Point Of The Story
Episodes
How To Make Your Old Blogs Relevant Again: Inside the Biggest SEO Hack With Maven Made Copy
23 Apr 2026
Contributed by Lukas
When's the last time you looked at your old blog posts?Because if you've been blogging for more than a year, I'd bet good money there are broken links...
Marketing Is Actually Just Flirting: How To Date Your Customers with Hunter Myers
16 Apr 2026
Contributed by Lukas
You know I hate a fuck-ass pitch.So when today’s guest slid into my inbox with the subject line "Not a fuck-ass pitch" — and then opened with "I w...
Stop Building a Brand You Hate Living Inside — Entrepreneurial Wellness with Natascha Myers
09 Apr 2026
Contributed by Lukas
An incomplete list of business rules you totally made up and don’t have to follow:You have to post every day.You have to offer that service.You have...
How to Know When You’re Ready to Hire an OBM With My Squirrel Wrangler Claire French
02 Apr 2026
Contributed by Lukas
I've been talking about my squirrel wrangler on this podcast for months. And you guys are so nosy, I knowwww you want to know exactly what she does, w...
How to Live Your Dream Life (By Gentle Parenting Your Gremlins) With Ashley B Jones
26 Mar 2026
Contributed by Lukas
Let me introduce you to the girl who moved to Kansas (on purpose, with a plan), rides horses once a week, eats strawberries in the bathtub, and has do...
Accessibility 101: What Every Online Business Owner Needs to Know with Chloe Arielle
19 Mar 2026
Contributed by Lukas
1 in 6 people experience significant disability. That's potentially 16% of your audience who literally cannot interact with your inaccessible website ...
What Your Human Design Says About Your Business with Keolani Young
12 Mar 2026
Contributed by Lukas
I have a Swedish mother and grandmother, and I still didn’t know there's a Swedish 12-hour cinnamon roll recipe I've been completely sleeping on my ...
Everything You Want to Know About Meta Ads (Juicier Version) with Alice Björkstrand [BONUS]
10 Mar 2026
Contributed by Lukas
Remember when I logged into Meta Ads Manager for the first time, didn't know a damn thing, and basically needed Alice to explain what an ad even was?T...
Everything You Want to Know About Meta Ads if You’ve Never Run Them Before with Alice Björkstrand
05 Mar 2026
Contributed by Lukas
You've been organically marketing your business for years, telling yourself ads are "eventually" on the list.Well, babes, eventually is now!In Part 1 ...
More Show For Your Biz: How to Create Concept Brands & Themed Offers with Kalyl Kadri from Words Hurt Copy
26 Feb 2026
Contributed by Lukas
There are a million copywriters on the internet, but there is exactly one Victorian-era Steve Irwin copywriter.Guess which one is easier to forget!I s...
How to Keep a Promise to Yourself (Even With ADHD)
19 Feb 2026
Contributed by Lukas
Content warning: this episode includes a conversation about macro tracking and food logging. I say when so you can skip ahead if you’d prefer that!I...
How To Sell on Evergreen Without the Girlboss Bullshit with Chelsea Quint
12 Feb 2026
Contributed by Lukas
Evergreen selling is harder than live launching.There. I said it!!!Live launching gives you fake urgency to lean on, but with evergreen you actually h...
POV: You Just Became My Copywriting Client — Here’s What Happens Next
05 Feb 2026
Contributed by Lukas
You read my website copy, thought it was funny, decided I was the Website Girl for the job, and now you're wondering… what the hell happens next?I'v...
Everything You Want to Know About Pinterest Marketing with Sarah Burk
29 Jan 2026
Contributed by Lukas
You've been telling yourself you'll figure out Pinterest "later" for how long now? A year? Two? Five?Meanwhile, there are hundreds of millions of peop...
31 Things I Don’t Give a Fuck About Anymore at 31
22 Jan 2026
Contributed by Lukas
I almost didn't release this episode because I was worried it was too negative. But then I realized some of you give wayyyy too many fucks about thing...
If You Want A Village, You Have To Be A Villager: Here's How To Become One
15 Jan 2026
Contributed by Lukas
A lot of people think to themselves "God, I wish I had a village" while simultaneously doing absolutely nothing to build one.Everybody wants the group...
How I'm Making My Golden Year the Best One Yet: The Inside Scoop on My 6-Figure Copywriting Business
08 Jan 2026
Contributed by Lukas
If you want to know what it actually looks like to build a business from $0 to $400K while being a single mom with ADHD, buying a house, surviving mul...
How To Have A Balanced, Burnout-Free Year: 7 Themed Days To Add To Your Calendar
25 Dec 2025
Contributed by Lukas
If it's not on the Google Calendar, it doesn't exist.And yes, that includes things like rest, learning, life admin tasks, and frog-swallowing!In this ...
How to Pivot Your Business Without Burning the Entire Thing Down with Morgan Markowski
18 Dec 2025
Contributed by Lukas
I went to the bank today and saw a sign about "jeans day," where employees pay $5 to wear denim for their eight-hour shift. And I literally thought: T...
How To Name Literally Anything (Even If You’re An Overthinker) by Katie With The Good Names
11 Dec 2025
Contributed by Lukas
If you've been staring at a Google Doc full of business name ideas for the past three months, going back and forth about whether it's too clever or no...
Follicular Energy, Luteal Doom, and Actually Understanding Your Cycle with Consciously Cait
04 Dec 2025
Contributed by Lukas
If you've ever scheduled a full day of client calls during your luteal phase, this episode is for you.Or if you've ever thought "I'm so hormonal right...
Client Experience for Squirrel Brains with Fran from The Passions Collective
27 Nov 2025
Contributed by Lukas
There's no award for "most automated workflows" or "prettiest welcome guide," but there IS a prize for actually enjoying your business. (The prize is ...
How to Remember to Eat Lunch: Squirrel’s Guide to Feeding Yourself with Registered Dietitian Claire Rifkin
20 Nov 2025
Contributed by Lukas
Raise your hand if you've made it to 4 PM before realizing you forgot to eat. Now put your hand down and listen to this episode.Today, I sit down with...
How to Expand Your Capacity to Attract More of What You Want with Maia Benaim
13 Nov 2025
Contributed by Lukas
Quick question: How many times are you gonna call in the thing, get the thing, and then immediately fuck it up because your nervous system is like "no...
Should You Display Pricing on Your Website or Not?
06 Nov 2025
Contributed by Lukas
Me if one more person asks whether or not they should put their pricing on their site:🧍♀️➡️🚪➡️🌱😵(You’ll understand that e...
Everything You Want to Know About LinkedIn with Nicole Marguerite Gray
30 Oct 2025
Contributed by Lukas
When's the last time you logged into LinkedIn?2016? 2017?The year you stopped working at that soul-sucking job and started your business, only to neve...
The 70-Page Website Project: What's On It & How You Can DIY Your Copy
23 Oct 2025
Contributed by Lukas
Website Girl just launched a 70-page website, and you really thought she wasn't gonna make it the biggest fucking deal ever?I'm breaking down every si...
How To Make Every Pitch End In A “YES”- The Art Of The Orbit Jump with Chelsea Riffe
16 Oct 2025
Contributed by Lukas
Is it just me, or are you also tired of getting cold pitches that make you want to hurl your phone across the room?I sat down with Chelsea Riffe, podc...
All My Streams of Income as a Copywriter and Marketing Mentor Making $400k/Year
09 Oct 2025
Contributed by Lukas
When men talk about their revenue, they're "transparent" and "successful, “but when women do it, suddenly it's girl boss? Bullshit. Talking about mo...
Season 2 Finale — I Answer My Own Squirrel Brain Questions
28 Aug 2025
Contributed by Lukas
It's Season 2 finale time, which means I'm finally answering my own rapid-fire questions!But I didn’t just answer them, I also asked my friends to a...
My Most Requested Guest Finally Shows Up: 6 Minutes With My 6-Year Old
21 Aug 2025
Contributed by Lukas
The most requested guest FINALLY makes his debut!That's right, squirrels, my 6-year-old son Wesley is officially on the podcast to answer my rapid-fir...
Is Your Podcast Boring? How to Engage Listeners and Build Loyal Fans with Podcast Manager Adrienne Cruz
14 Aug 2025
Contributed by Lukas
When I decided to launch a podcast, I had absolutely zero intention of editing it myself. Like, I cannot think of anything worse for someone with ADHD...
What If You Never Had to Post Again? Create an Instagram 9-Grid with KP from Jupiter Content Co
08 Aug 2025
Contributed by Lukas
I invited KP from Jupiter Content Co on to talk about nine grids on Instagram, and somehow we also ended up discussing everything from credit card deb...
Your Blazer Isn't a Business Expense: Baby Steps To Better Bookkeeping with Madison Dearly
31 Jul 2025
Contributed by Lukas
3 things that happened when I cornered a bookkeeper at a conference:1. I almost choked to death2. I realized I should learn how to perform the Heimlic...
Stop Getting Fucked by Your Own Business with Braden Adam Drake
24 Jul 2025
Contributed by Lukas
Babe, I love you, but we need to talk... If you're mixing your business money with your grocery money, you're fucked, and it's time to get unfucked.In...
Personal Branding for People Who Don't Have Their Shit Together with Tori Sprankel
17 Jul 2025
Contributed by Lukas
How’s this for a hot take? You probably don't need a logo. Yes, you read that right!In this episode, I sit down with my good friend Tori Spranke...
Your Energy Is Sabotaging Your Money Goals with Manifestation Coach Jillian Minter
10 Jul 2025
Contributed by Lukas
I wasn't a woo-woo person until I accidentally manifested the best relationship of my life by deleting every mediocre man's number from my pho...
How to Build a Community Without Relying on ChatGPT with Vix Meldrew
03 Jul 2025
Contributed by Lukas
I joined a $5,000 mastermind at 4 AM after seeing one random Threads post, and it was one of the best business purchases of my life.The woman who led ...
Money Management for People Who Hate Budgeting with Emilie Nutley
26 Jun 2025
Contributed by Lukas
When I needed a $3,800 oil tank for my house, I didn't dip into my savings. Instead, I ran a 24-hour flash sale with the code GETSARAOIL and made ...
Building a Beauty Brand That Actually Listens with Sabah from Calling Beauty
20 Jun 2025
Contributed by Lukas
I'm about to become a walking advertisement for a face mist, and I'm not even sorry about it.In this episode, which is literally the longest I...
Financial Planning Isn't Just for Rich People with Matt Ward
12 Jun 2025
Contributed by Lukas
Raise your hand if you've ever said "I'll worry about investing when I have more money." Yeah, that was me too — until I met Matt!In this episode, I...
Everything You Want to Know About Email Marketing with Shannon Vondy
05 Jun 2025
Contributed by Lukas
You send one email, three people unsubscribe, and you spiral into thinking your entire business is doomed. We've all been there!In this episode, I sit...
Social Media Doesn't Have to Be That Serious with Katie Creative Co
29 May 2025
Contributed by Lukas
Can we talk about how everyone's out here treating Instagram like it's rocket science?In this episode, I sit down with Katie Creative Co (yes,...
Tired of Overthinking Content? Try Athlete Marketing with James Nwobu
22 May 2025
Contributed by Lukas
You didn’t hear it from me…But Showit’s Director of Marketing has some thoughts about AI content, lazy brands, and why “just post it” might ...
SEO for People Who’ve Been Avoiding It with Mariah Magazine
15 May 2025
Contributed by Lukas
If you’re reading this, you need SEO.And if the fact that your website isn’t ranking for shit has been simmering on the back burner of your brain ...
No One Gets What You Do? Clarify Your Messaging with Abbie Radford
08 May 2025
Contributed by Lukas
An incomplete list of things that do not make you iconic:1. Having a tragic backstory2. Treating every Instagram post like it’s a free masterclass3....
Case Studies That Actually Sell with Jocelyn Montemarano
01 May 2025
Contributed by Lukas
I’ve got more testimonials than I know what to do with. Love notes. Slack screenshots. Emails that made me tear up a little. But for the longest tim...
How to Actually Buy a House Without Crying with Alli Moore
24 Apr 2025
Contributed by Lukas
If you’ve ever felt like buying a house is some mysterious, unattainable, "adultier adult" milestone... I get it. It took me ages to do it...
What If Instagram Only Took 15 Minutes a Day? with Gemma Watts
17 Apr 2025
Contributed by Lukas
Okay, listen. I timed myself making a single carousel post, and it took me 55 minutes and 53 seconds. (I have Toggl receipts.) So when Gemma Watts sai...
Launch Strategy for Squirrel Brains with Kelsey from Coming Up Roses
10 Apr 2025
Contributed by Lukas
Be honest. When was the last time you said you were gonna launch something… and then let your idea sit in a Google Doc because you “just need to f...
Why Your Website Feels Off, And How to Fix It with Sarah Kleist
03 Apr 2025
Contributed by Lukas
Okay, picture this: it’s 9am, you’re in a full face of makeup and red leather pants belting RENT at an audition — and by 2pm, you’re back home...
What Even Is A Quantum Leap? with Kaitlyn Kessler
27 Mar 2025
Contributed by Lukas
Okay, be honest: have you ever heard someone talk about “quantum leaping” in their business and thought, “What in the Girl Boss is going on here...
Cold Pitches, Freak Magnetism, and a Brand Worth Using with Eva Couto
20 Mar 2025
Contributed by Lukas
Not to be dramatic, but this might be the only cold pitch I’ve ever liked. And trust me — I’ve seen a lot of cold pitches. Most of them = instan...
Turning 1D Online Connections Into 3D Relationships with Xanthe Appleyard
13 Mar 2025
Contributed by Lukas
Welcome to season two of Point of the Story! We’re coming in HOT with an all-guest lineup — starting with none other than my brilliant, hilarious,...
WELCOME TO SEASON 2!
13 Mar 2025
Contributed by Lukas
Welcome back, squirrels! Season 2 of Point of the Story is here, and this time, we’re switching things up. Instead of solo episodes, this season is ...
Productivity Hacks For Single Moms (That Actually Work)
27 Feb 2025
Contributed by Lukas
So listen, I’m your mommy now. Yeah, you heard me. Today, I am mothering YOU because no one else is mothering you, and you are out here doing all th...
6 Ways To Bring In More Business During A Slow Season
20 Feb 2025
Contributed by Lukas
So you’re stuck in a slowwwww AF season? You check your inbox — crickets. You refresh your DMs — nothing. You start wondering if it’s time to ...
How I’d Market My Brand From Scratch If I Had To Start All Over
13 Feb 2025
Contributed by Lukas
What would I do if I woke up tomorrow with zero clients, zero leads, and had to start my business from scratch? (Other than cry, obviously.) That’s ...
[Minisode!] 4 Phrases To Avoid If You Want To Sound More Confident
10 Feb 2025
Contributed by Lukas
Surprise! It’s the first-ever Point of the Story minisode! That means a quick episode packed with value — and zero fluff. (Except for the part whe...
The Origin Story
06 Feb 2025
Contributed by Lukas
If I had a dollar for every time someone asked for my origin story, I could retire. Okay, maybe not retire, but at least empty the shelves of an entir...
Squirrel’s Guide To Business: Tips For Working With ADHD
30 Jan 2025
Contributed by Lukas
Listen, if there’s one thing I know for sure, it’s that managing ADHD while running a business is not for the faint of heart. (Think: trying to fo...
Everything You Want To Know About Substack
23 Jan 2025
Contributed by Lukas
This episode is THE reason this podcast exists. After getting hit with the same Substack questions on repeat, I realized: why not make one epic, tell-...
Millionaire Marketing Strategies: How I'm Making $1M in 2025
16 Jan 2025
Contributed by Lukas
Today, I’m sharing my ambitious, audacious, slightly terrifying goal for 2025: I’m making $1 million in course sales this year. No "hope to,&...
How To Get A Fucking Grip
16 Jan 2025
Contributed by Lukas
Buckle up because today's episode is one part tough love and one part warm hug. I’m giving you my exact recipe for getting a fucking grip, and t...
30 Things I've Learned By 30
16 Jan 2025
Contributed by Lukas
This is it. The episode where I reflect on three whole decades of wins, fails, and lessons — ranging from life-changing truths to random, hilarious ...
The Intro
16 Jan 2025
Contributed by Lukas
Welcome to the first ever official episode of Point of the Story! I’m your host, Sara Noel — website copywriter, marketing mentor, unapologetic sq...
Calling All Squirrels
07 Jan 2025
Contributed by Lukas
Welcome to Point of the Story — the only podcast you won’t need to listen to on 2x speed! I’m Sara — website copywriter, marketing mentor, una...