What does it mean to take a journalistic approach to your podcast content? In this episode of Podcraft, we're joined by Katie, who is the driving forc...

Why All The Hype Around Video Podcasting? Will Video Kill The Audio Star?

12 Dec 2022

Contributed by Lukas

Video podcasting is no new thing. But it's more talked about than it ever was. YouTube are in the early stages of getting into podcasting, whilst Spot...

Should ALL Businesses Be Podcasting? (And What Makes a Good Business Podcast?)

28 Nov 2022

Contributed by Lukas

Podcasting can be a great way to market your business, and add a human touch to your company. But does this mean that every business should be running...

Why Are 43% Of New Podcasters Planning to Go Solo?

21 Nov 2022

Contributed by Lukas

Colin and Matthew analyse some interesting data from our Podcast Planner tool. 43% of over 1,500 respondents told us they’d rather host a solo show...

Autism & Podcasting: Life In The Ted Lane

10 Nov 2022

Contributed by Lukas

Lindsay from the content team helps produce a show called Life In The Ted Lane with her brother, Ted (apparently the name ‘Ted Talks’ was taken, u...

SEO Tips for Podcasters

27 Oct 2022

Contributed by Lukas

The concept is simple: You create the content your target audience is searching for, they find it, and your podcast grows as a result. But Search Eng...

Best Tools for Creating Short Podcast Clips & Micro Content

27 Sep 2022

Contributed by Lukas

Mike from the Konversations With Kinfolk podcast is thinking about micro-content. He's looking for apps or software that can take small clips (video a...

3 Actionable Podcast Growth Tips

12 Sep 2022

Contributed by Lukas

Khaled runs the show Curated Advice on Better Living, and wonders how to increase the number of listeners per episode. At time of recording, he's almo...

How Do I Turn Listeners Into Followers, Subscribers, & Supporters?

15 Jul 2022

Contributed by Lukas

Michael of Night Moodz wonders how to turn casual listeners into subscribers, followers, and even, supporters. This is a question with many layers as ...

How Do I Get Analytics for Potential Advertisers?

01 Jul 2022

Contributed by Lukas

How do you get useful analytics to present to potential sponsors and advertisers? That's one of the questions on the mind of Karen from BankTalk Podca...

How to Optimise Your Podcast’s Outline & Theme

21 Jun 2022

Contributed by Lukas

Kay is the co-host of the In Da Trenches Podcast and asks about optimising their name, outline, and theme. Sometimes it helps to take a step back and...

Making Best Use of a Break Between Seasons

14 Jun 2022

Contributed by Lukas

Laurent of the Puissante Panoplie podcast asks us about breaks between seasons. He feels that these can halt his momentum, and make him feel a bit lik...

Where Should I Place Ads in My Podcast Episodes?

31 May 2022

Contributed by Lukas

Our question this week comes from Teresa of the Homeschool Mama SelfCare Podcast. Teresa's asking us about the optimal position of podcast ads so as t...

The Low-Hanging Fruits of Growing Your Audience

23 May 2022

Contributed by Lukas

On this new season of PodCraft we're going to be answering your podcasting questions. Here's how to submit yours! This time around, we have a question...

How do you measure podcast success? And do you need to know about bitrates or loudness? Part Two of Two

17 May 2022

Contributed by Lukas

It's part two of our dive into the Podcaster Cares Survey data. This time around, we're talking NFTs, measuring success, social media, loudness, and b...

537 podcasters told us what they care about (and don't) - here's the data: Part One of Two

02 May 2022

Contributed by Lukas

The more podcasting grows, the more people talk about it. Some of it is genuine news, and some of it is gossip or clickbait. Rather than waste your ti...

Choosing a Format for Your Podcast: Pocket-Sized Podcasting

15 Apr 2022

Contributed by Lukas

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about choosing a format for your ...

Niches & Narrow Podcast Topics: Pocket-Sized Podcasting

14 Apr 2022

Contributed by Lukas

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker.And on this episode, we’re talking about niches (nitches?) and narrow...

Why Should They Listen? Pocket-Sized Podcasting

13 Apr 2022

Contributed by Lukas

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about giving your audience a no-b...

Who is Your Podcast For? Pocket-Sized Podcasting

12 Apr 2022

Contributed by Lukas

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. On this episode, we’re asking a big question: Who are you making you...

Why Are You Doing a Podcast? Pocket-Sized Podcasting

11 Apr 2022

Contributed by Lukas

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker.And on this episode, we’re asking the question “Why?”Why do you w...

How to Make a Daily Podcast

01 Apr 2022

Contributed by Lukas

Daily podcasts are a lot more common than they used to be. You might find the thought of running one appealing but also think to yourself "there's no ...

A Brands-Eye View of the Podcasting Industry, & Podcast Episode Swaps

07 Jan 2022

Contributed by Lukas

We talk a lot about audience growth in our articles. In fact, promotion and growth is the number 1 thing podcasters struggle with, according to our re...

What Moves the Needle When It Comes to Planning & Running a Podcast?

15 Dec 2021

Contributed by Lukas

There's no shortage of things to focus on when it comes to planning, launching, and running your own podcast. From buying the right mic and choosing ...

Can You Take Care of a Baby AND a Podcast? Podcasting & Parenting

10 Aug 2021

Contributed by Lukas

In this episode of Podcraft, Matthew and Colin talk about podcasting and parenting. They discuss the joys of being a new dad, from early morning buggy...

What Has Changed in Podcasting? How Does It Affect the Average Podcaster?

25 May 2021

Contributed by Lukas

Podcasting news has been hard to keep up with this past year or so. Each week seems to bring a new development in the Apple Vs Spotify saga, a new "mu...

Create Shareable Clips With Audiograms | PodCraft 1312

06 Apr 2021

Contributed by Lukas

Check out the full book - Podcast Growth: How to Grow Your Podcast Audience Audiograms combine images, text, and audio to create a social media post....

Why Overcast Is One of the Best Places to Advertise Your Podcast | PodCraft 1311

30 Mar 2021

Contributed by Lukas

Check out the full book - Podcast Growth: How to Grow Your Podcast Audience Overcast is one of the most popular podcast listening apps in the world t...

Market Your Podcast With an Ebook | PodCraft 1310

10 Mar 2021

Contributed by Lukas

Check out the full book - Podcast Growth: How to Grow Your Podcast Audience When you’ve published a decent amount of episodes, you might consider r...

Finding New Listeners at the Bottom of a Pint Glass | PodCraft 1309

02 Mar 2021

Contributed by Lukas

Check out the full book - Podcast Growth: How to Grow Your Podcast Audience Podcast-themed beer mats or coasters! This is a “helpful” way of dist...

How to Get Your Show Featured on Apple Podcasts | PodCraft 1308

10 Feb 2021

Contributed by Lukas

Check out the full book - Podcast Growth: How to Grow Your Podcast Audience Despite the many hundreds of ways listeners can consume podcasts these da...

Diverse Content & Visibility Through Vox-Pops | PodCraft 1307

03 Feb 2021

Contributed by Lukas

Check out the full book - Podcast Growth: How to Grow Your Podcast Audience Nope, it’s not a new breakfast cereal. It’s a journalism and/or marke...

Promoting Your Podcast With a Montage Episode | PodCraft 1306

05 Jan 2021

Contributed by Lukas

Check out the full book - Podcast Growth: How to Grow Your Podcast Audience A montage episode is a piece of audio content, made up of clips from diff...

Engaging in an Online Community | PodCraft 1305

29 Dec 2020

Contributed by Lukas

Check out the full book - Podcast Growth: How to Grow Your Podcast AudienceThis is where your love of your podcast’s topic will take the wheel. Let’...

Being Found Through Question Research | PodCraft 1304

22 Dec 2020

Contributed by Lukas

Check out the full book - Podcast Growth: How to Grow Your Podcast AudienceQuestions are great. More and more, users are typing full questions into Go...

Creating a Local Podcasters Group | PodCraft 1303

15 Dec 2020

Contributed by Lukas

Check out the full book - Podcast Growth: How to Grow Your Podcast AudienceAdmit it: you can always use the support of your colleagues. Whether other ...

Growing Your Audience by Running a Listener Survey | PodCraft 1302

08 Dec 2020

Contributed by Lukas

Your current listeners are the best PR team to increase audience growth. Get to know your current listeners. They'll tell their friends about your pod...

Using Calls to Action to Grow Your Audience | PodCraft 1301

01 Dec 2020

Contributed by Lukas

We're delighted to announce our latest book. It's called Podcast Growth: How to Grow Your Podcast AudienceTo celebrate, we're making season 13 of Podc...

Resources & next steps for the Content Stacking series

26 Jun 2020

Contributed by Lukas

Now that we’ve covered the stacking process, in the episode, I want to cover some extra resources that’ll help you. That includes equipment, softw...

Getting Series-ous: How Seasons Can Reduce the Work & Maximise your Growth

19 Jun 2020

Contributed by Lukas

Now you know how to create a content stack, getting so much more from every piece of content you create. Next, we’re going to amplify that through t...

How to Create a Content Stack in Minimum Time, with Maximum Impact

12 Jun 2020

Contributed by Lukas

Last week, we covered the content stack, and how it works. This week, we’ll get right into how to create it, from start to finish. If you don't have...

The Content Stack: How Podcasting, Blogging & Video work Together to Build Reach & Grow Faster

01 Jun 2020

Contributed by Lukas

Hey folks, Colin here from thePodcastHost.com and bringing you a special short series on podcraft, starting today and continuing another 3 weeks. The...

How to Run a Great Online Call! | Remote Work #3

25 May 2020

Contributed by Lukas

In this series on video conferencing for remote or big teams, we're looking at how best to setup, prepare for and run your online calls. On this epis...

How to Prepare for an Online Call to Keep it Slick & Successful | Remote Work #2

25 May 2020

Contributed by Lukas

In this series on video conferencing for remote or big teams, we're looking at how best to setup, prepare for and run your online calls. This episode...

Best Software, Equipment & Setup for Remote Work Meetings & Calls | Remote Work #1

25 May 2020

Contributed by Lukas

Video conferencing and online calls have rocketed in the past couple of months, for obvious reasons!For many this new way of working is yet another st...

Podcast Discovery Stats in 2020 | How Do Listeners Discover New Shows?

06 Apr 2020

Contributed by Lukas

We recently ran a listener survey, exploring the discovery and listening habits of 780 podcast consumers. 41% of participants have never run their own...

The Podcasting Tools Show: PodcastGuests.com for finding Great Interviews & Being Interviewed Yourself!

06 Mar 2020

Contributed by Lukas

This week, we're bringing you a final bonus episode, coming from a new show that Colin's just released, called the Podcasting Tools show. It's a podc...

The Podcasting Tools Show: Rode Smartlav+ and the SC6 Adapter for the smallest interview kit in existence!

28 Feb 2020

Contributed by Lukas

This week, and for 1 more week, we're bringing you episodes from a new show that Colin's just released, called the Podcasting Tools show. It's a podc...

The Podcasting Tools Show: Wordpress Themes for Podcasters

21 Feb 2020

Contributed by Lukas

This week, and for the next 2 weeks, we're bringing you episodes from a new show that Colin's just released, called the Podcasting Tools show. It's a...

Leveraging Podchaser to build your network, and grow your Podcast

10 Dec 2019

Contributed by Lukas

Podchaser is often referred to as “the IMDb of podcasting”.The company was founded in 2016 with the goal of creating the “ultimate, platform-agn...

The Mics We Tested in 2019

28 Nov 2019

Contributed by Lukas

New mics turn up on our doorstep all the time here at The Podcast Host. Which is handy, because our ‘best podcast microphones' article is one of the...

How to Turn Your Podcast into a Book

12 Nov 2019

Contributed by Lukas

On the episode, I talk to David Bain, a long time and very prolific podcaster, the one I remember most being Digital Marketing Radio. David is also th...

What questions should I ask in a Podcast interview?

02 Oct 2019

Contributed by Lukas

Interviews are a big part of podcasting, and for good reason.They break up the potential monotony of one voice talking for too long, they add expertis...

How to make your Podcast unique | Find your USP and stand out from the crowd

25 Sep 2019

Contributed by Lukas

Every successful podcast has to be unique in some way. If there's no uniqueness, then there's no draw. There's no reason to listen.And with over 700,0...

The most popular podcasting mics, brands, and recording setups of 2019

18 Sep 2019

Contributed by Lukas

We've run our annual Grand Gear Survey to find out what podcasters are using to record their shows in 2019? We also found out a bit about how they're ...

What's a good number of downloads for a podcast?

10 Sep 2019

Contributed by Lukas

In a world of YouTube views and Twitter followers, we've become accustomed to figures in the hundreds of thousands, and even millions.Read the full ar...

Where can you advertise your podcast? Paying to grow your audience

04 Sep 2019

Contributed by Lukas

Podcast advertising is just one of many ways to grow your show's audience.Growing an audience, ultimately, starts with creating good content on a cons...

How to Grow your Audience & Create Great Products through Surveys | Rob & Kennedy from Responsesuite

29 Jul 2019

Contributed by Lukas

In this episode I'm talking to Kennedy and Rob Temple from Responsesuite. Their speciality is using surveys to get your know your audience, and partic...

The 10 Commandments of Podcasting

11 Jun 2019

Contributed by Lukas

Some might call this a "Pet Peeves" episode, but you can also think of them as "Growth Opportunities". Are you doing some things that might be costin...

Podcast Listening Apps - and should you be listening to LESS podcasts!? PodCraft 1109

04 Jun 2019

Contributed by Lukas

A bit of a bonus episode to bring down the curtain on our Podcast Equipment Series. You put a lot of work into creating your episodes, so let's have a...

Video & Live Broadcasting | PodCraft 1108

29 May 2019

Contributed by Lukas

There are a few good reasons why you might want to broadcast the recording of your episodes live - and maybe even film them too. Doing live episodes ...

Podcast Gear Stats: What Are Podcasters ACTUALLY Using? RODE Procaster Giveaway

22 May 2019

Contributed by Lukas

Okay, granted, having a top-of-the-range mic doesn't necessarily mean you'll have top-of-the-range content. But the various bits of equipment differen...

The Podcast Host 2018 End of Year Review

18 Dec 2018

Contributed by Lukas

As another year draws to a close, we sit down to chat through the last 12 months at The Podcast Host Towers. What went well? What didn't? And what do ...

Promoting Your Podcast with an Audio Trailer

11 Sep 2018

Contributed by Lukas

Creating a 30 second promo trailer for your show is a great way to grow your audience. A trailer is a little "taster" for potential new listeners, and...

How to Find Your Niche & Be an Audience Magnet

29 Aug 2018

Contributed by Lukas

On this episode, we're talking niche. That's neeeesh, not nitch, but either way, it's all about getting really specific with your content offering. K...

How to Tell Great Stories in Your Podcast, with Jessica Abel

14 Aug 2018

Contributed by Lukas

By it's very nature, podcasting is storytelling. But what makes a story good, or interesting? Well, who better to give us a crash course on how to te...

How a Customer Relationship Manager (CRM) Can Help You Simplify & Grow Your Podcast | The Podcraft Podcast

07 Aug 2018

Contributed by Lukas

Jon Ferrara was the founder of Goldmine, which was a customer management tool back in the day, but when he sold that company he didn’t stop thinking...

How to Get More Exposure for Your Podcast | The Podcraft Podcast

31 Jul 2018

Contributed by Lukas

You can pour your heart and soul into making the best podcast possible. But simply hitting publish and taking the “if you build it, they will come”...

What’s Next? Stepping It up | Podcraft 1013

24 Jul 2018

Contributed by Lukas

Planning and launching your first podcast can be a steep learning curve. But once you’re actually putting episodes out there, the pitfalls are a lit...

Putting Your Podcast out into the World | Podcraft 1012

17 Jul 2018

Contributed by Lukas

So far we’ve walked you through to the point where you’ve uploaded your first episode to your media host. At this stage, you have a podcast. But i...

Podcast Hosting & Websites | Podcraft 1011

10 Jul 2018

Contributed by Lukas

So you’ve recorded your first podcast episode and now you’re ready to share it with the world. How exactly do you upload it though? In this episod...

Podcast Branding: Artwork and Music | Podcraft 1010

03 Jul 2018

Contributed by Lukas

Cover art and music are two ways of branding your podcast and giving it its own unique personality. It isn’t essential to have music in your podcast...

Editing Your Podcast | Podcraft 1009

26 Jun 2018

Contributed by Lukas

Without a doubt, editing is the one aspect of podcasting that we’re most frequently asked about. In this episode we’re going to run through some o...

Recording Environment | Podcraft 1008

19 Jun 2018

Contributed by Lukas

On today’s episode of Podcraft we’re taking a look at something that’s super important. However something that you might not naturally consider....

Your Podcast Recording Set-Up | Podcraft 1007

12 Jun 2018

Contributed by Lukas

We know that one of the biggest barriers you might have stopping you creating your podcast is worrying about how to set-up your equipment. We’re goi...

Planning & Scripting Your Episode | Podcraft 1006

05 Jun 2018

Contributed by Lukas

Winging it is certainly a skill, but there’s also something to be said for great planning & scripting. It can be the difference between a listener f...

How Long and How Often? | Podcraft 1005

29 May 2018

Contributed by Lukas

There’s no doubt that you’re recording a podcast about something you love. And therefore you can probably talk for days all about your topic! Howe...

Formats And Approaches | Podcraft S10E04

22 May 2018

Contributed by Lukas

In the fourth episode of our new Podcraft season, we talk formats and approaches. You’ll need to consider which kind of format you’d like your pod...

Who Are You Podcasting For? | Podcraft S10E03

15 May 2018

Contributed by Lukas

In this episode of our tenth season of Podcraft, we continue to explore the first steps in launching your own podcast. This week we focus on audience....