Power Hour Optometry

The Power Hour 4/3/19

04 Apr 2019

Contributed by Lukas

It might seem elementary, but being able to communicate effectively to your patients may be the most important factor in building a practice. Communic...

The Power Hour 3/27/19

28 Mar 2019

Contributed by Lukas

What 3-minute free technique can increase eyeglass sales by 32% and contact lens patients by 20%? A contact lens trial! Find out how and why this work...

The Power Hour 3/13/19

14 Mar 2019

Contributed by Lukas

You bought a practice. Now what? Tune into this week's Power Hour to find out what changes to make (and not make) and how to transition doctors.

The Power Hour 3/6/2019

07 Mar 2019

Contributed by Lukas

Considering buying a practice? Tune in to this week's Power Hour to know how to avoid buying the wrong practice. Do you know what in the negotiations ...

The Power Hour 2/27/19

04 Mar 2019

Contributed by Lukas

If you have considered implementing discounts or incentives for your patients, think twice. They usually aren't successful due to the impact they have...

The Power Hour 2/13/19

15 Feb 2019

Contributed by Lukas

Looking to attract a different kind of patient? Wanting to expand into boutique-or budget-services? Or even need to change patients' perception of yo...

The Power Hour 2/6/2018

08 Feb 2019

Contributed by Lukas

Having a hard time saying no to employees? Should you maintain a proper distance or be 'one of the guys?' Effective management skills often impacts on...

The Power Hour 1/30/2019

31 Jan 2019

Contributed by Lukas

If a staffer is out, do other staffers pitch in? Or do they say, "That's not my job?" Every person in the office needs to do whatever it takes to keep...

The Power Hour 1/23/19

24 Jan 2019

Contributed by Lukas

Do you ever think about the person accompanying your patient to the office? Make a good impression, and you might get a new patient! Patient escort a...

The Power Hour 1/16/19

17 Jan 2019

Contributed by Lukas

If you're planning advertising for the year, be sure you answer these 8 questions first. As with most things in life, much lies in the details and the...

The Power Hour 1/9/19

10 Jan 2019

Contributed by Lukas

Why did your practice miss the mark in 2018?  This week, look back on what didn't work and why, then figure out how to fix it for 2019. Remember, ho...

The Power Hour 12/19/18

21 Dec 2018

Contributed by Lukas

On the last Power Hour of the year, Dr. Art Epstein weighs in on the challenging future of optometry.

The Power Hour 12/12/18

13 Dec 2018

Contributed by Lukas

With the end of the year approaching, many of doctors buy that opto-toy they've always wanted. Unfortunately, this time next year - many of them regre...

The Power Hour 12/5/18

06 Dec 2018

Contributed by Lukas

Ever consider holding a staff meeting off-site? There are good reasons why should. Learn why and tips for executing a good meeting on this week's Pow...

The Power Hour 11/28/18

03 Dec 2018

Contributed by Lukas

Posed with common problems, like patients wait too long to see the doctor or patients complain about our fees, we usually come up with common solution...

The Power Hour 11/21/18

25 Nov 2018

Contributed by Lukas

It's that time of year again!  Do you have a plan for employee bonuses? Do you give them? Should you give them?  What about Christmas/holiday gift...

The Power Hour 11/14/18

15 Nov 2018

Contributed by Lukas

What to do NOW to make sure you close out a strong year

The Power Hour 10/31/18

05 Nov 2018

Contributed by Lukas

Interested in integrating scleral contact lenses into your practice? Find out how to jump start your scleral lens fitting on this episode.

The Power Hour 10/24/18

26 Oct 2018

Contributed by Lukas

What happens when two ODs marry? And what if they work together? Or what about an OD and an office manager or optician? Being part of a double OD coup...

The Power Hour 10/17/18

18 Oct 2018

Contributed by Lukas

If you're thinking about opening your own practice, this next episode is one you don't want to miss.   Pulled from the files of clients who have succ...

The Power Hour 10/10/18

14 Oct 2018

Contributed by Lukas

Howard Purcell, OD, FAAO, president and CEO of New England College of Optometry, joins the show to talk optometric education. Are there too many schoo...

The Power Hour 10/3/18

08 Oct 2018

Contributed by Lukas

Ever consider corporate optometry? Dr. Maria Sampalis, founder of Corporate Optometry Facebook group and website , joins the show this week to provi...

The Power Hour 9/19/18

22 Sep 2018

Contributed by Lukas

If you had to do it all over again...would you choose optometry?  While you can't turn the clock back, you do have control over your practice's desti...

The Power Hour 9/12/18

13 Sep 2018

Contributed by Lukas

The cash-paying model in optometry is alive and well. Is it in your office?  Andy Corley joins the show to explain why. Andy is a 40-year veteran o...

The Power Hour 9/5/18

07 Sep 2018

Contributed by Lukas

Looking for an associate or partner for your practice? On this episode, Gary offers tips on how to hire an associate and what to look fo...

The Power Hour 8/29/18

31 Aug 2018

Contributed by Lukas

This week, Gary offers up the 5 best hiring and firing tips. Be sure you are bringing on and moving on staff in ways that help your practice.

The Power Hour 8/22/2018

23 Aug 2018

Contributed by Lukas

Want to learn how to trim costs?  Listen to this episode of the Power Hour.

The Power Hour 8/16/18

16 Aug 2018

Contributed by Lukas

It's that time of year again...back to school. If you haven't already ramped up your marketing, this week's show will offer tips on making eye exams p...

The Power Hour 8/8/18

10 Aug 2018

Contributed by Lukas

Although ODs have different practices, their concerns are similar. This week, find out the top 5 questions ODs have for practice management consultant...

The Power Hour 8/1/18

02 Aug 2018

Contributed by Lukas

Considering buying a practice? Do you know where the pitfalls lie? Caveat emptor or buyer beware. Learn what to watch for when buying a new practice. ...

The Power Hour 7/25/2018

26 Jul 2018

Contributed by Lukas

Do you know what 4 things every practice owner must do to sell a practice? All practice owners need this information...regardless of when...

The Power Hour 7/18/2018

20 Jul 2018

Contributed by Lukas

Want new ways to market your practice? Of course you do! Tune into the show this week to source ideas from optometry's out-of-the-box marketer Warren ...

The Power Hour 7/11/18

12 Jul 2018

Contributed by Lukas

Want to look into optometry's future? Bart Foster, managing director at Sanitas Advisors, outlines what is inevitable in eyecare in the next five yea...

The Power Hour 6/27/18

28 Jun 2018

Contributed by Lukas

Ever wonder if Staffer A might be better at Job B? You might be right. This week, Dr. Laurie Sorrenson gives the scoop on profiling staff personaliti...

The Power Hour 6/13/18

14 Jun 2018

Contributed by Lukas

Travis Rush, founder and CEO of Sightbox , talks about entrepreneurship, online contact lens retailing, and how things have changed (or not) now tha...

The Power Hour 6/7/18

07 Jun 2018

Contributed by Lukas

We're close to the midway point of the year. It's a great time to refresh your thinking. Gary outlines his favorite business books for your practice o...

The Power Hour 5/30/18

04 Jun 2018

Contributed by Lukas

How do long patient wait times affect your practice? Find out how...and what you can do about it...on this week's Power Hour.

The Power Hour 5/23/18

24 May 2018

Contributed by Lukas

Building on the previous show about staff meetings, this week Gary motivates you to figure out what motivates your staff--and what doesn't. 

The Power Hour 5/2/18

03 May 2018

Contributed by Lukas

Your staff feeling blah? Your staff meetings not generating excitement? This week, Gary helps you learn strategies to energize your staff meetings and...

The Power Hour 4/25/18

26 Apr 2018

Contributed by Lukas

Learn all about trunk shows! Find out why "trunk show" is a bad name, and discover how to have a great one in your own office. 

The Power Hour 4/18/18

24 Apr 2018

Contributed by Lukas

Step right up this week for an update on myopia from Dr. Thomas Aller.

The Power Hour 4/4/18

06 Apr 2018

Contributed by Lukas

It's April...time to close the books on Q1. Look back at your Q1 data to better forecast 2018 and plan your year. Tune in to Power Hour this week to...

The Power Hour 3/28/18

29 Mar 2018

Contributed by Lukas

Contact lenses, the FTC, and optometry...what do you need to know? The deadline to weigh in is fast approaching. Get the scoop so you can make your vo...

The Power Hour 3/21/18

26 Mar 2018

Contributed by Lukas

Vision Expo was last week. As always, it was a great meeting with lots of classes & a lot going on. This week on Power Hour, we'll discuss some great ...

The Power Hour 3/7/18

08 Mar 2018

Contributed by Lukas

Filmmaker Jane Weiner has turned to myopia for inspiration. She talks with Gary this week about her latest film. Losing Sight, her documen...

The Power Hour 2/28/18

02 Mar 2018

Contributed by Lukas

Vision by Design, THE country's premier myopia meeting of the year is coming up fast.  Joining the show from VBD will be Drs. Cary Herzberg and Tom W...

The Power Hour 2/21/18

24 Feb 2018

Contributed by Lukas

Join Jeffry Gerson, OD, FAAO on this week's show as he gets us up to the second on what's new in ARMD diagnosis, management and treatment.  Also join...

The Power Hour 2/14/18

22 Feb 2018

Contributed by Lukas

It's Valentine's Day! Let's talk about what you love...to hate about optometry! Gary discusses the top 5 things you love to hate about the profession...

The Power Hour 2/7/18

08 Feb 2018

Contributed by Lukas

With industry trends leading more doctors to provide specialty care (dry eyes, glaucoma, vision therapy, low vision, TBI care, specialty contact lense...

The Power Hour 1/31/18

04 Feb 2018

Contributed by Lukas

Why did you become an OD?  Are you achieving your "why?"  Gary discusses his own personal journey on the road to his "why" and talks about how you ...

The Power Hour 1/24/18

28 Jan 2018

Contributed by Lukas

Yes, at one time or another, uncollected fees, or accounts receivables that languish over time, are the same as working for free. On this episode we d...

The Power Hour 1/17/18

19 Jan 2018

Contributed by Lukas

Time? Money? Cell phones, cars and TV's aren't the only thing changing at warp speed. The technology we use in our practices is doing the same thing a...

The Power Hour 1/10/17

12 Jan 2018

Contributed by Lukas

Can you succeed by seeing patients only 3 days a week? Dr. Nicholas Despotidis not only says yes, he discusses how he cut patient days from 6 to 3 day...

The Power Hour 1/3/18

05 Jan 2018

Contributed by Lukas

This time of the year, we all have the best intentions of improving our practices and personal lives. Yet somehow, no matter how hard we try, our best...

The Power Hour 12/20/17

21 Dec 2017

Contributed by Lukas

On this last show of 2017, and as the Power Hour closes in on half a million downloads, Gary recaps 2017's most listened to shows along with his own t...

The Power Hour 12/13/17

14 Dec 2017

Contributed by Lukas

With all the rapid changes going on in optometry, is a residency still necessary?  2015 graduate Dr. Kevin Cornwell joins the show talking about his ...

The Power Hour 12/6/17

07 Dec 2017

Contributed by Lukas

Try as we may, things still occasionally go awry in a practice.  What you do after that happens can be the difference between losing a patient, their...

The Power Hour 11/29/17

30 Nov 2017

Contributed by Lukas

What is often talked about, easy to calculate and rarely used?  That would be "chair costs."  This week, Gary discusses exactly what the terminology...

The Power Hour 11/15/17

17 Nov 2017

Contributed by Lukas

Enchroma's web site says their glasses, " . . . open up a world of color for people with color blindness.  Our products provide vibrant, accurate col...

The Power Hour 11/7/17

09 Nov 2017

Contributed by Lukas

"My staff just doesn't get it!  It's hopeless and training doesn't work!" Sound familiar? It certainly does to us! On this episode of the Power Hour,...

The Power Hour 11/1/17

02 Nov 2017

Contributed by Lukas

In what will probably be the shortest episode ever, Gary reveals the atomic powered tool the every entrepreneur has, and never uses.  It's one of tho...

The Power Hour 10/25/17

26 Oct 2017

Contributed by Lukas

How are frames designed?  Get the inside scoop behind the design process of the John Varvatos Eyewear Collection. The company's creative director Ni...

The Power Hour 10/18/17

19 Oct 2017

Contributed by Lukas

Listen to this episode for an entertaining discussion with Gary and Brian as they talk about the difference between UK and US optometry.  Opticians s...

The Power Hour 10/11/17

12 Oct 2017

Contributed by Lukas

Managed vision care, telemedicine, online shopping for eyeglasses or contact lenses... are these things that will hurt or help your practice? The answ...

The Power Hour 10/4/17

05 Oct 2017

Contributed by Lukas

Private Equity is getting more and more involved in optometry.  What is private equity, why are they so interested in eyecare, and is private equity ...

The Power Hour 9/27/17

29 Sep 2017

Contributed by Lukas

During a staff training session you tell your optician, "When you sell AR lenses, say X." We've all tried training our staff this way, and whether "X"...

The Power Hour 9/20/17

22 Sep 2017

Contributed by Lukas

You practice in an area that is very conservative. Your long time trusted, well known receptionist who had brown hair yesterday, shows up with purple ...

The Power Hour 9/6/17

07 Sep 2017

Contributed by Lukas

We have all watched kids scroll through life, with their rapid-fire thumbs and a six-second attention span. Physician and filmmaker Delaney Ruston saw...

The Power Hour 8/30/17

01 Sep 2017

Contributed by Lukas

Years of scientific research and intensive study of real-world applications have led to incredible breakthroughs in the way businesses large and small...

The Power Hour 8/23/17

24 Aug 2017

Contributed by Lukas

The CDC, in close collaboration with industry partners, has organized Contact Lens Health Week as a strategy to increase public awareness and promot...

The Power Hour 8/16/17

17 Aug 2017

Contributed by Lukas

Five years ago the first Power Hour episode discussed the future of optometry. What's has and hasn't come true since that show? The dialogue will prob...

The Power Hour 8/9/17

10 Aug 2017

Contributed by Lukas

It's as constant and inescapable as gravity.  Yet, most of us only focus on the downside of the 80-20 rule and don't look at how it can actually help...

The Power Hour 8/2/17

04 Aug 2017

Contributed by Lukas

While Google Glass "1.0" certainly had enough challenges that prevented it from becoming mainstream in optometry, other companies (including Google) h...

The Power Hour 7/26/17

27 Jul 2017

Contributed by Lukas

What's the secret number of dollars that should trigger you to start thinking, "I need help and need to hire an associate?" Does such a number even ex...

The Power Hour 7/19/17

25 Jul 2017

Contributed by Lukas

Listen to this episode as we discuss the current state of telemedicine, what Smart Vision Labs (www.smartvisionlabs.com) has learned since their last ...

The Power Hour 7/12/17

13 Jul 2017

Contributed by Lukas

Treehouse Eyes opened about a year ago.  Founded by Dr. Gary Gerber and industry veteran Matt Oerding, with two centers already open in the DC area, ...

The Power Hour 6/28/17

29 Jun 2017

Contributed by Lukas

Erik Lilligren from Eyecarevideo.tv joins the show and talks about why and how practices can effectively use video in their practices.  Learn the tip...

The Power Hour 6/14/17

16 Jun 2017

Contributed by Lukas

Whether it's Google ad words, boosting a Facebook post, or a recall snail mail postcard – the basics of marketing still apply.  Ignore any of these...

The Power Hour 6/7/17

08 Jun 2017

Contributed by Lukas

Two weeks ago, the Vice President of Operations for the Power Practice, Paul Ferraro, was our guest on the show.  Paul discussed the first steps in r...

The Power Hour 5/31/17

01 Jun 2017

Contributed by Lukas

Tune in to this episode of the Power Hour when Gary invites listeners to share their most "off the wall" customer service tricks and tips.  He also b...

The Power Hour 5/24/17

25 May 2017

Contributed by Lukas

Harvard Business Review estimates that 80 percent of turnover is due to bad hiring decisions. The consequences of a wrong hire can go beyond turnover ...

The Power Hour 5/10/17

11 May 2017

Contributed by Lukas

We surveyed ODs to find out!  Learn which ODs are the happiest, what makes them unhappy, and what you can do to increase your own professional satisf...

The Power Hour 5/3/17

05 May 2017

Contributed by Lukas

Continuing and building on last weeks' episode on how to elevate your customer service, Gary discusses innovative techniques to empower your staff.  ...

The Power Hour 4/26/17

27 Apr 2017

Contributed by Lukas

What can optometrists learn from the latest United Airlines customer service debacle?  A LOT!  Tune in to this episode of the Power Hour where Gary ...

The Power Hour 4/19/17

20 Apr 2017

Contributed by Lukas

There's more to cutting costs than squeezing your sales reps for better deals.  Gary discusses his top five ways so add to your practice's bottom lin...

The Power Hour 4/12/17

13 Apr 2017

Contributed by Lukas

Do you look forward to office meetings, or do you dread them and then ultimately cancel them?  Tune in to this episode of the Power Hour where Gary d...

The Power Hour 4/5/17

06 Apr 2017

Contributed by Lukas

Decreasing revenues with increasing expenses and regulations, online eyeglass selling, "generic" contact lenses and online refraction – to name just...

The Power Hour 3/22/17

24 Mar 2017

Contributed by Lukas

Vision by Design, the country's best meeting on myopia control is right around the corner. Get a snapshot of myopia control in general and the meeting...

The Power Hour 3/15/17

17 Mar 2017

Contributed by Lukas

Drs. Mark Rosner and Debby Feinberg are back on the show to discuss some of the latest work they've been doing with minute amounts of prism.  On the ...

The Power Hour 3/8/17

09 Mar 2017

Contributed by Lukas

Mike Hundert is the current Chairman of The Vision Council, as well as Chief Executive Officer and Chief Creative Officer of De Rigo Rem, part of the ...

The Power Hour 3/1/17

02 Mar 2017

Contributed by Lukas

On last week's show, Gary talked about successful strategies to externally market your practice.  This week, the show focuses on internal marketing. ...

The Power Hour 2/22/17

23 Feb 2017

Contributed by Lukas

Gary rolls up his sleeves and gets into a discussion about some innovative external marketing strategies you should be using at your practice.  What ...

The Power Hour 2/15/17

16 Feb 2017

Contributed by Lukas

Barney Dougher, President of HOYA Vision Care, Americas, joins the show to give his opinion on how eyecare's biggest merger ever may affect your pract...

The Power Hour 2/8/17

09 Feb 2017

Contributed by Lukas

You've worked really hard to get patients to come into your practice.  Are you working as hard to make sure they never leave . . . and come back when...

The Power Hour 2/1/17

02 Feb 2017

Contributed by Lukas

Inventory is a major expense for a practice yet one that rarely gets any attention beyond – "There's a hole on the board – I guess we need to fill...

The Power Hour 1/25/17

26 Jan 2017

Contributed by Lukas

On a recent Power Hour episode, Gary shared strategies for hiring a great team. But what happens after they're hired? Learn how to get alignment w...

The Power Hour 1/18/17

19 Jan 2017

Contributed by Lukas

Reuters news and other historically reliable news sources recently reported a proposed merger between Essilor and Luxottica.  Howard Purcell, O.D....

The Power Hour 1/11/17

13 Jan 2017

Contributed by Lukas

A recent landmark court case for a New York Yoga Studio may have far reaching consequences on how doctors pay their associates.  The concept of Indep...

The Power Hour 1/4/17

05 Jan 2017

Contributed by Lukas

On the first Power Hour of the year, Gary talks about starting at step one of practice team building: hiring a great team.  Hear some great strategie...

The Power Hour 12/21/16

22 Dec 2016

Contributed by Lukas

On the Oct 26th episode, Gary discussed "Part 1" about how to use public speaking to grow your practice.  Listen to Part 2, on this episode of the Po...