GRC PR 360

Breaking into PR with Dominique Turner

01 May 2024

Contributed by Lukas

Dominique Turner is a Strategic Communications and Public Relations professional working for Bloomreach, an AI-powered e-commerce platform. She also s...

Building a Female-Centered PR Consultancy with Nicole Pence Becker

24 Apr 2024

Contributed by Lukas

Nicole Pence Becker has over 15 years of experience in journalism, communications, media production, social media, and public relations. In 2017, she ...

'PR Confidential' with Amanda Proscia of Lightspeed PR

17 Apr 2024

Contributed by Lukas

Amanda Proscia is the Chief Operating Officer and Co-Founder of Lightspeed Public Relations/Marketing. Here, we discuss her new book, “PR Confidenti...

Speaking to Diverse Markets Authentically with Juan Alanis of Big Oak Tree Media

10 Apr 2024

Contributed by Lukas

Juan Alanis is the CEO and founder of Big Oak Tree Media, an award-winning agency with over 30 years of combined history in marketing and communicatio...

Biotech Communications in a Post-COVID World with Megan Prock McGrath

03 Apr 2024

Contributed by Lukas

Megan Prock McGrath is the Managing Director at MacDougall, where she provides clients with corporate communications counsel to help them elevate thei...

Stand for Something with Gini Dietrich of Spin Sucks

27 Mar 2024

Contributed by Lukas

Gini Dietrich is the founder of the influential Spin Sucks blog and author of "Spin Sucks: Communication and Reputation Management in the Digital Age....

Modern Marketing for Ministries with Dawn Jordan Jones

20 Mar 2024

Contributed by Lukas

Dawn Jordan Jones is the Brand & Communications Manager for the Information Technology Senior Management Forum (ITSMF), an organization that works...

Finding Your Inside Innovator with Louis K. Gump

13 Mar 2024

Contributed by Lukas

Louis K. Gump is a business builder, transformational leader, and pragmatic optimist. He is the president of Cambian Solutions, which focuses on excel...

Nurturing Brands and Going Viral with Paul Cohen of Milk and Honey

06 Mar 2024

Contributed by Lukas

Paul Cohen runs Milk & Honey PR’s North American business and brings three decades of experience shaping vital conversations in ways that matter...

Keeping Creative and Rebranding Rite Aid Healthy Futures with Andrew Staub

28 Feb 2024

Contributed by Lukas

Andrew Staub is a journalist-turned-PR-pro with 15 years in the communications industry. He is the communications manager for Rite Aid Healthy Futures...

The Power of Networks with Michael Axman and Jake Fleshner

21 Feb 2024

Contributed by Lukas

Michael Axman and Jake Fleshner are the founders of The Nucleus Network, a group of highly vetted and seasoned professionals across diverse industries...

Authentic Storytelling with Gina Villarreal-Arcediano

14 Feb 2024

Contributed by Lukas

Gina Villarreal-Arcediano is an accomplished television journalist and investigative producer as well as the founder and CEO of Unleashed Advertising ...

Effective Crisis Communication Strategies with Howard Waterman

07 Feb 2024

Contributed by Lukas

Howard Waterman has over two decades of experience in strategic communications, public relations, senior executive counsel, and crisis communications ...

Trust and Transparency in PR with April White

31 Jan 2024

Contributed by Lukas

April White is the CEO and founder of Trust Relations. With nearly 20 years of experience representing Fortune 100 companies, including Weber Shandwic...

The FOCUS Marketing Mindset with Eric Morley

24 Jan 2024

Contributed by Lukas

Eric Morley co-founded Blue C, a dynamic California-based agency specializing in brand strategy and creative marketing. With a relentless passion for ...

Podcast Therapy with Lauren Passell of Tink Media

17 Jan 2024

Contributed by Lukas

Lauren Passell is the founder of Tink Media, a podcast growth and ideas company that specializes in podcast PR, creative partnerships, in-app placemen...

Being the 'Go-To' Guy with Wing Lam of Wahoo's Fish Taco

10 Jan 2024

Contributed by Lukas

Wing Lam, the co-founder of Wahoo’s Fish Taco, is a seasoned entrepreneur with over 30 years of experience in the restaurant industry. As the face o...

Increasing Efficiency Through AI Integration with Bob Bilbruck

03 Jan 2024

Contributed by Lukas

Bob Bilbruck is an accomplished and visionary CEO with over 25 years of experience in the emerging markets and technology space. He is the founder and...

The Year in AI

27 Dec 2023

Contributed by Lukas

AI had a momentous year in 2023, and it was a big point of discussion on the PR 360 Podcast. This episode pulls together the most important discussion...

How to Get on Podcasts with Michelle Glogovac

20 Dec 2023

Contributed by Lukas

Michelle Glogovac, aka the “Podcast Matchmaker,” is the CEO of The MLG Collective, a full-service podcast pitching agency, where she collaborates ...

Creating Authenticity in Reality TV with Frank Carlisi

13 Dec 2023

Contributed by Lukas

Frank Carlisi is the Co-Founder and Chief Operating Officer of the ExV Agency, a global PR and personal branding agency, and the Founder of ExV Studio...

Bridging the Gap Between Business and Politics with Matt Krayton

06 Dec 2023

Contributed by Lukas

Matt Krayton is the founder and principal of Publitics, which provides counsel to campaigns at the local, state, and federal levels—as well as to cl...

200th Episode Special with Global Results Communications CEO Valerie Christopherson

29 Nov 2023

Contributed by Lukas

On this very special 200th episode of PR 360, we're thrilled to have Valerie Christopherson, founder and CEO of Global Results Communications (GRC), m...

Understanding Retail in a Post-COVID World with Catherine Seeds

22 Nov 2023

Contributed by Lukas

Catherine Seeds is the president and CEO at Ketner Group Communications. Over the past 21 years at Ketner, Catherine has helped leading companies in t...

The Power of Acknowledgement with Stevie Awards Founder Michael Gallagher

15 Nov 2023

Contributed by Lukas

After a career working in advertising, PR, sales, the events industry, and the dotcom world, Michael Gallagher founded the Stevie Awards in 2002 to ho...

B2G: Business-to-Government Communication with Sean O’Leary

08 Nov 2023

Contributed by Lukas

Sean O’Leary is a communications professional with nearly two decades of experience in journalism, marketing, and public relations. He’s the Vice ...

Disrupting Public Health Through PR with John Patton

01 Nov 2023

Contributed by Lukas

John Patton is a 25-year marketing and communications executive and entrepreneur who has worked in public health for the last 13 years. Currently, he’...

The 5 Rules of Crisis Communication with Rick Lyke from Mower PR & PA Group

25 Oct 2023

Contributed by Lukas

As the Executive Vice President and Managing Director of Mower PR & PA Group, Rick Lyke implements a full range of communications programs. He is ...

Creative Podcast Marketing with Arielle Nissenblatt

18 Oct 2023

Contributed by Lukas

Arielle Nissenblatt is the Community Marketing Manager at Descript and founder of the EarBuds Podcast Collective. With a diverse background in the pod...

Unlocking Genomics and PR with David McAlpine

11 Oct 2023

Contributed by Lukas

David McAlpine is the Global Head of External Communications at Illumina, a biotech company that develops, manufactures, and markets integrated system...

Building Brands Through Social Search and AI with Jeff Beringer

04 Oct 2023

Contributed by Lukas

Jeff Beringer founded and oversees Golin's global digital team and has spent more than two decades helping companies earn attention online to build br...

PR for the Publisher’s Soul with Shelby Janner of Zilker Media

26 Sep 2023

Contributed by Lukas

Shelby Janner, Chief Publicity Officer at Zilker Media, is passionate about helping thought leaders and brands share their stories. Over the past 11 y...

The Art of Authentic Networking with Karen Gamba, Co-Founder of ExV Agency

20 Sep 2023

Contributed by Lukas

Karen Gamba is a PR, networking, and business strategist as well as the CEO and co-founder of the ExV Agency. With locations in Atlanta, New York, and...

Nancy Luong on Opening Communication with Immigrant Parents

13 Sep 2023

Contributed by Lukas

Nancy Luong is a successful Fortune 500 senior marketer, financial content creator, keynote speaker, university educator, and DEI advocate. Currently,...

The Crusade Against Commodity Content with Joe Zappa of Sharp Pen Media

06 Sep 2023

Contributed by Lukas

Joe Zappa is a content marketer, journalist, and academic who has spearheaded content programs for dozens of businesses. As the founder of marketing a...

PR for the ‘Little Guy’ with Mickie Kennedy

30 Aug 2023

Contributed by Lukas

Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility. He founded eReleases over 22...

Great Speeches and Communication Tips with Steve Rohr

23 Aug 2023

Contributed by Lukas

Steve Rohr is a Hollywood publicist, media expert, and author. He served as the Show Publicist for the Academy Awards from 2015 – 2019 and is the fo...

Adding Value as a PR Freelancer with Maria Jordan of Fireflies Management

16 Aug 2023

Contributed by Lukas

Maria Jordan is the founder of Fireflies Management, a global communications agency that specializes in propelling both established organizations and ...

The High-Brow, Low-Brow Battle with Funmi Lijadu

09 Aug 2023

Contributed by Lukas

Funmi Lijadu is a creative communications specialist who loves pop culture. She has both agency and in-house PR experience across a range of sectors, ...

Disney Magic and DEI Changes with Shawn Smith

02 Aug 2023

Contributed by Lukas

Shawn Smith has served in senior communications roles with Warner Bros. and The Walt Disney Company, developing multimillion-dollar campaigns for glob...

Personal Brand Building 101

26 Jul 2023

Contributed by Lukas

In this special episode of PR 360, we look back at how to build a strong personal brand using tips from experts we've spoken to over the last few mont...

Telling the Fintech Story with Harvey Hudes of Caliber Corporate Advisers

19 Jul 2023

Contributed by Lukas

This week on PR 360, we welcome Harvey Hudes, the founder and CEO of Caliber Corporate Advisers, one of the preeminent marketing communicati...

Following the Formula for Success with Jeff Fenster

12 Jul 2023

Contributed by Lukas

Jeff Fenster is an award-winning serial entrepreneur who credits his success to one thing: the art of building and maintaining relationships. He’s t...

From Awareness to Affiliates with Jessy Klein Fofana, Founder of LaRue

05 Jul 2023

Contributed by Lukas

Jessy Klein Fofana is the CEO and Founder of LaRue, a New Jersey-based public relations and affiliate marketing agency. Fofana and LaRue are trailblaz...

PR in the AI Era with Muck Rack’s Linda Zebian

28 Jun 2023

Contributed by Lukas

Linda Zebian has the very meta position of Senior Director of Communications and Community at Muck Rack, where she manages its internal and external c...

The Taste of Web3 with Serial Restaurateur Andy Nguyen

21 Jun 2023

Contributed by Lukas

Our guest today is Andy Nguyen, a self-described “serial restaurateur” who is pushing boundaries by bringing together food and the world of Web3. ...

Inside the Mind of a Social Media Manager with Jon-Stephen Stansel

14 Jun 2023

Contributed by Lukas

Back for his second appearance on PR 360, Jon-Stephen Stansel is an award-winning social media professional with over a decade of experience managing,...

Explaining AI and its Potential with Jason Wells, CEO of AI Dev Lab

07 Jun 2023

Contributed by Lukas

Jason Wells is the CEO of AI Dev Lab, a machine learning development consultancy, and the managing director of MWest Ventures, an organization making ...

Finding the Essence: The Art of TV Promos with Becky Wilson and Patrick Hamilton

31 May 2023

Contributed by Lukas

Becky Wilson and Patrick Hamilton, the brains behind the "We Write Good" creative content shop, write promos and taglines for some of the biggest show...

Sharing Your Sustainability Story with Helen Neal of HN Communications

24 May 2023

Contributed by Lukas

Helen Neal is the founder of HN Communications, a thought leadership consultancy that works with some of the world's most popular brands (Bosch, Asahi...

Taking Out the Trash from Your Past with Performance Coach Brian Bogert

17 May 2023

Contributed by Lukas

Brian Bogert is a performance coach, motivational speaker, and business strategist who strives to create unparalleled growth for individuals and organ...

A Brief History of Going Viral with Adam Albright-Hanna of A-Ha! Audience Builders

10 May 2023

Contributed by Lukas

Adam Albright-Hanna is the founder of A-Ha! Audience Builders and a digital strategy and creative consulting specialist. His clients include "The Late...

Managing a Nonprofit Crisis with Jo Ann LeSage Nelson

03 May 2023

Contributed by Lukas

Jo Ann LeSage Nelson is the Vice President of Client Services at Pierce Communications in Albany, New York, and a former member of the Executive Commi...

What I've Learned in 15 Years of Podcasting with Tod Perry

26 Apr 2023

Contributed by Lukas

In a role reversal, PR 360's regular host Tod Perry is interviewed by Global Results Communications Vice President Casey Bush. Tod has a long history ...

Making Memorable Media Appearances with Dan Kloeffler

19 Apr 2023

Contributed by Lukas

Dan Kloeffler has decades of experience in broadcast news, having anchored and reported for outlets such as ABC News, NBC News, and MSNBC. His backgro...

Lessons in Covering Tragedy with Jordan Mendoza

12 Apr 2023

Contributed by Lukas

Jordan Mendoza got his start in journalism as the editor-in-chief for The Daily Titan at Cal State Fullerton, and now he’s a reporter for USA Today....

The Power of Authenticity in Advertising with DR Radio Legend Rich Kagan

05 Apr 2023

Contributed by Lukas

Rich Kagan is the president of Last Minute Media Deals and has a storied history in the world of direct-response radio. He is the founder of the Howar...

Getting Engagement for Nonprofits on Social Media with Prakruti Nadendla

29 Mar 2023

Contributed by Lukas

Prakruti Nadendla is a seasoned social media and communications professional with experience working within B2B, B2C, and nonprofit organizations. She...

Be the Show, Not the Commercial with Shawn P. Walchef of Cali BBQ

22 Mar 2023

Contributed by Lukas

Shawn P. Walchef is a podcast host, business coach, and the founder of Cali BBQ Media. Since opening the first Cali BBQ restaurant in 2008, he has gro...

The Current State of Robo Calls, Scams, and Customer Service with Sharon Oddy

15 Mar 2023

Contributed by Lukas

Sharon Oddy is Vice President of Marketing and Corporate Communications at iconectiv. In her role, Sharon is responsible for global marketing and comm...

How to Practice Thought Leadership with Annie Scranton of Pace PR

08 Mar 2023

Contributed by Lukas

Annie Scranton is an expert in thought leadership and the owner of Pace PR, which represents a diverse roster of clients, including Hint Water, Fast C...

STEM is for Everyone with 'Galactic Gal' Camille Elizabeth Bergin

01 Mar 2023

Contributed by Lukas

Camille Elizabeth Bergin is an aerospace engineer and science communicator known as @TheGalacticGal on social media, where she has earned over half a ...

Cahill Camden on the State of Web3 and Getting More Press with Less Effort

22 Feb 2023

Contributed by Lukas

Our guest is Cahill Camden, the CEO of Digital Vision Media Group, an agency that helps Web3 and technology companies optimize growth. Here, he shares...

Building a ‘Monster’ Brand with Sana A. Ahmed

15 Feb 2023

Contributed by Lukas

Our guest is Sana A. Ahmed, a remote strategist whose focus is helping people build “monster” personal brands. Here, she shares her unique, counte...

SoCal’s Voice of the People, L.A. Times Columnist Gustavo Arellano

08 Feb 2023

Contributed by Lukas

Gustavo Arellano is a Los Angeles Times columnist, covering Southern California and beyond. Previously, he was an investigative reporter and editor at...

The Power of Networking with Rob Aurelius from ARCG Media Group

01 Feb 2023

Contributed by Lukas

Rob Aurelius is the founder of ARCG Media Group, a digital marketing agency specializing in social media, content creation, and promotions. Here, he d...

Changing Perceptions with Lisa Buffo of the Cannabis Marketing Association

25 Jan 2023

Contributed by Lukas

Lisa Buffo, Founder & CEO of the Cannabis Marketing Association, discusses how she’s working to help the burgeoning cannabis industry overcome d...

Riding the Waves of Business and Life with Wing Lam of Wahoo's Fish Taco

18 Jan 2023

Contributed by Lukas

In his second appearance on PR 360, Wing Lam, founder of Wahoo's Fish Taco, shares how he made it through the dog days of the pandemic by giving back ...

PR Trends for 2023 with Lora Metzner from Global Results Communications

11 Jan 2023

Contributed by Lukas

On today’s episode, we get to know our new host, Tod Perry, who shares how his career in media and love of podcasting led him to PR 360. This week’...

How to Get Rewarded by Being Ahead of the Curve with TikTok Ads Expert Ashley Wright

04 Jan 2023

Contributed by Lukas

In This Episode…Check out the latest episode of PR 360 to find out everything you need to know about TikTok ads. This week’s guest is Ashley Wrigh...

The Future of Freelancing: 2023 Trends to Watch Out For with Freelance Experts Samantha Anderl and Andrea Wildt

21 Dec 2022

Contributed by Lukas

In This Episode…Are you a freelancer looking for ways to recession-proof your business or diversify your revenue streams? If so, this episode of PR ...

How Communicators are Evolving to Better Serve their Audiences with Communication Expert Melissa Hariri

14 Dec 2022

Contributed by Lukas

In This Episode…Are you a communicator looking to better serve your audience? Then this episode of PR 360 is for you! In it, communication expert Me...

Twitter Expert Samantha Kelly Offers Tips on How to Get the Most Out of the Platform

07 Dec 2022

Contributed by Lukas

In This Episode…This week on PR 360, we talk to Twitter expert Samantha Kelly about the best ways to use Twitter for your business. Twitter is a pow...

The Power of Storytelling in the PR Industry with Communications Specialist Andrew Ellison

30 Nov 2022

Contributed by Lukas

In This Episode…Host Brett Deister welcomes Andrew Ellison, a PR professional with a decade of experience working in journalism and broadcast news. ...

How to Create a Personal Brand that Stands Out from the Crowd with Personal Branding Expert Harsh Devani

23 Nov 2022

Contributed by Lukas

In This Episode…Whether you're just getting started on social media or you're looking to take your personal brand to the next level, this episode of...

The Importance of the PESO Model with PR Expert John McCartney

16 Nov 2022

Contributed by Lukas

Our Guest Today:In This Episode…PR 360 is the perfect podcast for anyone who wants to learn about the latest trends in public relations and marketin...

Tips for Creating Engaging Holiday Season Content with Content Marketing Expert Rosemary Egbo

09 Nov 2022

Contributed by Lukas

In This Episode…If creating content that will really wow your audience is at the top of your wish list this holiday season, then you need to tune in...

Using Storytelling to Position Yourself as a Thought Leader with Branding Expert Vivienne Okafor

02 Nov 2022

Contributed by Lukas

In This Episode…Are you an entrepreneur who is looking to craft a compelling story? Do you want to learn how to position yourself as a thought leade...

Why Building Relationships with Your Community Is Key to Navigating Leaks: An Interview with Andrew McCrea

26 Oct 2022

Contributed by Lukas

In This Episode…Recent events have shown that even in an industry as big as gaming, no one is immune from susceptibility to leaks. In this podcast, ...

Why Trust is Key with Content Marketing Expert Robert Rose

19 Oct 2022

Contributed by Lukas

In This Episode…In this episode, host Brett Deister interviews renowned content strategy and marketing expert Robert Rose about the value of trust a...

Creating the Best SEO Strategy for B2C and B2B Companies with Ken Marshall

12 Oct 2022

Contributed by Lukas

In This Episode…In this conversation, host Brett Deister and his guest Ken Marshall discuss SEO strategy, content strategy, and the importance of un...

How to Create Inbound and OutBound Messaging for Your Customers with Mauricio Osorio

05 Oct 2022

Contributed by Lukas

In This Episode…Host Brett Deister interviews Marketing Professional Mauricio Osorio about his experience in B2C and B2B marketing. During our discu...

The Importance of Effective Storytelling with Brianne Garrett

28 Sep 2022

Contributed by Lukas

In This Episode…In this episode of PR 360, Brett Deister and Brianne Garrett discuss storytelling and how it can be used to communicate with custome...

Getting Personal on Personal Branding with Christine Gritmon

21 Sep 2022

Contributed by Lukas

In This Episode…This week, we talk about personal branding with Christine Gritmon, a personal branding expert and senior editor of the Social Media ...

The Healthy Side of Healthcare Communications with Pearson Brown

14 Sep 2022

Contributed by Lukas

In This Episode…In this week’s PR 360, we talk with Pearson Brown about content, Google Search changes, video, events, social audio, and more! A l...

Getting to the Nuts and Bolts of SEO with Eric Seropyan

07 Sep 2022

Contributed by Lukas

In This Episode…Search engine optimization is an important tool for your business' success and learning how to do it well is a science and an art. T...

Creating the Right Content on the Right Social Media Platform with Jon-Stephen Stansel

31 Aug 2022

Contributed by Lukas

In This Episode…Social media is an important tool but can be a lot to handle. In this week’s PR 360, we talk with Jon-Stephen Stansel, Director of...

The Right Way to Create Blog Posts and Email Newsletters

24 Aug 2022

Contributed by Lukas

In This Episode…Blogs and email newsletters can be a lot to handle. We talk about how to do it all with Momina Asif in this week's PR 360 episode. M...

Crafting the Perfect Message for Products and Internal Comms with Asees Singh

17 Aug 2022

Contributed by Lukas

In This Episode…In this week’s PR 360, we talk with Asees Singh about supply shortage messaging, product launches, internal communications, and mo...

Product Marketing in the Age of Inflation with Brandt Hill

10 Aug 2022

Contributed by Lukas

In This Episode…It is important to position your marketing strategies to potential customers to interest them in purchasing your products and servic...

Finding Your Purpose in Writing and Life with Stephanie Solomon

03 Aug 2022

Contributed by Lukas

In This Episode…In this week’s PR 360, we talk with Stephanie Solomon about writing books, self-publishing, purpose over profit, and more! She is ...

How to Create Events and Communication for Wellness with Kelly Lam

27 Jul 2022

Contributed by Lukas

In This Episode…In this week’s PR 360, we talk with Kelly Lam, Founder of The Whole Purpose and Wellness Expert, about wellness communication, eve...

Transforming SMB for a Brighter Digital Future with Roberto Martinez

20 Jul 2022

Contributed by Lukas

In This Episode…In this week’s PR 360, we talk with Roberto Martinez, Founder of Braven Agency and a Google Coach, about coffee, digital transform...

Creating a Better B2B Strategy with Jason Bradwell

13 Jul 2022

Contributed by Lukas

In This Episode…In this week’s PR 360, we talk with Jason Bradwell about audits, formulas, tea, content, social media, and the transparency cultur...

Becoming a More Engaging Writer with Sean Lawless

06 Jul 2022

Contributed by Lukas

In This Episode…In this week’s PR 360, we talk with Sean Lawless, Content Specialist at Global Results Communications. A little about Sean: S...

Thriving in the Real Estate Industry While Relocating with Nicole M. Christopherson

29 Jun 2022

Contributed by Lukas

In This Episode…In this week’s PR 360, we talk with Nicole M. Christopherson, a Real Estate Agent and Founder of NMC Realty. We discuss real estat...

How to Create Avid Enthusiasm on Social Media for Your Brand with Dan Quitério

22 Jun 2022

Contributed by Lukas

In This Episode…In this week’s PR 360, we talk with Dan Quitério who specializes in social media marketing. We discuss social audio, espresso dri...

The Art of Creating Stories and Turning Fans into Advocates with Martha Garcia

15 Jun 2022

Contributed by Lukas

In This Episode…In this week’s PR 360, we talk with Martha Garcia, Founder and CEO of I Am Collective. She specializes in creating powerful storie...

How to Gamify Your PR Strategy with Nicole Lazzaro

08 Jun 2022

Contributed by Lukas

In This Episode…In this week’s PR 360, we talk with Nicole Lazzaro who specializes in the gaming and mobile gaming space. We discuss mobile gaming...

Creating Compelling Video Content and Finding the Right Influencers with Fama Ndiaye

01 Jun 2022

Contributed by Lukas

In This Episode…In this week’s PR 360, we talk with KWORLD MEDIA CEO Fama Ndiaye about video, video SEO, web3, influencer marketing, virtual and p...