Lauren and Chan are joined by Taylor Lorenz to discuss all things related to internet culture. They dive into the following: The Socialite Rank (3:32), the social media ecosystem (11:33), parasocial relationships (14:35), aspirational content (20:18), mommy bloggers (28:33), the birth of influencer marketing (33:04), viral content shaping societal values (36:42), AI creators & digital clones (40:31), going from an influencer to being in the public eye with Meghan Markle (45:16), and finally, image curation and PR strategy with Gwyneth Paltrow (51:00). Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode. Clean Simple Eats: Shop Clean Simple Eats protein powder and use code POPAPOLOGISTS for 10% off! Earlybird: Click here to try Earlybird CBD/THC gummies and use code POP20 for 20% off. BetterHelp: This episode is sponsored by BetterHelp. Build your support system with Betterhelp. Visit betterhelp.com/popapologists to get 10% off your first month. Cozy Earth: Visit CozyEarth.com/POP and use our exclusive code POP for 40% off best-selling sheets, towels, pajamas, and more. Quince: Give yourself the luxury you deserve with Quince! Go to quince.com/apologist for free shipping on your order and 365-day returns. Progressive: See if you can save some money at Progressive.com. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Full Episode
The people who are like, she's so rich, you know, she recommends things that are outrageously expensive. It's kind of like, yeah, exactly. She's super rich. They're going to be rich people. My favorite Gwyneth Paltrow quote is I can't pretend to make $25,000 a year. It's true. And do we want her to? No, we really do not. We don't.
Well, well, well, we are so excited because today we have Taylor Lorenz joining Pop Apologist. Taylor is a former New York Times and Washington Post reporter who covers internet culture. She wrote the book Extremely Online, The Untold Story of Fame, Influence, and Power on the Internet.
She hosts the Power User Podcast, and Taylor writes a sub-sack newsletter called User Mag, which we follow and love. Thank you. Welcome to the show. Thanks for having me. Of course. I have to tell you, I was listening to Extremely Online. It is so captivating. It is such a good book.
It's so informational and educational, but I also feel like it's like if you grew up on the internet, it's just like so profoundly interesting to hear how this all came to be. I feel like it like fills in the gaps. It's like I'm taking a college course on like the internet experience I lived as like a teen. major. Yeah.
And it makes me feel smarter, like looking back at that, like critical time that we all like live through. It's kind of crazy.
I know I heard from so many people. I think if you're like 40 and under, you experience so many of these online moments like drama get in or like Vine shutting down or whatever. But, you know, you're not paying attention to the context in real time. Right. And it's like there was just so yeah, it's It was just, there was so much that happened. I had so much fun writing it.
It was like down memory lane. Yeah.
I mean, it's like a, it's like a PhD dissertation. It is, it's a thick book.
I know. And it was twice as long. I had to cut it in half. I went so deep. There was like a whole chapter on Reddit that I had to cut. I mean, it just was like too long, but I hope I got everything good in there.
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